Unlimited benefits

Chapter 237 Douyin internal test
"Through the Douyin short video app, users can share their lives, and at the same time, they can meet more friends and learn about various anecdotes."

"Douyin is essentially a 15-second music short video community focused on young people. Users can choose songs and match them with short videos to form their own works. Douyin users can use video shooting speed, video editing, special effects (repeat, flash) One click, slow motion) and other techniques make the video more creative, rather than simply lip-synching..."

After Shen Li briefly introduced the app software, he gave a certain amount of time for his subordinates to ask questions freely.

"Mr. Shen, regarding the Douyin app social software you proposed, I think the idea and creativity are good! Uh, but I would like to ask Mr. Shen, how much is your planned initial investment for this software? That way we can do it well." Arrange resources." Director Jiang Peng asked with concern.

As soon as the boss Shen Li proposed this idea, Jiang Peng felt that it was very feasible.After all, Douyu TV is also dominated by young people, so it is natural to study the preferences of young people, and they like fresh and interesting things.

"The initial investment is about 1500 million. I hope to make this app as soon as possible within three weeks." For Shen Li, 1500 million is just pocket money for three days.

According to the memory of his previous life, as long as he has clearly planned all the details of the Douyin app, the production time of the software itself is very fast.In addition, Douyu TV and station B have their own experience in app software development.So as long as Shen Li pours money into it and puts the funds in place, the software will be produced very quickly.

"Okay Mr. Shen, let's hold another meeting later, and try to make a charter today to get this done!" Director Jiang Peng assured Shen Li.

"Well, then I'll be here today. Call me if you have anything to do." After Shen Li finished speaking, the video conference ended directly.The two puppet cats at home are always fighting for the camera in the video.Either she came here to ask Shen Li to hug her, or she came here to ask Shen Li to touch her, she was extremely clingy...

Seeing that the boss hung up the video, all Douyu TV executives present in the conference room were very motivated to prepare the regulations and complete the tasks given to them by Shen Li.

In the middle of 2014, neither Douyin nor Musical.ly was launched yet.So the model proposed by Shen Li is very novel.And the key is that Douyin can be combined with the live broadcast platform, making Douyu TV's position in the industry stronger.

The top executives of Douyu TV used notebooks to record Shen Li's meeting content.Shen Li planned the details of the Douyin app very carefully, even the logo has been confirmed.

So as soon as the meeting was over, the entire Douyu TV was full of enthusiasm for the release of the Douyin app.Including the design and development of the app, to the publicity to the outside world, everything is going on in an orderly manner.

All the high-level executives here clearly remember how difficult Douyu TV was at the beginning. No one was willing to invest or acquire it.Many people expressed concern about the company's future prospects.

However, since Douyu Live was acquired by Shen Li, not only has it received a large amount of capital injection from Shen Li, but the company's market value has also increased by nearly 40 times!
At the beginning, Douyu TV had a market value of only 2000 million.After so many events, especially after Google acquired Witch, the market value of Douyu TV has risen to 8 million yuan.And it continues to grow every day, including people in the industry, who are also optimistic about the live broadcast industry.

From time to time, it was rumored that some local tyrants were jealous of those female anchors in Douyu, and some rewarded millions in one night.Some have been frozen by their parents because of too many rewards, etc...

……

A week later, the news that Douyu TV was about to launch a social software called "Douyin" to the young people could not help being widely reported by major websites.

Tencent News: "Douyu TV Company is about to launch a short video social software. The software has a fresh design and uses lip-syncing performance mode, allowing users to shoot 15-second short MVs. The software is currently under development, let us wait and see!"

Sohu Entertainment: "According to the latest news, Douyu TV announced yesterday that it will develop a short video social software called Douyin. The software follows Douyu TV's barrage mode and live broadcast mode. The biggest highlight is the 15-second short video Recording, very novel."

……

With the emergence of a new thing, there is curiosity, attention and expectation on the Internet.At the same time, there will naturally be different voices and chimeras.

For example, under the news, some more extreme and self-righteous netizens talked about it one after another, "15 seconds? It only takes 15 seconds to record a video? How can this be played? I usually record a video, which is only a few minutes long. It's boring."

"Now that the live broadcasting industry is slowly gaining popularity, Douyu TV can't take advantage of this rising trend and develop its own platform elements. What kind of short video social software suddenly come out? Don't be afraid of failure in development, waste of resources, and then being surpassed by competitors ?"

Netizens on the Internet were discussing, and some discerning professionals seemed to see a trace of Shen Li's intentions and clues, "I think this time Douyu TV is not doing its job properly, but playing a big game of chess... ..."

There are professionals who appreciate and support Shen Li.Some expressed the opposite opinion, and came out to comment, "I think Douyu TV seems to be turning the cart before the horse. If I were the boss, I should vigorously seize the resources of the live broadcast industry. After all, as long as there is money in the live broadcast industry, everyone can do it." Do it. What kind of short video social software, is this a waste of the company's energy?"

……

Looking at the comments on the Internet with different opinions, Shen Li continued to live his leisurely life like a normal person.Don't worry about these crap things at all.

The reason is because... When the Douyin software was undergoing internal testing, Shen Li arranged for artists under his own entertainment company to try out the software first, and made a 15-second short video, which was published on station B.

"Li Ying, are you tired from filming recently? I have a very interesting video software here, would you like to try it?" Shen Li called Zhao Liying and sent the beta version of the Douyin app to her mailbox.

"Ah? What fun video software, I'll check it out!" Because of the small age gap, the two chat often, and there is no generation gap, just like good friends.Talk about almost everything.

After Zhao Liying installed the Douyin app on her mobile phone, she couldn't wait to open the app, and started playing with her manager sister in the room.I don’t know if I don’t play it, but I feel addicted to it when I play it...

(End of this chapter)