magic ranch

Chapter 1282: Global Propaganda Strategies

(Thanks to my friend Smoking Pipe Brother Li for the reward and encouragement, and thanks to my friends Wusehualuo, Ying Jay, Xingxing Kongkong, Xiuming, and Lost Fatty for their rewards and encouragement)

Jin Meina knew the habits of Lao Liu's family very well.Knowing that the boss's family came this time, it was actually for the inspection work as a supplement, or mainly for eating, drinking and having fun.So the dishes she prepared are also very rich, not to mention collecting the highest cooking skills in Korea.

There is a big table full, even if Lao Liu and the others got off the plane not long ago, their appetite is still very good now.

It can be said that their family has not had a serious meal cooked by others for a long time.Even in Japan, where they ate a little bit, Lao Liu and Alex cook more.

Korean food is actually not particularly attractive to this family.It was okay to eat some when I just came here two years ago. Now, except for the seafood and Korean beef, I think the rest of the dishes are very bland and tasteless.

"Jin Mina, you don't have to worry. Everyone eats less. It doesn't mean that the food tastes bad. The taste is still very good, but for those of us who eat a lot of food, we are a little picky." Liu Heming smiled Said.

"In the ranch at home, all kinds of ingredients are grown and bred by ourselves. Only some seafood needs to be picked outside. Although these ingredients are grown by ourselves today, compared with those in the ranch, they are more or less the same. Worse."

"Boss, I'm very curious. If this is the case, will it be difficult for you to eat food that really satisfies you outside in the future?" Jin Meina asked curiously.

Old Liu smiled and shook his head, "How is it possible, we are not that picky yet."

"For example, now, seafood and Korean beef are more delicious in comparison. If there are no these two, we will also greet other dishes."

"When we have a choice, we care about the quality of the food. But when there is no choice, we still focus on filling our stomachs."

Kim Mina thought about it carefully, then nodded.

It stands to reason that children are the most picky eaters.But the two children of the boss's family didn't seem to be picky eaters.Even if there is a little bit of trouble, now when I eat, I will also have some vegetables.

"Boss, I thought about finding a suitable spokesperson before. But because our products are selling well, we didn't proceed." Jin Mina said.

"A few days ago, I saw an email sent by the head office, which seemed to invite spokespersons around the world to carry out publicity. Is there anything that needs to be paid attention to by the Korean company?"

Lao Liu put down his chopsticks, "The main purpose of this promotional activity is to promote our sub-brand products. We will launch a large number of sub-brand products in the future, and we must keep up with the promotion."

"Actually, it's similar to the standard we discussed before. Don't want small fresh meat, don't have real ingredients, and don't want a lot of negative effects."

"The spokespersons we hire must be the kind of people who can stand the test. Because they speak for us, it is also a symbol of quality."

"You should collect carefully in South Korea. If you have suitable ones, send them invitations. It doesn't matter if they don't meet our standards. It's good to uphold the principle of preferring what is lacking, and the contract period can be longer."

"It can be regarded as to cooperate with the expansion of fast food companies. In the past, fast food was synonymous with junk food in everyone's cognition. But these foods of our fast food company have added healthy elements. Basically, our company, no matter what it is Things, either don’t do it, or do it to the best.”

The reason why he said a few more words was that in his feeling, Jin Mina seemed to be reluctant to let go.This is not possible, the person in charge of these industries under him must be the kind who dares to think, dare to do, and can do well.

If Kim Mina is a bit conservative, dare to think but dare not do it, it will definitely affect the development of Korean companies.The market prospect of Korean companies is also very good.

"When I came to Korea, I saw that tall young man, how is he?" Sasha next to him answered.

"Ma'am, you are talking about Li Guangzhu, right now, it's okay." Jin Meina said after thinking for a while.

"Although he has a negative image in variety shows and often betrays, in real life, he is still a very calm young man, and he also has a huge fan base in Korea."

"I remembered what you said. I seem to have his manager's phone number here." Lao Liu answered, and then hurriedly turned the phone.

Jin Yuzhen, who was resting in the company, saw the string of phone numbers on his mobile phone, so he didn't want to answer it at first.In his feeling, this seems to be a scam call.

He just thought about it, and he felt that if it was about business, he couldn't miss it because he was lazy.

"Hello, I'm Jin Yuzhen." After the call was connected, Jin Yuzhen was still very polite even though he had been promoted to a director.

"Hello, Jin Yuzhen, I'm Dexter." Old Liu on the phone said with a smile.

Jin Yuzhen searched around in his mind, trying hard to figure out who Dexter is.Finally, he found out the memories about Old Liu, and he almost threw his cell phone out.

Lao Liu thought he was a very kind person, but in Jin Yuzhen's heart, he was a devil.But the memories of being in contact with Lao Liu don't seem to be very beautiful.

"Mr. Dexter, hello, I don't know why you called me?" Jin Yuzhen asked carefully.

"It's like this. If you have nothing to do, you can come to our company's resort once. And bring your Li Guangzhu here as well. We need to talk about some endorsement matters." Liu Heming said with a smile.

"This time is our group's endorsement activity, not just in Korea, but globally. If it is really possible, we will shoot an interactive advertisement with the rest of our spokespersons."

"Judging from our current estimation, at least each spokesperson will have to film more than five. Then, it will be played in turn in other countries and regions."

Hearing Lao Liu's words, Jin Yuzhen felt his heart beating vigorously, and then squeezed the blood in the blood vessels to rush to his head.

This means that he has recently been promoted to a director, and he is not as busy as before, and has enough opportunities to exercise to defend himself, otherwise he would feel that he might have a cerebral hemorrhage.

Although he didn't know Liu Heming very well.But even if he knew about it, he knew that Liu Heming's strength was no longer as powerful as usual.

There are a lot of chaebols in South Korea, maybe some chaebols are incomparable to the five major chaebols Lee, Zheng, Gu, Cui, and Xin, but for people like them, those small chaebols are also out of reach.

And what about Liu Heming?Even if the companies in South Korea are already far beyond the existence of those small chaebols, in the international arena, their influence is not inferior to these five big chaebols.

More importantly, the news revealed by Liu Heming this time is an advertising campaign at the group level.Moreover, the people who will be invited in the future will be celebrities who will be very influential in the world.

Who helped with the last ad?It's Kroenke, a big landlord and rich man. It is conceivable that even if Liu Heming lowers some standards, can this standard be lowered?
But now Liu Heming thought of himself, and Li Guangzhu.It can be said that if he really becomes the spokesperson of Liu Heming's company, even if he does not pay the endorsement fee, it is acceptable to Li Guangzhu.

Because this is a great thing to reach the sky in one step, and it directly embarks on the big platform of internationalization.Even if it's just a spokesperson, just a few advertisements.But for Korean artists, this is a big deal.

"Hello? Hello? Jin Yuzhen, are you still on the phone?"

After waiting for a while, Lao Liu found that there was no sound from the microphone, so he yelled twice.How did he know that the current Jin Yuzhen has fallen into the fantasy of the future.

"Mr. Dexter, hello, I'm sorry, I was a little distracted just now. I don't know when it is convenient for us to go there?" Jin Yuzhen said hurriedly.

"It depends on your time. Anyway, we will stay here for about two to three days." Old Liu said indifferently.

"OK, we will arrive at your resort tomorrow morning." Jin Yuzhen said.

"so be it."

After finishing speaking, Lao Liu hung up the phone directly.

"This Jin Yuzhen may think I'm a liar, and I even sneaked out just now." Lao Liu said helplessly after putting down the phone.

Jin Mina covered her mouth and smiled, "Boss, maybe he is going crazy with joy. Although it is normal for people in the entertainment industry to accept endorsements and advertisements. But the spokespersons and advertisements of our company have meaning to them. But very unusual."

"Just like Samsung and LG, no matter which artist can receive an advertisement or endorsement for their company's products, it is an affirmation of their status in the Korean entertainment industry."

Old Liu shook his head helplessly, how did he know that there was still such a twist.But since Jin Mina said so, it is estimated that it is almost the same.

After all, Kim Mina is a serious Korean and knows a lot about local affairs in Korea.

Maybe I helped that tall young man unintentionally, but it doesn't matter, after all, I don't have any acquaintances here, so if I thought of him by chance, it was his luck.

This can be regarded as his only serious business since he came to South Korea. After dealing with it, he devoted himself to eating vigorously.

As he said, although the children in the family are picky, they are not willful pickers.With so many dishes, we must pick the delicious ones first, and eat the ones we like, so that the rest will not be wasted.

(End of this chapter)