magic ranch

Chapter 444 Prepare to Lose Money

(Thanks to friend Arazawa Guyan, book friend 20170313214121253 for rewarding and encouraging, and thanks to friends xxxxxyyy, Nickyo1994, kpkkan, windofdream, Man Wu Ge monthly ticket for encouragement)

The matter of Alex getting drunk is a little secret, only the family of three knows.

As for the little guy, he pretended to be confused while pretending to understand.When Liu Heming teased her, the little guy would be very shy, and then he would go to Sasha to complain.

The mead seems to be a success, but the craftsmanship needs to be improved.At the very least, the ratio, fermentation time and fermentation utensils have to be reworked.After all, if you want to sell it in the future, just put it in that broken glass bottle, it doesn't look worth much, doesn't it?

All ordered are small oak barrels, the kind that can hold a catty a barrel, and they look very delicate.Regardless of the small size of the barrel, it cost a lot of money when ordering. The small barrel is more laborious to make, unlike the large barrel for wine brewing.

Then the rest of the procedures were handed over to Liu Yi. Although you have a winemaking license, if you want to sell this mead on the market, you still need a sales license.

I have to say that money is really easy to do.All the vegetables submitted to SGS for testing were urgently tested. After the test results were sent to Liu Heming, he was so happy that he ran around the house with Alex in his arms for several times.

SGS is still very kind. The test report not only includes various indicators of these vegetables, but also marks the normal standard values ​​​​on the side.

The content of vitamins and trace elements in the vegetables Liu Heming submitted for inspection is really much higher than that of ordinary organic vegetables in a crushed way, basically more than 20%.The highest is the content of vitamin C in broccoli, which is more than twice that of ordinary broccoli.

The inspectors from SGS were still a little mischievous. They wrote a sentence behind the materials they sent, telling Liu Heming that the rest of these vegetables were eaten directly as salads. They tasted very good, and then drew a smiling face.

With this report, Liu Heming's worry about how to sell vegetables has been somewhat relieved these days.

Then he packed his small bag, took his wife and children, and flew straight to Washington.Go over there to inspect future "partners", and take a look at the fast food truck that Emilia and the others are preparing in Washington.

As for the matter of inspecting partners, it can be regarded as his wishful thinking. Whether he will cooperate with him in the future is another matter.

Liu Heming has also been to Walmart in China, but this is his first time visiting Walmart in the United States.His first impression is that it is big, and his second impression is that there are a wide variety of products.It not only covers all aspects of basic necessities of life, but he thinks that you can buy all the commodities that are involved in your life in Wal-Mart hypermarkets.

In the future, vegetables will be sold, and Liu Heming also paid special attention to the prices of vegetables.In his opinion, the price of these vegetables is really not cheap, because these vegetables are very fresh.To say a little exaggeration, vegetables are more expensive than meat.

Even ordinary fresh vegetables are affordable enough for low-income people, not to mention more expensive organic vegetables, and this is still in Wal-Mart supermarkets with the slogan of saving money for people across the United States.

He also sold vegetables, and set up a stall in Glente Town, but the price of vegetables here is more than double that of when he set up a stall.The vegetables with the USDA certification label are even more incomparable, and the prices are about 50% higher than those sold locally by farmers in Glenn Town.

"Sasha, do you think our vegetables can really be sold here? How to set the price?" After shopping around, Liu Heming was not happy because of the high vegetable prices, on the contrary, he was a little worried.

"In fact, many people have developed organic vegetables over the years, but the price has always been an important consideration. Wal-Mart did not invest heavily in organic vegetables before, and now they are also making efforts in this regard. His organic vegetable prices, It's relatively low." Sasha said with a smile.

"How do you know?" Liu Heming asked curiously.

"I have checked some information." Sasha was a little embarrassed.

She didn't care about Liu Heming's affairs before, after all, she never thought about how much property she would be able to divide if she divorced Liu Heming in the future.

But recently, seeing Liu Heming worrying about these vegetables, she also paid more attention to it, and inquired a lot of information when she was free.

"Now it seems that our vegetables are really difficult to handle. Who would have thought that it would be wrong to have too good vegetables." Liu Heming said with a wry smile.

After leaving Wal-Mart, the family of three rushed to Target again, also concerned about the price of vegetables.The situation is similar to that of Wal-Mart, there are some small differences, but on the whole, the price of Tajita is still slightly higher than that of Wal-Mart.

Finally, they came to the Whole Foods Organic Vegetable Market where they had high hopes.

The price is even more beautiful, two apples cost $5, and grapes cost $4 a pound. This is for fruit.The cheapest organic vegetables are more than $1 a pound, and the most expensive are more than $5 a pound.All vegetables are priced about 15% higher than Walmart and Target.

After all the shopping, Liu Heming took his wife and children to find a random restaurant for dinner, and was comparing these three potential future partners in his mind.

Although the price of vegetables is really not cheap here, Walmart should still focus on middle and lower class consumers.As for Tajita, his sales group should be the upper middle class.Whole Foods, that is a proper high-end consumer group.How to choose, he also scratched his head.

"Sasha, what do you think we should do?" Liu Heming asked after eating for a while.

"I don't know, but I think they all have their own advantages and disadvantages. Otherwise, you can focus on high-end consumers and try to cooperate with Whole Foods." Sasha thought for a while and said.

"Our planting costs are really too high, and so many workers have been recruited. Moreover, harmless treatment must be carried out in the harvesting, packaging, and transportation of vegetables, which will also increase a lot of costs."

"But this is just my suggestion. I really don't understand these things. You can have a good talk with them. As operators, they should have a lot of suggestions."

"Okay, tomorrow I will visit the manager of Whole Foods to see if he is interested in our vegetables." Liu Heming thought for a while and nodded.

If you sell it cheap, you must be unhappy.Anyway, the price of vegetables in the United States is generally high now, so if you don't let it go, you can pick up the slant, and the price will be higher.

The vegetables on my side are much better than ordinary organic vegetables in terms of taste and nutrition. The production cost is so high that they have to be sold at a high price.

In addition, many organic vegetables in the United States are not truly "pure" organic. The Ministry of Agriculture also allows them to use some chemical fertilizers in the planting process, but it is only to control the amount.Only those with the USDA label can compete with their own.

However, although he is very confident in the quality of vegetables, he does not have the slightest confidence in whether his vegetables can become a hot seller.

The smell of wine is afraid that the alley is deep, and now there are only test reports for his vegetables, without any word of mouth.Even if it is sold in Whole Foods, the price will exceed a lot, and it is estimated that many people will be daunted.

"Dad, the steak is not good." Liu Heming was still thinking about it, and the little guy Alex said with an unhappy face.

"You little guy, your mouth is full of food. Let's make do with it, and I'll make you some delicious food when we go to find Emilia at night." Liu Heming looked at the little guy and said helplessly.

Children are often very honest, if they like it, they like it, and if they don't like it, they don't like it.Although the steak here is also very good, it is still not as good as their own.Then my daughter didn't like it anymore, unlike me and Sasha who can fool me.

"Actually, you don't have to worry too much. Our vegetables are so good, we can definitely sell them at a good price." On the way back to the hotel, Sasha said comfortingly.

"Actually, we all forgot to consider the transportation cost. Our vegetables can only be sold in these metropolises. My pasture is a bit far away from here. Land transportation will take a lot of time, and the cost of air transportation will be very high." Liu Heming smiled wryly. Said.

"You said how about I give our vegetables a round of hype first, and then talk to Whole Foods? It can be regarded as building momentum for our SUSDA plan. Only when people know that our vegetables are of good quality, can they be sold in the future."

"Is there time?" Sasha asked with a frown.

"It should be about the same. These vegetables will officially enter the harvest period for about half a month." Liu Heming thought for a while and nodded.

After learning about the situation on the spot today, he felt that it was necessary to adjust the sales strategy of these vegetables.

In the past, he planned to put these vegetables on the market, and after launching some other agricultural and animal husbandry products in the pasture, he would really promote the SUSDA standard.It doesn't seem to work now, and this order has to be adjusted.Let people know that they have started the SUSDA effort and have these vegetables.

However, this situation also has disadvantages, which will delay the release date of these vegetables a lot. After all, it will take time for publicity, and we have to wait for the American people to really pay attention to this matter, so that they will look forward to it and be able to buy it in the past.As a result, your first batch of vegetables may not be marketable.

My own experience is still insufficient, and I thought that if the product is good, it will have a good market.However, the vegetable product is too special and has certain timeliness requirements.

"You can do whatever you want, I fully support you." Sasha looked at him and said.

"That's good. I'm ready to lose money, but sooner or later we'll make it back." Liu Heming looked at Sasha and nodded vigorously.

Everything is difficult at the beginning, and I can't make a lot of money all at once selling truffles and giant morels like I used to do.Now we have to keep our feet on the ground and slowly develop our own vegetable brand.Only in this way can we make money steadily in the future.

Want to make quick money like never before?There are no doors.

(End of this chapter)