magic ranch

Chapter 681 Against the whole world?
(Thanks to my friends Wudao, Black O Gloomy, qiqishishi, A Different Tomorrow, book friends 150518191525700, Ying Jay, Falling Leaves Final Huigen monthly pass for encouragement)

In recent years, Korean dramas have become very popular, and the combination of beer and fried chicken has become popular.There is even a rumor that if you don't buy it, we will break up.

But these tourists in the magical ranch, they don't think so.In their opinion, beer and skewers are the truly beautiful combination.

Yesterday's first round gave these people a taste of the sweetness, and more people came over on May 5.The brilliance of kebabs was beyond everyone's expectation, and even made the news.

As Kroenke thought, it was like a small beer festival here.Everyone is holding beer, but it is not a big glass but a small bottle.

According to statistics yesterday, more than 1000 bottles of beer alone were drunk.Five dollars a bottle is not a small amount.The number of people today is even higher than yesterday, and it may exceed 2000 people.

I don't know who heard their conversation yesterday, and then called this big skewer operation a beer festival in the comments.

There is a lot of open space on the ranch, but now the periphery is already a little bit hard to get off the car.On the road, there are still cars driving towards the ranch.

Liu Heming really had no choice but to keep shouting on the official website that everyone had to "travel on the wrong peak" for seven days, so don't rush to the front.The skewers and beer are enough for everyone to consume, don't worry that you won't be able to eat later.

In fact, there are many well-known beer festivals in the world, such as the British Beer Festival held in London, England, the International Beer Festival in Qingdao, Germany, the Oktoberfest in Munich, Germany, and the Oktoberfest in Denver, USA, all of which consume more than one million liters of beer Festival.

People's Oktoberfest is a collective participation of world-renowned breweries, and there will be many carnival activities.

Liu Heming's is a little different here, because the types of beer here are very monotonous, only black beer, and the rest of the brewing process of beer has not yet been developed.

In terms of food, there are only skewers made by him now, unlike other beer festivals where global cuisines gather.It's not that there are no other delicacies, but that tourists now recognize his skewers.

But even so, everyone agrees that this is a small beer festival, even if it is very monotonous.

Liu Heming was still arranging people to deliver cattle to the slaughterhouse, but Suzanne came here.A beer manufacturer was actually tempted, and asked him how to play here in the future, and whether it is really going to hold a beer festival.

"Why are they joining in the fun? And why haven't I heard of the beer manufacturers you just mentioned? If we do this, even if there is a real Oktoberfest in the future, it won't benefit us much if we bring them along?" Liu Heming said with a frown .

"Boss, just because you haven't heard of them doesn't mean they are not famous." Suzanne said with a wry smile.

"They are all craft breweries in the United States. Just like us, they only produce craft beer. Now people's demand for craft beer is increasing. Although it is far behind industrial beer, potential consumers It's going up every year."

"It is estimated that they also took a fancy to the future potential of Xiangshui Town, and no matter what scale our future Oktoberfest will hold here, it is an opportunity for these craft beer manufacturers."

"Actually, I think we can think about it. By this time next year, many buildings will be completed, and there will be enough places to hold such a beer festival at that time."

"It's also very good for our Xiangshui Town. These tourists come here not only to drink beer, but also to have a lot of additional consumption items. Otherwise, why are so many cities keen to hold beer festivals?"

"If you say that, you can really think about it. But if it is really held, I have to make the two supermarkets also speed up the progress." Liu Heming thought for a while and nodded.

"Boss, then I'll start planning this matter?" Suzanne asked excitedly.

"Why are you so happy?" Liu Heming asked curiously.

"Didn't you say that you will establish a group company in the future, and you must work hard now. It is agreed that the future CEO will be mine and cannot be given to others." Suzanne said a little nervously.

"Am I a liar? But you must plan well and see the progress of the construction of the various buildings." Liu He understood her and said with a glance.

"Although we have also introduced other construction companies this year, these high-rise buildings are not so easy to build. You must coordinate well. Don't have a lot of people coming over, but there is not enough room for everyone."

"Boss, don't worry, even if it doesn't work next year, it will definitely work the year after. And we have to discuss the date of this Oktoberfest. I have to stagger it with our horse race, or it will be a waste of resources." Susannah said with a smile.

Liu Heming nodded, "Well, you should first see how feasible this matter is, and then make sure."

Suzanne left here happily, this is indeed a big project.It would be really great if we could hold a craft beer festival here in Xiangshui Town.

After sending away Susanna, Liu Heming walked directly into the slaughterhouse.Although the current slaughterhouse is somewhat rudimentary, it has all the necessary facilities.

It's not that you just kill it and it's over, you have to pay attention to humanism.

And the equipment of this slaughterhouse is also the mainstream semi-automatic slaughtering equipment in Europe and the United States. Otherwise, you don’t have the right to slaughter cattle, and the resident staff of the US Department of Agriculture will not give you a certificate of acceptance.

Three cows were slaughtered in this experiment, two males and one female.The bulls weighed a bit more, at 1631 pounds versus 1590 pounds, and the cows were not far behind at 1462 pounds.

After the weighing, Liu Heming's mood became very good.

The fattening period of beef cattle will vary according to the age of the month.As little as three months, as much as a year or so.Basically, most of the beef cattle for slaughter are over 24 months old.

These beef cattle in my family are relatively young.It may be because of the good feed, so they grow faster, and they are less than [-] months old.

As a farmer, it doesn't mean that the longer you raise, the more you earn.Also look at the utilization rate of feed, just like the ones he is fattening now, the current feed utilization rate is already very low.In fact, it should have been slaughtered as early as last month, but he didn't have that kind of thought at that time.

"Dexter, is your beef cattle going to be officially supplied?" Kroenke leaned over and asked.

"It depends on the situation. There are a total of [-] fattening cattle this time, and the next batch will be supplied in a few months, so I also need to calculate." Liu Heming said.

"There is nothing to calculate, just keep buying and fattening. The calves you buy next time will be better, and your fattening time will be shorter. Three or four months will be almost the same." Kroenke said on the sidelines Said encouragingly.

"Dexter, I want some of these cows too, okay?" Haya who didn't know when came over also said.

"What's the situation? I don't know the quality of these cattle, why are you all thinking about it?" Liu Heming said depressed.

"The quality of duck, goose, mutton, and chicken is very good. Will these cattle be poor? And even if it is bad, there is a limit." Haya said.

"The cows you raised didn't feed them any industrial feed even when they were fattening, which is already much better than a lot of beef on the market."

Kroenke also nodded, "I think so too. I think you should use calves bred on organic pastures for your next fattening beef cattle. This way, after you fatten, it will also be pure organic beef."

"By the way, I would like to ask you another question. What should you do with your vegetables and the milk, beef and mutton that will be on the market soon? Do you need USDA certification from the Ministry of Agriculture?"

"Even if these products are of high quality, you still need to give them a clearer positioning. After all, many consumers still value these products, and they are more inclined to official certification."

"If I tell you that all my products are not subject to USDA certification, how much impact do you think will have?" Liu Heming looked at them and said with a smile.

"Not participating? Then what are you going to do?" Kroenke asked with a smile.

"Of course our SUSDA standard will be launched." Liu Heming shrugged.

"In fact, USDA certification is more about the control of harmlessness in the entire production process, and the requirements for the quality of various products are not so high."

"All the products in my ranch are processed in a harmless manner. Whether it is the cultivation of vegetables or the production of pasture products, these have already reached the USDA standard. And the quality of our products has completely surpassed those of organic products. Time to roll out our own standards."

"There are many kinds of organic products on the market, but it doesn't mean that all organic products are of high quality. In the future, we will let people know what is a real organic product."

"From this year onwards, we will invite SGS, ITS, and BV to live in our Xiangshui Town together to conduct cross-compound inspections on all our products."

"Only after passing the joint testing of the three agencies and obtaining certification indicators, this batch of products will be labeled with the SUSDA logo. But don't worry, we will not sell the products at a higher price, but just let them have an identity. "

"Yes, yes, but I don't know if your standard will be recognized by the Ministry of Agriculture." Kroenke said with a smile.

"That has nothing to do with me. Even if this standard is a non-governmental standard, my future goal is to promote it to internationalization." Liu Heming shrugged his shoulders and said.

"Each country has its own separate certification standards for organic products, but I can guarantee that our certification standards are the strictest and most authoritative."

"These three testing agencies are already formulating SUSDA certification standards and signs, which will be released in a short time, and will be announced at the investment promotion conference in Xiangshui Town."

Kroenke gave him a thumbs up. This is to fight against the whole world with one person. It is courageous and interesting.

(End of this chapter)