magic ranch

Chapter 792 Willful Purchases
(Thanks to friends Yeseqimi, Gopher King, and book friends 1963212716 monthly ticket for encouragement)

To be honest, it is well documented that Liu Heming has no talent in business.The original special agricultural products sold him at a loss, and he was still happy.

That's why he recruited Suzanne later, which expanded his profit in sales.Although Suzanne used to be an auctioneer, she has a good grasp of the psychology of customers, and she is a real expert in this regard.

But don't look at Liu Heming who doesn't know much about business, but he is bold and a little willful.Of course, courage now comes from the system, and willfulness is his true nature.

The land in Xiangshui Town was so dilapidated at the beginning, and he dared to buy it directly at such a high price. This is the confidence given to him by the system.

And now he has become more bold and willful, with a system to support him. When it comes to buying land, his courage is really fat.

Suzanne took advantage of the bargain in the Roussillon region and bought this vineyard, which is not a small area.But now Liu Heming has become bold and self-willed again by taking advantage of this mudslide.One word, buy.Three words, buy buy buy.

Liu Heming's request to Susanna is to focus on the current vineyard and buy as many surrounding vineyards as possible.Even if the price is not cheap, it's okay, because the land price here, compared with the vineyards in other areas, can be regarded as the price of cabbage.

The reason why the land price in the Roussillon region is so cheap is because the wine quality here is mainly high-quality and cheap local table wine compared with other regions.

In the Bordeaux production area, the price of land in an ordinary large area is [-] to [-] euros per hectare in the most marginal areas. If you go to a relatively well-known production area, it is not a dream to have millions of euros per hectare.

In Burgundy, that's not to mention.The land sold here is not calculated by hectare. The commonly used unit of measurement here is actually Ouvree, which is 24/[-]th of a hectare.The land price of the grand cru vineyards here is several million euros per hectare.

The most famous transaction is undoubtedly a shot in 2012 by French billionaire Francis Pinault.He bought one-twelfth of a hectare of the Chateau Bartha-Monthachet at a price of 2300 million euros per hectare.At the time, this was quite a feat.

And now Liu Heming's aggressive purchase of vineyards here has also made him jump to the forefront again.Only this time not in the US or Australia, but in the French wine world.

In fact, the price of vineyard land has continued to rise in recent years because many people are keen to invest in the vineyard industry.

The very rich invest in a vineyard, not for making money, but for making wine themselves, and then sharing it with their relatives and friends, purely for fun.

Ordinary wealthy tycoons really want to make money.People are increasingly discovering that wine is good for the body, and the theory of wine health is spreading more and more widely, so there are also a lot of investors pouring in.

But these investors, they invest more in small-scale vineyards.A few hectares or more than a dozen hectares, such a vineyard is easier to operate, and is more suitable for fine wine and reduces investment risks.

The risk of running a vineyard is also high. It does not mean that the wine you brew can be bought at a good price.The hiring of workers, the hiring of winemakers, and a little bit of luck on your part are the keys to making money.

Otherwise, there would not be only a few kinds of famous wines in the world, but they are all over the street.In reality, the threshold of the wine industry is still very high.

But even so, with the frequent sales of China's tycoons all over the world, especially in well-known wine producing areas, it has already attracted the attention of local wine farmers.Even if you buy a small area of ​​vineyards, you can't stand the crowd.

Now it's all right, another big one popped out.First, the purchase of [-] hectares of vineyards was done quietly and without much attention.What now?It was really opening the door to do business, and these nearby wineries were basically visited by Susanna.

The momentum was so fierce that on the second day of Suzanne's visit, 140 three-hectare vineyards were purchased at an average price of 2.3 euros per hectare.

Can such a simple and rude way of purchasing not scare people?How can you play like this, and don't look at what the current land has been impacted by mudslides, just buy it.

Such unscrupulous purchases have aroused the resentment and vigilance of many people.Especially in France, many people are not very friendly to Chinese people, which can be reflected from their national level.

Many people are also appealing on the Internet and in newspapers, brothers and sisters, be vigilant, do not sell such good land resources to the Chinese people, if we continue to sell, we will have nothing left.

It's just that their call is also a call, and the area of ​​vineyards Suzanne buys every day is steadily increasing.

Those who chanted slogans did not hurt their backs when they stood and talked. Only the winery owners who have been patronized by mudslides know the pain in their hearts.

Roussillon mainly uses local table wine, so the price of wine is not very high, basically it wins by quantity.A decent vine can bear fruit for decades, but it also requires your usual careful care.

Now some land here has been washed away by mudslides, and you need to replant and cultivate vines.It will take at least two or three years for these vines to bear fruit.Even if they bear fruit, it is not a productive period.It takes at least five or six years to reach a productive period.

In other words, during these five or six years, you can only devote yourself happily.In the first two years, it was only out and not in. In the next few years, it depends on luck. If it is done well, it may make a small profit, or it may be a money-losing business.

There is too much investment during this period, and no one can guarantee that there will be no other natural disasters and diseases in the past few years.

In recent years, the grape industry in France has not been so static.All kinds of germs are raging back and forth, powdery mildew, phylloxera, and Iscar fungal disease, each outbreak causes a large-scale production reduction.

So some winery owners really couldn't hold on anymore.Compared with so many subsequent investments and risks, Suzanne's offer was pretty good, so she reluctantly gave up.

Because you have no up for grabs, land prices here are just that.No one knows how many vineyards Liu Heming wants to buy. What if he buys enough and doesn't buy?

For five days, Liu Heming took his wife and children to eat, drink and have fun, while Susanna kept running around outside. The final result was a total of 580 hectares of vineyards purchased.Counting the original [-] hectares, the total is [-] hectares.

Among these lands, only more than 800 hectares currently have vines, and the remaining ones need to be replanted and planned, and Liu Heming also needs to invest a lot of money.

In fact, when the Roussillon region was buying land on a large scale, many real estate developers also contacted Liu Heming and recommended him many vineyards in other well-known production areas.It's just that Liu Heming is not interested in even the best vineyards, so he buys them in the Roussillon region.

Therefore, in private, Liu Heming's willful reputation spread again.No matter how good or cheap your other places are, we don't want them.

Sasha didn't quite understand Liu Heming's big purchase of vineyards.Because Liu Heming had no previous planting experience in this area, even though the pasture ran prosperously, it was completely different from wine making.

It's just that she has never intervened in Liu Heming's affairs all this time. It's good that she has Alex and Xiao Nao Nao. Old Comrade Liu can be regarded as a helper now.

When Susanna finished transferring all the land, Sasha looked at the name of the new winery, and happily pinched Liu Heming's weakness several times.

The entire vineyard was named "Sasha Winery" by Liu Heming, and the property rights of the land were directly transferred to Sasha's name. Bear Winery is a sub-brand of Sasha Winery.

This is Liu Heming's belated birthday present to Sasha.Last year's birthday, Liu Heming sent her a plane. For this year's birthday, he just made some delicious food for her, but there is nothing that can be sold.Although this birthday gift was late, it was made up later, and Sasha was also very happy.

It's not that the vineyard is worth much, Sasha was blinded by the money.The key point is that the gift Liu Heming gave her does not lie in the value, but in the meaning of the gift itself.

This vineyard will also be operated independently in the future, and all proceeds will also belong to Sasha's name.Liu Heming never thought that these things were brought back by himself, what would happen if he and Sasha got divorced in the future.

He didn't have the time or the interest to think about these messy things. A couple is a couple, and Sasha was with him in the end, not because of how rich he was.

These things that Liu Heming was tinkering with in France eventually spread.Kroenke and others, old and new friends of Liu Heming, also called one after another, asking him what he was going to do.

The unified answer given out is, of course, to tinker with wine.These people don't know what to say about his willfulness.

You must have sufficient technical support and strong confidence to be able to support the operation of such a large winery.According to their understanding, Comrade Liu is poor and useless in this regard. I really don't understand where his confidence comes from.

But it was Liu Heming's own money to buy everything, so while sending blessings, everyone also threw away small requests.Such a large winery will definitely produce a lot of wine in the future, so it's simple, if the quality is good, we will share more with everyone.

(End of this chapter)