Pick a system to be a star

Chapter 576 Light Game
However, soon, Chen Wen and Liu Jie felt that their brains were about to show off!

And in order to cope with this situation, they could only quickly invite foreign aid... or more importantly, the bigger BOOS, their supervisor.

Because of what Zhang Liang said and the various reports he presented, what he showed was really scary, and it simply refreshed their understanding of mobile games. At such a time, they found that the reception this time I didn't have the ability, or even the right to do it, because what Zhang Liang showed was related to too many things, and it opened a door to a new world for them!
The reports, statistics, and familiar names all made Chen Wen feel as if he had neglected many things all this time. It is a very terrible thing!

For a long time, everyone has been pursuing the ultimate graphics and rich and colorful game content, and wants to provide game lovers with a game that is never boring, but in fact, it is difficult for such a game to be quickly accepted acceptance.

Complicated game settings, various development routes, and various tasks, achievements, etc., make the game rich and colorful, but it also gives people a very tiring feeling.

Mobile games are not just the transplantation of online games. Although it is impossible to overwhelm a boatload of people, many mobile game enthusiasts do not want to experience the same feeling as computer-side online games when playing mobile games. Maybe many of them are just doing nothing. Just want to pass the time, just play casually.

What proportion of these people account for all mobile game players, but I have to say that even if they only account for such a [-]-[-]%, it is a very exaggerated figure, isn't it!
Everyone is scrambling for that big piece of cake, but they seem to be ignoring customers in this area, especially the WeChat game side. At this moment, they discovered such a serious mistake!

When "Eliminate Everyday" became popular, they had actually told them about the casual game market, but they didn't follow up, because "Eliminate Everyday" was weakening day by day, making them mistakenly think that casual games had come to an end, So I have been pursuing various screens and diverse game experiences!

However, Zhang Liang's report woke them up like a thunderbolt from the clear sky!

It's not that there is a market for heavy games, there is also a market for light games!

Light games refer to casual, intelligence, chess, education, family, text and other small games; moderate games refer to sports, tabletop, simulation, adventure, music and card type games; heavy games refer to role-playing, action, strategy , Racing games.

Judging from the report data given by Zhang Liang, light games have always accounted for half of the mobile games in the past few years!
Half the share!
What a scary number!It is also the fundamental reason for them to be awakened!
It’s not just heavy games that can make people feel bored. In fact, many heavy games are more likely to make people feel bored. After all, there are so many settings and contents that require you to spend a lot of time to understand and explore, even if it is It takes a lot of time to read the guide before you can barely get started with this game, but in fact, how many people who play mobile games have the energy?
What's more, if you really have the energy, why not play directly on the computer, it might be more convenient to operate, isn't it?

As for light games, although the content of the game is very simple, it does not mean that they are not playable!

Easy to use: Most games don’t even need any tutorials, and you can know how to play simply and clearly at a glance;

Endurance: Although the game is simple, it is difficult to play well, and it is very challenging. It is not the end of each level, but each game has points. As long as the skills are high, you can play endlessly .In order to get higher scores, users may become addicted to playing.

Shallow: pure entertainment, without any plot and deep meaning.

Lightweight: The file size is small, generally around 10M-50M, so the download speed is fast and it does not occupy the storage space of the mobile phone.

Bright: The interface is designed in a bright and lively cute style, with warm colors, without any weird, scary, bloody and other content.

Therefore, the above characteristics determine that these games are suitable for all ages and have a wide audience, even those who have never played games will be attracted.Light games are very suitable for the public to entertain in the fragmented time of leisure and boredom.And because of its simplicity, it does not bring frustration to the player, but joy and confidence.

So, after learning about this, especially after the bloody report, he seemed to have an instant epiphany at this moment. In the past few years, why WeChat games have become more and more sluggish, and the market share has been divided up again and again. Because they chose the wrong development path from the beginning!
Do heavy games need it?

need!Very necessary!
As a game platform, games of various levels are needed, in order to diversify, so that the retention rate of players can be higher!

However, WeChat is a social software, and many of WeChat’s friends are close friends in real life. Although heavy games can also be hacked together, relatively speaking, casual games are more suitable for PK with each other.

But on WeChat, after "Everyday Love Elimination", this part of the game was actually let go, which also led to the loss of a large number of players!

However, the shock brought by Zhang Liang is not just that!

Web games? !
You don't need to download the game installation package, and you don't need to install the game, you can start the game online through the WeChat page!Similar to web games on the PC side!

Engage in web games on WeChat!What kind of brain is this to come up with such a game?
I have always been curious about Zhang Liang's ability, and I also know that Zhang Liang is a man who creates miracles, but that is only in the entertainment circle, at most, it is just a quick luck recently, but at this moment However, Chen Wen suddenly had the urge to kneel down to Zhang Liang. Is this man... really from Earth?

Why is he obviously a star in the entertainment circle, but his vision is more precise and sophisticated than someone like him who has been in the game circle for decades, and he needs to understand the information of the game industry?
As a game platform, every time a game is launched, I am worried about the number of downloads and installations of the game. After all, if you don’t take this step, then the next thing is all out of the question, especially in many cases when this person is bored and wants to play. Give it a try, but you have to download and install it, especially if there is no WiFi, the idea may be instantly killed!
But web games are different!

The small game capacity can almost be opened and played, and the download and installation can almost be ignored. After all, under the Internet these days, when you click in and you haven’t decided whether to download it, such a small capacity , It’s almost the rhythm of the second download, and then the download is downloaded, why don’t you play it?

Then, after playing this game, you may not be able to put it down!

　Thank you [book friend 20180606184102843] for rewarding 500 points; [to ZY] for rewarding 200 points.

　　
　
(End of this chapter)