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Chapter 501 Propaganda Offensive
For Wang Zulan's wedding banquet, Han Yi and Su Chang stayed for three days, and then went back. After that, Han Yi led everyone to start publicity in the country.

Although Han Yi said before that the proportion of the domestic market is not too high, but he said so, in fact, this time the movie, Han Yi's most important thing is the domestic market.

After all, this is a martial arts movie. Whether foreigners can understand it, this Han Yi has no confidence at all, and Han Yi dare not hold too much hope.

Therefore, Han Yi has used a lot of effort in domestic promotion this time, and of course the promotion abroad, especially in the United States, has not fallen behind.

His two companies are fully operating, so almost all the positions are reserved for "Heroes". As long as you play mobile games, as long as you walk in the big cities in the United States, you can basically see the posters of Heroes.

Of course, the country is not lagging behind at all. Dawan has also elevated this film to an important strategic level that is a matter of life and death, so he also does his best to help.

You must know that Dawan is engaged in real estate, and basically all major cities in China, and even some county-level cities have sites. It is not an exaggeration to operate these.

At the same time, in the shooting section, Han Yi also started to promote. As the first martial arts movie, as the work of martial arts master Han Yi, this movie must be supported.

Previously, CCTV News and People's Daily promoted what is called Condor Shooting and what is called martial arts. This time, Han Yi immediately began to promote what is called martial arts movies. The effect is simply not too good.

The most supportive is Han Yi's martial arts fans. Finally, there is a martial arts film and television work. Everyone is ordering movie tickets like crazy.

Dawan vacated all the screens and was preparing to release Han Yi's movie. Although there didn't seem to be any movies before, he still had to shout slogans.

Of course, at the same time, Sir Chen's movie was hyped, "Assassins of the Qin Dynasty", a story about Jing Ke's assassination of the King of Qin, and the cast was no less than Han Yi's "Heroes".

In terms of the number of movie stars and actresses, Han Yi's movie is not as good as it is. At the same time, 35 theaters are also supporting this movie with all their strength, and 30.00% of the screens are preparing for this movie.

Although one is 30.00% and the other is 35%, it sounds like the difference is twice, but things are not calculated in this way. The [-] theaters have nearly [-] screens.

But the total number of up to 35 is less than [-], so this is not at the same level in terms of number. This is also the confidence of the [-] theaters, after all, their base is too large.

The current newspapers are also keeping a close eye on the dynamics of these two movies, and have already created the posture of the two movies fighting in the ring.

What's more, they directly brought out the competition between the sixth generation of directors and the fifth generation of directors. Hearing what they said, it seems that if anyone loses this time, the directors of that generation will withdraw from the stage of history.

Of course, the fifth generation is going to withdraw. If the sixth generation, that is, Han Yi loses, then it will not be withdrawn. It can only mean that it is not yet time for these young people to show off.

Newspapers, websites, TV, theater posters, and street billboards are all kinds of soft and hard advertisements.

For the first time, Dawan showed his ability in publicity. The big screen in the square directly broadcast the interviews with Li Xiaolong, Bady and others.

The big screen in Dawan Square in a big city is completely occupied by promotional videos.

"During the filming of "Hero", Director Han will strictly require the actors to do their best to play the characters in the movie. You must meet his requirements, otherwise the consequences will be dire." Bady said with a microphone.

This is street propaganda in a certain city in China.

"What are the dire consequences?" Live host.

"I'm a girl, Director Han is still taking care of me, Brother Xiaolong will be more truthful."

The picture was given to Li Xiaolong, only to hear him say:

"When I was filming this movie, it was like hell. The private atmosphere was very good. Han Yi and I often had supper together, but once we were working, it was like going to hell.

To put it bluntly, I have never made a film as difficult as this film in the past few years, and being scolded is commonplace.I often work overtime, and if I can't shoot well, I won't be given food. "

I have to say that Li Xiaolong's words made many people interested, this is Li Xiaolong!Swear as you please, don't be afraid of being beaten!

"Is it really that scary? Director Han is so strict?"

"I think this is the reason why Director Han can achieve such achievements at such a young age. He is meticulous when making movies. You must do well according to his requirements. It's okay if there is no such thing as so-so. standard."

"Then when he scolds you, will you be unhappy, or will you be afraid?"

Li Xiaolong smiled and said:

"That's not true. We are good friends in private. You have been in touch with him a lot. You know that he is venting his work pressure by swearing. You just need to keep silent at this time, and everything will be calm in a few minutes."

Bady said with a smile on the side: "When director Han scolds people, he always sits on a chair, points at you and scolds at a certain distance, like Brother Xiaolong said, there is nothing after scolding. So not at all. Scared. Just a little upset because the director just scolds you. Never praises you, doesn't say, oh, you did a great job or something."

Li Xiaolong and bady kept revealing Han Yi's background on the big screen.Of course, it is all within a safe range to reveal the old truth, which is the need for propaganda.

Provide some ambiguous content.

The media can then hype it up and make up an outrageous headline.

"Bady is dissatisfied with Han Yi, calling him a studio tyrant."

"Li Xiaolong and Deng Chao frankly said that they were scolded by Han Yi, and their friendship might end because of "Heroes."

When viewers who don't know the truth look in, they will find that some clips have been intercepted in the title.The real content is still a very united crew. While despising the invincibility of the media, it also left an impression of the movie and achieved the purpose of publicity. It does not seek to attract more people, but only to leave an impression.

But I have to say that this really left a deep impact on people. Nima, pointing at Li Xiaolong and scolding, this director is indeed courageous, but it also shows Han Yi's pursuit of movie quality.

This also left a deep impression on everyone.

It’s fine if you don’t go to the movies. When these audiences enter the movie theater, they will be driven by instinct, and they will most likely choose movies with impressions.

In short, movie fans, have sharpened their swords and are ready to rush to the cinema.

(End of this chapter)