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Chapter 650

It's not that easy to compete in the Olympics. To make a movie win an Oscar, although it needs its own quality, it also needs a public relations battle behind it, which will affect the judges' selection from multiple aspects.

Where there is selection, there will be canvassing. The form of canvassing for the Oscar selection is nothing new.

In order to make their films win the favor of the Oscar judges, every year during the selection period, the film company will spend huge sums of money on public relations campaigns, each showing its talents.

In the category of best foreign language film, the shortlisted films are Austria's "Love", Canada's "Battlefield Wizard", Norway's "Raft on the Ocean", and China's "Hero".

Among these several best foreign language films, the most award-winning films are "Hero" and "Love".

What may hinder "Hero" is the high box office of this film, and the director of this film is only 22 years old, which may make the judges tilt their hearts towards other films.

"Love" is the work of Austrian director Michael Haneke. This movie tells the story of an old couple who are retired music teachers. They love each other. Their daughter is also studying music abroad. His wife suddenly suffered a stroke and became paralyzed, so the love between the two was put to the test.

Every shot of this movie reveals a stern demeanor, but at the same time it is full of human softness and affection. The two contradictory feelings are entangled together. The director portrays humanity and love to the extreme!
Prior to this, "Love" had already won the Golden Palm Award at the Cannes Film Festival, and just won the Best Foreign Language Film at the Global Awards!

The Best Foreign Language Film at the Global Awards has always been called the barometer of the Oscars. Many films that won awards at the Global Awards eventually won awards at the Oscars.

The Global Awards is also another awards ceremony in Hollywood. As a competitor of the Oscars, it is a more relaxed and entertaining awards ceremony. Participants go on stage to win awards while eating and drinking.

So far, it is still dominated by more than 90 foreign journalists from Europe and Asia, and it is broadcast live to the world by NBC TV station in the United States, and has 2 million viewers.

In the field of American film and television, the importance and status of the Golden Globe Award is second only to the Oscar Award in the film industry and the Emmy Award in the television industry.

Compared with the solemn and long-standing Oscars, the selection process of the Golden Globes is relatively more mysterious and untraceable.

In addition, compared to the Oscars, which have strict selection rules and a large group of judges, the Golden Globe Awards are decided by votes of about 90 judges from the Hollywood Foreign Press Association.

Most of the 90 or so journalists living in Hollywood come from Europe and Asia, and they work for outlets outside the United States.

So far, there is no information showing how the specific voting process of the Golden Globe Awards is operated, and there has never been a clear and written rule telling everyone what kind of films are eligible for selection.

"Love" gets a Best Foreign Language Film here, which already suggests something.

This year's "Hero" did not enter the Golden Globe Awards due to time constraints, so Han Yi needs to worry about this.

As for Best Actor, this Han Yi, to be honest, also thinks that it is a great success to be able to enter, and it is too difficult to win the award.

As for the two Oscars for Best Visual Effects and Oscar for Best Sound Effects, "Hero" is very competitive.

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At the same time, Han Yi did not give up on the best actor. Li Xiaolong is both Han Yi's friend and Han Yi's teacher. Han Yi's ability to reach this level is inseparable from Li Xiaolong.

Respecting teachers is just one of Han Yi's virtues, so Han Yi also hopes to get Li Xiaolong a statuette.

Han Yi paid a lot of money to Lionsgate Pictures, and now most of Han Yi's films abroad are operated by Lionsgate, and the two have established a very good cooperative relationship.

Lionsgate Films is a local snake, a company that is already familiar with the American film industry and the doorways of many places.

According to the information obtained by Han Yi, the total funds invested by major studios in Oscar public relations activities this year are about 1 million U.S. dollars. Some films have already spent more than 300 million U.S. dollars in basic public relations in order to be nominated for key awards. There are companies that specialize in operating public relations activities.

Han Yi also hired a public relations company that specializes in running the Oscars.

Together with Lionsgate, this company has stepped up efforts to tackle key problems of "Hero", and canvassing activities and publicity campaigns have been staged one after another.

Lions Gate and the public relations company first held a special screening of "Hero" that invited many Oscar judges to participate. There were special personnel responsible for lobbying these judges, and some small gifts were also prepared, such as porcelain with various logos related to the film. and other gifts.

Of course, these are so-called souvenirs, not gifts that violate the rules of the academy.

As we all know, not all Oscar judges will go to the theater to watch movies, so sending DVDs to the judges has become an important means of publicity for Han Yi. These DVDs will be marked with the words "for your reference", and the studio will also attach a special Gifts, such as claiming to "lend" to the judges the high-end optical disc players used to watch DVDs, to show their ingenuity and sincerity.

In addition, Han Yi has purchased a large number of pages in newspapers such as "Los Angeles Times", "Hollywood Report" and "New York Times". Advertisement is a common means of Oscar promotion, and of course he will not let it go.

Many of the readers of these newspapers are Oscar judges. For example, Lionsgate Films spent millions of dollars on the promotion and public relations of "Hero" with a book about the film with the "Los Angeles Times".

In terms of traditional media promotion, Han Yi also threw out more than 100 million US dollars. This amount of money is not the most among the many candidates for the Oscar nomination list.

Of course, Han Yi's own two advertising companies have also used this.

The ability of this ad has shown its shocking side in the US presidential election last year, and it showed its fangs again this time.

Many people regard canvassing as the "black screen" of the Oscars, and scoff at it, thinking that if a film is good enough, it can kill everything in seconds, but the Academy of Motion Picture Arts and Sciences encourages canvassing and public relations within the specified range, believing it to be a manifestation of the will to compete freely.

But Han Yi didn't care. This was the first time in his life that he was so enthusiastic about pursuing an honor, so Han Yi must take it down.

For this reason, Han Yi spent 2000 million dollars back and forth. The total funds invested by the major studios in Oscar public relations activities were about 1 million US dollars, and Han Yi accounted for one-fifth, and there were only two awards.

(End of this chapter)