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Chapter 668 Cameron's Intentions
The so-called virtual studio is a studio that only appears on the computer screen. The actors perform in front of the empty background board, but the computer screen is full of various virtual things, such as forests and mountains.Through this virtual scene, the director can directly observe whether the actor's performance matches the future CG picture.

The core of the virtual studio is the collaborative camera, which is not a camera, but a combined system.It consists of 140 digital cameras spread over the top of the studio to build a performance capture technology platform.

Motion capture technology is to capture the light of the human body through the camera, and the collaborative camera is the motion capture of the studio.

The camera tracks the reflection of the near-infrared spectrum emitted by the on-site LED lights, transmits the captured data to a system, and then combines and analyzes the reflection of the spectrum with the movement of the actors to obtain a three-dimensional model of the entire shot.

From Han Yi's point of view, these technologies are definitely epoch-making and full of imagination.

If we say that the transition from silent films to sound films is the first film technology revolution, from black and white films to color films is the second film technology revolution, and from live-action films to CG special effects scenes is the third film technology revolution.

So what happens in this studio is the fourth revolution in film technology.

Completed the sublimation from two-dimensional images to three-dimensional images, and also broke the difficulty of shooting and framing, so that all incredible shots can be perfectly presented on the screen.

"Will you fall in love with it? Now many people, especially directors, cannot see the future of this technology. This is a great resistance to the promotion of our 3D technology. After all, if you want to experience perfect technical effects, you need Promote the construction of 3D cinemas all over the world, I know you have great influence in China, we should unite, promote together, and occupy the 3D market all over the world!"

Han Yi opened his mouth, and finally knew the reason why James Cameron brought him here so enthusiastically, and hoped that he would promote 3D technology with him.

Any film technology needs to be brought to the world through the director!

As a category of the tertiary industry, the film industry is different from the traditional primary industry agriculture and secondary industry, and also has some differences from the general tertiary industry.

In terms of the laws of the market, movies are strictly a commodity with circulation, but it is undeniable that movies have an artistic and political side. It can be a work of art that ignores business, or it can be a carrier of political propaganda. .

For many developed countries, the film industry is already a sunset industry. It seems to be doing well, but the return on investment has fallen below the bottom line of 10%, and Hollywood is no exception.

The most glorious stage of Hollywood should be the 20s, the end of silent films. At that time, Chaplin exuded the last glory, which lasted until the 50s. Thousands of movies were born in this era. There are countless classic movies.

Even when the U.S. economy entered the Great Depression, the film industry was still booming, and countless people poured into this industry to seek gold. It was also in this era that Hollywood gave birth to the so-called "Big Eight Movies" and "Two Big Comics". dc comics and marvel comics for movies.

The Big Eight are MGM, Paramount, Columbia, Warner Bros., Universal, United Artists, Fox and Disney.

In this era of gold everywhere, MGM produced the highest-grossing movie "Gone with the Wind" in history in 1939. At the time of World War II, the world's population dropped sharply, and the total economic volume also declined sharply. "Gone with the Wind" "Still won a global box office of 3.9 million US dollars.

This data was equivalent to one-sixth of the 230 of the U.S. gdp at that time, and when converted into inflation, it was equivalent to the current box office of 60 billion U.S. dollars, which was absolutely terrifying.

In the new century, even if the government tried its best to whitewash the peace, the unemployment rate in developed countries is constantly increasing, and the economy has become the end of the battle. The film industry represented by Hollywood still looks brilliant, with blockbusters constantly, but the peripheral It is an indisputable fact that the threshold of investment is constantly rising.

There are fewer and fewer independent film companies that are able to seize market share under the pressure of major studios. Even the Big Eight have gone through countless changes of ownership. Some have invested and some have gone bankrupt. In comparison, the twilight film industry has not attracted much hot money.

Therefore, at a time when the current structure can no longer meet the needs of capital expansion, the film industry led by Hollywood has begun to brew breakthroughs. 3D technical means are the manifestation of such breakthroughs. Every film technology revolution will bring a lot of business opportunities. and market.

The revolution from silent movies to sound movies, the revolution from black and white movies to color movies, brought the golden age of Hollywood, and the emergence of cg special effects made blockbuster movies a necessity in people's lives. Now, James Cameron, with 3D technology, wants to Once again set off a frenzy.

The theater market in developed countries such as the United States is almost saturated, and the resistance to rebuilding 3D theaters will not be small, so they set their sights on China, the emerging movie market.

It is true that the scale of the Chinese market is still small, and the highest-grossing movie is "Hero" directed by Han Yi, but the potential is unlimited. China's economy is booming, attracting worldwide attention, and China's population ranks first in the world.

The development of the film industry is also changing with each passing day, and the growth of the market is the first in the world.

What pleased Cameron and other 3D technology revolutionaries the most is that China's theaters are very backward. Not only are there a small number of theaters, most of them are single-hall theaters. In such a market, 3D theaters can be built directly without much resistance.

Therefore, Han Yi, who has great influence in China, has become the best partner.

Only when directors use 3D technology to shoot movies, will some theaters be willing to convert to 3D. On the one hand, Cameron hopes to cooperate with Chinese entertainment companies to develop the 3D market; on the other hand, he also hopes that HANY can accept 3D movies, and even direct 3D himself. Movie.

Boost for 3D career.

It is not that he has not sold to other directors in Hollywood, such as Steven Spielberg and others, but these directors are either hesitant and unable to see the future of 3D, or they are firmly opposed to 3D movies.Some people even firmly oppose 3D, thinking that people should not be bound by glasses, and watching movies with glasses will definitely not achieve the best visual enjoyment.

These setbacks made Cameron pay more attention to Han Yi, so he talked so much, hoping to impress Han Yi and join his 3D technology camp.

(End of this chapter)