The ironware I made shines

Chapter 508 Brand Value

In addition to Guo Caixia’s greetings, many friends on WeChat gave their blessings. They all know that Ge Xiaohua bought Huafeng and turned a car company that started as a copycat into a company where technology is king. The domestic media at the auto show praised him. Did not go to give gifts, the media like Ge Xiaohua's navy, gave a high evaluation, in addition to Huafeng is a Chinese brand, the car media in order to enhance the pride of Chinese cars, Huafeng Motor can produce such an excellent car development I like exteriors from the bottom of my heart, and this is also because Huafeng's data is extremely eye-catching. After detailed explanations by He Zhong and other technicians, these technologies have truly reached the highest level in China, and even many foreign models have to give way. It's a pity that this is Huafeng, not a first-line luxury brand, and its brand value is relatively small. No matter how skilled it is, what's the use?What domestic auto brands are worried about is that Huafeng’s copycat label will not be recognized by consumers. Even if this car is launched on the market intact, at the cost of this car after mass production, there is no one million that cannot be won, but Huafeng Windmill sold for 100 million?The Huafeng who is famous for its fake appearance and the three things that have not changed for thousands of years?Known for being cheap?Dare to sell 100 million?court death!
Ge Xiaohua knows very well that once the shark dolphin is mass-produced and launched, it will definitely be a "failed" product that is not well-received.

This failure is not a technical failure, but the sales volume is definitely not satisfactory. There is a big difference between buying a car for Chinese people and buying a car for foreigners. Practicality is the second choice, and brand value, or face, is the first. This is why joint venture cars and purely imported foreign luxury brands are favored. The added value of the brand makes consumers willing to pay.

Ge Xiaohua saw the comments made by the major auto media on Huafeng's one-day exhibition, and he smiled without saying a word. He knew very well that brand value cannot be established in a day or two, so he did not plan to mass-produce the shark dolphin at all, because he It is also considered that there is no sales volume of cars of this level in China. Forcibly launching mass production is nothing more than burning money. He is not targeting ordinary domestic car consumers, but targeting domestic high-end people. , and some foreign rich.

The most important thing is that Ge Xiaohua's Huafeng has the core automotive technology, and other domestic manufacturers must be flocking to it. The copyright fee for technology is also an important source of income for Huafeng to maintain its operation in the future.

"The first day of the auto show went well, what about the second day?" Ge Xiaohua began to look forward to the second day of the auto show. At this time, the person in charge of the Guangdong City Auto Show called Ge Xiaohua. Will leave contact information, it is not surprising that he can contact himself.

"Mr. Ge, in view of the commotion at the auto show today, in order to make the auto show run smoothly, we have decided to change the exhibition hall for you."

"Replace? Not next to the toilet?"

"Mr. Ge was joking. The technology of Huafeng car companies should be in the central area. Everyone is Chinese. They definitely hope that Chinese car technology will be recognized by the world."

"Okay, since you are the organizers, we won't hang around. Although I think it's good to be next to the toilet, but for the smooth progress of the auto show, I'm willing to change the location. I'll send someone to change overnight."

"Thank you Mr. Ge for your support."

After hanging up the phone, Ge Xiaohua couldn't help complaining: "Isn't it because I saw that the location of the toilet is a treasured place of geomantic omen, and the flow of people is higher than that of the central area, so find a chance to replace me, whatever, I can go to the central area and then exhibit a few more times. My God, it still has a little effect on improving the brand value of Huafeng. As the person in charge said, the technology of Chinese cars still needs to be admired by the world. Cannibalism, isn't this a joke for foreigners?

Regardless of whether Huafeng is in the central area or in an area similar to exile next to the toilet, the shark dolphin SUV is deeply loved by domestic and foreign media at this auto show, and even fake car fans who come here to see car models are also popular It is conceivable that the influence of this car, but when they learned that it was produced by Huafeng, they all scoffed at it. The reputation of Huafeng's cottage has not been forgotten.

But experts know very well that the performance shown by Shark is not what a copycat car company can achieve.

The first three days are mainly static exhibitions, which are free and open to the public, and anyone can come in. Although the venue of this exhibition is relatively large, there are many crowds and there are many crowded situations. Fortunately, the organizer has a way to deal with it in advance , it can be regarded as a near miss. If there is a stampede, this car exhibition will definitely be anticlimactic.

After the static visit is over, the next step is the visit of VIP-level figures, that is, only those with a certain status will be invited. The special feature of this car exhibition is the dynamic exhibition. All the invited are cars. There are leaders in the industry, some are famous auto designers, some are engineers, or the bosses of auto companies, etc. They are all well-known figures in the auto industry at home and abroad.

The data of the car is just a vague way of expression. How is the quality of the car, or how is the technology? To exchange car technology, the organizer jointly held a special test competition with the official.

"It's over?" He Zhong and others suddenly felt like a dream. These three days have brought them a lot of gains, and the explanations made their voices hoarse, but they were very satisfied. The big manufacturers are benchmarking together, and next to them are Honda, Toyota, Mercedes-Benz, BMW, etc. Huafeng can participate in the exhibition with them, and we can see Huafeng's current status. They have increased their enthusiasm for work a lot.

"Thanks for your hard work!" Ge Xiaohua sent a big red envelope to each of them, which was about [-] yuan, and there was a bonus of [-] yuan in three days. It can be seen that Ge Xiaohua's generosity is generally two or three hundred, or about one hundred a day. Participating in the exhibition is like having fun, it is easier than normal work, but Ge Xiaohua is so generous, it can be seen that this exhibition is very successful, the wealth attribute attached to the engine is still good, it has played a certain role, coupled with his shark dolphin technology It is extremely advanced. Although there is a history of knockoffs, the organizers have investigated and found out that after Ge Xiaohua acquired Huafeng during this period, it has learned from the pain, concentrated on technology, and achieved some achievements. There is also a reason why this exhibition can be a blockbuster. Therefore, if the bosses of car companies are always technical backgrounds, not pure businessmen, then car companies in the technical field actually have greater potential for sustainable development.

(End of this chapter)