Chapter 128
Originally, Zhou Kun only had a general understanding of Putian hospitals. For example, seeing a doctor cost money and life, and his image was similar to that of an old Chinese doctor.

I also heard a few creepy stories about goosebumps all over my body.

An intern entered a relevant hospital for an internship for three days and chose to leave.

Because he found that the doctor did not turn on the diagnostic equipment at all when examining the patient, and the results on the test sheet were filled out by the doctor himself.

On the fee receipt issued by the doctor, letters are used instead of numbers.

The doctor can prescribe you as much medicine as you want. Many patients were delayed in private hospitals for treatment and were finally transferred to large hospitals for treatment.

The story sounds very thrilling, but it can be said that we don't know anything about the scale, the length of the industrial chain, and how the entire business model works.

After Wang Feng's report, Zhou Kun realized that his original thoughts were a little too naive.

After the rules and order of an industry are established, it is almost impossible for outsiders to enter or subvert it.

The so-called Putian hospitals refer to the abbreviation of the collection of hospitals under the jurisdiction of Putian people. Putian people have opened private hospitals all over the country, and gradually formed a certain organizational scale in groups.

Most of these hospitals are private hospitals specializing in andrology, gynecology, infertility, and plastic surgery.

When the country's investment in public hospitals is decreasing year by year, and when hospitals outsource unprofitable departments, which is the much-criticized department contracting policy, Putian Youyi took the opportunity to enter the room and become a "doctor" in a regular hospital.

It can be said that taking advantage of the relaxation of national policies and the spring breeze of the reform of the medical industry, those quack doctors who were not even qualified to practice medicine have transformed into "doctors" in so-called high-end private hospitals.

Today in China, 10 out of every 8 private hospitals are Putian hospitals.

There are only 11000 private hospitals nationwide, and Putian hospitals account for 8000 of them.

Thinking about how terrible it is, it is simply horrifying to think about it carefully.

Although the owners are different, they were all founded by people with connections to the Putian area, and they were all members of the same industry organization.

That is, the Putian (Huaxia) Health Industry Association established on June 2014, 6.

The most famous of these are the four major families of Zhan, Huang, Chen and Lin.

From the initial posting of small advertisements on telephone poles to the development of department contracting policies, the four major families have established countless hospitals of different names, such as Jiulong Andrology, Wuzhou Andrology, Rose Woman, Nanjing Naokang, and So-and-so Infertility Education, Jiefang Jun XX Specialized Hospital and so on.

It can be seen that the people they target are all suffering from some unspeakable diseases, and then they attract users well through the anonymous system and carry out precise harvesting.

Because even if the patient is cheated out of money, because it is inconvenient to expose the disease he has, he may finally grit his teeth and swallow it.

However, in addition to the help of policies, there is also cooperation with a leading Internet company that has really pushed these private hospitals into monsters.

That was once the head of China's three major Internet companies, the B in BAT, a certain degree.

The close cooperation between the Putian Hospital and a certain degree began in 2003.

At that time, a bidding ranking system was launched at some point, and it was cast aside by many people as soon as it went online.

Because this system will adjust the order of the search results, and put the results that someone paid for it in the front row.

For example, 1000 pharmaceutical companies have purchased Xiaosanyang. Some pay 5 yuan, some pay 6 yuan, and some pay up to 10 yuan. Then you fill in a link you want in the bidding ranking system.

It is generally an advertisement for liver disease in this hospital.

When someone searches for Xiaosanyang in a certain degree, the one with the highest ranking is the one who paid the most for the entry.

Of course, in order to prevent the system from crashing later, the entry price No.2 was set to rank No.1 in the search results.

The search results from the second to the Nth Xiaosanyang are all ranked down according to the bid level, and the normal results will not be displayed until no one bids.

Putian hospitals have fierce competition for entries. All the diseases you can think of in these hospitals have already been bought, and the bids for the first and second place are more than 300 yuan.

Someone asked what the bid was, that is, if someone searched for the term in Baidu and clicked on your home link.

Then click once and give Baidu 300 yuan.

Of course, there are more companies that can't afford so much money to buy a click, so let's go down.

Basically, if you search for the bidding rankings for these diseases, there will be no natural sorting results on the first two pages, and all of them are promotional links of Putian hospitals.

What's even more insane is that when the State Administration for Industry and Commerce did not define search bidding ranking as advertising, all search results would not add the word "advertisement" at the end of the link like today.

Many patients who don't know the truth, because they trust a certain degree of search, regard private hospitals without any medical capabilities as the straw for their own treatment.

In the end, he was beaten to the bone and sucked out the marrow, and after draining all the money, he had to face the tragic situation that the condition did not improve or even deteriorated further.

This behavior can be said to be beyond words.

As for the depth of cooperation between Putian hospitals and Moudu, xxx, a senior official of the PT Municipal Party Committee, once said: In 2013, Moudu’s annual advertising volume was 260 billion yuan, while Putian private hospitals made 120 billion yuan.

And the total income of a certain degree in that year was only 600 billion, and nearly one-fifth of the income came from this medical bidding search ranking.

This is no longer a simple big customer that can be covered. It can be said that it is so important that it is not an exaggeration to rely on it for a living.

Putian hospitals are not doing charity either, they are private hospitals, and they all want to make money in the end.

The wool comes from the sheep in the end.

It costs tens of billions a year to advertise. Such a huge amount of advertising expenses has to be borne, and in the end, it can make huge profits. It is conceivable that how can it be earned back without ruthlessly slaughtering patients?

After Zhou Kun heard about the tens of billions of advertising expenses a year, his heart was broken.

Nima, the cash flow I get from cheating is only 36 billion yuan a year. Even if I don’t eat, drink, or pick up girls, I save it all and smash advertisements in front of Putian hospitals, which is less than a quarter of others.

And in the end, the cheapest one is still a big scam of a certain degree, and the price that is raised up still has to be paid by the patient in the end.

How to break this situation is really difficult, difficult to reach the sky!

Not to mention the zz resources behind the Putian hospital.

The country's repeated crackdowns have no effect, but instead, the more crackdowns the more prosperous the scene appears.

 
And the occasional important media that wanted to expose its shady scenes were basically invisible in the publicity.

Don't look at Zhou Kun's seemingly playful world now, everyone praises him and respects him, and is willing to turn around him as a licking dog.

Even if he met some people with status and status, such as the executive vice principal of their school, and the leaders of the provincial department, they were willing to treat him with a smile.

That's because Zhou Kun is harmless to humans and animals, and he doesn't fight with others. Who doesn't welcome a boy who gives money?

But if a dispute arises and the other party is unwilling to save face or even come to suppress him, Zhou Kun has nothing to fight back, and there is nothing he can do.

Those dandies, the second and third generations of officials and businessmen still have an awesome father to rely on.

Zhou Kun is really helpless and has nothing.

Facing such a behemoth, Zhou Kun's attitude was also very simple.

Hang your mother, do it if you don't accept it, life and death are bearish.

People die and birds face the sky, and they will not die for thousands of years.

If the system is turned on and hangs up, if you are still timid and retreat when you see difficulties, then you are still playing snakeskin.

Isn't it the largest private hospital group in the country?
Isn't there 1 pharmaceutical-related companies?
Isn't it that the annual turnover exceeds 3200 billion yuan, and the industrial scale even exceeds the GDP of the entire province of XZ?
Subsidize billions of dollars a year for low-cost medical care, if you can't do it to death, you will be disgusted to death.

It's not that Zhou Kun doesn't want to directly provide free medical care to benefit the common people, but doing charity also needs to pay attention to the method.

Free of charge seems to be a good thing, but in fact, it may backfire in the end, and get the worst result.

For example, once it is all free, many people will come to see a doctor from time to time to dispense medicine and check their health even if they are not sick.

It takes up the already very tense and precious medical resources in vain.

Even with unlimited money, medical resources are limited.

Because the number of experienced and mature doctors is limited, the number of medicines is also limited, and even the number of medical devices is limited.

Unlimited supply is not possible.

Therefore, providing reasonable, high-quality and low-cost medical services, without making money or killing lives, is already the best explanation for ordinary people.

I believe that the vast majority of people think that when they get sick, they will be satisfied with seeing the disease at a price they can accept.

What Zhou Kun wants to do is to be able to satisfy their simple wish, and then take the opportunity to expand his impression, and he is very satisfied.

As for the night, cough cough cough, it is not impossible to consider buying an island abroad in the future.

(End of this chapter)

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