my life is running wild

Chapter 22 On How to Make Movies with the Thinking of Advertising

After listening to Liu Chengyin's words.

039 looked at Liu Chengyin, who was so drunk that his eyes were a little dazed.

Number nine: "Laugh at me, number six, you can't do it, are you drunk?"

No. [-]: "Come on, Dad will give you a peanut to sober up"

Number Zero: "Six! Be sober!! What you learned about advertising in the past four years! It's not a movie!"

Seeing that they didn't believe it, Liu Chengyin lost her temper and became anxious!

He hastily took out his phone, swiped it a few times, and "slapped" it onto the table.

039 Leaning over curiously
It was a text message:
"Mr. Liu Chengyin: Congratulations! Your work "Dream of Stars and Seas" that you used to participate in the selection of the 'Golden Egg Awards' successfully won the 'Best Art Award', 'Best Creative Short Film Award', and 'Best First Work Award'. Three nominations.

Please arrive at Shanghai XX Gymnasium before 6:17 on June 17 this year, enter with a pass, find a seat according to the number on the pass, and be ready to receive the prize.

Log in to www.xxxxx to download the pass. "

039: "??? →!!!"

No. [-] unbelievers opened the pass download website at the back...

it is true!
Lost again. Lost again.
and many more!

Although I lost, it seems that it is not complete.

The three of them felt as happy and excited as if they had won!
Yes, although they lost the current "war", they got the opportunity to go directly to a higher stage to show their abilities!
Just after graduating, being able to make a movie with "Yu Chengyin who made "Xinghai"" is an opportunity that many newcomers in the film industry dream of.
What?Already got a job?
quit!

Admitted to graduate school?

Dropping out. It is impossible to drop out, just ask for leave!
but
Wait!
At this moment, a gust of wind blows over, and 039 wakes up for a moment.

039 The three of them suddenly realized that they didn't seem to have learned how to make movies, did they?
The advertising major they have learned in the past four years, hey! ?

After four years of tacit understanding, Liu Chengyin understood their voices, and before they could ask a question, he said predictably: "It seems that I have studied movies?"

Liu Chengyin, who was so drunk, felt inspired: "Actually, I found out during my research during this period that making movies is actually quite similar to making advertisements. We can actually make movies with the thinking of advertising."

Number nine: "What does it look like?"

Number Three: "What are you doing?"

Liu Chengyin: "Look, the selling points of the movie are nothing more than two:

One is to rely on interesting settings or thinking angles;

The other is to rely on sound and picture rendering.

If you can do both at the same time, it is a good movie.

If "movie" is compared to "advertisement", then "setting or thinking angle" is "product", and the "rendering of sound and picture" remains unchanged.

What our advertisers are good at is to quickly show the selling points of "products" and instantly grab the attention of the target group!
Therefore, we only need to find a 'setting or thinking angle' that people may be interested in, and then use the picture and sound to firmly grasp the audience's attention from beginning to end..."

Zero looked puzzled: "And then?"

Liu Chengyin also looked puzzled: "Then. Did it succeed?! There's nothing more to say."

No. [-]: "Is this also called 'discovery'?"

Liu Chengyin: "Anyway, I won the prize with this idea!"

Number Zero: "Number Nine means: Even if your words are a little useful, they are not useless at all. In short, they are all nonsense.

Who doesn't know that a movie that can grab the audience's attention from beginning to end through sound and picture is a good movie? !
It's the same as if you didn't say it!
According to your logic, I also have a few 'discoveries', such as:

As long as the song is written well, you can write a good song!
As long as you draw well, you can draw well.”

"I'm coming too..." No. [-] took over the conversation: "...if you are willing to spend a little more time getting to know me, you will find that it takes a little more time."

"Come to me!" No. [-] answered again: "I found that the smarter people are, the smarter they are."

Number three: "I'll come again"

"It's almost done! Don't leave it here..."

Zero interrupted the spellcasting, then turned to Liu Chengyin and continued:
"Back to the original question:

A movie that grabs the viewer's attention from start to finish with sound and picture is a good movie, yes!

But the question is—how!what!Grasp? !

What should I do with the sound?
What should I do with the screen?
How can you grab the audience's attention from beginning to end?
What about the plan?
Come up with a specific implementation plan! "

Liu Chengyin was a little anxious when asked, he patted the table: "It's just as advertised! That's it"

Liu Chengyin, who was so confused by the alcohol, couldn't think of good words for a while: "It's the kind of sudden, explosive, unconstrained, gaudy, unknown.
For example: colorful black...

In short, how to attract attention! "

"Voice, we use a super dynamic beat, the most exciting melody! Say the most passionate lines with a passionate accent!"

"The picture should be dazzling! It should be cool! It should be explosive! It should be eye-catching! It should be gorgeous! It should be high-end and classy!"

"The plot should be simple, clear and refreshing!
Don't give the audience a chance to use their brains!Because as long as you think about it, you will miss the picture and sound effects, and withdraw from the immersion..."

After Liu Chengyin finished speaking, he looked at 039 proudly.

According to the routine plot in the movie, there should be applause here.

However.
"Can you stop talking about adjectives? Be more specific!"

"We all understand the lines of Hot Blood Man, but who here dares to say that he is completely cured?
It's easy to say that the plot of the brainless and refreshing article, in order to find inspiration in the four years of college, I have watched it a lot.

But where do we find that 'super dynamic beat' and 'most exciting melody' music?

Hire someone to write a song?
Who? "

"There is also the picture, how to render the style? Heavy metal? Punk? Retro? Magical? Or..."

"Master, stop reading!"

A bunch of questions were thrown down, almost short-circuiting Liu Chengyin's chaotic mind. After sorting out his thoughts: "Music? No need to find someone to write it, I have it!"

"where?"

"Here." Liu Chengyin used his mobile phone to open the numbered score of "Breakout Song" in the computer cloud file, and put it in front of 039.

039 raised his head and exclaimed after reading it, and then shook his head again:
"I can't understand it at all!"

"We are not music students!"

Liu Chengyin: "Okay, I can give you a demo, that's... um~~~ woo woo woo~ ah~ la la la."

Listening to Liu Chengyin's "demo", 039 instantly put on a painful mask on his face, covered his ears, and roared angrily:

"Shut up! Hundan!"

Liu Chengyin hurriedly shut up, and then explained: "This, this song is too fast-paced, and there are many choruses. I can't imitate it with my mouth, so I have to use musical instruments."

No. [-]: "I believe in your evil, making a movie is not the same thing as making a game promotional video!"

Number three: "It's gone. I have to catch the train tomorrow."

Zero stood up and raised his right hand: "Boss! Pay the bill!"

Liu Chengyin pulled down No. [-]'s raised hand: "Don't worry! The music is not easy to show, but I still have pictures!"

Zero said in surprise: "Have you already drawn the storyboard?"

Liu Chengyin: "No."

Zero raised his hand again.

Liu Chengyin stopped again: "The pictures are all in my mind, I can draw now!"

"Drawing now?!" 039 said in surprise.

Liu Chengyin didn't say much, and directly opened the "Memorandum" software that came with the phone and switched to "Handwriting Mode".

Afterwards, Liu Chengyin placed the phone horizontally on the table, and then his fingers started dancing on the screen!
(End of this chapter)