Upgrade the world from Hongmeng system

Chapter 102 Cultural Creativity is the Core
In the bedroom, Wu Hao recalled that he once wanted to register a new company called Haotian Wenchuang.

Because I haven't found a suitable leader, I put this matter on hold. Now that I think about it, I realize that I should have done this matter long ago.

At this time, there are still many industrial islands in the domestic cultural industry, and the entire industrial chain has not been opened up.

From novels, comics to animation, film and television, games and peripheral products, not many successful IPs have been created, resulting in a lack of high-quality cultural products in the market.

He has an analysis report in his hand. It was only in 2013 that the Chinese animation industry began to develop rapidly with the help of the mobile Internet and capital. After more than five years, perhaps each subdivided track has produced its own leading enterprises. But no one company can occupy an unshakable monopoly position.

Compared with Japan, the United States and other countries where the animation industry has developed more maturely, the output value of China’s animation industry still has a lot of room for growth relative to its huge audience size, and there are only a few animation companies that have actually gone public.

Another reality is that the current small workshops of Chinese animation are not doing their own things, but doing high-labor output work such as in-between paintings for other companies, or even foreign companies. They do not have their own products and services. Brand, and such a small company has to replace employees frequently in order to maximize profits. It itself cannot retain talents. With such accumulation, it is difficult for a small company to grow bigger.

If a company wants to grow bigger, it must first seize talents. Some people would rather have a lower salary than a good development opportunity. This kind of small company has no prospect at all, and brain drain has become inevitable.

At present, in China's animation market, the platform side has relatively high requirements for the production cycle and quality of animation, and there is no complete animation industry in the market, which means that the production of an animation involves relatively high labor costs and manufacturing costs. , It is easy to lead to insufficient funds and collapse of animation, and domestic animation profits are relatively low, which reduces the possibility of capital market investment in it.

Let’s compare our neighbors, the Japanese animation industry. Part of their income mainly comes from broadcasting revenue and CD sales, and the other part comes from derivatives. There are music CDs, art books, figures and other peripherals, and the Japanese government generally does not provide subsidies.

As for domestic animation, it generally depends on broadcast volume, small advertisements, popularity, and government subsidies. It does not make much money from peripherals and IP games, because China has a developed network and likes to read pirated e-books, and does not like to buy paper novels and comics. It is a separate book, so there is no commission for these things.

At present, user payment is the most direct and stable source of income for content consumption. Many cultural and creative companies hope to increase their popularity, use free to generate high traffic, and then commercialize through IP licensing of film and television and games.

But in fact, the market progress of manga, film and television, and manga games is far from as fast as imagined. Paid reading is the focus of the operation layout of major platforms. Paid reading provides the platform with a relatively stable cash flow.

The reality of the industry is that at present, many animation companies can only recover costs by selling broadcasting rights, but it will take quite a while to recover costs and even make profits through the development of downstream games and derivative products. This process is basically a pure investment. It is generally difficult for companies to survive the day when they are not profitable.

"Although there are many problems, it also shows that the ceiling of China's cultural and creative industry is still high, and there are still great opportunities to enter now!"

Wu Hao's original intention was to create a unified standard model library and special effects library through the game to solve the problem of expensive animation resources.

As long as the creator can realize the reuse of the model through simple modification, the cost of animation can be reduced from the source.

If these model resources are free and open, through a cultural and creative platform, use the model to synthesize pictures, use the camera function to make comic works, help writers become cartoonists, and upgrade the creation from text to pictures, greatly reducing the threshold for comics and improving creative efficiency. .

As a result, comics, the underlying product of the cultural and creative industry, will show explosive growth.

Then, through public investment, good works can be adapted into animation, film and television, games, and creative peripheral products can be produced through 3D printing technology, forming a complete industrial chain of cultural products.

At this time, I have already laid the foundation and gone through most of the processes. What I need now is a large amount of capital investment to improve various resource banks as soon as possible and create a complete cultural industry chain.

Wu Hao knew that this matter could not be handled by himself, and he had to form an alliance and work together to make it possible.

The leaders of this alliance originally belonged to Longguang and Huawei. Only they can come forward, and they can definitely integrate more forces, do a good job of this cultural and creative platform, and let the project come to fruition as soon as possible.

But at this time, something happened. How should I deal with it?

It is definitely useless to find Xue Zhong. A boss at the executive level has little influence on the company's decision-making level.

Looking for Liu Hanqing?It's useless, she is not in charge of this section, although she can reach the upper echelons, her influence is still limited, and now it's the Spring Festival, if you rush to talk to her about this matter, there is a high probability that nothing will come to pass.

You still have to rely on yourself!Wu Hao thought that he still had 450 social contribution points to use. If he could complete the tasks of the system and get an excellent rating, he would not have to worry about not having social contribution points.

He immediately submitted an application for using social contribution points to [Blue Star Technology Promotion System].

【Please enter the points used: __】

"450", at this critical time point, Wu Hao decided to spend all his social contribution points and strive for the best results.

[The system has received social contribution points, and is currently arranging for you a "gentleman", please wait later]

It was the first time to spend so many social contribution points, and Wu Hao was looking forward to the next "noble person" he could invite. After all, every time an "noble person" was invited, it would bring him a huge surprise.

"The night gave me black eyes, but I use them to find the light"

The cell phone rang suddenly, and Wu Hao was taken aback, "Your Excellency" made arrangements so quickly?
He took out his mobile phone, only to find that it was Lin Dongnan calling, feeling a little disappointed in his heart.

"Hey?"

"Wu Hao, are you in Yongcheng? Come out and have a sit down tonight!"

"Can you bring your family?"

"Of course you can. It would be even better if you ask your wife to make some cold salad!"

The last time Lin Dongnan sent Wu Hao back to Pengcheng, he tasted Liu Xinyi's cooking at Wu Hao's house, and he was full of praise for the cold bracken dish.

"Come on, there are plenty of delicious food outside. Send me the location, and I'll go there later."

"."

After hanging up the phone, with a "ding", Wu Hao received a location message. It was a time-honored restaurant in Yongcheng Food Street, a place they used to go to in middle school.

Recalling the time in middle school, suddenly a beautiful figure flashed in front of my eyes, Tang Xin, a shy and quiet little girl who likes to write and always has a pure smile.

(End of this chapter)