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Chapter 584 Sharp turn down
Several David TVs are simulcasting "Love Apartment" this time. Although the broadcast time is staggered, basically, during this time, "Love Apartment" is definitely the main feature.

However, "Love Apartment" is not without rivals, even if it is well publicized, but when CCTV makes a move, it is basically a blockbuster.

This time is no exception. This time, CCTV's comprehensive channel directly released the trailer. The Republic of China drama that was originally planned to be released was directly removed, but the one that was promoted was an annual drama.

Adapted from the novel "The Years of Rouge" by Zhu Yan, a famous master of romance novels, with an investment of more than 2 million Chinese dollars and a gathering of superstars, it can be regarded as the most watched annual production in Huaguo.

Each of Zhu Yan's previous works adapted into a TV series has basically killed the Quartet. This time, CCTV has promoted "Rouge Time", and everyone can see that it must be for the simulcast of several David TVs this time. of.

Although "Love Apartment" seems to be in full swing, it seems to be unstoppable, but in fact the biggest shortcoming of "Love Apartment" is still obvious, that is, the low-cost investment is all played by amateur actors, although Lin Xiao played in "Love Apartment" The gimmick of a big star cameo was added in "The Apartment", but compared to the annual drama "Rouge", it is still really worse than 01:30.

In other words, the two cannot be compared at all.

In fact, when CCTV promoted "Rouge Flowing Years", just one day away from the premiere time of "Love Apartment", several David TVs began to have some bad voices about "Love Apartment".

There are even two satellite TVs who proposed to avoid "Rouge", because in the face of the works of novelists like Zhu Yan, and in all aspects, they can kill the drama "Love Apartment", even if it is the promotion of "Love Apartment" It's really hot, but they're still not looking good at all.

Of course, Ling Xiaoge would not agree. After all, the promotion of "Love Apartment" has already been in place, and a temporary shift will definitely have a very bad impact on "Love Apartment".

A drama must be aired when its popularity reaches a certain level, otherwise, the previous promotions will be greatly reduced in effect.

But for several satellite TVs, they are still unwilling to touch eggs with stones. Yes, they were really optimistic about "Love Apartment" before, but that was also because, during the same period, there were no heavy-weight opponents, but CCTV The annual drama "Rouge Flowing Years", which is said to be expected to compete for the annual ratings champion, was moved up, obviously for the simulcast of several satellite TVs this time.

This is probably also a sequela and side effect of having multiple stars in one drama. Multiple stars in one drama means that the purchase cost of TV stations has dropped significantly. Of course, compared with exclusive broadcasts, the effect will definitely be much worse, but it also It means that if they want to change their plans, their losses will be much smaller.

The launch of "Rouge" has had a considerable impact on the launch of "Love Apartment".

Although Ling Xiaoge insisted that those satellite TVs that had already bought the first-round broadcasting rights of "Love Apartment" could not change their original plans, the expectations and resource investment of various David TVs for "Love Apartment" would definitely be greatly reduced.

After all, this time "Love Apartment" is facing a drama that is almost impossible to hit the street like "Rouge".

And if the ratings of the first round cannot meet expectations, then the second round of "Love Apartment" will naturally not be able to sell at a high price.

The losses of the various David TVs will definitely not be greater than those of the Ling Xiaoge.

After all, under the attack of the crushing annual drama "Rouge", which is expected to kill the Quartet, no matter what drama they use to deal with it, the result will be the same.

In fact, this also shows that David TV attaches great importance to "Love Apartment".

So they didn't understand Ling Xiaoge's insistence.

Amid all the turmoil, "Rouge" was the first to start broadcasting, and nothing unexpected happened. Zhu Yan's work, big investment, star gathering, and the operation of a mature team swept the ratings at the same time as soon as it started broadcasting.

The ratings of the first broadcast broke through 6 points.

And the key is that the reputation is excellent, and many people call it the best drama of the year.

Although there are not no dramas that break 6 for the first time on CCTV's comprehensive channel, in recent years, there have been fewer and fewer dramas.

Of course, there is good news. The main audience of "Rouge" is more concentrated in the 30-40 age group, followed by the 25-30 age group, and the 18-25 age group only occupies Less than 10%.

The main audience age group of "Love Apartment" should be in the age group of 18-25.

This is pretty good news.

The next day was the premiere of "Love Apartment".

"Are you not worried at all? You don't even go to the company?" Zhou Ya asked while sitting on the sofa with her baby in her home clothes.

"What is there to worry about? We have done everything we need to do. Although "Rouge" is indeed very strong, the target audiences of the two dramas do not overlap very much." Lin Xiao shook his head and said with a smile.

"Then how much do you think the ratings of "Love Apartment" will be?" Zhou Ya asked.

"The four TV stations, as long as the average ratings of each of them are over 1.5, they may not be afraid of "Rouge Flowing Years." Lin Xiao pondered for a moment and said.

"Can that be the same?" Zhou Ya couldn't help but rolled her eyes and said.

"Hehe, in fact, the source of my confidence is not on the TV station, but on the Internet. An orthodox drama like "Rouge Flowing Years" may indeed be invincible on the traditional TV station platform, but on the Internet platform, I I am confident that "Love Apartment" can beat "Rouge"." Lin Xiao said confidently.

In fact, dramas like "Love Apartment" are more suitable for Internet platforms, but in order to maximize profits, they chose to premiere on TV stations.

"Okay, let's watch TV, it's about to start." Lin Xiao said.

"But what if I want to watch "Rouge"?" Zhou Ya looked at Lin Xiao playfully and said.

Lin Xiao looked at his own child with black lines all over his face.

"Love Apartment" premiered, and the first episode is over.

"Rouge Flowing Years" has almost ended the first episode.

The preliminary rating statistics were quickly sent to Lin Xiao's mobile phone.

First of all, compared to the first day's ratings, the second day's ratings of "Rouge Flowing Years" increased again. Although it did not break 7, the highest ratings reached 6.8!

Compared with the highest ratings of the premiere, it has increased by 0.3 percentage points again.

On the other hand, the ratings of "Love Apartment" were unexpectedly miserable!

The ratings of the four TV stations add up to less than 6%, and the average rating is only 1.23%.

The ratings of the lowest TV station are even less than 1%.

If you only look at the lineup and investment of "Love Apartment", the ratings are already very good, but "Love Apartment" has engaged in so many battles before, but in the end it only got such a ratings, which is still much lower than that of other major TV stations. The expectations of Satellite TV and Peak Tower.

(End of this chapter)