Reborn in another world as a game

Chapter 210 Overall strategy, new creative bonus plan
After returning to the company, Tian Moyun directly began to deploy strategies.

"Drop 30 billion funds from the group for production and promotion."

Tian Moyun said: "We can't rely on the marketing of the official organization. It's just a symbolic one. We have to do the real promotion ourselves."

"In terms of offline channels, let the franchise stores of [Meg] and [Longteng] split up, and the Electric City is also ready to go online."

"TV commercials, various offline publicity methods are all used, and there are new publicity."

……

What is new propaganda?
Yang Siying, Director of Marketing Operations Department of [Star Technology], raised a question.

"It's very simple, to educate consumers about the benefits of home computers."

Tian Moyun said lightly: "The focus is on [Thunder OS] to do science popularization, such as: free communication, email, remote office, Internet search... and so on. There are also student groups, and it happens to be a holiday now. Don't all parents like to give their children Enroll in tutoring classes? Computers are the mainstream trend in the future, and with a little science popularization, everyone will know the pros and cons."

"Also, send out our company's programmer salary standards and benefits, and compare them with traditional industries."

"These ordinary citizens may not be as professional as us, but they can clearly calculate such a simple pros and cons."

"You promote hobbies and future trends to parents... They don't understand, and they don't bother to listen, but if you tell them that the monthly salary of programmers exceeds [-], they will be interested immediately."

"It's not like cheating—"

"The Internet industry is a major trend in the future. Except for a few real industries such as real estate, most of the industries that can get rich in the future will come from the Internet."

"Ordinary programmers have higher incomes than traditional industries, while it is normal for top programmers to earn seven figures a year."

"When doing marketing, there is one thing to remember—"

"When you are promoting, you should not only promote the benefits of our products, but also publicize: how our products can help consumers."

"Only by letting them understand the benefits of home computers in a real way, instead of being given a lot of unpopular knowledge that you can't understand...this is successful marketing."

"For example our computer—"

"What you want consumers to remember is what our computers can do and what help they can bring to them, not what type of self-developed architecture to use."

Down to earth, is the best way of publicity.

As for those who rely on what brand of processor to pretend to be tall and fool people, that has to be learned later.

Now, everyone doesn't have a specific concept of home computers, and it's all nonsense to promote domestic processors and imported processors to them.

……

After talking about the marketing strategy, continue to talk about market operations.

"In addition, the home computer market also needs to be classified—"

Tian Moyun continued: "Household computer, there are two words for home use, but it is definitely not just as simple as keeping it at home."

"Everyone can expand their thinking. In addition to families, there are also small and medium-sized enterprises, new startups, and many large physical stores."

"Our products are more focused on productivity."

"For example: remote office, network communication, network cloud disk, file transfer, regular business templates, etc."

"These are places that a lot of businesses could use to make their business more efficient."

"And there's the discount part—"

"But for bulk purchases, wholesale discounts are basically required. We need to give some sweetness to this, but we cannot directly reduce prices and discounts."

"You can make some plans, for example: buy five mainframes and give a new laser printer as a gift."

"How to formulate specific preferential methods, your market operations should be clearer than me, so I won't go into details."

"and also--"

"The school and the various departments of the Daxia government should try their best to get in touch with each other, and maybe they can develop into our customers."

……

"For the computer hardware, the specific work arrangements have been sent to everyone."

Tian Moyun said lightly: "If anyone loses the chain and resigns voluntarily, everyone will look good. Of course, if I make achievements, I will never be stingy. Millions of bonuses, luxury cars, luxury houses, and even villas... have everything. "

"Yes."

Everyone responded with serious faces, and looked down at their work arrangements.

There are rewards and punishments, which can mobilize the enthusiasm of employees.

Tian Moyun has always felt that [Starry Sky Technology] will be a new company that is different from the past.

Not only because of the computer business and Internet business, but more importantly, this is a company with a majority of young people, which is different from the few companies founded in the past.

The new type of Internet requires fresh blood who understand fashion trends best.

Only young people know young people best.

certainly--

Young enterprises have both advantages and disadvantages.

The benefits are obvious. Young people are more energetic, more fashion-savvy, and more enthusiastic about work. Unlike many old drivers in the workplace, they know how to fish in troubled waters and become depressed all day long, just like machines.

But the disadvantages... are also obvious.

Young people like to take risks, innovate, and take unusual paths when doing things.

【Starry Sky Technology】An enterprise like this is destined to subvert the tradition and embark on a different path.

Fortunately-

Tian Moyun is also a young man who can chat with everyone and accept many bold innovations that go beyond traditional logic.

In terms of hardware, it has come to an end for now.

The company's software department is a core that Tian Moyun is very optimistic about and attaches great importance to.

……

Software Business Unit.

While communicating with the young employees of the company, Tian Moyun suddenly had an idea in his mind.

After thinking about it, he said with a smile: "Everyone be quiet, I am going to make a creative bonus plan for everyone."

Creative bonus?

People are puzzled.

"In order to encourage everyone to use their brains to think more and come up with some innovative and good ideas, starting today, a creative bonus system will be implemented."

Tian Moyun said: "Any of your ideas, the first one to come up with a reliable plan and be adopted by the company will get a bonus of no less than 10 yuan."

10 yuan.

10 billion, 100 billion, and 1000 billion are heard all day long, and it seems that it is not much.

But for these young people who have just graduated a few years ago, it is a very exciting number.

They work in [Star Technology], and although their income is high, their consumption is not low, and they can't save 10 yuan a year.

If you can get a bonus of 10 yuan or even more, then what is the difference between picking it up and picking it up in vain?

"Long live the boss."

The young people around are very excited. They already feel very free when they work in [Starry Sky Technology], but now they add a "creative bonus plan", which is simply not too cool.

And Tian Moyun is also enjoying it, he is the biggest beneficiary of the employees' good ideas.

(End of this chapter)