Reborn in another world as a game

Chapter 290 Give players a reason to buy
"Okay, after so many words, it's time to get to the point."

Li Tenglong waved his hand, not wanting to hear this guy's babbling, his expression became serious: "I know you don't pay much attention to [Phoenix Group], but this time it's different."

"Different?"

Tian Moyun raised her eyebrows, wanting to hear him continue.

"The shareholders behind them are determined to fight you."

Li Tenglong said seriously: "The 'video game console' this time is just the beginning. If they really make a way in the game industry, I am afraid that the next time they will touch... is the arcade. The arcade platform is [Thunder Games] Headquarters, they have huge capital behind them, once they really enter the arcade market, I am afraid it will have a big impact on [Thunder Games]."

"It doesn't matter."

Tian Moyun smiled and didn't care: "However, since you said so, let's be serious."

"How serious?"

Li Tenglong looked at him, wanting to hear what else this guy could do.

"I mentioned earlier that our two game consoles are sold at the cost. Because of tax issues, we have a natural pricing advantage."

Tian Moyun said lightly: "As for games, we can make an integrated version of the games that originally belonged to the 8-bit machine, so that they can play two generations of games on the new machine. Our two companies and all partners Added up, there are at least hundreds of high-quality games that can be produced, which is one of our major advantages.”

"Uh……"

Li Tenglong was startled: "That's it?"

He thought Tian Moyun could come up with some clever tricks, it's as simple as that?
"That's it."

Facing his questioning gaze, Tian Moyun nodded with a smile: "Mr. Li, it's not that I don't care about the subsidiary's business at all. I have a clear understanding of the market conditions, the preferences of the audience, and the psychological tolerance of the price."

"There's something you might not know."

"According to my survey results, there are quite a few game hall players who are also very interested in home game consoles."

"However, they didn't like the picture quality and performance of 8-bit machines, so ... after the announcement of 16-bit machines, they have been waiting for the arrival of 16-bit machines."

"As long as the price does not exceed their psychological tolerance, coupled with good publicity and outstanding performance, they can obediently pay."

"[Thunder Game] and [Dragon Scale Game]'s 16-bit new machines, the performance of the chip used is not inferior to the Thunder arcade machine, and we have carefully prepared so many games, of course they will like it."

"Perhaps the price will make them hesitate, but as long as we give a reasonable reason, they will go downhill and accept it."

"It's just like we usually buy things—"

"For ordinary people, a pair of shoes at 300 yuan may be a bit expensive, but if the seller says: Today, a special pair of high-end socks will be given a 270% discount, the customer will immediately feel that it is not expensive, even though... after the discount is still [-] Yuan, still not cheap."

"Customers who are really interested will take the initiative to do a psychological construction for themselves, so that they can feel that the purchase is a good deal. They can pay for it and buy it home happily while enduring the blood in their hearts..."

"The premise is that you give them a reason."

Speaking of this, Li Tenglong gradually understood.

"so--"

Li Tenglong narrowed his eyes slightly: "You took out the high-quality games of the previous generation, just to give players a reason to buy, and make them feel that it is a good deal to buy two game consoles for a penny?"

"Isn't it worth it?"

Tian Moyun spread his hands, and said with a light smile: "I asked Lu Wenbo to negotiate with the partner, and bought all their past high-quality games at a high price, and then... directly made a collection of hundreds of games. The first release will give a set of players' favorite games for free. Collection, all other collections are 29/49 yuan, and a game is only about 8 yuan. Tsk tsk tsk, where can I find such a cheap console game?"

"hiss--"

Li Tenglong couldn't help gasping, and gave a thumbs up: "Tall, it's really tall!"

He gradually understood the deep meaning of Tian Moyun's move.

When customers face their favorite things, as long as the price is not too outrageous, they can often accept them, but they will inevitably feel distressed. At this time, as long as they are given some legitimate reasons to make them feel "worth the money", they will certainly not hesitate purchases.

The reason given by Tian Moyun is very simple——

If you buy a game console, you can play two generations of games, and the price of the old games is very beautiful, almost equivalent to a free gift.

It is equivalent to saying: Even if players feel sorry for the price of 16-bit games in a short period of time, they can still buy old games to play first, and when they get tired of playing these old games, they will almost have enough money to buy new games.

From the player's point of view, this is a very considerate behavior.

but……

Li Tenglong suddenly thought of a question: "Aren't you worried that players will not buy new games if they have enough cheap old games to play?"

"..."

Tian Moyun spread his hands, not knowing how to answer his question, so he just said, "Steamed buns and pickles are cheap, can you eat them every day?"

What kind of existence are the players?

As long as it is a game they are interested in, even if they try to save money to buy it, they will never choose to give up just because they have a game in their hands.

Just like people eat, steamed buns and pickles can still fill them up, but no one eats like this every day. The combination of meat and vegetables, steamed buns, rice and noodles is the main meal.

But after eating dinner for a long time, I also want to eat something different, such as hot pot, seafood, Western food and so on.

It is difficult to satisfy people's appetite. In addition to normal ingredients, they also like to taste weird things, such as pig intestines, snakes, bats, civet cats... and so on.

The same goes for playing games.

No one can play a game forever, especially... when there are better games.

Cheap old games are bound to be popular, but when there are already 16-bit new games at your fingertips, how can they be satisfied with old games with quite "simple" graphics and gameplay?
"Just give them a reason to buy."

Tian Moyun thought for a while, and said one more sentence: "The home game console is different from the arcade console. The most important thing about it is the market share. Only when the market share is high, can there be more good games and cheaper games. The cost of hardware mass production, the cost of game development that has been spread... In this way, manufacturers will produce a steady stream of good games, and players can also play a large number of cheap and good games. This is a virtuous circle for home consoles.”

certainly--

This is Tian Moyun's own idea.

If it is replaced by those greedy capitalists, when they have an absolute advantage in "market share", they will never lower the price, and even increase it, so as to earn more profits and greedily withdraw from the players' wallets. Squeeze out every penny.

Tian Moyun didn't think so.

He thinks that a gentleman loves money in a proper way, and he must learn to choose, grasp the balance between word-of-mouth and profit, and there is no need to do some things that kill chickens and eggs.

He is a user of capital, but not a slave of capital.

(End of this chapter)