Reborn in another world as a game

Chapter 424 You can quit if you disagree; "Defending the Border" is really cool

"It's not enough to lower the price."

Looking at the nervous eyes of everyone, Lu Wenbo smiled, and felt that Tian Moyun's countermeasure was quite clever.

He said: "[Thunder Games] has promised since its inception that it will not exploit the interests of its partners. The price of the game has been negotiated long ago. Our company will not force everyone to do things that harm their own interests such as price cuts. "

Hearing this, everyone breathed a sigh of relief.

They don't really care if their market share drops, since they make money anyway.

Game halls are blooming all over the country, and it doesn't look like they will die suddenly in the short term, and it doesn't affect their game play.

"Our company decided to make some adjustments in the operation of the arcade platform..."

Lu Wenbo continued: "In addition to the traditional price of 1 yuan, an additional special zone is added. The game prices in the special zone are 0.2 yuan and 0.1 yuan respectively."

"All along—"

"The biggest problem with arcade games is that there are too few promotion opportunities. Many games are not bad in quality, but they encountered very powerful games of the same period, which took away all the promotion resources and ended up with tepid sales..."

"And the newly opened special promotion area will be specially promoted for this kind of games. You can use the games with average performance to apply for special promotion opportunities. Once the application is successful, the promotion resources will not lose to the traditional recommendation mechanism."

"Although the unit price has been reduced, as long as there are enough interested players, you can still make a lot of money... I believe everyone understands the truth of winning by quantity."

……

After Lu Wenbo finished talking about the new operating arrangements, he stopped talking.

Everyone's expressions became a little weird, they looked at each other, and couldn't help frowning.

They did not force them to lower the price, but once this special promotion mechanism is implemented, it will inevitably lead a large number of players to the special discount area, which will affect their traditionally priced games.

If the price is not lowered, the price is obviously several times higher than the preferential zone, and a large part of players with financial constraints will play the preferential game.

If the price is lowered, the price will plummet several times in an instant, and the final revenue will also drop several times... It is better not to lower the price.

The bosses are all human beings. After filtering through their minds, they immediately realized how much change this "preferential zone" has brought about.

For small and medium-sized manufacturers, this is a good opportunity to increase revenue.

Although the price of the game has been reduced, it has increased exposure opportunities, and finally achieved a profit-making method that wins by volume.

But what about the head manufacturer?

Their income will drop a lot, at least a seven-figure loss every month.

The operating mechanism of this preferential zone is simply robbing the rich and giving to the poor, reducing the gap between the rich and the poor through this "simple and rude" method.

The faces of the bosses were not very good-looking, and it was obviously difficult to accept this sudden change.

……

"What if we disagree?"

Someone asked abruptly.

The discussion among the crowd was also much quieter, and they followed the voice to look at the speaker, a little surprised.

Because this is one of the four major manufacturers, Liu Hongwei, the boss of [Blazing Game Company].

Thinking of the status of [Blazing Game] in the arcade field, everyone is not surprised.

only……

Is it really a rational decision to openly oppose the platform's operating strategy?People don't think so.

"disagree?"

Lu Wenbo pretended to be contemplative, and then said: "This is Mr. Tian's arrangement. If anyone disagrees, our company can take your company's game off the shelves and terminate the contract agreement. Your company can use the game to cooperate with other platforms."

That's a generous statement.

But the problem is...the big three have been killed, Phoenix Group has also been acquired, and Dragonscale Games has no arcade market at all. If the game is really taken off the shelves, who will they cooperate with?
……

"So, the preferential zone must be established, right?"

Liu Hongwei asked.

"Yes."

Lu Wenbo nodded: "Actually, this may not be bad news for head games."

"The King of Fighters will be released soon. The price of the game in the first month is 3 yuan, and it will drop to 2 yuan in the second month."

"In contrast, even if the price of the head game is not reduced, it will be much cheaper. In addition, the game quality is excellent. Many new players have a high chance to experience other head games after experiencing "King of Fighters". It will also increase your income.”

"after--"

"There are three types of players in the arcade market."

"One is local tyrants and experiential factions who don't care about money. They will choose 32-bit games with strong perception."

"One is the largest number of traditional players. They like to try various games with rich content. For them, technological improvement is not very attractive. This will also be the main force of consumption of head games. "

"Finally, there are players who like cheap games. They will become frequent visitors in the special offer area and will provide a lot of revenue for the special offer games. This will be the main source of income for small and medium-sized manufacturers."

"The benefits of this should be clear to everyone, that is... everyone has something to eat."

"In the long run: Players get the most benefits, more small and medium-sized manufacturers have income, can create more good games, and inject life into this industry...It is good for you all, but it will reduce the revenue of leading manufacturers in the short term. It’s just income, I believe you can understand.”

"This is the end of today's press conference. If you have any dissatisfaction, such as wanting to terminate the contract...you can come to me at any time."

……

This concludes the press conference.

Everyone left.

Liu Hongwei and the others looked unhappy, but Lu Wenbo had made it so clear that they could only accept it passively.

"If you want to open up, you should consider it a contribution to the industry, and everyone will thank you."

Bai Wenshu said with a smile.

Chen Guohua next to her looked at her deeply, this woman really held a grudge.

When she came, Liu Hongwei mocked her with a hidden needle, but now he fought back immediately.

And very sad.

"Humph."

Liu Hongwei snorted coldly, turned around and left without arguing with her.

Bai Wenshu seemed to be in a good mood. After all, she was not affected, and her game industry did not rely on the arcade business for a living.

"Your company's online games should be almost ready, right?"

Chen Guohua asked.

"Yeah, it was originally planned to be launched in early May, but now it seems... that it will be brought forward."

Bai Wenshu said casually.

Why is it early?
Chen Guohua didn't ask, but he was very clear in his heart.

Once "King of Fighters" is released, it will not only affect the arcade circle, but also the console and handheld circles will be affected.

If Bai Wenshu's new online game is released at the same time as "The King of Fighters", I am afraid the results will not be too good.

and so--

Only in advance.

"How is your "Defending the Frontier" now?"

Bai Wenshu turned her head and asked.

"It's not far from being completely cool, and last month's revenue was less than 500 million."

Chen Guohua shook his head and smiled wryly: "But it's okay, the server cost has been reduced, and there can still be a profit of millions, but this month I plan to stop connecting to the Internet, and it will become a stand-alone game in the future."

so cold?
Bai Wenshu was taken aback, frowned slightly, thoughtful.

(End of this chapter)