Reborn in another world as a game

Chapter 616 A wise competitor is very determined; [Thunder II] press conference begins

[Thunder 2] has not yet been released, but it has already made countless players around the world scratch their heads in anticipation.

Not only the two masterpieces of the first party are very exciting, but the five games of the four major manufacturers are also very good.

The seven games are being promoted globally at the same time. The promotion fee alone costs tens of millions or even hundreds of millions a day, which is terrifying.

When the four major manufacturers discussed cooperation with [Thunder Games] and [Dragon Scale Games], they were not only talking about investment, but more about promotion channels.

Because the cost of this piece is the bulk.

Especially with the overwhelming publicity like now, the cost is almost catching up with the development cost of the game.

If the four major manufacturers did it themselves, they would definitely feel distressed, and they may not have the courage to put all their eggs in one basket.

This is why the platform side must be involved.

From November 11nd to the present, the news about the upcoming release of [Thunder 2] has flooded the world. The Internet's major forum platforms, TV stations, magazines, radio stations, as well as supermarkets, parks, squares in many big cities... are all on the Internet. Carry out indiscriminate coverage bombing.

This effect can be described as leveraged.

Of course, the price is also super scary.

……

Across the ocean.

Hard Moro Games Inc.

"As expected of [Thunder Game Company], they are really rich."

The man in the suit sitting at the top took a deep breath, his face full of solemnity: "Everyone has watched the promotional videos of their first games, so let's talk about your opinions."

After saying this, the conference room was silent.

During this period of time, the matter about [Thunder Game] was definitely one of the topics they least wanted to mention.

"Final Fantasy", "Dark Soul", "The Adventure of Warcraft Land"...

A series of big game warm-ups and overwhelming publicity almost flooded their work and life, which caught the bigwigs off guard and at the same time felt chilling.

So bold.

Such a series of promotions will cost at least 2 million U.S. dollars... Throughout the world, it is very rare to dare to spend 2 million U.S. dollars on advertising.

They [Super Hard Mola] have to think carefully.

"If you want me to say, these are just gimmicks. They have already ignited the expectations of players all over the world. If they can't meet the expectations of players... tsk tsk tsk, it will be a catastrophe. Every penny will be turned into more and more jokes and criticism."

A senior sneered.

This person is obviously the one who advocated "praising and killing" [Thunder Game Company].

When the promotional video of "Final Fantasy: Tifa" was released not long ago, it was this guy who spent millions of dollars to fuel the flames.

He wanted to ignite the players' expectations, and then wait for [Thunder Game] to reap the consequences.

When he proposed this, the high-level people present all supported it, because they also believed that the promotional film was just an exaggerated gimmick, and the game itself was far from being able to achieve this level.

but now--

They don't think so anymore.

[Thunder Game] Seven or eight promotional videos have been released in a row, all of which are of very high quality, and many of them have pictures of actual machine operation... It doesn't look like an exaggerated gimmick.

The hearts of the higher-ups were vaguely shaken.

They thought to themselves, if these are true, if the opponent's game is really so exciting...then what they did before has become a complete joke.

……

"What if it's not a gimmick?"

A certain high-level person mentioned the cruel possibility that everyone subconsciously avoided.

"How could it not be a gimmick?"

The man said disdainfully: "Even if the performance of a 32-bit game console is increased to the limit, it is absolutely impossible to achieve this level, unless it is possible to use a more advanced 64-bit hardware configuration... But you have to know , At present, the world's most advanced hardware equipment has not been upgraded to 64-bit yet."

"If, I said if—"

"Even if [Thunder Group]'s scientific research technology has really broken through the 64-bit barrier, then they will definitely not be able to avoid the problem of cost."

"The R&D cost of new technology, mass production cost, yield rate cost, game console R&D cost... all these are included, at least it will not be less than 1000 US dollars."

"Currently, the highest price acceptable to global players is $499. This is what we have learned after market verification... Lessons and lessons learned."

"No one can accept a game console that costs more than $499, let alone one that costs $1000?"

"What's more, for a 64-bit super masterpiece, the development cost alone will not be less than 7000 million US dollars. How much should this kind of game be sold for? I'm afraid that 50 US dollars will be difficult to even pay back? At least 100 US dollars... $100 for a game, sell it to God?"

"So I conclude—"

"Either these promotional videos are false and exaggerated gimmicks, or their products must be sold at extremely high prices, at least twice as much as ours."

"Whether it's the former or the latter, this so-called [Thunderbolt 2] game console will undoubtedly fail."

"Besides, [Thunder Game Company] also knows about these problems, so it spends so much money to promote it, just to attract more groups, hoping to sell the game console to more people, so as to share the sales pressure."

"but--"

"Hehe, they are really naive."

"90% of the mainstream game market in the world has already been developed. This year [Dragon Scale Game Company] made a fuss, but all players with purchasing power have been squeezed out. How can there be a market for them?"

"Marketing gimmicks are great, but what's the use?"

"I'm sure that [Thunderbolt 2] will definitely fail, and it will definitely become a complete joke. You just have to wait and see."

"This kind of thing still needs a meeting? Only you idiots who don't understand hardware are facing the enemy."

Good guy!
I saw this person sitting in the meeting room, saying this in front of all the company's senior management, and satirizing everyone by the way.

He was short of a sentence: I am not targeting anyone, I mean that everyone here is...

The faces of the people were not very good-looking.

"All right."

The CEO of the company sitting at the top frowned, feeling a little irritable, but unable to vent, he could only announce the adjournment of the meeting.

I hope...it's as this guy said.

……

Tian Moyun was sitting at home, so he naturally didn't know the content of the meeting of a company on the other side of the ocean.

At the moment, he is discussing the press conference with several high-level officials.

"Let Lu Wenbo host the press conference. After all, he is the CEO of [Thunder Games]. In addition, Chen Guohua and the others will also be arranged. It's almost done..."

Tian Moyun said.

"I think it might work better if you do it yourself."

Jin Ge spoke.

The press conference of [Thunder 2] is very important, this product is related to the fate of [Thunder Game Company].

If it can really achieve the effect Tian Moyun said, then [Thunder Game Company] will be the most profitable company in the entire group in the next year, and even [Starry Sky Technology] may not be able to match it.

It is precisely because of this that Jin Ge hopes that Tian Moyun can host the press conference in person.

This guy has a very high status in the game circle, and he is also the richest man in Daxia, and his influence is far greater than that of Lu Wenbo by countless times. The effect of his personal actions is naturally far greater than that of Lu Wenbo.

"I'll let it go, it's too cold."

Tian Moyun shook his head: "I'll just sit in the office and watch the live broadcast, and to be honest, does it matter who will host the press conference? It doesn't matter. The audience doesn't care if it's me or Lu Wenbo, they care about the game console, Games, and other things of interest, the value that I can generate by going to the scene is not as good as any good quality game.”

Gamers are very honest people.

As long as the game is fun, as long as the game company is pleasing to the eye, nothing else matters.

"Then at least go warm up."

Jin Ge sighed: "I know you are afraid of the cold, so you are not required to preside over the entire press conference, but at least you go to the opening ceremony to stimulate the atmosphere of the scene, and then hand it over to Lu Wenbo. The emphasis on this game console can make consumers feel more at ease."

"Consumers' minds are not difficult to guess, but few companies will wholeheartedly consider for consumers. Take a product as an example. If the manufacturer attaches great importance to it, consumers will naturally have a sense of trust. But if If you find that manufacturers don't pay as much attention to it as you imagined, then... you will be more or less disappointed, which is not conducive to our marketing, nor is it conducive to our reputation."

"The embankment of a thousand miles was destroyed by ant nests, you should understand this truth."

“[Lei Ting Group] is a giant enterprise, and there are few companies in the world that can stand shoulder to shoulder with us, but the more so, the more we, as managers, have to reflect on ourselves from time to time. , you are not as cautious as before, and this is not in line with your original intention, is it?"

Tian Moyun: ...

As for?
I just think it's too cold and want to be lazy, why are you telling me so many reasons?
"It is difficult for a company to accumulate word-of-mouth, but it is easy to collapse. It is just a slight negligence in attitude, and consumers will be keenly aware that when there are enough such consumers, word-of-mouth will naturally decline, and then... ...which also gives competitors room to survive and grow.”

Jin Ge said slowly: "When I was running [Baichuan Group], I was determined to make [Baichuan] a time-honored national brand. ...running a business is not just a simple matter of money in and money out, nor does it mean that everything will be fine if you make a good product, you have to consider all aspects, so that the country can last forever and avoid future troubles.”

Running a business is different from playing capital games.

The former is centered on people.

The latter is centered on interests.

"Okay, okay, you're right, okay?"

Tian Moyun didn't bother to talk to him about this, so he waved his hand: "I'm going to talk to Lu Wenbo about the details of the press conference, you are busy with your work."

Tian Moyun naturally understood what Jin Ge said.

It's just that the two are responsible for different affairs in the company. Tian Moyun is in charge of the overall strategy, and Jin Ge is in charge of the company's internal affairs.

Therefore, although Tian Moyun understands these things, he doesn't like to say that he only cares about the results.

Jin Ge, on the other hand, has to do a good job in supervising the business field of the company, and sorting out the reasonable resource allocation within the company, including deploying someone to host the press conference.

……

In the days of much anticipation, time flies quickly.

In a hurry, November 11th, the day of [Thunder Game Company]'s grand press conference, arrived in the blink of an eye.

"In the previous life on Earth, Double Eleven was a nationwide e-commerce festival, but in this parallel world, I used it as a game console launch event."

Tian Moyun chuckled inwardly: "However... online shopping has already begun to emerge, and there are some signs of emergence."

In the past two years, Tian Moyun has been paying attention to the foreign investment projects of [Star Technology Company]. Most of them are in the Internet industry, and a few are software and hardware R&D companies.

Among the Internet companies he invests in, there are more than a dozen start-ups that start online shopping, and he has been paying attention to them all the time.

The online shopping platform industry does not need him to guide it. It only needs the right environment and it will appear naturally.

If there is market demand, there will be businessmen paying attention, and this is business.

Online shopping platform, in the entire Internet industry, is the most indispensable link and one of the largest profit markets.

It's a pity that there is no real online shopping platform at this stage, and they are still in the groping stage.

At first, Tian Moyun wanted to give advice. With his rich leek experience in online shopping for nearly ten years in his previous life, it is more than enough to guide these entrepreneurs who are still in the groping stage.

But if you think about it, forget it. It's good to let them grope and develop by themselves, and it's a good thing to suffer more.

As the saying goes: Suffering is a blessing.

Moreover, he can also observe and observe carefully to see if there is any value for chasing investment, find a few companies that have the opportunity to become e-commerce giants to chase after a few times, take the seat of a major shareholder, and easily make some money. Not bad.

……

June 11, 11:8 am.

There are a lot of people in the Imperial Capital Indoor Gymnasium. It seems that almost everyone who has received the invitation letter has come.

On the big screen, a big colored hourglass is moving, next to it is a countdown clock, which looks very beautiful.

All kinds of 3D images are constantly changing on the floor under the feet, sometimes it looks like high-altitude clouds, but the next moment it turns into a beach and seascape.

The surrounding walls are also full of big screens, and the content played at this moment is all classic masterpieces released in the past, which brought a very familiar feeling to the audience. Many games on it have given them Bring a special experience.

"This press conference is really grand."

A new reporter exclaimed in a low voice: "I have participated in so many product launches, some are low-key, some are high-key, some are vulgar, and some are elegant, but I can't find one with such technological content. The floor... is this a monitor? Isn't it too big?"

"It's all a trick."

An old reporter who was used to it next to him said lightly: "[Thunder Group]'s press conferences like to show off their own technological strength, but at the same time, this is also a disguised form of business expansion."

"A large part of the reason why we want to do something so high-tech and so high-end is to show other big companies. They are implying that those big companies can cooperate and customize if the other party needs it, but The fees are exorbitantly high... purely for the purpose of cheating money."

"There are still four big screens around. Do you think it's just for your memories? No, it's to let players know that there are so many good games that I haven't experienced. It would be a shame if I didn't play them. "

"It is said that with such an exaggeration, the sales of the game will increase a lot. It is equivalent to a very powerful promotion channel. This stuff is mainly sold to game manufacturers, and the game manufacturers pay for it. It is not free."

hiss!
When the new reporter heard this, he was dumbfounded: "Is this all right?"

"The press conferences of other companies are very high-end, and they basically lose money, but [Thunder Group] is completely profitable."

The old reporter said: "No matter how much money they spend today, they can double it back from the cooperative enterprise, which is equivalent to someone else paying for them to hold a luxurious press conference... This is the method of [Thunder Group], They don't let go of any opportunity to make money, including making money from brother companies, and they are fierce."

tsk tsk!
Is it okay to earn money from brother companies?

Even his own people are not spared.

The new reporter has gained knowledge, and in a daze, he feels like he has seen a pack of wild wolves... The planning team for this press conference is really good. [Thunder Group] is worthy of being the number one private enterprise in the Great Xia Kingdom.

"It's about to start."

Just when the new reporter was about to say something, the old reporter suddenly shook his shoulders, picked up the camera, and looked in the direction of the big screen.

The new reporter hastily turned his head to look.

I saw that the colored hourglass on the big screen had stopped moving, and the clock next to it had also stopped counting down.

A figure trotted onto the center of the stage.

It's him!

It's him!

it's him!
Our friend - Tian Moyun!

……

"Hi everyone, I'm Tian Moyun."

Tian Moyun looked at the audience who were looking over at the audience, smiled, and said, "I'm glad to see you here, it's quite cold today, even though the air conditioner is turned on, it's still a bit cold, and it's almost freezing outside , it’s really hard for everyone to come all the way here. Considering that the press conference today will last about 2 hours, we have prepared a free ginger tea hot drink, which will be delivered by the staff later. I hope you don’t feel free Throw away the rubbish, keep the scene clean, and avoid affecting other audiences, thank you."

clap clap-

There was thunderous applause at the scene!

Tian Moyun was a little confused, he hadn't started talking about the talk show yet, why did everyone applaud?

This wave, a bit caught off guard.

In the live broadcast room, the barrage quickly swiped up.

"Boss Tian is still so considerate, I love it."

"It's a pity that I didn't get the tickets to the scene, so I can only watch the screen and drool."

"It should be [Thunder] brand drink. Please share the taste with friends who are lucky enough to drink it. I am greedy online."

"It's just a cup of ginger tea, what about it?"

"Of course, as for [Thunder Group], there is an independent beverage company inside. The selection of materials and production techniques are the best in the market, but it is not sold externally, but only provided internally, so... it can only be greedy online."

"Boss Tian really has a delicate mind. It's better than anything else to prepare a cup of hot ginger tea at this time."

"The press conference finally started. I woke up at two o'clock in the morning and couldn't fall asleep. I'm just waiting for today's press conference."

"I didn't sleep well either. Although I know I won't be able to get it after watching the press conference, I still can't wait to watch it."

"Actually, you can watch the replay, or just go to the summary of the big V on Weibo."

"I'm not so calm, I'm looking forward to it."

"I thought Boss Tian wouldn't come to the scene. After all, we all know that he is most afraid of the cold. He can stay in the office all day in winter."

"It's more than just staying in the office and not coming out... It's so cold, people may not even go to the office."

"I also thought he would sit in the office and watch the live broadcast with us, hehehe."

"Boss Tian actually went to the scene to insist on business in such a cold day. We fans are really touched."

"By the way, is it that cold? Exaggerated?"

"Exaggeration? It's November in the imperial capital. These two days just caught up with the cold air, and the cold wind blows...I feel homesick instantly."

"Why are you homesick? Do you miss the ice sculptures in your hometown?"

……

Jin Ge was right.

Tian Moyun personally presided over the press conference. Even if he only showed up, it was enough to make the audience happy. If he didn't go, it would feel like something was missing.

Hmm... the best talk show talker among game designers is missing!
　Thank you [Jasper Bell] for the 1000 starting point coin reward, I am happy and happy, I have already tipped it many times———Today, let’s make a detailed outline, adjust the schedule by the way, and try to update as much as possible in the future! ~~~ Just to add, the storyline of the press conference will end tomorrow.

　　
　
(End of this chapter)