Reborn in another world as a game

Chapter 644 [Happy Girl] Brand Endorsement; Li Tenglong Comes to Send Warmth Again
[Happy Girl]'s first concert has finally come to a successful conclusion.

And after the concert ended, "Coward" was put on the shelves non-stop.

Before the concert, it is necessary to keep it secret, because it is necessary to give the audience some surprises and make them feel that "the trip is worthwhile". After the concert, there is no need to keep it secret, just put it on the shelves.

"Want to eat together?"

Tian Moyun sent a message to Tian Wenwen.

"No! I just want to rest now."

Tian Wenwen directly refused: "The concert is really tiring, and those sand sculptures are too disgusting, just say "Chicken Beep", "Little Motorcycle", "Food Song"...I am a singer , It’s so irritating, I’m full of gas, and I’m still eating a fart.”

"That's the love your fans have for you."

Tian Moyun replied with a smile, not caring how crazy the girl was.

……

At the end of the concert, it was also trending on Weibo.

Many netizens who went to the scene sent photos and comments about the concert.

"I've seen the star's concert several times, and this experience is definitely the best. The star doesn't put on airs, and the atmosphere at the scene is also very good."

"The two young ladies are really great. I didn't expect to actually sing sand sculpture songs live. I love it."

"The new song is very good. The studio version has been launched on the [Starry Sky Music] platform. If you are interested, you can listen to it."

"This concert is really full of sincerity. The singing skills of the two young ladies are not bad. The overall atmosphere is better than many big star concerts. The 2000 yuan is not a loss."

"Let me go, are you a local tyrant who spent a huge sum of 2000 yuan to buy VIP tickets from scalpers?"

"Ahem, cough, I also bought the ticket from scalpers, but it's not that expensive. The front row ticket I bought only cost 800 yuan, which feels like a good deal."

"I don't know if it's my illusion. I always feel that the quality of the live version is much better than the studio version. Compared with the original version, many adjustments have been made in terms of rhythm and rhythm."

"It's really different. The live version is really much better than the recording version, with richer emotions and better rhythm."

"It should be that my singing skills have improved. When I recorded the album "The Voice of Dreams", it was more than two months ago."

"Didn't the two young ladies say that they have been preparing for this concert for a long time, and it seems normal for them to improve their singing skills."

"Ahhh!!! You all went to the scene? If I had known earlier, I wouldn't have sold tickets to scalpers. I'm so regretful."

"Looking forward to the second concert of the two ladies. As long as the distance is not too far, I will definitely support it again. I will continue to order sand sculpture songs when the time comes, and I will be happy."

"Upstairs... I don't think they will have another concert in a short time. You fans are simply black fans. You ordered three sand sculpture songs in one mouth, and the young lady's face is black."

"It's fun for the two young ladies to disrupt each other. It can be seen that their relationship in private should be very good. I heard that they lived in the same dormitory when they were in college."

"I strongly recommend Miss Sister's new song "Coward", a sweet little love song, with a limited time discount of 50%, and you can download it for only one yuan. What are you waiting for, go for it!!!"

……

It became popular on Weibo again, and gained a lot of fans.

But compared with these, the most important thing is that [Happy Girl] has finally started to build its own fan army, and centralized management of fans who were originally scattered.

Maybe it wasn't easy to build before, but it's different now.

Through this very successful concert, [Happy Girls] officially proved their strength to the public, which made the netizens who like them feel a little proud and willing to admit their fan status.

4 month 4 day.

On [Starry Sky Music]'s best-selling singles list, "Coward" directly rushed to No.3, with a strong momentum.

Not only that, the album "Voice of Dreams" once again entered the top ten on the "Album Best Selling List". Even after two months, it is still full of stamina and amazing.

……

"What are your plans for the future?"

Tian Moyun asked.

"There is a game interview variety show called "Happy Chong Chong Chong". The company has arranged two places for us, and we have to go there tomorrow."

Tian Wenwen said lazily: "There is also a music competition variety show, which is suitable for gathering fans. There are also a few public welfare performances to cultivate public favorability. And...it seems to be interviews with fashion magazines, and the release of physical albums .”

"..."

Tian Moyun thought about it, but didn't speak.

He has never watched "Happy Chong Chong", but when it comes to "game interview" variety shows, he thinks of the famous "Happy Camp" in his previous life. From the model point of view, the two should be somewhat similar, there are many in common.

For music competition variety shows, it should be similar to those singer competitions in the previous life. If this thing has enough traffic, it will be really fierce.

Many amateurs who were not well-known at first can become first-line singers through a top music variety show.

Tian Wenwen/Huang Xiaogu, if they can seize the opportunity, they will probably be able to make a move.

As for public performances?

Public welfare performances are basically not profitable. The more affluent and generous organizers will give a token of tens of thousands of dollars for hard work, but most of them don't.

Of course, the benefits of public performances are not in money, but in fame.

If the public welfare performance is done well, you can get a lot of public praise, which is very important for accumulating commercial reputation.

Vogue interview?

"Does anyone still read magazines now? What's the use of this thing?"

Tian Moyun frowned slightly, unable to understand.

"The interviews of fashion magazines are similar to the meaning of music awards and film and television awards. They are mainly used to improve the style."

Tian Wenwen gave him a blank look, and said lazily: "If a singer has never received a recognized honor in the industry, his fans will feel that he has no confidence in boasting. The status of top fashion magazines is very high, and the sales are also good. Now it is The Internet era is true, but traditional industries still have a lot to offer, and not all industries will be replaced by the Internet.”

Talking and talking, what happened to suddenly become old-fashioned?

Tian Moyun pondered for a few seconds, then said abruptly, "What's it like to sing sand sculpture songs in front of more than 2000 people?"

"you!"

Tian Wenwen suddenly lost her temper.

Hitting someone is not a slap in the face, are you ashamed to ask such an embarrassing question?

"Okay, let's change the subject."

Tian Moyun was too lazy to know her, and asked casually: "You want to release a physical album? With all due respect, 99% of the audience of "The Voice of Dreams" are young people who follow fashion trends. Most of these young people will not like traditional feelings. Come on, if you want to release a physical album, I'm afraid the sales will be ugly."

"I know."

Tian Wenwen didn't refute either: "I definitely can't go for sales. It's mainly used to create a limited edition collector's edition. It can be regarded as a fan feedback activity. Physical albums are not only sold for albums, but also signed posters and other things. Let's talk about it here. Isn't there a piece of furniture... Ah no, a toy company, how about making a batch of small toys for me as souvenirs?"

"small toy?"

Tian Moyun looked at her, wondering what tricks this girl was trying to make.

"Yes!"

Tian Wenwen nodded: "[Kole Toys Company] can make models. I want to be a model of Xiaogu and I singing at the concert. It's a souvenir. What do you think?"

It's quite good at playing.

Tian Moyun thought to himself, and gave her an idea calmly: "It's so boring to just make a model, just add something to make an electric flashing stage, and at the same time you can embed your music ringtones. How about playing your songs while shining colorful lights...?"

"..."

Tian Wenwen blinked, a little hesitant: "I always feel that the style has been lowered all of a sudden."

She wanted to create limited-edition, collectible souvenirs, not children's toys.

"I think you can do both."

Tian Moyun continued to suggest: "The kind you mentioned can be made into limited souvenirs for fans. Use high-end materials and precision molds. This way the products will be very high-end... At the same time, we will launch some [Happy Girls] ] version of children's toys, so that more children can know your songs, and these children will say when they grow up: I grew up listening to the songs of old aunt Tian Wenwen..."

Old Aunt Tian Wenwen!
A certain little girl's face turned dark and she was unhappy.

……

In the end, the two sides reached a happy consensus.

[Happy Girl] authorizes [Kole Toys Company] to use the image of their concert to make toys. In exchange, [Kole Toys] will make high-end molds for their "commemorative model" for free.

It is still unclear who will suffer from this cooperation, but it should be regarded as a win-win situation for both parties... right?

"Are you interested in accepting a brand endorsement?"

Tian Moyun asked casually.

"Brand endorsement?"

Tian Wenwen glanced at him, but said nothing.

"Although [Tianyu Entertainment] didn't force it, you still try to make some commercial achievements, so that you can stop the mouths of other artists in the company."

Tian Moyun said lightly: "You have to know that the resources in the entertainment industry are very limited. There are too many monks and too little food. Although [Tianyu Entertainment] is a leading company, the resources it can get are also very precious. Mr. Ji will give some of the resources to you. These are all to be taken from other artists' shares..."

"Although [Tianyu] doesn't care about it for my sake, but if this kind of thing gets out, the artists in the company will definitely be dissatisfied with you, and it will not be good for your future development."

"And if you can make some commercial achievements, [Tianyu] will be able to give resources to you in a logical manner, and other artists will just shut up and dare not gossip... Commercial achievements not only have this kind of benefit , can also affect your fan positioning."

"You are all going to be stars, you have to think about it inside and out, and you still need to have a little emotional intelligence to be a human being."

"In a place like the entertainment industry, try not to offend people if you can. These stars are glamorous on the surface, but they are small-minded behind the scenes."

"Even if you inadvertently rob the other party's resources, on the surface they don't care about it generously, but in private they may deliberately retaliate against you."

"[Happy Girl] can produce commercial results at this stage, in fact, there are only three channels—"

"One is to release new songs and digital albums. The second is to hold concerts. The third is to endorse brands."

"As for variety shows?"

"If it's a small variety show, it will damage your industry status. If it's a big variety show...not only will they not pay you, but you will have to pay them back."

"Among these three channels, neither the first nor the second is suitable, because you need to consolidate and accumulate, so the most cost-effective is brand endorsement."

Tian Moyun advised her.

"But... the agent said that the company has no idea of ​​letting us accept brand endorsements."

Tian Wenwen was a little hesitant, not knowing who to listen to.

"The reason why the company does not allow you to accept brand endorsements is because with your current status and popularity, it is impossible to accept high-end brands. If you accept some third-rate brands, it will only destroy your own brand... This is why you are not allowed to accept endorsements." The reason for accepting endorsements is not to say that accepting brand endorsements is not good."

Tian Moyun shook his head.

For such things as brand endorsement, for celebrity artists, there are quite a lot of things to consider.

What is considered is not the amount of money, but the brand value and coffee status of the other party.

The same brand endorsement, endorsement of toilet leather and high-end luxury goods, can it be the same?

But any star who is a little pursuing, it is impossible to endorse the skin brand, because that will completely mess up his business positioning.

Just imagine——

You have already endorsed Pi Lizi, who dares to let you endorse first- and second-tier brands?
But what if it's the other way around?
If the celebrity endorses a high-end brand, then his own coffee position will be promoted immediately, at least in terms of commercial positioning, he will be directly on the same level as the king of heaven, the king of actors and actresses... Well, it is not issued by the third-rate organizers.

Brand endorsement has advantages and disadvantages, depending on how you choose.

[Tianyu Entertainment] Tian Wenwen/Huang Xiaogu are not allowed to do brand endorsements because their current cafes simply cannot accept high-end top brands, but if there is this opportunity, [Tianyu Entertainment] will definitely try their best to win it , rather than shutting out.

……

"So you mean..."

Tian Wenwen rolled her eyes: "Do you want to help me find a good brand endorsement?"

"Yes."

Tian Moyun nodded: "Of course, don't expect to endorse the products of the 'Thunder System'. Even if we are looking for an image spokesperson, at least they must be at the level of a queen. Take a look at the dealer and try to find a brand that matches your positioning."

"..."

Tian Wenwen grinds her teeth, she is so angry!
She really wanted to ask, how did Su Qiong fall in love with you because you have such a low EQ?

……

Send Tian Wenwen away.

Tian Moyun asked the secretary to find out the [Thunder Group] brands in the consumer market for cooperation, and he planned to find suitable brand endorsements from these lists.

At that time, I believe the other party will be willing to sell [Thunder Group] face.

And just as he sent his secretary away, he suddenly received a call from the front desk, saying that it was Li Tenglong who had come to visit.

Li Tenglong?
What is this guy doing here?

Tian Moyun frowned slightly, but asked the front desk to bring it over.

"Is Mr. Tian busy now?"

Li Tenglong asked as soon as he came in.

"Okay."

Tian Moyun shrugged, invited the other party to sit down, and then asked, "What's the matter?"

"Of course, I won't come if I'm fine."

Li Tenglong twitched the corner of his mouth: "I came here to discuss with you the listing of [Longlin Company]. I have no experience in this kind of thing, so I asked you to learn from it."

[Dragon Scale Company] listed?
"It seems that I have experience. You should go to the bosses of those listed companies. They have experience."

Tian Moyun said casually: "In addition, although I have shares in your company, but you have tossed about a few times before and after, and by the time of listing, I can have at most 10% on my side. I am just a small shareholder. This kind of thing You don't need to discuss it with me."

"..."

Li Tenglong ignored his words.

He took out a plan from his briefcase and handed it to Tian Moyun: "Take a look at the plan, do you have any comments?"

Tian Moyun didn't want to read it at first, but since the other party was so sincere, he had to take a casual look to show his respect.

Looking at it this way, I was a little surprised: "A valuation of 6000 billion? Are you sure shareholders can accept this price?"

[Dragon Scale Company] Has it developed to this point?

Tian Moyun really didn't know about this.

He is not interested in the listing of companies and the stock market. [Thunder Group] does not need to be listed, and he is too lazy to pay attention to the stock market. Naturally, he is not very clear about the operation of the stock market.

"That's a very conservative valuation."

Li Tenglong explained: "On the premise that [Thunder Group] is not listed, [Longlin Company] is considered a giant in the technology sector when looking at the world. It owns one of the world's highest-selling game consoles [Dragonscale 3rd Generation ], as well as the top four game development teams in the game industry, and [Longtu Smartphone] and [Longtu OS System]..."

"Listed companies don't just look at profits, but more importantly, the future."

"The future prospect of [Longlin Company] is very bright, and it is even expected to become the world's top scientific research giant, in the same order as [Juhard Technology], [Dongzhu Group], and [MT Group]."

"The current market value of these three giants is about 2 trillion yuan if calculated in Daxia currency. [Dragon Scale Company] has this potential, let alone 6000 billion, 8000 billion is not impossible... Of course, one It's a bit inflated to say that it's soaring to 8000 billion, but at least 6500-7000 billion is no problem."

……

"Oh."

Tian Moyun nodded calmly.

Looking at the other party's indifferent face, Li Tenglong doubted whether the other party could understand his words.

It is said that Tian Moyun is good at business, but he has never reached out to the stock market. Maybe he doesn't care about making such a little money, or he doesn't understand at all.

Combined with the other party's current age and what he has been doing all these years after graduation, Li Tenglong felt that the other party probably didn't understand what he meant.

Just when he was about to explain, Tian Moyun suddenly waved his hand and interrupted his words, and then he heard this guy say: "Okay, it's good, let's go."

"???"

Li Tenglong wanted to ask the other party if he pretended to understand, but considering the depth of the city and the insignificance of a certain person... let's forget it and not cause trouble for himself.

He took a deep breath and continued: "That's right, I want to discuss with you about the Internet mobile phone business model you mentioned... I plan to launch a sub-brand targeting young people, and then set up an online shopping website, Specialize in the new model you mentioned."

Internet phone?
Tian Moyun's heart moved, he was quite interested in this, and then continued to read the information given by Li Tenglong.

After reading it, he was silent for a long time, and under the surprised gaze of the other party, he said slowly: "Everything else is fine, except the name."

"What's wrong with the name?"

Li Tenglong couldn't figure it out.

The name he chose for this sub-brand is "Dragon King". Longtu and Dragon King are in the same line. What's wrong?

"This name...is too bad."

Tian Moyun couldn't bear to look directly at him. The word "Dragon King" still left a deep impression on him, and it always reminded him of a hit novel from his previous life.

Of course, this is not the point.

Tian Moyun objected to the name because "Dragon King" was completely indistinguishable from its parent brand "Dragon Map".

According to Li Tenglong's plan, these two mobile phone brands are divided into primary and secondary. The orthodox "Longtu Mobile" is the main one, while the mission of "Dragon King" is to capture the young people and the low-price market, just like the previous life. millet and red rice.

This kind of strategic thinking is correct, but this naming method is a bit too vague.

Not all consumers can accurately distinguish brands, and the way most consumers distinguish brands is by looking at their names.

Longtu... Well, consumers will remember this name.

Then, you launched another "Dragon King" at this time...how do consumers know which of your two brands is high-end and which is low-end?

Maybe you spend hundreds of millions of dollars to operate the brand, but in the end, consumers think it’s a counterfeit product…

"Then help me with a name."

Li Tenglong frowned and thought about it, then humbly asked for advice.

“[Longtu Phone] This brand sounds lofty, because 'Dragon' is the totem of our Great Xia Kingdom's historical mythology, and if you want to establish a sub-brand and distinguish it in name, then the sub-brand must not bring With the word 'dragon', it is best to be a very inferior animal that can draw a clear line with 'dragon'."

Tian Moyun said lightly: "Just call it 'herring'. 'herring' is more common and familiar. Although this name is common, it is closely related to everyone's life. I think it's quite appropriate... I was thinking about calling it 'herring'. "Shark" is good, but the name is very small, although it is cool, but the value is far less than "herring".

"herring?"

Li Tenglong was thoughtful: "Longtu, herring...one dragon and one fish, one is superior, the other is ordinary and down-to-earth, it is indeed a good name, and it fits the market positioning of this sub-brand, so let's decide , the name of the sub-brand is Herring."

"I have a better proposal..."

Tian Moyun's heart moved, and he suddenly felt that Li Tenglong's arrival was really timely, just to solve a problem he was thinking about.

"what?"

Li Tenglong looked up at him.

“[Herring Mobile Phone] is mainly for Internet sales, and will not invest much offline promotion resources, how to promote it on the Internet, how to let young people know about such a mobile phone... I think this part of the operation and promotion ideas should be carefully studied Research."

Tian Moyun thought about it and said: "On the Internet, celebrities should be the most popular. I think that if celebrities can endorse [Herring Mobile], it may have a good publicity effect...Of course, the choice of celebrities is also very important. , It’s not good if it’s too old, it must be liked by young people, and it must be a relatively high-ranking one.”

"Makes sense."

Li Tenglong nodded heavily, agreeing with Tian Moyun's thinking, and at the same time hurriedly asked: "Then do you have any suitable celebrities to recommend?"

"some!"

A smile appeared on Tian Moyun's face: "Do you know [Happy Girls]? It was the one who had a concert just yesterday and was also trending on Weibo. I think they are quite suitable..."

"For one thing, although they are newcomers, they are rising very fast, and they have a high-quality music album as their background."

"Secondly, they are very young, and they are the most energetic young people in the entertainment industry. Their fans are basically college students and young people who have just stepped into society."

"These fans all have a common feature: they have limited funds, and they have a demand for smart phones. When buying a mobile phone, they should not only look good in performance, look good, but also affordable, and also in line with fashion trends... This is exactly the same as The market positioning of [Herring Mobile] matches."

"Thirdly, they came from [Emperor Capital Conservatory of Music], and they were backed by [Tianyu Entertainment Company] after their debut. Their roots are strong and young, and they have great potential. If they can reach a long-term cooperation, there is a high probability that their fan base will be transformed into [ The fan base of Herring Phone is extremely valuable."

Li Tenglong frowned and thought.

Although he vaguely felt that Tian Moyun was a little too kind, what the other party said really moved Li Tenglong's heart.

Li Tenglong further thought of...

The concept of Internet mobile phones was proposed by Tian Moyun, and the brand "Herring" was proposed by Tian Moyun. This guy has such a vicious vision, and recommending [Happy Girl] to him seems to hide many long-term plans and calculations... Well, Anyway, you are right to agree!
then--

"Okay, just do as you say."

Li Tenglong patted his thigh: "After the company is successfully listed, I will start preparing for the [Herring Mobile] plan, and then sign a brand endorsement with [Happy Girl]."

"It's so...very good."

Tian Moyun smiled.

It was great. Once this idea came out, Li Tenglong's problem was solved, and Tian Wenwen's problem was also solved.

I'm really special is a talent!
　Thirteen today!

　　
　
(End of this chapter)