Reborn in another world as a game

Chapter 649 [Herring Technology]'s online shopping model; Netizens expressed their love and love
Time came to early November.

Smartphones are no longer an empty concept.

With the launch of the first-generation smart phones by the five major manufacturers of [Starry Sky], [Dragon Map], [Great Hard], [MT], and [Dongzhu], this epoch-making novelty has already become popular all over the world.

And when it comes to June, these five manufacturers are no longer the only ones entering the smartphone industry.

There are also several mobile phone manufacturers in the Great Xia Kingdom, all of which have been cooperating with [Thunder Group] a few years ago.

When the era of smart phones came, they also took advantage of the opportunity to carry out in-depth cooperation and began to design their own smart phones.

In terms of hardware, it completely relies on supply chain manufacturers. In addition to [Thunder Group], even the three international giants are open to hardware cooperation, intending to increase profitability through this method and make the financial report look better.

Many mobile phone manufacturers have begun to adopt the strategic route of "purchasing hardware > sending to the factory for assembly > self-developed system UI > OEM sales".

This made Tian Moyun feel very familiar, a bit like many mobile phone companies in his previous life.

It has neither hardware research and development capabilities, nor production capabilities, and can't even do hardware assembly.

The whole model is: purchase components from hardware manufacturers, then send them to assemble, and finally put a brand on it to become a branded machine.

The only relationship between mobile phone brands and mobile phones is probably "system UI design" and operations, sales, and after-sales.

"The development of technology really has traces to follow."

The more Tian Moyun studied, the more he felt that the business logic, which was unfamiliar to laymen, was extremely simple.

The so-called big picture view, the so-called long-term layout, the so-called ten-year strategy and century-old grand plan... are nothing more than the set on the chessboard.

The layout is like Go, the strategy is like chess, and it is flying chess that finally rushes to the consumer market.

……

The market value of [Dragon Scale Company] is very stable.

Even if the international giants made a move, it didn't cause too much of a blow, only a few percentage points dropped, which was completely within the expected range.

However, Li Tenglong was under a lot of pressure.

The Big Three have no plans to enter the domestic market in a short period of time, because they know that they have no advantage at all. With [Xingkong Mobile] and [Longtu Mobile] around, it is just a dream for them to come in and grab food.

But in the international market, their background is so strong that even the prosperous [Thunder Group] is inferior, let alone [Dragon Scale Company]?

In the past, because they didn't have a smart phone at home, facing the menacing [Longtu Mobile Phone], the Big Three's counterattack seemed a little weak, like a seriously ill tiger, only remaining mighty, but not domineering.

At that time, Li Tenglong still looked down on the Big Three, thinking that their era had passed, and it seemed inevitable that they would be eliminated by the new era.

But now, when the Big Three took out their smartphones, they showed such dominance that they directly beat [Longlin Company] to nowhere to fight back, and even the extremely popular [Longtu Phone] began to slow down.

This made Li Tenglong wake up completely.

[Thunder Group] was able to suppress the Big Three because they have surpassed the latter in terms of technical background, and the funds invested in the international market are also astronomical, and they are also forced out by various means.

Moreover, [Thunder Group] is backed by the full support of the Daxia official. Many middle-class or weak countries dare not sing against the Daxia official at all, and even try to flatter them. Naturally, they welcome the [Thunder Group].

But [Dragon Scale Company] does not have such good conditions...

【Dragonscale Company】has too little background, whether it is in the domestic or international market. Even if the current market value is nearly 7000 billion, if it wants to compete with the Big Three, it still needs a long time to develop and accumulate.

However, right now they have an excellent opportunity to fight back.

That is a trump card in their hands - [Herring Technology].

……

Li Tenglong invited Tian Moyun to participate in the [Herring Technology] product launch event, but was rejected as expected.

"I just watch the live broadcast on the Internet, and I won't go to the scene."

Tian Moyun said so.

"also."

Li Tenglong didn't force it, and asked again: "The company has discussed with [Happy Girls], and plans to cooperate with them to prepare a national concert, and at the same time to operate for the popularity of [Herring Mobile], what do you think?"

【Happy Girls】The current popularity is at its peak. Throughout the country, even if many people don't know about them, they must have heard their songs, and they can be regarded as stars.

Please invite [Happy Girl] to hold a concert for endorsement promotion, and then the enthusiasm will directly give the public a "tall" impression, clearly distinguishing [Herring Mobile] from those low-end miscellaneous brands.

It's a great plan.

"pretty good."

Tian Moyun thought for a while and said, "However, when doing national concerts, one thing to remember is that the concert is the first, and brand endorsement and promotion are only second, so the quality of the concert must be well grasped. If If something goes wrong, it will not only damage the reputation of [Happy Girl], but also affect the goodwill of [Herring Phone], making consumers feel unreliable and unsightly, so we still need to pay attention to this.”

"Then what do you mean?"

“[Herring Technology] only pays the money here, and [Tianyu Entertainment Company] has the full power to arrange the national concert. The latter is the leader. They know better than laymen what to do and what is the most appropriate... Brand operation cannot be formed in a short period of time. Yes, [Herring Technology] has [Longtu Technology] as the background, the trust of young consumer groups can be easily established, and there is no need to rush for success."

Li Tenglong was right when he thought about it, so he agreed.

After hanging up the phone, facing Su Qiong's contemptuous gaze, Tian Moyun said calmly, "My arrangement is beneficial to both parties, and I didn't intend to trick him."

Ha ha.

Su Qiong didn't want to talk anymore.

This guy plotted against Li Tenglong, using [Herring Technology]'s hundreds of millions of publicity funds to advertise for [Happy Girl], and created a seemingly win-win situation, and asked Li Tenglong to thank him...

Tsk tsk tsk, I'm so curious, when Li Tenglong knew the truth one day, how exciting his face was.

Su Qiong felt that this cheerful Uncle Li seemed born to be a part-time worker.

Seeing him worrying and worrying all day long, the ones who benefited were either Su Hanlin or Tian Moyun, and now Tian Wenwen was added.

but--

Excluding the relationship between Tian Moyun and [Happy Girl], what Tian Moyun said to Li Tenglong on the phone just now is really true.

When Li Tenglong decided to let [Happy Girl] become the spokesperson of the herring brand, the two parties had already reached a common interest.

The higher the popularity/influence of [Happy Girl] in the country, the more positive feedback [Herring Technology] will receive, but if there is a problem with the former's reputation and word of mouth, it will naturally hurt the latter.

[Herring Technology] is completely a bunch of laymen for such things as national concerts. If it really gets mixed up and gives some guidance, it’s not beautiful. It’s better to just pay the money and leave everything else to [Tianyu Entertainment] .

Li Tenglong can become the second richest man in Great Xia Kingdom, is he a fool?
If Tian Moyun only gave him some advice that hurt others and was not good for him, would Li Tenglong not notice it?
If you want to fool people, especially smart people, you don’t just have to give them some sweets. What you say and do must be at least seven truths and three falsehoods, or even nine truths and one falsehood, so that you can be more secure in fooling.

Tian Moyun either fools this or that all day long, and after a few years, he has already become an old expert in this way.

Although Li Tenglong is smart, he is still far behind a "senior professional" who plays tricks like him.

……

[Herring Technology] press conference, Tian Moyun watched the live broadcast on the Internet.

The newly launched "Herring Mobile Phone" has made a lot of reductions in terms of performance.

It adopts the down-converted version of the [Dragon chip], as well as the lower-cost previous-generation storage technology and vibration motor, the front 200W/rear 800W camera, the screen adopts secondary domestic production, and the appearance adopts a mature and lower-cost male model.

The whole mobile phone seems a little ordinary, and the only outstanding features may be: 4000mah ultra-long standby time and Fetion clone function.

Of course, it is not without selling points, such as its price.

The single model version is 1299 yuan, the global version is 1399 yuan, the high-end version is 1699 yuan, and the top version is 1999 yuan.

Currently, the lowest-priced smartphone on the market is the low-end version of [Longtu Phone], priced at 2499 yuan.

As soon as the ultra-low price of [Herring Phone] came out, the audience immediately applauded, and the live broadcast room was full of excitement.

"Low-price strategy, this is [Dragonscale Company]'s trump card to deal with the Big Three."

Tian Moyun smiled lightly and said: "[Herring Mobile Phone] has a huge global market, the elderly, students, office workers who are not rich... If my estimate is correct, the overseas selling price of [Herring Mobile Phone] should not exceed $300, maybe $299, $279, or even $249... The Big Three can only look at it jealously, and have almost no powerful means of sniping, which is quite lively."

"Can't they sell it so cheap?"

Su Qiong was a little puzzled.

"R&D costs, production costs... Their costs are too high. In order to catch up with [Thunder Group] as soon as possible, they paid a lot of money, and they will be at an absolute disadvantage for at least two years."

Tian Moyun said lightly: "It will take at least 2-3 years before the disadvantages can be wiped out... But at that time, we have improved again, and they will still be suppressed by us."

This is an endless loop. After the Big Three are passively trapped in this endless loop, it is not so easy to get out of it.

……

【Herring Technology】press conference.

As brand spokespersons, Tian Wenwen and Huang Xiaogu also appeared on the stage. The two girls memorized their speeches pretty well. They talked a lot about this phone, and then interacted with some fans at the scene...

Yes!

[Herring Technology] During the publicity conference, it was mentioned that [Happy Girl] would be on the scene, which attracted many fans.

"Did Uncle Li not notice anything?"

Watching the live broadcast on TV, Su Qiong suddenly spoke.

She was talking about Tian Wenwen, wouldn't Li Tenglong have no doubts by now?After all, it was recommended to him by Tian Moyun, and he was also surnamed Tian, ​​so the hint should not be too obvious.

"Perceive what?"

Tian Moyun shrugged: "Tian is considered a common surname in our country, okay? Isn't it normal that they have the same surname? Li Tenglong's surname is Li, and the senior official of the Daxia government is also surnamed Li. Is it possible that the two are related?"

"Maybe Li Tenglong will really be puzzled for a while, but he won't think much about it soon."

"Because if it really has something to do with me, there's no need for me to bridge the gap between them... Li Tenglong is a smart person, and what smart people are best at is brain supplementation."

Su Qiong: ...

……

After the press conference of [Herring Technology], soft articles have spread all over the Internet.

"OMG!!! Are smartphones so cheap?"

"When [Longtu Phone] was priced at 2499 yuan, I thought it was very powerful. I didn't expect to be able to cut it in half. Is 1199 still okay?"

"If this is not a subsidiary of [Dragon Scale Company], I definitely think it is a scam."

"It's a bit unreal to be cheap. Don't they all say that the price of new technology will be very expensive just after it is developed? Do you want to share the cost? Now..."

"I don't know what's going on, but since it is a subsidiary of [Dragon Scale Company], it shouldn't be a scam, right?"

"The price of 1199 yuan is really cheap. I don't know when I can buy it."

"I asked the relevant staff at the scene, and they said that this can only be ordered online, and you can't buy it in offline brand stores. It is not the same as [Longtu Mobile]."

"Can't buy it offline? What are you doing? Is it reliable to buy things online?"

"I think the Internet is very reliable. Didn't you buy movie tickets online?"

"Can a movie ticket be the same as a mobile phone? How much is a movie ticket? How much is a mobile phone?"

"Is there any big V planning to do an evaluation? Waiting to see the evaluation results."

"It is acceptable to buy online, but how to get it? Express delivery or..."

"I still can't accept this way of shopping. If I buy a mobile phone in a store, I can at least try it out, right? But if I buy it online...what if I'm not satisfied, what if there are any quality problems?"

"I think this problem should be solved. [Longlin Company], a large company with a market value of hundreds of billions, will definitely handle these matters properly."

Netizens are discussing.

[Herring Mobile Phone] The unrivaled price/performance ratio at the current stage has naturally attracted a large number of young people, and this novel sales method has also caused controversy among many netizens.

Without traditional sales methods, consumers can't even experience the product, and consumers don't even know who they gave their money to... It always feels a bit unreliable.

Some netizens with more traditional thinking even directly express that they cannot accept this shopping method. They think it is better to go to the store to buy it directly. Put there, consumers feel reliable.

When shopping online, and it costs thousands of dollars, I always feel uneasy.

But not everyone thinks this way. Young people are more likely to get in touch with new things. They are not very disgusted with this new way of shopping. Although they have many concerns, such as product quality, after-sales protection, and online shopping. There is a problem with the payment, or the courier is lost.

Many young people are hesitating——

The [Herring Phone] is really attractive. You can buy a smart phone in the early [-]s, which is more than half cheaper than the [Longtu Phone], which was unthinkable before.

If [Herring Phone] is not so attractive, I believe there would not be so many controversies on the Internet.

Consumers want to buy good things without spending too much money, but the quality of "high quality and low price" is very scarce in the high-tech field.

If there is such a product, consumers don't mind the trouble.

Like rush-buying, restricted sales, etc., consumers can't forget it while cursing.

……

Facing more and more controversies on the Internet, Li Tenglong behaved calmly.

He deliberately didn't say anything at the press conference, because he didn't want to cause these controversies at the scene. There were many reporters at the scene. If they suddenly asked questions, it would definitely be very troublesome.

【Herring Cell Phone】Since you plan to sell it online, it is of course the most appropriate way to say it online.

then--

Li Tenglong handed over the copy that he had prepared long ago to the operation team, who posted it on Weibo.

Weibo.

[Herring Technology Official Account] update dynamics, the content is as follows:

"Today's press conference has come to a successful conclusion. Thank you for your attention and support. I saw that many netizens are confused about online shopping. Here we will give you a good explanation."

"First of all, the first question: Is the property security of online payment guaranteed?"

"Everyone can rest assured that the online payment channel we use belongs to [Xingkong Technology Company]. Everyone pays virtual cash to [Xingkong Technology], and then the other party transfers it to our business-to-business account. There is no problem with the security. .”

"During this process, if there is any problem, it can be checked clearly, and it will never bring losses to consumers..."

"But please also be sure to look for the official software [Star Wallet], which is the only genuine payment channel. If you are still worried, you can also go to the offline brand store to consult the clerk."

"Second question: How do I get my phone after paying online?"

"When you choose products online, there will be an option below, which are express delivery or store self-pickup."

"For express delivery, we use [Daxia Post], which is a state-owned enterprise in our country, and its safety is guaranteed. No matter where you are in our country, they can deliver the express delivery accurately."

"For store self-pickup, you will receive a text message about 3-5 days after placing the order to remind you that you can go to the designated [Longtu] brand store to pick it up. Compared with the former, store self-pickup is safer and more assured. "

"The third question: Is there any after-sales guarantee for mobile phones purchased online?"

"[Herring Phone]'s after-sales channel is integrated with [Longtu Phone]. If there is a problem with the phone you bought, you can also go to the [Longtu] brand store for replacement/repair."

"Question [-]: Why not use traditional sales methods?"

"Everyone should know one thing. The price of products in offline physical stores has to calculate a lot of overflow costs. The most overflow costs are rent, water and electricity, employee salaries, employee commissions, and offline promotion..."

"In the traditional sales method, these costs are ultimately borne by consumers. [Herring Mobile] chooses the Internet sales method, which can completely cancel these costs."

"In this way, consumers buy mobile phones directly from manufacturers, except for the delivery cost of more than a dozen yuan, all other costs do not have to be borne. This method can give consumers the greatest benefits."

"The fifth question: [Herring phone] is so cheap, how is the quality?"

“这一点也无须担心，我们的产品提供7天包退、14天包换、365天免费维修，以及2年内免费更换1次原装电池的售后保障服务。”

"In terms of product hardware, we have also gone through layers of checks. As long as mobile phones enter the market through formal channels, we will not use components that cut corners."

"In addition, [Herring Technology] is backed by [Longlin Company] with a market value of 7000 billion. It is not a small workshop. We will not smash our own signboard for a little profit. Everyone can rest assured."

"last of the last--"

"Our brand spokesperson [Happy Girls Group] plans to hold concerts across the country, buy [Herring Mobile Phone] to participate in the lucky draw, and randomly give away [Happy Girls] limited-edition signed physical albums."

……

The dynamics of [Herring Technology Official Account] can be regarded as explaining all the doubts everyone has.

"I was quite confused at first, and thought it was a bit unreliable, but I only understood after seeing the official explanation."

"Let me just say, if [Longlin Company] dares to make such a decision, it will definitely think about these issues in advance. Can some netizens not always think that they are smarter than others?"

"It feels quite reliable. The payment part is guaranteed by [Starry Sky Technology], the delivery part and after-sales part are guaranteed by [Longtu] brand store, and the quality is also guaranteed by [Longlin Company] word-of-mouth. What else is there to worry about?"

"I agree with one thing the official said. The cost of products in offline stores...is really scary. A product worth two or three thousand will cost you four or five hundred at least. Online shopping can indeed save you all this money."

"I think this method is quite interesting. I don't live in the store, so why should I pay the rent, water and electricity for you? It feels very cost-effective to save all this money."

"There is nothing to hesitate, buy, buy, buy, rush."

"Then what... Let me tell you something, if anyone gets a [Happy Girl] limited-edition signed physical album, you can contact me, and I will buy it at a high price, thank you."

"Ah!!! The national concert, I don't know if it will come to us. The imperial capital was too far away before. It would be great if we could come to our city."

"The first concert was well received. I have been looking forward to the second concert and hope to have the opportunity to participate."

"I've always wanted to see [Happy Girl]'s concert. The only thing I want to suggest is: Is it okay to choose a bigger venue? Some people really don't have any idea of ​​their popularity..."

"I hope that what happened before will not happen again, and I hope that the ticket price for the concert can be cheaper, the student party is so poor."

"You guys upstairs... If I read correctly, this is the official account of [Herring Technology]. Is it appropriate for you to post this in the comment section?"

"It's quite appropriate. Doesn't it seem that [Happy Girl] is very popular! [Herring Technology] should be happy to see that their spokesperson is so powerful."

【Herring Technology】This explanation can be regarded as a reassurance for netizens.

……

"Next, as long as there are no problems with product quality, it will basically be stable."

Tian Moyun said lightly: "[Herring Technology] is vaguely visible in the domestic market, and it is still within expectations. If it stabilizes and restrains the Big Three in the international market, the market value may rise to 8000 billion."

8000 billion Daxia currency, according to the current international exchange rate, is equivalent to 1000 billion U.S. dollars.

If it is really successful, then the gap between [Dragonscale Company] and the international Big Three will be further narrowed, posing a truly fatal threat to the latter.

[Dragon Scale Company] is a pawn used by Tian Moyun to calculate the international Big Three. Once it really becomes strong, the international Big Three will no longer be a threat in the mobile market.

At that time, the Big Three, which have completely lost their dominance in the mobile market, will face the PC-side system competition deliberately launched by Tian Moyun before they can react from the failure.

There is also "League of Legends", which Tian Moyun has great expectations for, and it is very likely to become the trump card to completely suppress the Big Three!

(End of this chapter)