Reborn in another world as a game

Chapter 65 Sales are hot

Zhang Mingda was very excited.

Although he pretended to be calm, he couldn't calm down the ups and downs of the customer service staff who were rushing to answer the phone.

All over the country, almost all electrical shopping malls have called to order orders, demanding to be delivered as soon as possible, because they... are out of stock.

"Mr. Zhang, there are a total of 329 order calls from all over the country. The total number of orders is as high as 50, of which kitchen appliances account for the majority. Please take a look."

The young assistant hurried over and handed the list to Zhang Mingda.

"Very good. When they get the payment for the last batch of goods, they will arrange the delivery. Be sure to ensure the delivery as soon as possible, and don't let the out-of-stock phenomenon last for too long."

Zhang Mingda thought for a while, and ordered: "In addition, notify the manufacturer to make adjustments. If the inventory is sufficient, appropriately reduce the production of these unpopular electrical appliances, and produce as many of these hot-selling products as possible."

"Yes."

The youth assistant nodded, and ran out with the list.

Zhang Mingda has been in the household appliance industry for nearly ten years, and he is very familiar with the nature of this industry.

He is very clear about what types of products current consumers like, such as hot water pots, rice cookers, and induction cookers, which are the main hot-selling electrical appliances. As for electric steamers, electric ovens, and electric baking pans, they are The sales volume will be less, and there is no need to produce too much, leaving a large amount of inventory.

As for the most hopeful new washing machine, compared with these kitchen appliances, the sales volume is not very high, but it is still very scary.

It's easy to understand-

Meg's kitchen appliances are not only necessities of life, but the price is generally within 500 yuan. For the majority of consumers, there is no pressure on spending.

The new washing machine is as high as 2499 yuan. Even with a 2249% discount, it will cost [-] yuan, which is about the same price as a full set of kitchen appliances.

Things like washing machines are easier to sell in winter.

In winter, the weather is cold and the water is cold, and everyone wears heavy clothes. Traditional washing machines are very troublesome. As for hand washing... it is even more horrible.

Under such circumstances, the advantages of the "washing and drying machine" can be highlighted, and consumers will realize because of the cruel reality that the new washing machine is really a "necessity of life".

Zhang Mingda did not understand this simple principle and common sense.

But the National Day is also known as the "October Harvest Festival". If you miss it, you will lose at least hundreds of millions of yuan. Therefore, he cannot miss it.

As for winter—

In another month or two, just pick a festival, or hold some "sales break xx" event, and then continue to discount and promote, and then hold a limited-time offer of trade-in, and it will still be sold nationwide, earning hundreds of millions.

How to play home appliance industry?
Zhang Mingda dares to say that he is second, but few people dare to say that he is the first.

"correct--"

While Zhang Mingda was excited, he suddenly thought of something, and asked suddenly: "How much is the shipment of [Squirrel Electric]?"

He still remembered the bet.

But because [Meige Home Appliances] and [Little Squirrel Appliances] are two companies operating independently, Zhang Mingda has no way of knowing the exact sales data of the other party, so he can only make some guesses based on the shipments of his own factory. .

"Uh, this..."

The manager of the production department hesitated for a moment, and replied cautiously: "The accumulated inventory, as well as those in production...all have been shipped."

Zhang Mingda: "..."

The smile on his face slowly disappeared, and the excitement calmed down again.

He was silent for a few seconds: "You said...all of them have been shipped?"

"Yes, mainly mosquito repellents, desk lamps, small fans, and tape drives have the highest shipment volume, and half of them are produced. Alarm clocks are relatively unpopular, but they are also popular. After ordering, there are retail stores to buy and stock up.”

"In addition, I heard from those who ordered that there is also a learning spree that is selling very hot, which mainly contains some pens, notebooks, sticky notes, staplers, file folders, colored ink pens... and so on. They have an activity to buy a big gift bag and give it to a desk shelf...but Mr. Zhang, you can rest assured that everything in their house is sold at the cost, and the profit is meager, which cannot be compared with ours. "

Zhang Mingda remained silent.

Thin margins?

It is true that the profit is meager, but the shipment volume of others is hundreds of times that of my own.

And what you need to know is that the bet he made with Tian Moyun was on sales, not net profit.

In terms of net profit, Zhang Mingda dared to bet one billion, but in terms of sales...he is really not sure that he can do it [Little Squirrel Electric].

Take a look at what people are selling?

Mosquito repellent 19 yuan, desk lamp 19 yuan, small fan 19 yuan, alarm clock 19 yuan...

Even the most expensive tape drive is only 79 yuan, which is cheaper than the cheapest brand on the market, and it has more functions and better quality.

And like the "study gift package" that the production manager said, you don't need to ask to know how affordable those things are.

after all--

In order to increase production capacity and ensure quality, and to minimize costs so as to compete with other stationery brands, Tian Moyun deliberately spent money to buy a stationery factory.

Tian Moyun could play with these gadgets, and the sales volume was unimaginable.

Look at yourself again——

The cheapest new electric kettle costs 69 yuan, while none of the other kitchen appliances is below three figures, and the washing machine is even more expensive, [-] yuan.

Profit is indeed the largest here at [Meg Home Appliances]. Selling a washing machine can be worth thousands of small commodities from the other side, but compared to sales... it doesn't have any advantage.

"It's okay, this is the first day."

Zhang Mingda comforted himself: "A large number of our cruising customers are in the wait-and-see stage. As long as the feedback of our products is good, they will place orders to buy. It's not a big problem. In addition, you are making arrangements. If you spend over 1000 yuan, you will get a free electric kettle."

He is well aware of the psychology of consumers.

[Meige Home Appliances] [-]% off all products, but this limited-time event is only on National Day.

However, customers who did not purchase on National Day will feel a sense of "losing money" when purchasing in the next few days, so they will be reluctant to place an order and want to wait for the next event.

And Zhang Mingda's announcement of the electric kettle as a gift is a subsidy.

It can not only make consumers who shop in the next few days feel "compensated", but also make consumers on National Day feel unhappy.

After all, during the 69% discount period, they can get a [-]% discount when they spend over [-] yuan, and the more they buy, the more discounts they get. However, the price of the electric kettle is only [-] yuan, which is not as strong as the [-]% discount.

Soon, a month has passed.

According to the previous agreement with Zhang Mingda, it is time to unveil the results.

Whether you can get a share reward depends entirely on the current situation.

(End of this chapter)