Reborn in another world as a game

Chapter 652 The anti-intellectual public relations of international giants; the future inheritance of [Thunder Group]
The appearance of the two games "Just Dance" and "Aerobic Boxing" has made [Thunder 2] the most popular game console at this stage.

In addition to allowing many gamers to replace new game consoles, even many families who did not play games and were not interested in games also spent money to buy them.

They are not playing games, but exercising. Perhaps because the obesity index is getting higher and higher, foreigners are more enthusiastic than Daxia people. It is good news for [Thunder Games].

But for international game manufacturers such as [Super Hard Mo Luo], this is not good news.

[Thunder 2] The more popular the sales, the greater the pressure on them.

It is not a big deal if the game console cannot be sold, because their game console has been on sale for almost two years, and basically players who intend to buy it have paid for it, and it is normal for sales to stop growing.

However, if the sales of their game consoles are stagnant, while the sales of their opponent's game consoles are very hot...

With this comparison, the problem is serious.

6 month 18 day.

Several international game manufacturers jointly held a press conference, expressing that they will form a strategic alliance to connect all game resources and hardware resources, so as to provide players with better services.

At the same time, they also said that they will launch somatosensory games.

When asked by reporters how they should deal with [Thunder Game], the bosses smiled confidently and said: It’s just a [Thunder Game], it’s nothing to worry about, and the majesty of these established manufacturers cannot be offended.

Hmm... It's hard to say whether I'm really so confident in my heart, but at least I have to be more confident when facing the public, otherwise, it will be difficult for investors and consumers to believe them.

The press conference is over.

The news that game giants such as [Super Hard Moro] will also be involved in the somatosensory game market spread rapidly, causing considerable controversy in the global game circle.

As an established manufacturer with decades of history, they have many supporters and a lot of background. Although they were hit by [Thunder Games] and [Dragon Scale Games], they are still skinny camels are bigger than horses.

And when they said at the press conference that they would also develop somatosensory games, those players were cheering.

"It's just a somatosensory game, and it's not the [Thunder Game] family's patent. I really don't understand what you are all proud of."

"[Thunder Games] can do it, and other game manufacturers can do it too. It's not a big deal. You should believe in the strength of these established giants instead of blindly worshiping an upstart company."

"That's right, [Thunder Games] just spent money on a few advertising spots, and then couldn't wait to mock and humiliate these old giants. This face is really disgusting."

"[Super Hard Moro] is still the greatest game company in the world. Their development background is very strong. Although the performance of the console is weak, they can still develop many interesting games."

“[Super Hard Moro] hosts our happy childhood. We should give it more trust instead of blindly worshiping technology. I don’t think cold technology can smooth the satisfaction that our emotions bring us.”

Players from established manufacturers say so.

They felt that they could finally come out to catch their breath, so they couldn't wait to run out and step on [Thunder Game].

It's as if... the strategic alliance of these veteran manufacturers is completely invincible.

however--

Before they were happy for a few minutes, a series of ridicules made their mothers dare not recognize each other.

"The motion-sensing game is indeed not the patent of [Thunder Games], but it's not as bad as you said. Otherwise, why did your master's stock price drop? Why did you hold a press conference to say that you will develop a motion-sensing game?"

"Since when did our great Xiongguo people become so blind? While mocking others' pioneers, they brazenly imitated them... The master is shameless, and the slave is also shameless. We really are a family."

"Blindly worshiping an upstart company? Hehe, do you know [Thunder Group] is awesome? They are also upstarts... If they are upstarts, your master may not even be as good as a piece of shit."

"How many advertising spaces have you spent money on? That's all? It's so easy to say, and I haven't seen your master stand up to defend your dignity. In my opinion, it's better for these arrogant old manufacturers to go bankrupt as soon as possible."

"[Super Hard Moro] Although the performance of the mainframe is weak, but the development background is strong? I can't tell which side you are on..."

"What are you talking about about happy childhood... Hurry up and shut up, who doesn't want to give them more trust, but what to give? If they don't cherish themselves, can they blame others?"

"Worshiping technology blindly? Cold technology? I see that you are using [Xingkong phone] Hey, you even posted a post saying that other people's mobile phone is really easy to use... Why didn't you think that this technology is very cold at the time?"

It turns out.

[Thunder Group] There are quite a lot of enthusiastic fans overseas.

……

Game giants such as [Super Hard Moro] have announced a strategic alliance and will develop somatosensory games as soon as possible.

This incident appeased many players and reversed their disadvantaged position in online public opinion.

But unfortunately, this still couldn't reverse the fact that their stock price continued to fall. On the contrary, when they announced the news, the stock price suddenly fell sharply.

Some investment predators have left the market!

An investor who is often active in the TV media explained this phenomenon in a wise tone: "These veteran giants announced the formation of a strategic alliance and will develop motion-sensing games as soon as possible... Do you know what this means? It means Players' good days are coming?"

"No no no, quite the opposite."

"Their announcement reveals a terrible truth, which is—"

"In the face of the menacing [Thunder Game], they have no ability to fight back. They can only form a strategic alliance to reduce costs as much as possible and improve competitiveness. But how effective will this be? Anyway, I don't think so. "

"Secondly, not long after [Thunder Games]'s motion-sensing game was released, they announced that they would also develop motion-sensing games... This shows that they no longer have the sense of being at the forefront of fashion and have become followers, which means that they will follow [Thunder Game] is begging for food behind its ass... It is difficult for young people to like such an established giant, and it is difficult to give investors confidence."

The audience was stunned.

The press conference held by the established giants seems to be a big move for the future blueprint, but it has already exposed the fact that they are exhausted.

This made many viewers sigh.

In the past, how powerful these giants were, but now they have become like this.

……

But on the second day, when the enthusiasm of the established giants began to gradually dissipate, a long post by a big V in the game industry caused controversy again.

In this long post, the hardware configuration of the game consoles of these game giants is explained in detail, and then the public netizens are told a fact in a conclusive tone.

All the established giants including [Super Hard Moro], the game consoles they are currently selling do not have a sensor device for carrying somatosensory games, nor do they have an interface suitable for sensors.

If you want to develop somatosensory games, you must...develop a new console.

The post left many players outraged that they felt they had been cheated, asking whether the established giants were real.

What does it mean to develop a new console?
New players who have just entered the pit may not be clear, but old players are as clear as a mirror.

Once the plan for the new console is launched, the old console will be abandoned. Hardware manufacturers will no longer provide any services except for after-sales maintenance, and game makers will no longer develop games for the old console.

This means that those players who bought the old console will not be able to play new games in the future.

You know, it's only been less than two years.

A game console costs several hundred dollars, and it announced that it would cease operations within two years of its release... What the hell, isn't it a scam?
This incident caused quite a stir, and the press director of [Super Hard Moro] had no choice but to issue a statement to the outside world: It is true that they are developing a new console, but they also promise not to give up the old console.

Guaranteed to be well written, but the players aren't fools either.

You have developed a new console, and you said you would not give up the old one?Who will believe this?

……

Far across the ocean.

"Isn't this public relations a failure?"

Tian Moyun, who connected to the external network and watched the whole process, was almost amused by their stupidity.

PR was such a failure.

Really, if he hadn't watched the entire process and the video of the press conference, he wouldn't have believed it would have happened.

Anyway, it is also a well-known big company in the global technology field, and it is an old-fashioned big company. Does your founder know that the news and public relations have failed so much?
"What's the matter?"

Tian Moyun couldn't complain: "This kind of thing happened in a novel, I think it's fake."

It shouldn't be.

But it is impossible for this kind of thing to happen if you find a manager who is smarter, more responsible, and more courageous.

"If it were you, what would you do?"

Su Qiong asked.

She also saw some clues, but she hadn't thought of a better way to deal with it. She had thought about a few things in her mind, but it was difficult to sort them out for a while.

"if it was me?"

Tian Moyun thought for a while: "If I were the chief manager of [Super Hard Moluo], then when I encountered this situation, I should first establish a cooperative relationship with other manufacturers with the same difficulty, and then seek the cooperation of the international giants. Help, because we have a common enemy, and the enemy of an enemy is a friend, especially when it comes to interests."

"Afterwards, I will hold a press conference to tell the many difficulties encountered by the company in a relatively candid, seven-true and three-false way. The focus of this part is to sensationalize, sell feelings, and move the public, but it must not be too miserable. "

"After that, I will focus on which companies have reached strategic cooperation, and turn all these companies into my core competitiveness, giving people the impression that I am awesome and can immediately reverse the situation and turn defeat into victory."

"In fact, there are too many companies that can cooperate. In addition to peers, can't the three international giants? Can't overseas hardware companies? Can't marketing channels? Can't entertainment content companies with top IP?"

"Bringing the tiger's skin to pull the banner, the fox pretending to be the tiger's prestige, count everything that can be cooperated, try to give people an impression of 'the whole world is on my side, I can't lose', no matter whether it is useful or not, we must Pass this kind of confidence to all players and stockholders, how much you can fool, how much you can brag, who cares about tomorrow?"

"After such a round, do you know what will happen to [Super Hard Moro] in the public impression?"

"They know that [Super Hard Moluo] has encountered difficulties, but they never think that [Super Hard Moluo] will lose, because this kind of courage to break the boat does not show any signs of failure, just like a national hero who will not fail ..."

"Not only will they not sing against it, but even some emotional consumers may even spend money to support it, and among those stockholders, there are always some who are more gamblers. They think that [Super Hard Mo Luo] is likely to turn around, instead of Will give up, but will buy more..."

"In this way—"

"Players no longer sing bad news, stockholders have confidence, and public opinion is good..."

"Of course, I'm not saying that you can turn over in this way. There are too many problems with [Super Hard Moro], and it may still capsize, but at least there is hope, and the hope is great."

"It's not like it is now, where there is not much hope. The mentality of the players is about to collapse. The stockholders would rather buy those junk stocks than their stocks... It's all like this, who can save it?"

Su Qiong remained silent.

She knew that no matter how big the difficulty was, it would be solved by the old silver coin in front of her.

……

When Su Qiong is free, she also pays more attention to [Thunder Group].

She had seriously studied the existence form of [Thunder Group].

She was thinking, will this seemingly solid company also encounter the crisis problems that other companies have encountered?
But the results of the study proved... I was thinking too much.

[Thunder Group] seems to be just a technology company, but it has already taken root in half of the Great Xia Kingdom.

However, almost none of the domestic manufacturers related to civil technology, Internet, and electronics manufacturing can get rid of [Thunder Group].

There are at least 5000 cooperative and shareholding companies, and they are all top-notch in all walks of life.

what does this mean?
If someone wants to attack [Thunder Group], then he is not only attacking a company, but half of the Great Xia Kingdom.

Any company that wants to enter the Great Xia Kingdom to compete with [Thunder Group] is tantamount to confronting a half-powerful country.

This is not an exaggeration!
[Thunder Group]'s scientific research technology and economic strength have supported thousands of companies in the Great Xia Kingdom, which involve the fields of science and technology, the Internet, finance, and industrial manufacturing.

Whoever wants to attack [Thunder Group] is attacking the lifeblood of these thousands of companies.

Once the [Thunder Group] goes bankrupt, at least tens of millions of people in the Great Xia Kingdom will lose their jobs... Therefore, if it really comes to a critical juncture, the Great Xia officials are definitely more anxious than Tian Moyun, the business owner.

and this--

It is also the core of [Thunder Group]'s real peace of mind.

When an enterprise develops to a certain scale, it is no longer a matter of one person or an industry. It is a matter of great importance when it involves the development of the national economy.

……

On the side of the international game giant, Tian Moyun really didn't bother to talk to him.

I just mentioned it when I was chatting with Jin Ge.

What surprised him was that Jin Ge was very calm about such "stupid" operations by those giants.

"Do you still remember [Baichuan Group] back then?"

Jin Ge chuckled and said: "At that time, [Leiting Group] was just established, with a scale of 30 billion. An established home appliance company with a history of more than ten years... It stands to reason that [Lei Ting] should have had a very difficult time under the suppression of [Baichuan], but why did it become the winner in just two years?"

"..."

Tian Moyun frowned and thought: "Because they are stupid?"

This was a clever answer, and his attitude didn't seem to be serious, but what Tian Moyun said was the truth, the manager of [Baichuan] was indeed very stupid, and he made fun of him.

"correct!"

Jin Ge nodded in agreement with Tian Moyun's nonsensical answer: "It's because they are stupid. But have you ever thought about why they are so stupid? Why are billionaires so vulnerable?"

"..."

Tian Moyun frowned and said nothing.

He vaguely had an answer in his heart, but he didn't want to say it. As for why?Perhaps, it has something to do with [Thunder Group]'s future.

but--

Tian Moyun didn't want to talk about it, but Jin Ge seemed to really want to talk about it.

He said softly: "[Baichuan]'s managers at that time were a bunch of idiots. They fought for power and profit, and they did not hesitate to persecute those who were truly talented. Even if you don’t sell your company, it’s doomed not to last long.”

"The downfall of [Baichuan] has only one reason in the final analysis: the incompetent is in power, and the talented are useless."

"Have you ever wondered why [Baichuan] became like this at that time?"

"When I founded [Baichuan] in the early years, I started from a small workshop and climbed step by step to become a giant in the home appliance industry in Daxia. I defeated all powerful enemies, and only then did I establish a tens of billions of enterprises."

"But after I left, [Baichuan] fell into the hands of a group of mediocre people. They didn't understand [Baichuan]'s corporate culture, the home appliance industry, or even corporate management... This is the truth about its ruin."

"Then the question is, why did [Baichuan] fall into the hands of these people?"

"I don't deny that I believed in the wrong person and was taken advantage of, but in the final analysis, the reason is: [Baichuan] is a family business."

"The development of the times tells us that the family business model cannot last long."

"With the end of the first generation of founders, there will inevitably be a large number of moths in the company. They control the lifeblood of the company and form many factions. They are not enterprising, and greedily bite the wealth left by the first generation of founders..."

"These people don't have the ability of the founders, but they hold the authority of the founders. What do you think they will do when they deal with external disasters?"

Will behave like a stupid pig!
Tian Moyun was neither happy nor sad, and said lightly: "Do you think [Super Hard Moluo] is the same as [Baichuan]?"

"No, no, there is still a difference."

Jin Ge waved his hand: "[Baichuan] is a family business model, while [Super Hard Moluo] is a capital management model. There is almost no distinction between the two, because the final results are pessimistic."

"As the vice president of [Thunder Group], I have repeatedly studied [Superhard Moro], so my understanding of this company may be far better than yours."

“[Super Hard Moro] started 100 years ago, and it was 27 years ago when it transformed into the video game field. The founders of the first generation worked hard to make a great fortune, and soon aroused the covetousness of capital. People team, successful doves occupy the magpie's nest...that was 10 years ago."

"Relying on the background and business methods left by the founder team, [Super Hard Moluo] has maintained a good time for several years. The comfort of these years has made them forget too many things."

"Soon, even the capital team that had occupied the magpie's nest felt that running a business was an easy task, so they managed the huge company openly."

"And when [Thunder Group] came out and crushed them strongly, they panicked and released many countermeasures that seemed correct but were actually stupid."

“I bet if the founding team was still there, there would be no way for these weird and confusing operations to happen...but they just did it, and they were very serious...and serious.”

"You find it very strange that they are all business elites, why are they acting like this... well, anti-intellectual."

"But I don't think it's surprising, because the management team of [Super Hard Moro] is a group of capitalists, not entrepreneurs. They understand capital operations, but they don't understand business development. There is a big difference between the two, and you should be able to feel it. .”

……

"so what?"

Tian Moyun said lightly, "What do you want to tell me?"

"Tian is always a smart person, and smart people don't need to be so troublesome to talk."

Jin Ge sighed: "I know, Mr. Tian is only 27 years old this year. He is very young and in good health. It is time to show his ambitions. Under your leadership, maybe 10 years, maybe 5 years, [Thunder Group ] will become the largest consortium in the world, and all the international Big Three and capital consortiums will all surrender under your feet."

"But..."

"[Lei Ting Group] has developed so far. Although it has only been a few years, tens of millions of people have eaten with us. This is not only a solid mountain, but also a responsibility."

"The future core of [Leiting Group] is not the speed of development, but the state of development. We are looking for a word of stability."

"Let me tell you, both inside and outside the group are stable. There is only one thing that is unstable... and that is you, the founder."

"I know it's a bit early to say this now, but... you really should think about the future inheritance of the group."

"Have you ever thought, if one day you suddenly...uh, I mean, you suddenly want to resign and retire, and then travel around the world romantically with President Xiao Su, what will [Thunder Group] do?"

"Which method will [Thunder Group] pass on? To your son? Or someone else?"

"If it is passed on to your descendants, or your Tian family, then you have to consider the terrible drawbacks of the family business. You don't want to know how terrible the prodigal son can be."

"And if it is passed on to the capable, what about the shares and equity?"

"People who don't have the right to speak will have nothing to do in the position of CEO, and if these interests are involved, many problems will arise..."

"I think what you have to consider now is not the development of the enterprise, but the century-old plan of the enterprise."

"With all due respect, no matter whether domestic or foreign, so far, there has not been a real inheritance method that can make the enterprise stable and sustainable for a long time. You need to carefully consider this point."

……

Send Jin Ge away.

"Go back to play games after get off work? I was lectured just now, and I was very annoying."

(End of this chapter)