Reborn in another world as a game

Chapter 673 There is no phenomenal level in front of Boss Tian; the new game "Temple Run"

mid-December.

Angry Birds is released.

It is different from the charging strategy of "Plants vs. Zombies".

The new game "Angry Birds" no longer provides a free trial version, the game itself is free to download, and in-app purchases are paid.

Note that there is still a big difference between in-app purchase payment and item payment.

Tian Moyun has no intention of making money through a game. Compared with it, he wants to manage his reputation in the game circle more.

The in-app purchase model of "Angry Birds" is very simple.

The first 20 levels are for players to download and play for free, but if you want to continue playing, you have to pay to unlock more levels.

The game provides more than 500 levels, and it adopts the form of one-time purchase for free forever, and you can buy them all for only 10 yuan.

Compared with the item payment model in the previous life, it can be said that he has a conscience.

……

Once "Angry Birds" was released, this peculiar gameplay quickly attracted a large number of players.

"Boss Tian's recent efficiency is too fierce, right?"

"How long has it been since "To the Moon" was released, and "Under the Legend" and "Plants vs. Zombies" have been on the shelves, are they still here?"

"I'm so rich and still fighting on the front line. This kind of hardworking spirit is really touching."

"That's not true. Looking at the entire industry, you can't find a few players who can work harder than Boss Tian."

"The old donkeys in the production team don't dare to work so hard."

"I'm panicking! "Plants vs. Zombies" is still far away from clearing the level, and a new game is released, what should I do?"

"The efficiency of game designers is higher than the efficiency of players in clearing levels... Hahaha."

"I'm glad to hear it."

""Angry Birds" is so interesting, hahaha, it's so cute, it feels more interesting than "Plants vs. Zombies."

"That's not right, both games are very good."

"I have a hunch that 'Angry Birds' is going to be a global hit again, just like 'Plants vs. Zombies'."

"When "Plants vs. Zombies" became popular, there were some big game Vs who said it was just a phenomenon. Even Boss Tian might not be able to make a second one. What about now?"

"Now that guy is probably stupid, hahaha, before he can react, take a screenshot and wait for a slap in the face."

"What a miserable game big V."

……

Netizens are laughing and laughing at the same time.

Colleagues in the game circle are a little confused at the moment.

Especially those who are responsible for market research, seeing that "Angry Birds" has a faint trend of becoming popular, suddenly a mouthful of old blood came to my heart: Come again? ? ?
Not only the relevant personnel of the market research are numb, but even the staff of the game design department... also have the urge to jump off the building.

The game "Plants vs. Zombies" became popular when it was first released, and human-to-human transmission has occurred in hundreds of countries around the world.

This made the bosses of a group of game companies stare red. Every day, they were asked to study the successful strategy of "Plants vs. Zombies", trying to replicate such a miracle of success.

In the words of the boss:
"I know it's difficult for you to catch up with Tian Moyun, and I don't want to have such a good result, but at least one-tenth of it should be there?"

one tenth?

If I have this ability, will I give you a part-time job for this idiot?
The staff in the design department kept silent, but as social animals, in order to keep their jobs, they still had to obediently listen to the boss.

In order to analyze the secret of the success of "Plants vs. Zombies", they are in the working state of 996 and even 007 almost every day.

The more you analyze, the more you can't help but be overwhelmed.

I just feel that such a seemingly simple game is full of knowledge.

And just when they analyzed something and were about to start developing a casual game for ordinary mobile phone users... Tian Moyun's new game was released.

Without thinking, they searched for this game called "Angry Birds" and downloaded it to experience it.

When they passed several levels one after another, they looked at each other and couldn't help but gasp.

"What the hell...who can stand it?"

Designers are feeling their scalps tingle, and they already have a hunch of what's coming next.

as predicted.

During the meeting, the boss mentioned this game and asked them: "How much money do you think the game "Angry Birds" can make?"

"Can you catch up with "Plants vs. Zombies?"

"I played it just now, and it's quite interesting..."

"By the way, let's also develop a game of this type, what do you think?"

"Why don't you speak?"

"If you don't speak, I'll take it as if you have no objection."

"Okay, you guys go back and analyze the design ideas of this game, and then make a design draft for me."

"Boss Tian is so busy and efficient, you can't be too lazy, you have to cheer up, young people should work hard."

"How about this, let me set a small goal for you: within 48 hours, make all the design analysis reports and new game design drafts, isn't it difficult?"

"I'll set a small goal for you again. The development cost is 10 yuan, and the target revenue is 2000 million yuan. This should not be difficult for you, go for it."

"Go, why are you still standing there, don't delay me making money."

……

There's so much to love about Angry Birds.

Whether it's painting style design, numerical design, background music, sound effects, physical feedback effects, special effects...all are just right.

"Another game that is about to hit the Internet."

Some designers lamented: "The gap between people is too big, right? We haven't even figured out the successful idea of ​​"Plants vs. Seems stronger than Plants vs. Zombies."

"Indeed it is."

Designer two also expressed his thoughts: "That's why there are people who are more popular than others. If you have time to sigh here, you should hurry up and find a way to make a good game. If you don't work hard, this time [Mobile Game Development] The Planner Plan] might be taken over by Boss Tian, ​​and that would be a shame."

take over?

This made many people wake up.

"As far as I know, [Happy Games Company] has set up a special mobile game development team. Su Qiong led the production of "Plants vs. Zombies", but now it's simply replaced by Boss Tian himself... There are only two games in total. In terms of games, I don't believe it."

"You mean, there will be more in the future?"

"Definitely, and it's probably as good as Plants vs. Zombies and Angry Birds, maybe even better."

"Isn't it? How can such a phenomenon-level best-selling work be so easy to make? It's all rare. This is not a Chinese cabbage."

"Hehe, for us, it is indeed a rare thing, but for Boss Tian... it is not a phenomenon."

"That's true. Since "Mario", Boss Tian, ​​every game has been a hit, and he hasn't missed a single one. It's too monstrous."

"Is now the time to discuss whether he is evil or not???"

"If you really want to say that, Boss Tian may really take over the [Mobile Game Developer Program]... Fuck, if it really happens, then we will be ashamed."

"Don't be afraid of embarrassment. After all, we are not the only ones who are embarrassing. Boss Tian's efforts to suppress Wanfa will embarrass all the designers in the entire Daxia game circle."

"Do you know how the outside world will make fun of us if we are taken over by Boss Tian?"

"Then have you ever thought, if you can make a masterpiece to suppress Boss Tian, ​​what will be blown up by the industry?"

"Stop talking nonsense, hurry up and make new games, don't seek to go beyond, but please don't make too big of a gap."

The designers were all talking nonsense, and they also felt a lot of pressure.

Boss Tian's efficiency is too strong. The two games are more fun than the other. According to the gossip, this may be just the beginning...

If they don't work hard, this [Mobile Game Developer Program] will have nothing to do with them.

To know--

This event costs a total of 10 billion yuan, real money, as long as they get a little reward, it will be a lot of money, and they may even soar into the sky and become financially free people.

Although the hope is very slim, although the pressure is great, but the opportunity is in front of you, if you don't fight for it, you will feel sorry for yourself.

……

What is Tian Moyun doing at this moment?

Well, he was reading a book, and by the way, his mind diverged, thinking about the next game.

Plants vs. Zombies and Angry Birds are bound to make waves, but it would be a little monotonous if there were only two games.

Therefore, more exciting content is needed to fill up the [Mobile Game Developer Program].

Tian Moyun didn't think about doing things alone.

It's so weird.

He spent 10 billion yuan for the event himself. If he took it all by himself, would it make sense?

That's completely ignoring the entire industry. Tian Moyun is not so crazy yet, and there is no need to be so crazy.

He knew very well that with a cash reward of 10 billion yuan, many fun mobile games would definitely be born.

Not now, because it is not yet time.

He can open it himself and come up with countless high-quality games casually, but those colleagues can't. They don't have golden fingers, so they can only think hard.

Good games will come out, especially if money is alluring, but it will take time... well, maybe in the recent past.

Tian Moyun was looking forward to the birth of a good game, while thinking about the choice of a new game.

This can be regarded as two-handed preparation.

It is necessary to put pressure on fellow designers to let them burst out their potential.

I was also worried that they would not be able to make any good games, which would lead to the failure of the [Mobile Game Developers Program], so I filled the queue by myself.

……

The day after Angry Birds hit shelves.

Tian Moyun called the members of the mobile game development team to a meeting: "Today we develop the third mobile game."

"So fast?"

The interns looked at each other, a little surprised at Tian Moyun's efficiency.

"Idle is idle, by the way, let's make it and play."

Tian Moyun said casually: "Recently, there are too many creative inspirations. If you don't make them, it will be annoying to keep them in your head. It happens that everyone has time, so let's use them to pass the boring time."

He found a random reason.

Interns: "..."

Everyone was silent.

The two games "Plants vs. Zombies" and "Angry Birds" have been verified by the market and received numerous praises.

Of course, they also know the power of these two games. In the words of the game designers: This is a textbook-style mobile game masterpiece.

God made these two words...

Regardless of whether it is a console platform, a computer platform, a small game, or a mobile game platform... only the top designers in this field can make it worthy of the title of "magic work".

Any "magic work" can only be produced after the designer spends a lot of time carefully crafting and repeatedly deleting and modifying.

When the interns got the design draft of "Angry Birds", they were both excited and apprehensive.

Excited that I can personally participate in the design of such a masterpiece, but worried that I will be delayed.

Because in their view, this kind of "textbook-style" masterpiece, even for Tian Moyun, must be a work of painstaking painstaking efforts.

but now……

Well, being idle is also being idle... is that okay?

By the way, do something to pass the boring time... Is it okay?

……

"Why are you all staring blankly?"

Tian Moyun frowned slightly, and sent copies of the design drafts: "This is the basic design framework of the new game. You should take a look at it first, then use this as the core to fill in the content, and then make a development plan."

"Oh."

The interns came to their senses and quickly picked up the design draft.

Temple Run - that's what the new game is called.

"It's a 3D adventure game."

Tian Moyun said casually: "The specific gameplay is very simple, 3D picture + sliding the screen up, down, left, and right, let a man who ran out of the temple escape from the gorilla's hand..."

"Uh……"

One of the interns couldn't help raising his hand, and asked weakly: "But, according to the thinking in the game, it seems that this man can't escape."

Yes, because "Temple Run" is an endless mode, no matter how fast you run, no matter how good your hand speed and reaction are, you will have to cool down in the end, and you will either fall or be beaten to death by a gorilla.

Isn't this cheating?

Several interns looked at each other and thought of another game Tian Moyun used to play - "Flying Bird".

The same is true for "Flying Bird". The difficulty of the latter is completely random, and the endless mode is simply endless. The only motivation for players to keep scrolling is to break their own score records time and time again... But this kind of game It gets very boring after playing for a long time.

The gameplay of 3D adventure is very interesting visually, but it is far less interesting to play than "Plants vs. Zombies" and "Angry Birds".

This is also the drawback of "Temple Run", especially, the original version of "Temple Run" is only a stand-alone game, there is no such thing as online ranking of friends, and the playability is greatly reduced.

What did "Flying Bird" become popular in the first place?
In fact, there is not much gameplay, just a button control, how much more fun can it be?
It is nothing more than having a friend leaderboard and a world leaderboard, and you can compete with friends around you, so that it will be interesting.

Of course, even so, "Flying Bird" didn't become popular for long, and it died after less than a month.

The picture quality and gameplay of "Temple Run" are far better than "Flying Bird", but the cores of the two games are very similar.

They all adopt the endless mode of non-level system, and the running score is king.

Based on what Tian Moyun wrote in the game design draft, if this game is made, it can be a small hit, but if you want to reach the popularity of "Plants vs. Zombies" and "Angry Birds"... you can only It's an idiot's dream.

……

"So you have to use your little brains."

Tian Moyun said lightly: "I see that you usually have a lot of imagination. Before you were asked to make "Plants vs. Zombies" and "Angry Birds" in a regular manner, you must feel that your talents have nowhere to be released. , that’s just right, I’ll leave it to you guys to do “Temple Run”, and I’d like to see what kind of magic you can make.”

Tian Moyun was so generous that a group of interns didn't know what to do.

"I'm not kidding you guys, seriously."

Seeing that everyone was confused, he waved his hand: "I don't make any requirements for the game "Temple Run" except for the score mode and basic gameplay. You can set other settings according to your own ideas and ideas. Game mode, what kind of story mode, breakthrough mode, challenge mode, etc... use your imagination."

"You have to know that not everyone has this opportunity."

"Now you are still college students who haven't graduated. You come to me just for internship. You may not come to work here in the future. You may be hired by other game companies with high salaries, or you may start your own business as the boss... At that time, you There is no such good opportunity.”

"If you go to another game company, your boss will definitely not let you mess around. If you start your own business, you may not dare to mess around with your own money."

"But it's different here, just take the game "Temple Run"—"

"I only provide a basic framework such as the gameplay and the score mode, and there are no other requirements. You can do whatever you want, use your imagination...it doesn't matter whether you succeed or fail, you don't need this resume, because" Plants vs. Zombies and Angry Birds are great resumes for you guys."

"So... let me see your abilities."

……

after the meeting.

Tian Moyun didn't say anything to them, so he left the office area and went to "Breath of the Wild".

Only a group of young people were left looking at each other in blank dismay.

"Senior, what does this mean? Really let us do it ourselves?"

"It seems like this. He is obviously not very interested in this game, which is completely different from the previous two games."

"It seems that it was specially used to test us, so we really...do whatever we want?"

"So exciting."

"To be honest, I have always wanted to make a game according to my idealization, but at this moment, I suddenly don't know what to do."

"Anyway, I think... In terms of experience, technology, and talent, we are vastly different from our predecessors... Why don't we just break the pot and use all our talents."

"The broken jar of wool is broken, I would rather you say that you will fight with your back."

The interns discussed in low voices.

One of the girls said weakly: "Do you want to ask President Su?"

They called Su Qiong President Su, not Senior Sister.

It's different from Tian Moyun.

Tian Moyun does not hold a position in [Happy Game Company], but belongs to the leader of the superior head office, and does not participate in the internal management of [Happy Game Company], so it is more natural to get along with the employees.

As for Su Qiong, she is the top manager of this company, and she manages all matters of the company, large and small, so she should be more serious when appropriate.

It is precisely because of this that these interns are more relaxed in front of Tian Moyun, but they are still very reserved in front of Su Qiong.

"Yeah, I almost forgot if you didn't tell me."

One of them patted his forehead and suddenly realized.

How could I almost forget such an important thing?

Tian Moyun let them play freely, but the game is the property of [Happy Game Company] after all, and they dare not really play freely without the consent of their superiors.

then.

After a short discussion, several interns sent a representative to visit Su Qiong.

……

Coincidentally.

Su Qiong had just finished his work and had nothing to do, so he invited the other party into the office by the way.

"Let you play freely?"

She glanced at each other, but was not surprised by it.

Based on what she knew about Tian Moyun, that guy's character is such that "whatever he thinks is what he does", it's normal for him to make any decision without following the routine.

Fortunately, Tian Moyun's IQ is always high, and when there is no brain twitch...

"Did you bring the game design draft?"

Su Qiong asked casually.

"Brought it."

The girl quickly handed over the design draft that Tian Moyun distributed to them.

Su Qiong flipped through the pages and read a few pages in a hurry, already knowing the game well.

Tian Moyun obviously doesn't attach much importance to this game, and he doesn't think that "Temple Run" can reach the height of the first two games.

At this time, the decision to make this game is mostly just to expand the lineup of the [Mobile Game Developer Program] and make the content more colorful.

In fact, to put it bluntly, it is a bit suspected of paddling.

Since he didn't take it very seriously, he didn't want to waste his precious time, so he casually passed it on to these interns and let them play freely... It seems to be a good idea.

……

pondered for a long time.

Su Qiong made a decision in her mind: "Just do as he said. While keeping the main frame, you can fill in the content. The funding... is limited to 100 million yuan, which should be enough for you. In addition, I don't ask for the results of this game, so you don't need to have much pressure."

"Thank you, Mr. Su."

The girl was overjoyed, thanked her quickly, and left the office.

……

Su Qiong even mentioned this to Tian Moyun when she was off work.

"What do you think? Let them torment you?"

Su Qiong said casually: "I have seen the design draft of "Temple Run". Although it is not considered a masterpiece, it is still a rare masterpiece. If it is properly operated and promoted, it may become the successor of "Plant" and "Bird". "After the third game that has become popular all over the world, it would be a bit of a waste for you to do so."

"Alright."

Tian Moyun didn't think it was a waste.

The game "Temple Run"... To be honest, the reason why this game was so popular in the previous life was completely taking advantage of the times.

In the era when smartphones just appeared, the wonderful picture quality performance of 3D adventure, combined with a fairly acceptable gameplay, made players who had never seen the world call it terrifying.

This game has left a deep impression on many mobile phone players, and it is not an exaggeration to say that it is an enlightenment work for mobile games.

but……

Calm down and think, is this game really good?

In the initial era of smart phones, mobile phone users had just changed from Java and Symbian systems, and many of them were just new to capacitive touch screens.

Where have they seen such a battle of "3D adventure"?
As soon as this scene came out, mobile phone users who had never seen the big world screamed excitedly, which directly caused "Temple Run" to step on all the games of the same period, and set off a wave of enthusiasm around the world.

But what else is there to do in this game other than the awesome graphics?

The same gameplay, the same pattern, playing for weeks, doing the same moves every time...

When this novelty is gradually lost, the game is hardly competitive.

Playability is obviously not enough.

Let's talk about the sequel...

Take a look at its competitors, "Plants vs. Zombies", "Angry Birds", "Defend the Carrot"... Which one is not better than it?

Even its several follow-up masterpieces can easily step on the orthodox sequel of "Temple Run"... Tsk tsk tsk.

……

"Temple Run is a decent game, but it's not a boutique game, and it won't be a boutique game."

Tian Moyun said casually: "Compared with "Plant" and "Wrath", "Temple" may be able to compete with them in terms of making money, but it can't beat them in other fields, such as public reputation, player reputation, etc. It's not that I don't look down on this game, but because this gameplay is really too uninteresting..."

"If it's just for making money, then maybe I should pay more attention to it, because even if the income of this game cannot be compared with the previous two, it is definitely not bad. It is easy to earn tens of millions, but now I want It’s not about revenue, it’s about incubating the [Mobile Game Developer Program], isn’t it?”

Su Qiong nodded slightly, knowing it in her heart.

Making money is not the most important thing right now, so there is no need to pay attention to this game.

"If you really want to make money, "Temple Run" can make at least 10 billion or more."

Tian Moyun thought of the series of greedy krypton gold routines in his previous life... It's really too simple to make money at this time.

The two games "Plants vs. Zombies" and "Angry Birds" directly copy the in-app purchase krypton gold system of the previous life, and cooperate with the current marketing capabilities of [Xingkong Technology Company] to easily earn hundreds of millions a month. After one year, It is easy to earn one billion or eight billion.

However, Tian Moyun gave up the in-app purchase krypton gold game, resulting in a reduction of at least 10 times the final profitability of these two games.

On the one hand, I am too lazy to play the game of in-app purchases, which is too damaging to goodwill and reputation.

On the other hand, Tian Moyun wants more. He hopes that the [Mobile Game Developer Program] can produce a large number of high-quality and high-rated masterpieces, which will help form the core competitiveness of [Starry Sky OS].

In this way, he may be able to earn more from it.

One is to ask for short-term benefits, but in the end it will inevitably lead to the collapse of word of mouth.

One is to catch big fish for a long time, make money by yourself, and let users praise their conscience, everyone is very happy.

Of course Tian Moyun knew how to choose.

(End of this chapter)