Reborn in another world as a game

Chapter 689 Winter in the Traditional Fiction Industry; Li Qiuya vs Lao Zhou
In many cases, whether the product sales are good or not has little to do with whether it is a good thing itself.

Take martial arts novels as an example.

In this new era when the Internet has entered thousands of households, entertainment methods such as online literature, mobile games, PC games, host masterpieces, video sites, news, Weibo post bars, etc. have already become the mainstream choices of young people. Now, how much market is there for traditional martial arts novels?
True——

Because of living habits, not everyone can accept Internet entertainment happily. Some readers who have the habit of reading traditional novels still choose to buy physical books.

But the numbers of this group have begun to dwindle considerably.

in the future.

As people become more and more accustomed to the more convenient and faster Internet, the traditional novel reading groups will become fewer and fewer.

And the most frightening thing is that this group will lose the ability to add new ones.

Young people in the future will all grow up under the influence of the Internet.

For them, the Internet is indispensable, and their attention will be occupied by a variety of entertainment methods on the Internet.

Such as online novels, online games, short videos, medium videos, long videos, news portals, forums, circles of friends, group chats, online shopping...these will be all of their spiritual world.

Losing new capacity means going to perish.

Of course, complete demise is unlikely.

The Great Xia Kingdom is a country with a large population. There will always be a small number of people who have needs in this area. If there is a demand, there will be a market. This market will not perish, but will shrink infinitely, and eventually become a super niche circle, just like It is the same as the MP3 circle in the mobile Internet era...

The fate of the traditional fiction industry seems sealed.

This is the survival of the fittest under the changing times, and no one can stop the torrent of the times.

As for the people in this industry, except for those who are dull and stupid and wait for death, the rest are basically looking for a way out for themselves and a turning point in their careers.

It is clear.

These people in the industry are not optimistic about this industry at all.

They all know that this infinitely shrinking industry in the future will be difficult, and it will not be able to accommodate so many people.

Out of 100 people, there may be 99 unemployed, and no one dares to say that he is the lucky one.

Of course... At that point, it's really hard to say whether the lucky ones stay in the end.

……

Workers in the traditional novel industry are nothing more than publishing houses, operating companies, chain bookstores, creators... and so on.

People in the publishing house are not worried about losing their jobs because it is a state enterprise.

As for operating companies and private chain bookstores...the former is facing transformation, while the latter is facing closing down or changing its doors.

As for the creators...

There are probably three ways.

Either transform and go to the paper media industry that is not easy to be impacted.

Such as traditional literature, inspirational success studies, professional books... There is still a market for this category. Before the era of official accounts, it is difficult for the Internet to replace these things, because these things are difficult to survive in the Internet industry, and the market is too large. Small, not enough to continue the life of the enterprise.

Or invest in the online literature industry.

The development of the web literature industry has only been in a few short years. Although the speed of development is quite fast, it has just passed the barbaric growth period and is not yet stable.

At this time, if the traditional novel writers go, there is still a lot to do. Maybe they can win the god position in the peak period of the mobile reading era, financial freedom or something in one fell swoop.

Yes, the peak of the mobile reading era is now.

Due to the limited 3G network, smartphone users tend to be more inclined to read online. After all, in this era, there are no short videos that can be viewed on the road. Although Weibo posts are interesting, they are very traffic-intensive. , The advantages of online reading are great.

If it comes to the 4G network era, not only the mobile network speed will be faster, but also the wireless network will be popularized. At that time, video entertainment will reach its peak, and the online reading business will have no advantage at all.

If you want to join the online literature industry, now is the best time.

But these traditional novel writers have their eyes above the top, always feel that what they write is particularly literary, always feel that they have the fragrance of literati's writing and ink, and always feel that online novels have a strong copper smell, and they don't even bother to read them. Gu...

Even if they are willing to devote themselves to the online novel platform in order to make a living, they are absolutely unwilling to write that kind of "degenerate" and "unspeakable" things.

Most of them can't get along.

Therefore, the practical feasibility of this career turning point, which is extremely simple in the eyes of laymen, is almost zero.

Internet novels exist to please readers. Readers can write whatever they want, and they treat readers like grandpas... Can those proud writers be willing?

They are unwilling to change themselves, so they continue to write some so-called "writing style", "depth", and "ironic reality". They think it is really well written, but can young readers understand you?
The last way...

That is to leave the industry completely.

Capable people can find a good job even after leaving this industry, or simply start a business and become a boss at ease.

Impatient people...

There is a saying: All happy families are alike, but every unhappy family is unhappy in its own way.

That's basically what it means.

The description is not appropriate, but that's all there is to it. There is no way, who made the author of this book shallow.

……

As mentioned earlier, with the advent of the era of mobile Internet and smartphones, the traditional novel industry is on the verge of collapse.

A large number of practitioners are "running around", looking for a brighter future or way of life.

As for the few top players who are still sticking to this industry, they all sing bad news one after another.

Li Qiuya is one of them.

As the chief person in charge of [Thunder Magazine], when she took over the company, she once established a famous name in the field of print media and physical publishing throughout the country.

And when the Internet began to gradually expand, she was keenly aware of the future crisis.

Thus, [Thunder Magazine] began to seek transformation.

That is to say, from that time on, the field of paper media and physical publishing is no longer the focus of the enterprise.

[Thunder Magazine] The achievements in the Internet field are not bad, and it has multiple businesses such as news portals and online literature.

of course.

Although her achievements in the Internet field are very good, Li Qiuya has not given up on paper media and physical publishing.

On the one hand, there is still money to be made here, and there is no need to give up.

On the other hand, as one of the largest companies in this industry in the country, they can definitely persist until the end and become winners in the niche circle.

At that time, you can continue to harvest the profits of this segmented industry, even if the profits are as small as the legs of a fly, but... don't want it for nothing.

Isn't it good to earn millions for nothing in a year?

……

But when Li Qiuya was thinking about all this, a sudden change broke many of her plans.

Tian Moyun is going to release a traditionally published novel.

And it is also very ambitious, a new work with the same world structure that intends to surpass "Shooting the Condors" and "Yitian"!

This made Li Qiuya suddenly not know what to do.

She really wanted to say that this industry has withered, why not publish this book on an online platform, and then relying on the omni-channel publicity ability and Tian Moyun's own reputation, the work can also be sold well.

But...

Look at the popular online article "Three Kingdoms Heroes" that is currently being serialized, and then think of her big boss's character of "if you can't do it, change someone", Li Qiuya didn't say a word.

of course.

It wasn't her who was struggling to jump off the building now, but Lao Zhou who was sitting opposite.

Bang~bang~bang~
Li Qiuya's index finger tapped on the solid wood desk lightly, making a slight and slightly dull sound in an unhurried manner.

The old Zhou on the opposite side looked serious and didn't say a word.

The atmosphere is a little heavy.

"Actually, it may not be a bad thing this time."

Li Qiuya took a sip of water and said slowly: "Old Zhou, you have to know, who is our big boss? He is a master who is good at creating miracles. Things that others can't do are in his hands. It can turn decay into magic."

"Back then, when he was overbearingly oppressed by the Big Three... the Big Three of domestic games, and forced to leave the game industry, everyone said he was a pity."

"Later, the big boss switched careers and founded a toy company, and even cheated the CEO of one of the game giants away. What did others say at the time?"

"Others say that the big boss is too arrogant, thinking that because he is good at making games, he can be successful in all industries? They also say that Wang Sicheng has also lost his head and ruined his career."

"The results of it?"

"As a result [Kole Game Company] soared into the sky, and the big boss has been out of control since then. Wang Sicheng's personal assets are now approaching tens of billions. Those who are not optimistic about them have their faces swollen."

"Later, he founded a home appliance company and entered the home appliance market. He was also attacked by several tens of billions of companies, but in the end, [Meg Home Appliances] became the world's home appliance hegemony."

"Later, the domestic game market withered, and the big boss resolutely decided to enter the industry. What did outsiders say at the time? Almost no one was optimistic about him. What happened?"

"As a result [Thunder Game Company] became the largest game giant in the world, and even the four oldest companies with decades of history in the world were beaten to the ground."

"at the moment--"

"It's true that the traditional fiction industry is down, but what does that matter?"

"The big boss is so powerful, and the quality of his book is the classic among the classics, the masterpiece among the masterpieces... soaring into the sky and turning the impossible into a reality under the circumstances that everyone is not optimistic about, isn't this exactly what he loves the most? Are you good at something?"

"Besides, the new book is not without foundation."

"The fame and reputation of "Shooting the Condors" and "Yitian" have accumulated, the reputation of the big boss has accumulated, and all the promotional resources of our [Thunder Magazine] and the [Starry Sky Technology] next door have all been thrown away. Can't we still get a decent result? come?"

"Old Zhou, if you do a good job in this wave, and the big boss is happy, you might..."

Talking and talking, suddenly stopped.

Why don't you keep talking?
Old Zhou wondered.

At the beginning, he was very vigilant and extremely disbelieving, always feeling that Li Qiuya was tricking him.

At that time, he still sneered in his heart, I have been in this circle for decades, how can I let a little girl like you fool me?
But while Li Qiuya was talking, Lao Zhou suddenly felt that... it seemed that this was really the case.

This industry is indeed withered, and it is more than ten times worse than before. Everyone feels that it is getting cold.

But so what?
With so many miracles created by Tian Moyun, how few incredible things happened to him?
Why make an exception this time?
Just because it is an industry you are familiar with, do you feel that you know more than others?
But after thinking about it, when Tian Moyun was doing those things, everyone was bad-mouthing... Aren't they the same so-called industry insiders?
The more you know, the easier it is to fall into rigid thinking.

Probably this is the so-called one-leaf blindness, right?

Lao Zhou couldn't help thinking, if he was in charge of this project, if he could make this book popular all over the country...

Bonuses are definitely indispensable, and maybe there will be a promotion and salary increase, um... If you go further, you should be the deputy editor-in-chief, right?

I'm very excited just thinking about it, isn't it?
In case, in case it is not successful, the impact will not be too great.

First of all, Li Qiuya, the editor-in-chief, must bear the main responsibility... Regardless of whether this matter has anything to do with her, she has to bear the main responsibility anyway.

After all, the greater the responsibility, the greater the ability... Wait a minute, is this the opposite?Forget it, it doesn't matter.

Secondly, he himself has every reason to explain why he didn't succeed.

Just take out the recent data of the whole industry.

When the entire industry is in a big decline, you insist on making me sell this book to a sales level of tens of millions... This is not realistic, right?

Even the big boss has to be reasonable.

So all in all it's -

If you fail, you won’t have too much trouble. If you succeed, you will not only get a bonus, but also a chance to be promoted and raise your salary...what is unacceptable!

thought here.

Lao Zhou immediately looked up at Li Qiuya: "Mr. Li, you want to give me the right to operate the big boss's new book, right? Don't worry, I will definitely..."

"Wait a minute!"

Li Qiuya interrupted him, frowning slightly, thoughtful.

After a while, he suddenly said, "You misunderstood. What I want to say is that I will take charge of this project myself, and you will be responsible for helping me and cooperating with my work."

"What?"

Old Zhou was taken aback.

What do you mean?The duck you got flew away?

No, from what you said just now, it is clear that you want to give me this opportunity, and you still talked to me in that obvious deceitful tone.

I am not deaf!

But why did he suddenly change his attitude in the blink of an eye?
And you have to do it yourself?

Don't you think it's shameless for you to finish the deceitful words and then take the project away...?

Can I have some face?
Can the editor-in-chief do this?
Are you embarrassed to compete with your subordinates for jobs and credit?
"Okay, what are you going to do?"

At this time, Li Qiuya didn't bother to talk nonsense with Lao Zhou, so she waved her hand and said nicely: "I'm going to start working, Lao Zhou, go back and talk about Mr. Lu's affairs first, remember to be respectful, man After all, he is a senior in the industry, so don't offend him, try to keep it... I will review the manuscript of the big boss here to see if there are any typos that need to be corrected, and we will talk about it later."

"..."

Lao Zhou was helpless.

He wanted to complain, but he didn't dare.

Li Qiuya is a careless woman.

He made complaints behind his back, maybe he would be reprimanded the next day for entering the office with his left foot, if he dared to complain to his face... Forget it, he can't afford it.

……

When seeing off Lao Zhou, Li Qiuya was also full of embarrassment.

At first, she thought it was a hot potato.

So her subconscious idea is to leave it to Lao Zhou to do it. Lao Zhou is the head (editor-in-chief) of the company's traditional novel department.

If he didn't do it well, then he must have been perfunctory... Well, that's it.

Li Qiuya knew very well in her heart that if she didn't do well, Tian Moyun would definitely make trouble for herself first, but she could find someone to take the blame with her... It's good to think about it, to have a companion.

So she fooled Lao Zhou.

Who is Lao Zhou?That's a well-known "good old man" in the industry, let him take the blame to fight against thunder... Lao Zhou is not a fool, can he do this?
Thus, Li Qiuya began to flicker him with all her heart, this wave of flickering was really sincere.

How sincere is it?

As Li Qiuya talked, she felt...it seemed that she could not do it.

Although "Dragon Babu" is a new book, it has too much halo on it. It is a masterpiece with the same worldview as "Shooting the Condors" and "Yitian", Tian Moyun's word-of-mouth effect, top promotional resources, and more than 90% of the country's books. Offline partners... if they are really determined to spend money on operations, selling three to four million sets... it doesn't seem too difficult.

Even if the final sales volume fails to surpass "Shooting the Condor" and "Yitian", so what?

In this period of time when there has not been a million-level best-selling masterpiece for nearly half a year, is it not enough for "Dragon Babu" to sell 400 million sets?
If you think about it carefully, the probability of success is really high.

Isn't the big boss really embarrassing himself... It's right to think about it, the big boss is such a shrewd person, he hasn't failed in so many years, how could he stumble over such a "small matter"?
I blame myself for being too stupid for not understanding the "deep meaning" of the big boss, and comparing his masterpiece with the junk on the market, it is simply too inappropriate.

You should slap yourself twice to wake up!

The more Li Qiuya thought about it, the more she felt that this was the case... So she decided to seize this opportunity and not give it up to others.

As for Lao Zhou?

Forget it, you can do what you should do.

If you dare to beep beep casually, I will let you go on a business trip to visit those old writers. Are you happy to travel around the country?See if I can toss you to death and you're done.

……

the next day.

Li Qiuya, who had completely figured it out, went to have an interview with Tian Moyun with the operation and promotion plan she had just made.

"not bad."

After reading the plan, Tian Moyun smiled with satisfaction: "I believe you can do this well. In addition, I also know that the sales of physical novels are generally not good, so there is no requirement. You just need to play normally. Don't put too much pressure on..."

"Physical publishing is not the only way of IP operation. In contrast, adaptation of film and television dramas can often bring better results."

"Even if the sales of published books are not good, I'll just invest directly in the production of film and television dramas. At that time, relying on the popularity of film and television dramas, it may be able to reversely promote the sales of physical books."

Li Qiuya breathed a sigh of relief.

It's fine if you don't ask for anything, that's what you said.

Subconsciously, she wanted to promise something, but she still didn't say it.

In the past, she was still very confident, but in the current market environment...it is no longer a matter of confidence.

"If you encounter any difficulties, you can also tell me at any time."

Tian Moyun smiled, and continued: "[Thunder Magazine], the group will not give any performance indicators or the like. You just need to be self-sufficient, and don't compare with other subsidiaries, there is no need for that."

"Yes."

Li Qiuya nodded, her heart was not very peaceful.

Obviously, with just such a simple plan, Tian Moyun saw too many things.

Compared with a few years ago, this guy is acting more and more evil now.

Years of business competition, from industry competition to number one in the country, from going abroad to conquering the world... His growth rate is too fast.

……

"Since physical publishing has gradually become lonely, why not consider publishing it on an online literature platform?"

During the meal, Su Qiong raised his confusion.

"because……"

Tian Moyun thought for a few seconds, then smiled softly: "I have many reasons, for example, "Tian Long Ba Bu" is not suitable for online distribution, for example, the online platform already has "Three Kingdoms Heroes", there is no need for another one, for example, traditional martial arts The field of novels has not completely cooled off..."

"But I don't want to use these reasons. If I have to ask why... I probably don't like it."

"I have confidence in the quality of "Dragon Babu", I also have confidence in the word-of-mouth accumulation of the first two works of this novel, and I also have confidence in my own reputation."

"So what if traditional martial arts novels wither away day by day?"

"I can still break the cognition of their entire industry and let them know that true masterpieces will not be restricted by these problems."

He is confident.

This is not blind confidence, but a more accurate result after detailed data research and big data analysis.

however--

"Keep your voice down."

Su Qiong looked around and said in a low voice: "Don't be so confident, maybe someone around is secretly taking pictures of you. If you really hit the street, then the fact that you were slapped in the face by reality... probably the whole Internet knows Now, how embarrassing it will be."

"..."

Tian Moyun stared at her blankly, not knowing what to say for a moment.

Do you know how hurtful your words are?

Don't even you believe me?

The tacit understanding and sweetness that was agreed yesterday, why did you suddenly lose trust today?
This love is really like a tornado, it comes and goes quickly, leaving only me, an infatuated and good man, full of scars and foolishly staying where I am.

Woman, you really have changed.

"Don't look at me with such eyes, trust is still there, love is still there, tacit understanding has not disappeared!!!"

Su Qiong was tired, and there was a gentle smile of 'look how sincere my fake smile is': "I believe your new book will be a hit, how about this, after the good results of your new book come out, I will Let me make a cake for you to celebrate, okay?"

"can."

Tian Moyun pondered for a moment: "But I don't want durian flavor, not even garlic."

(End of this chapter)