Reborn in another world as a game

Chapter 706 The acquisition plan was blocked; the straw that broke the camel's back

L.

The agreed 24 hours passed.

Tian Moyun did not wait for the news of George, Henry, Robert, Charlie, Mark... these five big men.

"There is no news, do you plan to continue talking?"

Su Qiong was a little surprised.

She thought for a long time, and under Tian Moyun's patient explanation and guidance, she finally figured out a lot of issues. She believed that the big shareholders of the old four had a high probability of negotiating with them on the acquisition.

As a result, I didn't wait for news today, and it seems that I don't plan to continue talking.

This made Su Qiong feel a little astonished and a little frustrated.

Before, she thought it was impossible for the old four to admit defeat, but the other party took the initiative to call to discuss the acquisition.

Today, just when she thought this matter was promising, the other party didn't plan to continue the conversation?
What does this mean? It's totally out of the ordinary!
Su Qiong's whole person is not well, and she feels as if she has been tricked.

"There should be some kind of change."

Tian Moyun smiled, and seemed not surprised by this: "It seems that the battle between [Thunder Game] and the old four families will still be staged according to the script I prepared in advance. I originally wanted to take advantage of it, but now It seems...you really can't expect pie from the sky."

"You already guessed it?"

Su Qiong turned to look at him.

She wanted to hear what this guy had to say.

"more or less."

Tian Moyun nodded lightly: "The relationship between the old four and the Big Three is quite ambiguous. The two sides don't trust each other, but under strong external pressure, they have to work together to coexist... The five major shareholders of the old four want to sell the company and other companies. Shareholders, I guess they may not get what they want..."

"There are two main things going on here."

"First, the issue of the ownership of this product [Shenguang 1st Generation]. This is a product jointly developed by both parties. How much belongs to the old four and how much belongs to the big three?"

"Secondly, there is the issue of cross-border acquisitions. Moreover, it is an industry giant with a market value of [-] billion yuan. The interests of the twelve powerful countries are involved, and it is impossible for them to remain indifferent."

"It's not easy for me to buy, and it's not easy for the five major shareholders to sell."

That's it.

Su Qiong suddenly realized, and then thought of something, and frowned slightly: "Then if there are giants in the same country who want to buy it? Or if the big three buy the old four, will it bring some changes to your plan? "

In Su Qiong's mind, this is very possible.

Giant companies do not allow cross-border acquisitions because the powerful countries are worried about the outflow of their own resources, but what if the same domestic giants conduct acquisitions?It should go well, right?

Haven't the Big Three always coveted the old four?

Perhaps the Big Three can also take the opportunity to make an acquisition. These three are not ordinary. Behind them are the three major powers of Lighthouse, Big Eagle, and Bear, which are on par with Daxia, or even stronger.

If the Big Three propose an acquisition, the probability of success will definitely exceed that of [Dragon Scale Company], a large Xia enterprise.

I don't know if this kind of thing happens, will it bring changes to Tian Moyun's plan?
However, after a little thought in Su Qiong's mind, she felt that this was probably not a problem, and with Tian Moyun's cautious temperament and IQ of "counting all the strategies", he would definitely take this into consideration.

"Arjun, you usually need to use your brain and think more."

Tian Moyun didn't answer her question, but said such a sentence out of the blue.

"You look down on me?"

Su Qiong's warm eyes narrowed slightly, it seemed a little dangerous, the temperature in the office was dropping rapidly.

"……No."

Tian Moyun quickly shook his head and changed the subject: "Yesterday I said that some shareholders of the fourth family might negotiate with me and admit defeat, or even sell their shares to me at a low price. At that time, you disagreed with me... Think back, why did you do this? think?"

"Because we are in the same boat."

Su Qiong said as a matter of course: "To be honest, the four old families have suffered heavy setbacks one after another, all because [Thunder Games] plotted for the status and interests of the world's game hegemony. The shareholders of the old four families probably want to destroy them in their dreams. [Thunder Game], I can't wait to eat your flesh and drink your blood, unless it is absolutely necessary, how could they..."

Speaking of this, he was suddenly taken aback.

If the company can be sold to a giant, let the other party continue to fight against [Thunder Game] and continue to take revenge on [Thunder Game], the shareholders of the old four will definitely be happy.

But the reality is that they contacted Tian Moyun, hoping to sell the control of the old four to Tian Moyun, not the Big Three or their own giant companies.

This in the end is why?

"Three possibilities."

Tian Moyun stretched out three fingers: "First, their negotiations with the Big Three and the domestic giants are not smooth, and the price offered by the other party is not even as good as mine."

"Second, they are in a disadvantaged position in the negotiations with these giant companies, and may even be taken advantage of, for example: the gambling agreement."

"Thirdly, they are simply using me to take the opportunity to raise their own value, and to seek a good price when selling the company to these giant companies."

"But I don't think the possibility of the third point is very high. After all, the future of the fourth family... there is almost no other way except bankruptcy."

"Except for a lunatic, or a certain powerful country intends to tear itself apart from the Great Xia Kingdom (forcibly sanction Thunder Games), otherwise, who would dare to take over?"

Su Qiong was thoughtful.

The possibility of the third point is really unlikely.

Then the remaining first and second are the most likely, and it is very likely that these two exist at the same time.

This caused George and the others to have no other choice. They would rather talk about acquisitions with [Thunder Games] than continue to waste money with the Big Three and domestic giants.

But now, suddenly there is no news from George and others. What is the reason?

"Or, it's already settled with the next family, and I don't need your 'help' anymore."

Su Qiong thought about it and said: "Either, the officials of their own country or the lighthouse country took action, intending to prevent this cross-border acquisition."

"Yes, that's it."

Tian Moyun smiled: "My Arjun has become smarter."

"..."

Su Qiong rolled his eyes at him angrily, and was too lazy to learn from him, so she returned to the topic: "Then what are you going to do?"

"Cold it."

Tian Moyun said casually: "Never mind what the reason is, George and the others didn't call me as scheduled, which means that the previous negotiation is invalid, and it is impossible to negotiate a second time in a short time. Completely separate life and death..."

Having said that, Tian Moyun sighed softly in his heart.

If possible, he really wanted [Longlin Company] to acquire the old four companies with a "mere" 50 billion US dollars.

In this way, the previously formulated "money throwing plan" can be stopped, and then more spare energy can be used to snipe the Big Three.

But now it seems that there is no such thing as a good thing in the sky.

The "Ultimate Battle", which began two years ago, still had to start.

The money that should be burned must be burned!
That's not a small amount, it's so much that even Tian Moyun feels distressed.

……

George and others have not contacted Tian Moyun for a long time.

Although Tian Moyun had figured out that this "acquisition plan" would probably fail, he still mobilized his overseas branch to investigate the matter.

In the end, it was Wilson who brought him some useful information.

"I asked a friend about this matter. The Big Three found out about George and his group's intention to sell their shares to Daxia Company. Johnson and others from the Big Three approached many high-level officials in the Lighthouse Country. Maybe the top leaders in the Lighthouse Country It was negotiated with the powerful country behind the old four, so George and others were dismissed."

Wilson spoke to him on the phone.

"Okay, I see."

Tian Moyun hung up the phone, lost in thought.

He guessed early on that this matter could not be hidden from the Big Three, and the Big Three would definitely not just watch it like this, and would definitely find a way to stop it.

Directly bypassing the old four families and negotiating with the powerful countries behind the old four families through the official power of the lighthouse country... This is the best method at present.

only……

This matter does not seem to be without room for "negotiation".

"Are you still behind?"

Su Qiong was curious.

"The backhand...it's nothing, it's just adapting to the situation."

Tian Moyun shook his head: "Things have developed to this point, the old four will definitely not be able to survive, the powerful country behind them is talking nonsense, the company is definitely going to go bankrupt, what assets and value can it have?"

"In my view, it's more of a bargain than a dismissal of the proposed cross-border acquisition."

"The reason why the four powerful countries behind the old four are willing to help the lighthouse country is only for the benefit, but if we can also provide some benefits, this cross-border acquisition may not be able to continue."

"Although the Big Three have some restrictions on the old four, it's not important. At most, it's just some normal gambling agreements and debt issues. Once they can take over, it will be easy to solve."

Up for grabs?

Su Qiong's pretty brows frowned: "I hear what you mean, you want to confront the official forces of the Lighthouse Kingdom?"

Lighthouse country!
That is the most powerful country in the world today, and its national strength is far more than twice that of the second most powerful country in the world. It is extremely terrifying.

The Great Xia Kingdom, the Great Eagle Kingdom, and the Bear Kingdom...these three great powers seem to be opposed to each other, but in fact there is a faint tendency to join forces in many things. The purpose is to fight against the Lighthouse Kingdom.

Even the Great Xia Kingdom behind the [Thunder Group] is quite afraid of the Lighthouse Country. If the [Thunder Group] meets the other party, it will hit a stone with an egg.

"Of course we are not qualified to compete with the lighthouse country."

Tian Moyun shook his head: "But don't forget, there is the Great Xia Kingdom behind us. As the second most powerful country in the world, the Great Xia Kingdom will not be afraid of the Lighthouse Kingdom. Grab meat to eat...and all we have to do is bear some of the price."

"You can read it as an auction."

"The fourth of the nine mainstream powers will publicly auction the ownership rights of the old four, while the Daxia Kingdom and the Lighthouse Kingdom are buyers sitting in the audience to bid... It's such a relationship."

With that said, everything becomes clear.

Su Qiong nodded thoughtfully, thinking about the whole "game" process in her mind, and then a new question was born: Is the Daxia official willing to take action for [Thunder Group]?

You know, this time it is not a small or medium-sized country, but the world's most powerful country.

According to Daxia Kingdom's development style of "seeking stability" in everything in recent decades, and the era of world trade that finally broke the ice age... it may not be willing to help.

If the Great Xia Kingdom is willing to help, [Thunder Group] will have a great chance of winning.

But if he doesn't want to, then Tian Moyun won't have any chance to get involved in the fourth family, so he can only bite the bullet and die, losing tens of billions... dollars.

Things have developed to such a point that they are no longer in their control.

"This guy is full of confidence, he should be very sure, right?"

Su Qiong couldn't help thinking.

She almost forgot that Tian Moyun seems to be high-profile and arrogant recently, but in his heart, his attitude is the same as that of Daxia officials.

Two words - Be safe!
Four words - every step of the way!
Six words - Be careful sailing for thousands of years!

If he wasn't sure, Tian Moyun probably wouldn't have made these arrangements in advance.

……

The first 2-hour global sales of [Big Lotus] and [24nd Generation Handheld] are officially released.

Immediately, it was delivered to Tian Moyun's hands.

among them--

【Big Lotus】Global sales: 127 million sets (including trade-in).

【2nd generation handheld】Global sales: 194 million sets.

"Since [Thunder 2] was released, the console game market is almost completely saturated, so even if the two products launched this time are extremely competitive, even if the promotion is done to the extreme, they still haven't achieved the desired sales..."

Lu Wenbo explained from the side.

He knew very well in his heart that [Big Lotus] and [2nd Generation Handheld] had been prepared so well in the early stage, but they only sold so little within 24 hours of their release, which is definitely not good news.

Fortunately, this time it was only a "half-generation upgrade", and [Thunderbolt 2] was extremely successful, so there would be no disturbances.

If the next-generation game consoles are sold to such an extent...then he, the president, can go home and help his children with their homework.

But even so, Lu Wenbo was under a lot of pressure.

He knew very well that [Big Lotus] and [Second Generation Handheld] had such a huge publicity, but the first release sold like this. I am afraid that the sales in the future will not be too good.

And it is very likely that... even the cost of product development will not be recovered, let alone profit.

This project can almost be said to be a loss, even if there is still hope, it is nothing more than the difference between a large loss or a small loss.

"It's already ideal."

Tian Moyun smiled and was not disappointed: "I originally thought that the combined first sales of the two products might not even have 150 million sets, but I didn't expect that there were more than 300 million sets... If this is not enough, then It's just too greedy."

This is not to comfort Lu Wenbo.

In fact, Tian Moyun didn't expect [Big Lotus] and [2nd Generation Handheld] to generate profits.

The reason why these two products were developed was originally to snipe the old four. When the preparations for this plan began, they were estimating how much money they would lose in total.

Tian Moyun's strategy is actually very simple.

He doesn't need to make money, he just needs to make the fourth family have no chance to make money, and let the fourth family continue to incur huge losses until they are completely desperate and withdraw from the console game market... that's enough.

Even, in order to let the old four "die" earlier, he could even pay a little more.

such as:

[Thunder Game] Lost 1 million US dollars, and the fourth family also lost 1 million US dollars... In Tian Moyun's view, this is a great success.

If it doesn’t work, let’s split [Thunder Game] into the market.

Anyway, as long as he is fighting for money, he has a lot of ways to kill the old four... It's similar to the Internet giant war in the previous life.

At this point, making money is no longer fundamental, but market share is.

Whoever swallows this huge market will get a pass to the next era.

It is not important to make less money or even lose money in the short term. The important thing is to live long... As long as there are no problems with the management of the enterprise, the longer you live, the more terrifying the foundation and brand accumulation will be. With the improvement of technology, there will be more It will produce hardware research and development technology background, market judgment ability background, etc., and at that time, it will be truly peace of mind.

"Where's the fourth family?"

Tian Moyun asked casually: "How much [Shenguang 1st Generation] sold?"

"It hasn't been announced yet, and they don't seem to have any intention of announcing the first sale."

Lu Wenbo paused, and then added: "However, I paid attention to some of the middle-level employees of the old four, so I got the information that the first sale of [Shenguang 1st Generation] is about 100 million- Between 110 million."

First sale of 100 million to 110 million!
This data is similar to that of [Big Lotus], which only has 127 million sets, a difference of 20-30, which is barely a tie.

As for the sold 194 million sets of [Thunder II Handheld], it was directly ignored by Tian Moyun.

In this day and age, the handheld market isn't very profitable.

In terms of hardware, it is sold at the cost, and the price of 1499 yuan is really not profitable. If you count the huge marketing costs, you may have to pay it back.

Software... expect consumers who don't even have a TV to buy games frequently?
Think more.

It's not to question the financial resources of handheld gamers, but... to think about the problem from another angle: How much time can people who buy handheld games have to play games?
For handheld players, this is just a thing to pass the time, and they will not waste a lot of time and energy on playing games.

If you play less games, you will buy fewer games. At most, you will only buy three or five games a year... Most of them may still be second-hand transactions offline.

To put it bluntly, the vast majority of handheld players are in two situations: either they have no money or no time, and there is little room for profit creation.

Moreover, in the field of mobile entertainment devices, [Thunder 2 Handheld] has no advantage at all compared to [Herring Phone] at the same price.

The world of smartphones is so exciting, and it’s not the same every day, especially taking care of the freshness of users, whether they like listening to music, watching dramas, reading novels, playing games, taking pictures...all of them are included.

In contrast, what advantages can a handheld have?
Tian Moyun didn't pay much attention to this thing at all, and made [Thunder 2nd Generation Handheld] just to share the research and development costs, and by the way, snipe a wave of opponents from the low-end market, and cut off the [Shenguang 1st Generation] The only way out.

……

"Speak to the overseas director of [Thunder Games] and ask them to prepare a detailed analysis report and submit it within 24 hours."

Tian Moyun said lightly: "In addition, you take everyone to discuss some marketing plans based on the current situation, reserve funds, 10 billion US dollars, and hand them over to me after writing."

Marketing Plan!

10 billion dollars!
Lu Wenbo was stunned: "Where are you going to use the 10 billion US dollars? To give players a profit? Or..."

"It will be all right."

Tian Moyun threw the document in his hand to his desk: "As long as the sales of [Big Lotus] can completely crush [Shenguang 1st Generation], it can be used anywhere... Oh, by the way, if you want to issue a profit-sharing marketing plan In other words, we need to take into account the psychological feelings of these first batch of consumers, and we can’t give people the impression of ‘whoever buys first is stupid’, which ruins the brand’s reputation for nothing, understand?”

"clear."

Lu Wenbo nodded.

He knew what Tian Moyun meant. This big boss always cared about consumers' reputation.

If you now choose to make profits for later consumers in order to overwhelm the old four in one fell swoop, it is tantamount to "stabbing" the first batch of consumers.

This move can certainly increase sales, but at the same time, it will inevitably make the first batch of consumers feel very uncomfortable. They feel that they support [Thunder Game] so much, but they become fools in the end.

Moreover, if such a bad impression is really given to consumers, will consumers still buy it if new products are launched in the future?

Tian Moyun is very strict in product marketing promotion and brand store service quality.

Comparing his heart with his heart, he clearly knows how to make consumers feel comfortable.

Service quality, product quality, after-sales quality, pricing marketing strategy...these are all places where consumers' perceptions are extremely sensitive.

……

"in addition."

Tian Moyun hesitated for a moment: "I'm going to hold the [Global Console Game Reward Competition], calling on global producers and players to participate."

"We will select the games of the producers, and then distribute bonuses and first-party exclusive promotion support, similar to the [Game Developer Program], but the scale should be larger and the rules should be more complete."

"At the same time, call on global players to make videos for all games on the platform, which can be game commentary, wonderful gameplay, battle highlights, etc."

"Players can submit articles to participate in the reward activity. Winners will receive a creation bonus... How to do it, you should discuss it yourself first, and then discuss with me after discussing the results."

"The project start-up capital of [Global Console Game Reward Contest] is... 50 billion U.S. dollars."

$50 billion?
Lu Wenbo was taken aback: "This...too much."

What is the concept of 50 billion US dollars?Converted into Da Xia coins, that's 400 billion!

So much money, if saved a little, can be used to build next-generation consoles.

Tian Moyun has to spend so much money just for a global event...

Lu Wenbo's scalp was numb!
He couldn't help but want to shout in his heart: Your old man has received the supernatural power, it can't be spent! ! !
For the first time, he felt a headache because of too much start-up funds for the project.

It's not hypocritical, and it's not a joke, it's really endless.

Of course - extravagant activities that have nothing to do with the core of the project are not counted, otherwise, who would think too much money?It’s really not possible to throw dozens of rockets into space.

Lu Wenbo is not that idiotic.

He knew Tian Moyun's character very well.

This guy is very generous every time he pays, but when the execution plan is presented, he chops the project harder than anyone else.

But all plans that had nothing to do with the theme were cut off by him, and then the planner had to be scolded.

and so.

Tian Moyun approved 50 billion US dollars for this project called [Global Console Game Reward Competition], and the money will be used on "themes".

But how to use it... Lu Wenbo has a headache.

"It's just a gimmick."

Tian Moyun seemed to have guessed that he would have this reaction, and said casually: "We spent 50 billion US dollars on this project, which can make consumers have more confidence in us, capture more heat, and increase competitiveness. It can also enhance the cohesion of [Thunder Fans] and make the opponent feel sour. As for how much we spent on the project, who knows?"

"That's it."

Lu Wenbo breathed a sigh of relief, and then asked, "How much is the actual project funding?"

He knows this kind of operation very well, and it is very simple to make a gimmick.

Merchants must exaggerate a little bit when doing activities, otherwise, how can they attract consumers?

In the past, [Thunder Group] would do the same when they were doing similar projects. For example, if the project fund is 4000 million, it can be blown into hundreds of millions.

These operations are defaulted by colleagues in the business district, and everyone understands them.

What Lu Wenbo was puzzled about was——

There is absolutely no need for Tian Moyun to say that, he just needs to tell himself the actual funds, and when he is working on a project, he will naturally exaggerate in publicity stunts.

Why "remind"?

"Well……"

Tian Moyun looked at him a little strangely: "The funds for the timing project... is 50 billion US dollars."

Lu Wenbo: "???"

Senseless!

He didn't understand what Tian Moyun meant.

"You may have misunderstood."

Tian Moyun shook his head: "I mean... [Global Console Game Reward Contest] is not just held once, it is a long-term project, if it goes well, it will last for at least a few years, or even longer... 50 billion US dollars The project funds are used to build this long-term project, which may be cut in half or increased.”

"That's it."

Lu Wenbo understood and nodded, "Okay, I'll make arrangements right away."

"and also."

Tian Moyun added: "This project must be done with a larger scale, comprehensively targeting the old four and their fans, using the Internet trolls to do something, and creating hatred for both of us... The old four must not dare If they follow, if they don’t follow, the remaining fans might disperse.”

These hardcore fans of the Old Four Family are under a lot of pressure.

And Tian Moyun's setup was like the last straw that broke the camel's back.

This is an overt conspiracy against the fourth family, a blatant calculation without the slightest concealment.

Using the Internet trolls to sow hatred will inevitably cause the fans of the old four families to be in dire straits. If the old four families dare not go up, these die-hard fans will definitely be disappointed again.

"Then what if the old four dare to follow?"

Lu Wenbo subconsciously asked a question, which was a bit arrogant.

"and?"

Tian Moyun looked at him with a strange gaze: "The old four have spent so much money in the stock market, and the [Shenguang 1st generation] has difficulty recovering their blood. Now they have disputes over positions and interests with the Big Three. Even the country behind them, Put them all to death... Do they still have money? Do they still dare to follow?"

(End of this chapter)