Reborn in another world as a game

Chapter 719 [Starry Sky] New Product Launch Event

Back to the conference site.

Tian Moyun began to announce new products.

The first is [Xingkong 2nd Generation], which has undergone great changes compared to the previous generation.

[Starry Sky Phone 1] There is only one appearance, which is distinguished by storage space and shell color.

Although the performance of the mobile phone is very powerful, and the appearance is also in line with the public's aesthetics, it is too monotonous after all, and it is completely different from those fancy [Longtu OS] mobile phones.

The advantages are great, but the disadvantages are also not small.

Many consumers who don't like the appearance and size of [Starry Sky Phone] will choose a more suitable [Longtu OS] phone.

then.

[Star Phone 2] In terms of appearance and configuration, it is no longer limited to the monotonous one.

In addition to the traditional digital edition, a brand new "Pro" edition has been added.

The screen of the Pro version is slightly larger, the appearance is more design sense, the appearance is higher, and the overall configuration is also upgraded to a higher level.

For example: dual camera, large memory, long battery life, 20W fast charge, high screen-to-body ratio, linear motor...

Compared with the fruit squeezed with toothpaste in the previous life, Tian Moyun's conscience is so extreme that even he himself was moved to tears.

The audience applauded and cheered.

In the live broadcast room of the press conference, netizens were also frantically swiping the screen with excitement, and all kinds of gifts were like free money.

"Comparing the press conferences of the Big Three, this is simply not a product of an era."

"I was just amazed by [New Century], but in the blink of an eye, [New Century] was crushed into powder."

"It's worthy of [Xingkong Technology], it's worthy of [Thunder Group], it's worthy of Tian Moyun."

"I love it, love it, such a powerful mobile phone, can't I buy it?"

"I prefer the Pro version, but reason tells me that I may not be able to afford it..."

"The normal version is pretty good, and the Pro version is just an upgrade and extension of the same generation, and the gap will not be too big."

"Compared with the first generation, [Xingkong 2nd Generation] has an overall performance improvement of 70%, which is too strong."

"I don't know why, but I suddenly feel that the [Xingkong 1st generation] in my hand is a bit stuck. I don't know if it's an illusion..."

"What a coincidence, I also feel that the first generation in my hand is suddenly stuck... Oh no, it's dead, no, I have to change the phone."

"【Shock! Xingkong 2 was launched, and all the first-generation products crashed overnight. Is this a distortion of human nature or a loss of morality...】Please pay attention to the Xingkong shock department!"

They were giggling like a group of brainless sand sculptures with a lot of words.

……

The press conference continues.

【Star Phone 2】is divided into two versions, and each version is further divided according to storage size, appearance color, network (single network, global).

Since the price announcement has not yet come, after the product introduction is over, it is time to announce the next new product.

New product - [Starry Sky Computer 3rd Generation: Upgraded Version].

There is no difference in appearance between the upgraded version and the third generation, and the performance is very perfunctory.

However, the CPU, display and other aspects have been greatly improved, with a comprehensive improvement of 30%, and it is firmly seated as the champion of "the world's most powerful civilian-grade home computer".

Whether it is for office work or playing games, it is the absolute best choice.

And most importantly -

"The price of the upgraded version will be the same as the initial price of the 3rd generation original version, and at the same time, the 3rd generation original version will be appropriately reduced in price. If you want to buy a home computer, you will now have more choices. You can choose the most powerful computer. The strong ones, or the most affordable ones, are all very good.”

Tian Moyun said with a smile: "[Leiting Group]'s products are very good in quality control, performance, and after-sales service. You can buy them with your eyes closed."

No increase in volume!
Some viewers who wanted to buy a computer in the near future were immediately excited when they heard this.

Isn't this the legendary "increase in quantity without price increase", it's a conscience.

"I'm curious, why not release the 4th generation directly?" - Someone asked in the live broadcast room.

[Starry Computer 4th Generation]?
A big guy quickly gave an explanation: "First of all, even if the 3rd generation is not updated, its performance is the world's strongest civilian level, and it is far from the time to update the 4th generation.

Secondly, the 30% comprehensive improvement is probably not enough to qualify as the 4th generation, right?

If you want to wait for the 4th generation to go on the market, at least you have to wait until the year after next year. It will definitely not be possible next year. Otherwise, the upgraded version of the 3rd generation will not make much sense. "

When the people who eat melons think about it, this is really the case.

[Starry Sky Computer 3rd Generation] is already strong enough, even the [New Century 1st Generation] just released by the Big Three is completely inferior in performance.

The world's strongest civilian grade, well deserved.

At this moment, the "upgraded version" is updated, with a comprehensive increase of 30%, just to satisfy some office workers or geeks with extremely high requirements.

Furthermore, it is through such a method of "increasing the volume without increasing the price" that the third-generation products will remain extremely competitive for a long time in the future.

Of course, this also implies one thing.

In a short time, they don't want to see the 4th generation [Starry Sky Computer].

……

The third new product - [Starry Sky Notebook 3].

As a second-generation product, its overall quality has been greatly improved.

Like [Starry Sky Phone 2] and [Starry Sky Phone 2 Pro], there are two versions of notebooks, which are mainly distinguished by size.

They are 14 inches and 15.6 inches respectively, and they are also named after the 2nd generation and 2nd generation Pro.

Except for the difference in size and performance configuration, the overall appearance is not much different.

In terms of appearance, the 2nd generation adopts a brushed metal shell and a thinner and lighter design, which is more fashionable.

In terms of performance, compared with the previous generation, it has increased by a full 40%, and the GPU upgrade is even more terrifying, with a full increase of 70%, which has greatly improved the graphics processing capability.

The performance improvement of the Pro version is more terrifying, with an 80% increase in CPU and a 140% increase in GPU. If the firepower is fully activated, it can even compete with [New Century].

You know, the two are not similar products, a notebook, a desktop...

The 2nd generation and 2nd generation Pro did not improve much in terms of battery life, but the charging speed was improved, and the charging interface was updated, so it can use the same charger as the [Star Phone].

The design of "new charging interface" is quite interesting.

Many people on business trips have their eyes brightened. When they are on a business trip or temporary outing with a laptop, they often forget to bring the charger, which is very troublesome at this time.

And if the notebook can be charged with the charger of [Xingkong Phone], that would be really convenient.

You know, [Star Phone] is currently in the Great Xia Kingdom, and it is already a national-level product with a very high market share, and chargers are easy to find.

……

The 4th new product——【Star Tablet 1 Generation】.

The tablet... Tian Moyun thought for a long time before deciding to take it out.

The technical content of this thing is not high. With experience in research and development of mobile phones and computers, this thing can be made by just messing around.

To put it bluntly, it is just a large mobile phone that seems to be productive, but is actually full of "gameplay".

The reason why Tian Moyun hesitated for a long time was because he failed to find a good position for [Starry Sky Tablet].

Big phone?

Now the new mobile phones of major mobile phone manufacturers are quietly and tacitly... making the screen bigger.

Under such circumstances, the existence of a large mobile phone is particularly embarrassing.

Portable computer?

To put it bluntly, although a tablet computer can also have the attribute of "productivity", compared with a notebook computer, I am afraid that it is not even a younger brother, and it is almost a grandson.

Tablets aren't great for carrying around, but if you put them in your bag... how different is it from a thin and light laptop?

As for the big screen... Well, this seems to be the only competitiveness.

In addition, for the vast majority of consumers, such as writing pens and matching keyboards, the gimmick attributes are far greater than the actual meaning.

but--

After struggling for a long time, Tian Moyun decided to make this thing.

As for product positioning, he has already thought about it, that is - entertainment and learning.

Whether it is used for entertainment or study, it is the best choice. It is larger than the screen of a mobile phone and is easy to see. It is more portable than a thin and light notebook, has a long battery life, and is easy to charge.

As for why not talk about "productivity"?

Hehe, this thing is advocating productivity, but it is really playing hooligans.

Take the iPad in the previous life as an example, to do a quick search, it’s all so fucking productive, it’s like "a must-have for millions of people per capita".

But what about after you buy it?

Isn't it open to eat chicken and AQY every day?

How many tablets have never opened a PPT from unpacking to scrapping?

Tian Moyun decided to make the pad, but the idea in essence was just to enrich the product line and give consumers more choices.

As for sales?
He doesn't really care about this... The premise is that it doesn't sell too badly, otherwise he really cares.

[Starry Sky Tablet 1] uses the second-generation product of [Thunder Mobile Chip]. Like the previously released 2nd-generation mobile phone, its performance is so powerful that it explodes.

In the promotional video, some usage scenarios of this product are also introduced.

For example, sitting on the sofa, playing games with both hands, a bigger screen, and stereo sound, the overall experience looks very good.

Another example is lying on the bed and watching TV series or novels with a tablet.

What's more, when studying, it is used to search for information, or use a writing pen to write notes, draw and so on.

From the perspective of these usage scenarios, it is very exciting.

The audience at the scene were discussing in low voices, and the barrage in the live broadcast room even blocked the entire screen.

"Buy, buy, buy!!! Can't I buy it?"

"The scene of lying in bed and watching a drama made me want to buy it. When I don't want to get up on weekends, I can hold a tablet and lie down for a whole day."

"It feels very cool to play the game, and it is not easy to touch it by mistake."

"It should be good if you buy it for painting, right? I value this more."

"It's an attractive product, no doubt, but it shouldn't be cheap."

"Uh... I don't have a penny in my pocket, why am I here to watch the press conference?"

"Hey hey, if this thing is used to watch short movies, it's much better than a mobile phone."

"Upstairs... borrow one to talk!"

"Send me the URL, or I will report it."

"I didn't expect you to be such a person, it's really disgusting... Forget it, bring me one."

"What are you talking about? I don't understand the pure ones at all."

……

In addition to [Starry Sky Tablet 1], it also released exclusive leather cases associated with many game IPs, as well as wireless keyboards and writing pens.

Of course, these all cost extra, and they don't come cheap.

[Starry Sky Tablet 1] There is only one version, which is distinguished by two storage specifications, namely 64G and 128G.

As soon as these two memory specifications came out, many viewers applauded them.

In this era, smartphones have only been out for more than a year, and the storage specifications of mobile phones are basically 16G and 32G.

Of course, there are also 4G and 8G... But the thousand yuan beggar version really doesn't need to be mentioned, after all, it is not the mainstream.

The mainstream specifications are still 16G and 32G. Occasionally, some manufacturers make top-end versions, and only 64G will be used.

And now.

[Star Tablet 1] directly provides 64G and 128G, especially the latter, in the eyes of people in this era, it is completely "inexhaustible".

It is very high-end and upscale, and it is positioned as high-end at first glance.

……

Next, is the fifth new product - [Starry Sky Smart Watch].

[Starry Sky Smart Watch] does not have many functions, just positioning, sending and receiving messages, receiving mobile phone information, sports and fitness calculations...etc.

In addition, the biggest highlight may be that it can be used to swipe the card when taking the subway or bus.

In terms of performance...

What kind of performance does the watch need, as long as it can ensure the smooth use of these functions.

In terms of standby battery life, the performance of [Star Smart Watch] is still remarkable. It can last for a week after being fully charged once, and the charging method is very simple and fast.

……

After the release of 5 new products.

Tian Moyun has released another game - "League of Legends".

""League of Legends" will be officially launched on May 5, and only supports [Xingkong PC 8] and [Xingkong PC 2].

[Starry Computer 2] Limited by performance, you can only experience low-end special effects and picture quality, and the fluency is difficult to guarantee.

If possible, it is recommended to change to [Xingkong Computer 3rd Generation], so that you can enjoy the highest special effects and the smoothest gaming experience.

There is not much difference between the 3rd generation and the upgraded version in terms of gaming experience. You can choose the standard version or the upgraded version according to your budget. "

Tian Moyun smiled: "Then next, announce the final prices of the five products released today.

Please watch the big screen! "

The moment to witness the miracle is here!

The live audience and the audience in the live broadcast room were all looking forward to it, and their hearts beat faster.

The previous promotional videos almost knocked them out. At this moment, they only had one thought: I want it, I want it, I want it all!

certainly--

For the vast majority of consumers, this is highly unlikely.

Because the price is a bit expensive, a bit out of budget.

Next, witness the miracle——

[Xingkong 2nd generation]: 4999 yuan / 5299 yuan (storage specifications).

[Star Phone 2 Generation Pro]: 6999 yuan/7499 yuan.

[Starry Computer 3rd Generation Upgraded Version]: RMB 2999/RMB 4999/RMB 6999.

[Star Notebook 2]: 5999 yuan/6499 yuan.

[Star Notebook 2 Generation Pro]: 8999 yuan/9999 yuan.

【星空平板1代】：3999元/4499元（64G/128G）。

[Star Smart Watch]: 999 yuan/1299 yuan.

[Exclusive leather case for Star Tablet 1]: RMB 49/RMB 99/RMB 199 (material, joint name).

[Starry Sky Tablet 1 exclusive writing pen]: 399 yuan.

[Xingkong Tablet 1 exclusive wireless keyboard]: 599 yuan.

As soon as the price was announced, the audience fell silent.

The audience, who were excited before, calmed down now.

They first thought about their wallets, and then looked up at the big screen, silent.

[Starry Sky Technology]'s products are good, and the price is really expensive.

The barrage in the webcast room was endless.

"Ah, ah, once the price comes out, the whole person will be in a bad mood."

"Isn't that a good price? It was the same price last year."

"In the current era where everything is rising in price, [Xingkong Technology]'s products have not increased in price. I love it."

"I can't afford it without a price increase. A mobile phone costs thousands of dollars. I can't save it for a year."

"I was very excited to see the Pro version of the 2nd generation notebook before, but at this price..."

"After reading all of them, I feel that the most cost-effective tablet is 3999 yuan. It is no different from the second-generation mobile phone except that it cannot make calls."

"After looking around, I decided to buy an upgraded version of the 3rd generation computer. You can get the beggar version for 2999 yuan. I love it."

"After reading it, I decided to wait for the price reduction of the previous generation product... Hey."

"It's okay, I came here for the 2nd generation Pro notebook, the highest configuration is only 9999 yuan, it's so cheap, buy it."

"Are you serious upstairs?"

"Upstairs, upstairs... Your ID looks familiar. Remember, you were the big guy who bought the Supreme Edition back then?"

"The word 'cai' is used well."

"What should I do if I am so excited? I can only buy them all... This year I will buy one less bag, which is uncomfortable."

"???"

Some are gasping for breath, some are as stable as old dogs, some are complaining about the price being too expensive, and some think it's so cheap.

The press conference ends here.

……

"Your products are so expensive."

Li Tenglong said with envy.

He also wants to sell his own products at this price, which is a symbol of strength.

It's a pity that [Longtu Technology] is still far away from this level, and it takes a long way to get there.

Regardless of the industry, it is easy to sell products cheaply, but it is very difficult to sell products at high prices.

[Starry Sky Technology]'s products are positioned as high-end as soon as they are launched, because their own comprehensive strength is very strong.

The world's number one scientific research giant is so confident.

But [Dragon Scale Company] is different. Although they have good software and hardware research and development capabilities, they haven't come up with new products after all, so they can't count.

Even if it is taken out, it is difficult to set a high end.

The brand awareness and influence are not enough, and there is a big gap in the technical level of software and hardware. It is okay to compete with the down-and-out Big Three, but it is not comparable to [Starry Sky Technology].

"The product has to be expensive."

Tian Moyun said casually: "Only by increasing the sales volume and word-of-mouth of high-end products can we do low-end, mid-end, and mid-to-high end with ease.

Of course, I am not interested in making low-end and mid-end products, and I will only focus on mid-to-high-end and high-end products in the future.

On the one hand, these two positionings are the most profitable. On the other hand, consumers are willing to spend money when the brand positioning is high, and it is easier to cultivate user loyalty.

[Longtu Technology] In two years, we can also try to be high-end, not seeking profit, but only expanding the brand's popularity.

But I suggest that you focus on the three areas of low-end, mid-range, and mid-to-high end.

Low-end and mid-end can be handed over directly to [Herring Technology], while mid-end and high-end can be handed over to [Longtu Technology]. It doesn’t matter if the two sides overlap.

As for the high-end... At least within three years, no brand in the world can compete with 【Starry Sky Technology】. "

"Makes sense."

Li Tenglong nodded slightly.

He has his own plans for the future development of [Longtu Technology] and [Herring Technology], but it is very similar to what Tian Moyun said.

In the future, [Longtu Technology] will also try to make high-end, but only to broaden the brand, and the focus of profit must be placed on the mid-end.

As Tian Moyun said, at least in the next few years, no manufacturer in the world can enter the high-end mobile phone market.

Any brand colliding with [Xingkong Technology] is no less than hitting a stone with a pebble.

Including [Longtu Technology], as well as the Big Three.

"Can these products released today really hit the [New Century] of the Big Three?"

Li Tenglong was a little worried: "The price gap between the two parties seems to be quite large."

The [New Century] series of mobile phones and computers are all priced at a unified price of 499 US dollars. There is only one version, there is no difference in storage, and there is no Pro and Plus.

And what about [Starry Sky Technology]?

[Xingkong 2nd generation] The price is 4999 yuan Daxia coins. If it is sold overseas, first of all, the basic price must not be cheaper than that in China, otherwise domestic consumers will definitely be angry.

Consumers don't understand the overall situation and strategic layout. They only know that if you sell something more expensive to your own countrymen than to foreigners, then you are deceiving people and worshiping foreigners.

and so--

The basic selling price of [Star Phone 2] cannot be lower than US$625, plus various taxes, shipping costs, channel commissions, promotional costs... the final selling price will not be lower than US$699.

Even if it sells for 699 US dollars, the profit of a single product is far less than the 4999 yuan (625 US dollars) sold in China.

Under such circumstances, [New Century] is $499, and [Starry Sky 2] is $699, a difference of $200.

Can you really snipe at the opponent?

"Sometimes it's not the similar price that creates competition."

Tian Moyun smiled, and asked back: "The emergence of smart phones has directly killed the very popular digital players in the music market. The price difference between the two is dozens of times. Why?
In the case of a highly overlapping demand market and complete crushing of product competitiveness, is the gap of 200 US dollars very big? "

"..."

Li Tenglong frowned and thought about it, but said nothing.

"Besides, my preparations are not limited to this."

Tian Moyun continued: "I said at the press conference that after the release of the new generation of products, the price of the previous generation will be moderately reduced...

For example, the 3rd generation of home computers, the 1st generation of notebooks, the 1st generation of mobile phones...their prices will all drop to a very exciting position.

The most important thing is that these previous generation products are not outdated. In terms of user experience, they still surpass the products of the [Longtu OS] system and [Juhard Mobile OS] system, right?

Consumers with purchasing power will most likely like the new generation of products released this time.

Consumers with limited purchasing power pay more attention to cost-effectiveness. After the price reduction of the previous generation of products, the cost-effectiveness can be called invincible, and they can also have strong competitiveness.

Even if they like more trendy products, there are dozens of brands of [Longtu OS] system for consumers to choose from. This is a mainstream system that can stand the test of the market.

Under such circumstances, the way out for [New Century] is very slim, isn't it?

I guess that the final revenue of the [New Century] series may not even exceed US$50 billion. "

$50 billion...

It's not profit, it's revenue.

If this is the case, then the money lost by the Big Three this time is probably about the same as the money lost by the old four when they built [Shenguang 1 Generation]...well, maybe more.

If you really want to lose like this, then it will be fun to watch.

(End of this chapter)