Reborn in another world as a game

Chapter 728 Tian Moyun's New Toy: [Fun Play Mini Game APP]

"I'm going to do a very interesting project."

Tian Moyun thought for a while and said: "It should be regarded as a brand new game model. It is different from all the game profit models currently on the market. I don't know if this method can be implemented. If it is possible, maybe the mobile game market can do it. Expand tenfold or more."

Expand the mobile game market by more than ten times?
Hearing this, Su Qiong was a little surprised: "Is this possible? The current mobile game market has reached the ceiling, and there is almost no way to expand the market size..."

The current mobile game market is mainly divided into three categories, creative mini games, casual mobile games, and multiplayer online games.

Creative mini-games refer to the business model dominated by [mini-game platforms].

Today, [Mini Game Platform] is no longer the only platform for making mini games.

Many game companies or capital/Internet entrepreneurs have devoted themselves to this industry.

They each have unique core advantages and resource integration capabilities, and the platform is doing well.

And creators have more choices.

They can choose the largest [small game platform], or choose other platforms that are more suitable for them.

How to say about the small game... In one sentence, as long as the game is good, the size of the platform is not a problem.

During the development period of major platforms, the status of top creators is very high. Players usually download games on a certain platform because of their reputation, but they will not become loyal users of a certain platform.

The status of the top creators is higher than that of the platform...

Party B is better than Party A... Such a situation can only be seen in the small game industry.

As for those ordinary creators, which platform is easier to get ahead and is more suitable for them, just go to that platform.

Anyway, there are more choices, more opportunities to get ahead, and more intense competition in the platform market, which is more beneficial to creators and players, as well as the development of the industry.

The focus here is on the profit model.

The profit model of the small game industry is mainly based on the traditional paid buyout system, supplemented by user rewards and official rewards.

There are two profit models for casual mobile games (such as "Plants vs. Zombies"), namely the paid buyout system and the free in-app purchase system.

The profit model of multiplayer online games is mainly based on the free in-app purchase system, and a small number of monthly card/point card profit systems.

"Have you noticed that the three types of games in the mobile game market all have one thing in common?"

Tian Moyun smiled and said: "Whether it is the buyout system or the in-app purchase system, players need to pay. The difference is only in the first charge or the later charge. But in general, the two profit models are not very different. The difference. If... I can create a purely free-to-play mode, do you think it will bring about changes to the mobile game market?"

Pure free?
Su Qiong was startled, and then frowned beautifully: "How is this possible? If it's purely free, where will the developers get any profit?"

In this world, no matter what you want to accomplish, interests are always the first consideration.

Whether writing novels, drawing comics, or making games.

Enthusiasm can never be eaten, only money can.

The reason why the small game industry can do it is because the creators can make money. Many of the outstanding creators, the money earned from the small game industry far exceeds the normal work income, and they even become financially free in just a few years. .

If the small game industry cannot make money, it is impossible for creators to persevere only with hobbies as support, and there will be no capital to pay attention to this market and operate more small game platform companies.

Only a profit that satisfies everyone can make this small industry survive and do better.

As for the "pure free-to-play mode" mentioned by Tian Moyun...the first thing to be solved is the problem of profitability. If profits cannot be provided to the platform and developers, then this new mode obviously cannot be established.

"Isn't it profitable to be free?"

Tian Moyun smiled: "Actually, that's not the case. In the traditional game profit model, there are platforms, producers, and players.

Players pay to the platform, and the platform will hand over part of the profits to the producers after the commission is drawn. This is a complete profit-making process.

But actually--

What if there are not only three parties involved in this process, but a fourth party? "

"What do you mean?"

Su Qiong blinked, but still didn't understand the meaning of Tian Moyun's words.

"Then let me be more straightforward."

Tian Moyun continued to say with a smile: "If a fourth party to place advertisements is added in this process, everything will be different.

Advertisers pay the platform, players play games for free and watch advertisements, and the platform gives a part of the advertising revenue to the producers according to the profit calculation method.

In this model: players do not need to spend money to play games, the platform side and producers earn advertising fees, and advertisers get the amount of advertising.

Everyone has benefited, and no one has suffered... Would this be feasible? "

"Sounds interesting."

Su Qiong's eyes lit up: "The basic framework of this model is still desirable. It can be regarded as an alternative resource integration? If the whole process can be reasonably coordinated, it will indeed benefit everyone... However, even if it is purely free In the game mode, I am afraid it will be difficult to increase the number of mobile game players tenfold, right?"

Smartphones have been around for two years.

As one of the core selling points of smartphones, the game function is naturally no stranger to the majority of users.

They have more or less played some mobile games. Even if they don't want to pay, they will download the free in-app purchase game to play... If they are interested, they will become one of the main consumers. It's a purely free game, and they might not know how to play it.

Purely free to play, this is indeed a good selling point.

But if there is only such a selling point, the development prospects of pure free games will be extremely limited, maybe even the small game industry will not have the scale... And this kind of petty trouble is obviously not in line with Tian Moyun's character.

Therefore, the pure free model he planned must have other killer features.

"exactly."

Tian Moyun nodded, and said meaningfully: "Then what if...playing games can make money?"

"What?"

Su Qiong was dumbfounded at the time.

"It's just normal Internet thinking. First spend money to build the platform, and then you can cut leeks... Ah no, you can return to the normal business model."

Tian Moyun explained: "Through the gimmick of earning pocket money by playing games, attract users, build a purely free game platform, and then... the advertising revenue generated by the platform is enough to amortize this part of the expenses, and then... … Once the platform is up and running, it will be able to make money continuously.”

"Is that okay?"

Su Qiong was a little surprised, it was the first time she was exposed to such a creative business model.

"Of course, this idea is completely feasible. We have to look at the others."

Tian Moyun thought for a while: "I'm going to set up a project team at [Xingkong Technology] first, try to make this idea, if it can be made, it will be independent as a subsidiary company, if it doesn't work...then It’s time to summarize the failure experience and then look at the specific situation.”

……

The idea of ​​a "new game platform" is not a hothead.

Tian Moyun had this idea when he was building the [Mini Game Platform] and casual mobile games.

However, there were a lot of things at that time, and most of the energy had to be spent on the old four and the Big Three. The energy was really limited, so I put this project aside for the time being.

But now, everything is done, and some more interesting projects can no longer eat dirt.

Su Qiong thought Tian Moyun would take a rest for a while, after all, she finally relaxed now.

but……

For Tian Moyun, after the worries of the old four and the Big Three were completely relieved, a big stone in his heart fell, which was very easy in itself.

Moreover, even if you are resting, you can't do nothing, just lie on the bed every day, right?

"New game platform", a typical product of Internet thinking, is very interesting, and it is just suitable for playing and playing during rest.

Compared to fighting wits and bravery with the seven major groups, this is just a small fight. If you find it interesting, you will do it. There is no pressure and it will not be too brain-intensive.

then--

end of June.

The "new game platform" is officially named - [Fun Wan Mini Games].

The elite project team established by [Star Technology Company] is responsible for the marketing promotion and operation management of this project.

[Fun Playing Mini Games] It is a mini game route, which can be regarded as a new mode of mini games. The two parties have a lot in common, but there is not much overlap in the market.

According to Tian Moyun's rough estimate, if this model can be done well, it will not be difficult to become popular in the whole country overnight, and it will not be difficult to expand the base of the mobile game market by 10 times.

……

In early November.

【Fun Play Mini Games】officially launched.

With the help of [Starry Sky Technology]'s huge user resources, it is not too difficult to promote such a mobile game platform.

Simultaneously.

Tian Moyun also updated on Weibo:
"It's been a long time since I've posted on Weibo, so I'll be perfunctory on the account today.

One thing by the way -

I recently thought of a very interesting little idea about games.

So, with a group of like-minded partners, I built a brand new mobile game platform.

This mobile game platform has no ambitions, just like the [Small Game Platform], it targets niche and small games, with a total investment of less than 1000 million, just a small attempt.

The name of the platform is [Fun Play Mini Games].

This is a very new game mode, which is different from all previous mobile game operation strategies.

how to say.

[Fun Play Mini Games] All the games in it are completely free, no need to spend money to buy, and there are no in-app purchases that cheat money.

It is absolutely free, from the platform to the game, if you can find a recharge entrance, I will lose.

Not only is it completely free, but if you play the game long enough and pass more levels, the platform will even give you pocket money.

Yes, you read it right.

Not only does it cost you nothing to play games, but the platform will even send you money.

Although there is not much money, it is still possible to save up, buy some snacks, and have a meal.

Moreover, [Fun Playing Mini Games] will regularly draw prizes, and any user who participates in the lottery may win prizes such as [Star Phone] and [Star Tablet].

Not only does playing games cost nothing, but you can also earn pocket money and participate in lottery draws...

Where can I find such a good thing?

Is the founder of this platform an idiot?

Well……

There is no way, people are stupid and have a lot of money.

Let's stop here for the time being. If you are interested and want to experience it, you can search for [Fun Wan Mini Games] in [Starry Sky Software Mall], download and register.

Because [Fun Wan Mini Game] is in the beta version, and there are many technical problems, it only supports the [Starry Sky OS] platform for the time being.

Let's play together. "

……

Tian Moyun's Weibo post made many netizens feel confused.

I watched it over and over several times, but I still don't understand why.

"Am I right? A completely free game platform? Is Boss Tian going to give us benefits?"

"Come and see, Boss Tian is going to do charity again. I'm touched, I love it."

"It's really completely free, you don't need to spend a penny? You don't need to spend money to buy games and there are no pitfalls of in-app purchases? This wife is too courageous."

"My God! What is Boss Tian doing? I don't understand at all."

"I guess there is a high probability that after defeating the Big Three, I will be in a good mood and give everyone some benefits... It was the same when I bought the old four."

"By the way...why don't you mention the matter of giving pocket money for playing games?"

"What? You saw it too? So... I read it right?"

"I saw it too...then there are only two truths, either we collectively had hallucinations, or... Boss Tian took the wrong medicine."

"Holy crap, that's horrible."

"Did I take the wrong medicine... I don't really care about this, but since Boss Tian said so, it must not be a fool. I'll go rush first."

"This can also rush?"

"Chong you said, is it the one I understand?"

"I'm talking about taking a shower. Take a shower first, and then go to experience this game platform. Is there a problem?"

"People are stupid and have a lot of money. Boss Tian lost money. We made a lot of money. We love each other..."

Sand sculpture netizens all typed remarks in line with their own IQ in the comment area.

……

While Tian Moyun was posting on Weibo, [Starry Sky Technology] also added a lot of promotion resources to [Fun Playing Mini Games], striving to become a hit.

In fact.

Although Tian Moyun has repeatedly emphasized that this is a small attempt and has no intention of doing it seriously, [Starry Sky Technology] has given enough resources and attention.

It's not that they want to please the big boss or something... Of course, that's just one of the reasons.

The most important reason is: after meeting and researching, they believe that this project is promising and has high commercial value.

If it can be made, the profit of [Fun Play Mini Games] may easily match or even exceed that of [Mini Game Platform].

Many executives of [Starry Sky Technology] were shocked by this, and their admiration for Tian Moyun was even higher.

"The boss is worthy of being the boss. This kind of business talent is hard to match in my life."

A corporate executive lamented: "Before the birth of [Funwan Mini Games], who would have thought that it would be possible to build a game platform like this?

Who would have thought that this kind of Internet thinking could also be used on game platforms?
Who can come up with this new idea of ​​making money lying down with the combination of the two?
The boss is clearly implying that we must learn to carefully observe the details of life and everything around us.

Because, every inadvertent moment in life may spark brilliant sparks, and you may encounter/miss an opportunity for financial freedom.

The reason why the boss can achieve such a high achievement is definitely not a false name or good luck, but a real outstanding talent, I admire it. "

Tian Moyun passing by: "???"

This wave of rainbow farts is very comfortable, although he is a little caught off guard.

……

[Interesting mini-games] When it was launched and channel promotion was carried out, the Daxia game circle was shaken.

Practitioners, newcomers, or bosses all put down their work at the same time to pay attention to this brand new platform, and... pondering over Tian Moyun's Weibo updates, as well as [Starry Sky Technology]'s channel marketing promotion plan.

Completely free game?
Not only do you not want money, but you will also give pocket money to the players in turn?

What is this operation?
Even the practitioners in the game industry did not understand Tian Moyun's operation.

Their thinking has been imprisoned by the traditional profit model in the past, so it is difficult to imagine how to make a profit in the purely free model of [Fun Play Mini Games]?
A game that players can download and play for free is nothing.

But if a game platform is completely free, and promises that there will be no paid entrance from the platform to the game... then there will be a big problem.

First and foremost: profitability.

The platform must generate profits, otherwise, it cannot survive.

And if this platform named [Fun Wan Mini Games] does not charge fees from players at all, what will be used to maintain the operating expenses of the platform?

You can't really do charity, can you?
Over the years, Tian Moyun has done a lot of charity, and he still ranks first on the Daxia Charity List.

But... Tian Moyun has never done such charity, and... this is not charity, right?
The game platform is completely free, it can only be that the operator is out of his mind and can't think about it, it has nothing to do with charity.

So--

[Interesting mini-games] What's going on?
……

【Cool Spirit Game】.

"Download it and find out. Tian Moyun must have his intentions in doing this. It's not our turn to think about these things for him."

The boss, Chen Guohua, said lightly: "As we all know, Tian Moyun has never traded at a loss, and I believe it will be the same this time."

then.

They downloaded [Fun Wan Mini Game] one after another, then installed and opened it.

Although this game platform is still in the testing stage, the APP has been developed very well. After all, it is an excellent team of [Xing Kong Technology Company].

Chen Guohua opened the homepage recommendation of the platform APP, and clicked into a game called "Destroy Demons".

When downloading and installing "Destroy Demons", Chen Guohua noticed one thing. The games on this platform did not have independent installation packages, but were embedded in the [Fun Wan Mini Game APP] in the form of data cache.

Put it bluntly.

[Fun Wan Mini Game APP] is like an empty shell of a game. Any "game" on the platform, after downloading and installing, when it is opened, this data will be stored in the [Fun Wan Mini Game APP] Identity, which unfolds the content of the game for the player.

How should I put it, just like downloading a novel app to read novels, a novel app is not only a novel promotion platform, but also a carrier for novel reading.

It's just that here, the novel is replaced by a small game.

"Something."

Chen Guohua didn't pay much attention to this matter, and opened it casually after the successful installation of "Destroy the Devil".

Well……

This is a vertical screen shooting game.

The player controls a fighter plane to fight the attacking demons at the top of the screen.

This kind of vertical shooting gameplay is not new, and it is even a bit bad.

But this game called "Destroy Demons" is different. Those demons attacking from the top of the screen actually have numbers on their bodies. The number on his body will decrease rapidly, and he will be wiped out in the end.

It seems simple and rough, but it gives people an inexplicable refreshing feeling.

Chen Guohua raised his eyebrows, keenly noticing the difference between "Digital Devil" and ordinary vertical shooting games.

When the thumb slides and the attack hits the "Digital Demon", the phone will vibrate slightly, adding a little sense of substitution.

Not only that, when his thumb leaves the screen, the background of the entire screen becomes gray and stops.

"Play anytime, stop anytime..."

Chen Guohua's pupils shrank, a little surprised at this unconstrained creativity.

"Play at any time, stop at any time" This is the standard configuration of casual mobile games. Game designers have racked their brains to ponder the gameplay and content, but no one has ever paid attention to one thing, that is... how to dig deep "Play anytime, stop anytime" is the key point.

This is the switch of the game, an extremely important key point.

In the setting of the reason, there will be an obvious on/off button at the top/bottom of the screen. Through this virtual button, the one-button switch setting can be realized.

But in the game "Destroy Demons", the designer boldly abandoned this setting.

It has been replaced with a more efficient and user-friendly design: the finger is on the screen (on state), and the finger is off the screen (paused state).

The seemingly efficient and simple traditional setting of "one-button switch" is directly omitted.

Simply - rush!
"This should be designed by Tian Moyun himself, right?"

Chen Guohua was thoughtful. Based on his understanding of Tian Moyun's design, that guy never did useless work. This seemingly not very "amazing" design is very likely to play an extremely critical role in the experience of the entire game. effect.

So, he continued to play.

The pace of the game is fast, with emotional background music, background sound effects, and special effects that are not gorgeous but just right.

All of this gives people a psychological hint of "play on, keep on playing", that kind of refreshing feeling comes one after another, and you can't stop at all.

After one level is over, let's break through another level... The fingers have developed subconscious movements.

then……

As the level increases, the game becomes more and more difficult, until he is struggling but still fails...

"It's time to come."

Chen Guohua thought to himself.

According to the customary routine of game designers, when players fail to pass a level, they usually give some "solutions", such as upgrading equipment/one-time magic weapon, etc. This is a regular forcing point.

Chen Guohua can feel that in the game "Destroy Demons", there are also "forced krypton points".

But here is the problem.

Tian Moyun declared on Weibo that "it's completely free, without any paid entrance", but left "forced krypton points" in the game. What exactly is he trying to do?

Chen Guohua didn't want to understand.

But soon, several options popped up on the phone screen, and he clicked on one at random. When he saw the pop-up advertisement...he understood.

advertise! ! !

Chen Guohua couldn't help but took a deep breath. As a top game designer, it only took him a moment to understand the profit method of [Fun Play Mini Games].

No wonder Tian Moyun dares to claim that it is "completely free", because advertising profits have completely replaced the paid system.

No wonder Tian Moyun wants to play the slogan "Not only does it cost nothing to play games, but the official will give money back", because for platforms that make money by selling advertisements, traffic is the greatest wealth.

Use this kind of gimmick to get user traffic, and then earn money from advertisers, and then distribute a part to creators, and a small part to players...

As such.

Everyone gets what they want, which is a win-win situation for all parties.

Run! 666!

(End of this chapter)