Yunding Ranch

Chapter 336 Entering the Market
Lu Li didn't know anything about commercial promotion and running a company, but he did, having experienced the baptism of Romanee-Conti and Kumo Racecourse.In the final analysis, it is the product itself that really determines the outcome.

In modern society, publicity methods, platforms, channels, etc. are becoming more and more diverse, and the types, styles, and quality of products are becoming more and more dazzling. Among countless products, choose the one that suits you and meets your requirements. , is really not an easy task.

Even if the quality of the product is outstanding, it needs to be matched with the right method to target the right target audience.

But all the bells and whistles aside, all the attention eventually falls to the product.In particular, products like red wine, cheese, and vegetables cannot be operated for a long time simply by relying on star effects or popular effects. In the final analysis, quality is the key factor for a long history.

With the help of spatial spring water, Lu Li naturally has absolute confidence in the products of Yunding Ranch, which will also be the foundation of their foothold.

The same words are now spoken by Chloe, adding a touch of ridicule and joking, as if to say, "You, an outsider who has just been here for less than a year, have already been like a local, putting your quality on your face all day long." mouth", there was a deep meaning in these words, which made Lu Li laugh out loud.

"Perhaps, this is the characteristic that distinguishes Yunding Ranch from other ranches." Lu Li shrugged and responded, "After all, this is the first time we participated in the exhibition, and if we were consistent with the others, we would be overwhelmed in no time. .”

"Even if it was different, we would be drowned in the sea of ​​people. The booth is only so big and there are not many things to put there. Compared with other pastures, we seem to be a small family." Jessica was merciless directly complained.

Lu Li spread his hands, and said calmly, "Eat meals one bite at a time, and take one step at a time on the road. Don't be too impatient."

Jessica rolled her eyes, "That's how we convince ourselves." Lu Li and Chloe both burst out laughing with that sarcasm expression, "By the way, where is our warehouse and what is its size?"

"Warehouse?" Lu Li pointed to the direction behind him, "Has the notice not come yet? I was on the way here just now, but I didn't see the administrator, so I didn't ask. I thought the notice had come."

In the space of the booth, no matter how spacious it is, it is limited after all, and it is impossible to display all the agricultural products; what's more, besides the wholesalers and large customers, there are many individual visitors on the exhibition, and they will all buy Some products, so the booth needs to replenish products at any time.

Naturally, each booth will be equipped with a corresponding warehouse to ensure that their goods can be properly stored.

"No? What's going on?" Jessica also showed a puzzled look, "It stands to reason that the notification should have arrived." Jessica put down all her movements, "I'll go over and ask Well, it is estimated that the administrator went to other places to drink, a group of old alcoholics who don't know the severity, if we don't urge them, it is estimated that the matter will not be clear until the day of the conference."

Jessica hurriedly left the booth, but only took a few steps before she turned back, "By the way. Wine, is this exhibition going to enter the retail and wholesale segment?"

The warehouse provided by the conference is not too spacious. If a large-value transaction is signed, it will be after the exhibition is over, and the products will be transported directly from the pasture. Only a small amount of retail transactions will be completed on the spot, and the warehouse will be dispatched at this time. Useful.

If the wine is going to be sold at this exhibition, then the space utilization of the warehouse must be more efficient.On the one hand, there are twelve bottles of wine in one case, and one hundred cases will take up half of the space; on the other hand, fresher cabinets are needed for the storage of vegetables. Texas is not hot in November, but neither is it. It is cold, and it still needs certain means to keep it fresh.

That's why Jessica asked this question.

"No, this time it's just a taste." Lu Li shook his head and explained simply, "We don't plan to mass-produce it yet, this time we came here just to test the temperature of the water."

Jessica nodded to express her understanding, "Then it will be much more convenient, and it doesn't matter if the warehouse is smaller." The location and size of the warehouse are naturally different, and Jessica must take it into consideration.

The current wine production process of Yunding Ranch is completely done manually, and the winemaking has been successfully completed; but if it is put into mass production, things will not be so simple.

At present, the wine brewed on the ranch has not been formally bottled, and the quantity cannot be accurately counted for the time being, but Tony has been estimated that [-] bottles should be no problem, so bottling, labeling, packaging, sealing and other links , the cost is too high just relying on manual work.Pipeline is the best choice.

What's more, these links are only done by hands instead of machines, which is not formal enough. Imagine that the labels pasted on the bottles are crooked and crumpled, which look like they were pasted by informal channels, without any brand image at all. And background, this is a fatal blow to the sales of the product.

Wine is not liberal modern art, bohemian style is not suitable.

Therefore, contacting the factory and embarking on the assembly line all require a long-term plan and cannot be sloppy.Especially in Dezhou, there is a lack of professional wine cooperation factories, so it is even more prudent to choose partners.

However, Lu Li was not in a hurry to let the wine enter the sales chain. After all, this batch of wine is still too young, and with such a strong sense of tannin, it is not easy to meet people who appreciate it.The denim conference this time is more of a display, a test of the water, to see how the market responds, and then to formulate future development plans.

After the inquiry, Jessica turned around and left, striding forward again.

Watching Jessica's back, Lu Li turned his head, and then saw Chloe's smiling face, "How about it, do you have a real feeling now? Yunding Ranch has finally officially entered the market." Chloe stared With rounded eyes and a faint smile in his eyes, he asked easily.

"If you say that, Cole and Randy will be sad." Lu Li didn't say much, but this sentence was enough - before that, the sheep's wool and the vegetables from the organic farm had actually entered the market. , but the output is not much.

However, Lu Li also knew what Chloe meant, mainly referring to wine.

In the past period of time, all friends have directly participated in the wine making activities of Yunding Ranch, and everyone understands the significance of this batch of wine to Yunding Ranch.Not only Chloe, Sean, Lily, Justin are also very concerned.

After all, the current economic situation is indeed not good. If the wine fails, then the management of Yunding Ranch will soon fall into a quagmire. This is definitely not good news for the poor and poor Lu Li.

This time Yunding Ranch attended the booth of the Cowboys Convention. In addition to Chloe and Sean offering to help, Lily and the others have also been paying close attention.

Although Lu Li has only been here for less than a year, he has already become a part of this place. They don't want to see Lu Li forced to leave.

Lu Li knew the deep meaning of Chloe's words, but he still responded with a joking reaction.

Chloe laughed heartily, then put her index finger on her lips, and slyly and playfully let out a low voice, "Shh." This one response was enough, making Lu Li laugh too. Voice.

"To be honest, I still don't feel it." After laughing, Lu Li replied, "It feels like life is changing all the time. I can't tell when it started, but the ranch has indeed gradually entered the market. This time, It’s just a display platform. Maybe there are too many changes, or too few, and it will take a while for the sense of reality to enter the body. Now, it’s finally time to test it.”

"Yes, that's what I meant. Are you worried about being judged by the public?" Chloe made a gesture of breaking the casserole and asking the bottom line, and her words were quite sharp.

Lu Li was still unmoved. Compared to the reporter's style, Chloe's question could only be regarded as sprinkling water. He said calmly, "This day will come sooner or later, won't it? Avoiding the problem will not solve the problem, but Worrying doesn't change the facts."

Chloe immediately made a grimace, stuck out her tongue, and said silently, "Balaba." It was clear that she disliked Lu Li's words for being too official and calm.This kind of boring truth really makes people roll their eyes.

Lu Li's words stopped and he spread his hands, "What I said is the truth."

"But the truth is often boring." Chloe pushed back without hesitation.

Lu Li nodded calmly, "I can't deny it."

"So, are you worried?" Chloe asked again, but this time she didn't wait for Lu Li's answer, but asked herself, "Our family also participated in an exhibition back then, God, we were so nervous Dead. Every guest who came over was in a hurry, worried about this, worried about that, but in fact, at the back, there was no time to worry at all, and they couldn't be too busy."

"What was the result?" Lu Li asked along the way.

"What?" Chloe came back from the memory, but didn't react for a while.Lu Li repeated his question again, and Chloe nodded suddenly, "Very well. After that, we established a reputation, and the business of the racecourse gradually got on the right track. So, the booth really became a springboard for us."

The main business of Chloe's Marshall Valley Ranch is horse breeding and horse training. They are one of the best horse farms near New Braunfels.When Liz died, she left four horses to Chloe's father, Robert, because she believed in Robert's ability.

"When was that?" Lu Li tasted more meaning from Chloe's words.

"When I was six years old?" Chloe's answer made Lu Li's eyes flash with a cheerful smile. Therefore, the so-called busyness without touching the ground, Chloe was just a bystander, maybe a troublemaker.

(End of this chapter)