Yunding Ranch

Chapter 355 Difficulties
Lu Li had foreseen this day when he decided to plant collard greens.

If they choose to grow daily vegetables, they can not only cooperate with HEB Supermarket, but also easily occupy a market in Texas after the word of mouth spreads; but if they choose kale, they need to face a difficult challenge.

Now, how Yunding Farm will connect with the large supermarket chains on the east and west coasts is completely at a loss and has no clue.Not to mention large supermarket chains, even small supermarkets, this is not an easy task. Do they have to bring samples in person and visit supermarkets one by one in big cities?
This is the last resort.

But apart from this idea, Lu Li really has no clue now.He is a journalism major, business is not his specialty.

However, the boat goes straight to the bridge. The most important thing at the moment is to spread the word of mouth of Yunding Farm, hoping to use the power of the Internet to spread it to both sides of the coast.Even if it doesn't work, I hope to plant a seed and wait for it to take root and germinate in the future.

Looking at Randy, Lu Li smiled, "That's good, I'll treat you guys with something delicious tonight." After saying this, seeing Randy and Jessica's joyful expressions, Lu Li nodded solemnly. , said seriously, "How about the lettuce salad?"

"..." The happy expressions froze on their faces, and they all showed embarrassment, and then they saw Lu Li laughing happily, all of them were covered with dark lines and looked depressed.

After finally stopping, Lu Li's eyes fell on Tony again. Without him asking, Tony explained, "It's not very good."

Lu Li wasn't disappointed, but instead smiled, "I expected it a long time ago." This is Texas, so it would be strange if wine was popular.

Tony nodded in affirmation, but his tone was unavoidably awkward, "Actually, there are quite a lot of guests in Europe today. They all know how to taste wine, and they all have good taste."

In fact, many of the people who came from thousands of miles to participate in the horse racing are from the upper class or the elite, and they all really know the goods.But the problem is that none of them came to participate in the exhibition. An occasion like an agricultural product gathering place is not their first choice for leisure and vacation.

"However, the main reason is that our wines are too young and have not reached the best tasting period." Tony frowned slightly, "The tannins are too heavy, distracting guests, and ultimately affecting the taste. Unless it is I am willing to calm down and taste it slowly, otherwise it is not very easy to drink, and the taste is not good.”

Although Tony didn't say anything, Lu Li could hear the deep meaning behind it.

Three cases of wine were emptied today, not because the wine was too popular, but because it was free.The guests who came to the booth because of Lu Li, saw the free wine and tasted it by the way. The turbulent crowd came and went, and they might not buy cheese or vegetables, but no one would refuse a small glass of free wine.

The shortcomings of not running a ranch were fully exposed at this moment, and it was only at this moment that Lu Li realized his mistake.

For such a young wine, only real experts can taste the layers and thickness of it carefully and slowly. Otherwise, why does wine have to have the saying of "expiration date"? It is said that even for wine lovers, those wines that have not yet reached the tasting date will not taste good.At least, not the best.

So, spreading young wines at the show was a wrong choice.The marketing methods of wine and cheese and vegetables are completely different. As Mark said, they should go to the wine conference before conducting commercial operations.

However, the wine conference is not that simple.Not to mention the situation after the competition, every year, the wineries that can be selected for the competition are very limited, just like those works that participate in the three major European film festivals, they must be screened and tested in advance, and only after they are approved can they enter the competition. shortlisted.

More importantly, how to enter the qualifiers?Invitation card?Or just sign up?Or do you need to join the wine association?

Texas is a wine desert, is there a wine association here?Or do they need to go to California?However, in terms of California, does Napa Valley have a fixed number of entries every year?If Yunding Ranch can participate, will it replace the seat of a winery?

Where there are people, there are rivers and lakes. Even a professional wine competition is bound to be not that simple.If Yunding Ranch wants to participate, it needs to face many difficulties.

However, this is only the first step.Even if they are successfully shortlisted for the competition, they will face hundreds of competitors, as well as professional and harsh judges. Everything must be won by strength, and it must be absolute strength.Even Romanee-Conti cannot be taken lightly when he participates in the selection every year.

As far as Lu Li knows, wine estates can be graded, but this level is not a lifetime system. Evaluations are carried out every year to test the average level of the wine.Once the quality of wine declines, strictly speaking, it is a continuous decline, then it is a matter of course to drop the grade.

Yunding Ranch does not have any levels now, everything needs to be started from scratch.

This is an extremely long road, and they have not even taken the first step.Compared with farms and horse farms, wineries have a long way to go.

Before that, he had really taken things too simply and taken it for granted.However, after experiencing such a grand event on the first day and consuming three cases of wine, I finally realized this problem.From this point of view, it is a good thing.

"In the next few days, let's change the way we promote wine." Lu Li thought for a while, since he knew he was wrong, he had to correct it, "We'll put the wine on the side, and if anyone is interested, we'll offer tastings; but if If no one cares about it, don’t mention it.”

"How about we replace it with a small disposable cup? In this way, even if someone tastes it, it won't be too much every time." Tony added.

Lu Li chuckled softly, "As an amateur... No, it doesn't even count as an amateur wine lover. Of course I don't mind. It's mainly up to you."

For true wine lovers, it would be an insult to wine not to use glasses, but paper or plastic disposable cups.Because the design and material of wine glasses are exquisite, and even different types of wine have to use different wine glasses, the subdivision is very complicated and very professional.

Tony spread his hands, "We're in Texas now, aren't we?"

Since it is in Texas, there is no need to pay so much attention.Because even if they pay attention to it, they can't understand it, let alone accept it, and it is a kind of hindrance.Adapting to the market is a necessary choice.When Tony first came to Yunding Ranch, he was already mentally prepared.

The show is over and the first day of the rodeo has just begun.However, Lu Li and the others didn't have time to watch it. They had to return to the ranch as soon as possible to prepare for tomorrow's exhibition.

After arriving home, Teddy still warmly welcomed Lu Li home.This time, he is joined by the Hulk.The little guy followed behind Teddy, about three steps away, wagging his tail constantly, looking at Lu Li helplessly, but he didn't dare to approach.

Lu Li hugged Teddy, exhausted physically and mentally. He buried his head in Teddy's shoulder and neck, let out a long breath, and then saw the appearance of the little Hulk, couldn't help but smiled, "Come here, Hulk!" K. Come here."

But Hulk didn't respond, still sticking out his tongue, looking at Lu Li pitifully.

Lu Li straightened his legs, stretched his waist, looked at Hulk and chuckled, "Dude, I really don't have any energy today, if you don't come here, I can't find you. Teddy, Won't you call your boy?"

Teddy didn't know if he understood, but he yelled at Hulk twice, then Hulk finally took small steps, came to Lu Li's feet, and then climbed onto Lu Li's calf, but the fleshy But his body couldn't control the balance, so he rolled over and rolled down, like a small ball, and his naive appearance really made people laugh.

Hulk doesn't seem to realize how cute his actions are.So, once again, he climbed onto Lu Li's calf with his short legs, trying to stand still, but this time he only stayed for half a second before sliding down from the other side, with his belly upturned and his limbs shaking violently. Lu Li couldn't hold back anymore, and burst out laughing.

Hulk still didn't know anything, got up again, and tried for the third time.To this little guy, Lu Li's legs were like a small hill waiting to be conquered, climbing up and rolling down again and again, it was really ridiculous.

Lu Li hugged the furry Teddy just like that, watching the Hulk play constantly, time passed quietly, and his muscles gradually relaxed involuntarily.

After an unknown amount of time, Lu Li stretched again, "We should start working."

Randy and the others went to the farm to harvest the vegetables that will be sold tomorrow, and everyone else went to help Brandon with the daily work of the ranch. Only Lu Li stayed in the main house.However, Lu Li also had his own job.

He continued to write the previous craftsman spirit column, but some time ago, when he started making wine, Lu Li started to write a new column, mainly introducing the new activities of the ranch, including wine, pure blood Horses, farms, etc. should now be added with a potential cheese.

Today they boarded the booth, and Lu Li also needed to write an article to record it.

After leaving the "New York Observer", Lu Li started a personal blog, and instead started to act. Although the blog still hasn't brought job opportunities, let alone profit.But just like Fred, Lu Li also found his own fun here.

He intends to stick to it.

(End of this chapter)