All round car designer

Chapter 154 Volkswagen Golf

Yes, Zhou Fei is considering the company's new car development.

It has been less than two years since the establishment of Mercedes-Benz, and it has been less than a year since it entered the field of complete vehicles. The Mercedes-Benz QQ, which is currently selling well in China, has just been released for two months.

It stands to reason that what Zhou Fei has to do now is to take good care of the QQ car. At least within two years, the sales popularity of this car will not drop too much.

But in Zhou Fei's view, the QQ car is only an entry-level car after all, and the profit a car can bring to the company is not much.

If you want to go further, launching a new car is imperative.

What's more, it takes at least a year and a half for a new car from launch to final production and launch, which is just enough to perfectly take over the enthusiasm left by Mercedes-Benz QQ.

This one and a half years is still based on Zhou Fei's ability to quickly complete the design of a new car. Without the assistance of the system, it would take at least two to three years to prepare for the design stage alone.

So Zhou Fei thinks that it is the best way to keep people feeling fresh about Mercedes-Benz and to keep launching new models.

As for what kind of car to launch, Zhou Fei hasn't made up his mind yet. There are too many classic cars from his previous life, and Zhou Fei really doesn't know how to choose.

But there is one thing Zhou Fei knows very well, that is, the model launched this time must not be as cheap as the Mercedes-Benz QQ!
Such a small micro car is enough, if there are more, it will lower the grade of the entire Mercedes-Benz company.

So this time, Zhou Fei's target car is at least the B-class car, which is currently the most popular car on the market.

However, there are too many good B-segment cars, such as the Toyota Camry, Honda Accord, and Volkswagen Passat that we usually see, are all typical B-segment cars, and these cars are also classics. Sales are among the best worldwide.

What Zhou Fei has to do is to select the most suitable model based on the current specific situation of Feichi Company, and launch it as the company's second product.

In the specific situation here, the first thing to consider is to maximize the use of all the company's existing resources and reduce the various costs of new car production.

After successively investing in two new factories with an annual output of 20 vehicles, Mercedes-Benz's funds are almost exhausted. Even if it can recover part of the funds through the sale of Mercedes-Benz QQ, it still seems a bit powerless.

What's more, this time to produce B-class cars, the cost of the production line and various parts will be higher than the current QQ. Once a new production workshop is ready to be built, the required investment will only be greater.

If Zhou Fei can use the company's existing resources, such as engines, it can save investment in new engine factories, and at the same time shorten the launch cycle of the entire car, which can be said to kill two birds with one stone!

So this time, Zhou Fei intends to make a fuss about the EA888 engine, and it is best to choose a model equipped with the EA888 engine or that can be replaced by the EA888.

Fortunately, it is still early, and Zhou Fei is not in a hurry to make a decision. He needs to carefully consider which model to launch.

***
On the other hand, the sales of Mercedes-Benz QQ are still as hot as ever, and the phenomenon that it is hard to find a car still exists.

In the face of the phenomenon of someone reselling QQ at high prices, Feichi Company and the 4S store also actively cooperated with the local police to curb this illegal behavior in a timely manner and restore a fair environment to the market.

After several days of unremitting efforts, Wang Xiangtao finally helped the leader get the qualification to buy a car. His hard work for this matter was not in vain, and it added a brick to his subsequent career.

At the same time, after Chunqi Dafeng experienced the crisis brought by the youth version of the pioneer, it finally learned from the painful experience and decided to make certain improvements to make up for the loss caused this time.

Chunqi Dafeng and Dafeng Automobile Headquarters released "A Letter to Chinese Consumers" at the same time.

In this announcement, the two companies admitted that the youth version of the pioneer hurt the feelings of domestic consumers, which is an unforgivable act, and reiterated many times that consumers are the foundation of the company's development, and they will continue to uphold the principle that customers are the first. God's service concept brings more surprises to Huaxia consumers!

To put it bluntly, this is a manifestation of Chunqi Dafeng and Dafeng headquarters bowing their heads to the domestic market, or more precisely, bowing to money. If they do not take measures, then the operation of the past ten years or so may be lost. It's going to be ruined.

Although China's automobile industry has not been very good, no one will deny that the China market is the largest automobile market in the world today!
Let alone Dafeng Automobile, any auto giant would not dare to let this kind of thing ferment, and the final result would be to bow their heads and admit their mistakes.

No company would feel sorry for the money. If it wasn't for the impact caused by the youth version of the pioneer, it was so bad that it seriously affected the sales of Dafeng Motor in China. Dafeng Motor would never make such a mistake. thing.

Therefore, Zhou Fei was not surprised by Dafeng Motor's performance this time. What really surprised him was that Dafeng Motor and Chunqi Dafeng announced that starting from January next year, they will officially stop producing the Youth Edition Trailblazer. !
To be honest, Zhou Fei was very surprised by Chunqi Dafeng's decision. After all, stopping production of a car would bring great losses to the company. Chunqi Dafeng can make such a decision. It's a lot of courage.

This decision also made the Pioneer Youth Edition the car with the shortest lifespan so far. It took only half a year from its launch to the final discontinuation of production, and it took only half a year to end its service career in a hurry. It can be said that it is extremely tragic to not stay.

While discontinuing the production of the Youth Edition Trailblazer, Chunqi Dafeng also announced that in the next two years, the company will make every effort to introduce the third-generation Trailblazer to make up for the faults caused by the Youth Edition Trailblazer.

In other words, this time Chunqi Dafeng will introduce the full version of the pioneer, not the castrated version.

Regardless of whether Chunqi Dafeng bowed to the "money ability" this time, or sincerely valued consumers, its move this time has undoubtedly won the hearts of many consumers, and the company's reputation has also grown in the past few days. It recovered quite a bit.

From this perspective, Chunqi Dafeng's strategy is still very successful.

However, the news that Chunqi Dafeng is about to introduce the third-generation Trailblazer also brought a great inspiration to Zhou Fei, because Zhou Fei had seen the prototype of this car at the Yanjing Auto Show the year before last. There is a slight resemblance to the Volkswagen Golf in the previous life.

From this point of view, the second car of the Mercedes-Benz company may consider the Golf...

(End of this chapter)