All round car designer

Chapter 206 Listing?

The release time of the golf sedan is set on June [-]st of this year, and there are still two months left. However, the preparation of the entire press conference is also a huge project, not to mention, at this year's press conference , Zhou Fei also introduced a new method, so there are even more things to prepare.

If you prepare in advance, you won't be in a hurry when the time comes.

"The release date of the golf car will be officially opened on June [-] this year. In addition to the regular release process, this year's conference will be broadcast live through the Internet platform. This is the first time in a car conference, so We need to set up a special working group to interface with the platform.”

The use of the webcast method is entirely to expand the influence of this conference, so that more people can participate in this event through the "cloud conference", which is a bit similar to the mobile phone conference in the previous life .

Originally, Zhou Fei wanted to broadcast the press conference through traditional TV media, but after considering factors such as funding and audience groups, he finally chose the method of webcasting. Anyway, at this time, the live broadcasting industry has quietly emerged. Yes, it is technically feasible.

"In addition, while preparing for the press conference, the advertising of the golf car can also be carried out simultaneously." Zhou Fei paused and continued.

When Feichi QQ was first released, Zhou Fei basically did not do any advertising, but this time, Zhou Fei plans to increase the advertising expenses on golf, especially TV and online advertisements, which are the focus of this promotion.

Although the Golf sedan has become famous all over the world through the Geneva Motor Show, the public's understanding of this car is still limited to some photos and performance parameters, and the role of advertising is to let more people, from a more three-dimensional and comprehensive view Let's get to know the golf car from a different angle.

So this time, Zhou Fei must increase his advertising efforts on golf cars!
"Mr. Zhou, do you have any special requirements regarding advertising? For example, which star will be the endorsement, what effect do you need to shoot, etc.?" asked the person in charge of the company's planning department.

"I don't have any specific requirements, but the advertisements produced must fit the temperament of the golf car... How about this, after your advertisement planning is completed, send it to my office, and I will take a look at it. If there is no problem Just follow your plan." Zhou Fei thought for a while and replied.

There are also countless classic advertisements about cars in the previous life. If it is really not possible, Zhou Fei can also provide them with a specific advertising plan.

Immediately afterwards, Zhou Fei made detailed arrangements for the preparations for the golf press conference. At the end of the meeting, Zhou Fei still reminded,

"The work arranged at the meeting just now, please all departments must take it seriously. Whether it is a joint venture project or the release of golf, they are the two most important tasks for the company in the second half of this year. I hope everyone will not relax. In addition, in the preparation At the same time as these two tasks, the production of the workshop must not be delayed, and the principle of focusing on production cannot be changed at any time!"

After the meeting, the rest of the people left one after another, and only Li Jianneng was left alone by Zhou Fei. There are a few things Zhou Fei still needs to tell.

"Old Li, give me an accurate figure as soon as possible for the funds needed for the joint venture project with Fortuna Automobile. In addition, you can compare the company's current financial situation to see if there is any need for another loan or bond issue." Zhou Fei looked at Li Jianneng on the opposite side and said.

"There should be no need for debt. I checked the company's cash flow statement in February. The company's financial situation is very healthy. Although it is not clear how much money is needed, it is no problem to deal with this joint venture project. Please rest assured Mr. Zhou." Li Jianneng replied with a smile.

"Okay, with your words, I feel relieved. I was still worried before. If there is a problem with the turnover of funds, how should I ask the bank to borrow money?"

"Actually, Mr. Zhou, have you ever considered the listing of the company?" Li Jianneng asked tentatively.

"IPO?" Zhou Fei was obviously taken aback. He didn't expect that Li Jianneng would propose the IPO at this time.

"Yes, it's going public! For a start-up like our Feichi company, going public is definitely the best way to solve the current shortage of funds. As long as we can introduce other investors, our Feichi company's development will definitely be able to reach another level." Li Jianneng continued to explain.

In the initial stage of entrepreneurship, many companies obtain various funds needed for subsequent development through several rounds of financing. It is very rare for a company like Feichi to rely entirely on Zhou Fei's own funds for development when starting a business. .

However, if any company only wants to rely on someone's funds for development, it will definitely not work. Li Jianneng feels that it is time for Feichi to introduce foreign funds.

"As for listing, I don't have any plans yet. I want to wait a few more years." Zhou Fei thought for a moment before replying.

The stock price of a listed company involves all aspects of the company. The business of Feichi Company has just started and has not yet been fully rolled out. If it is listed now, the market value of the entire company will inevitably be lowered, and the funds that can be raised will also be limited.

Now the company has just entered the European and American markets, and the layout of automotive electronics has just entered the initial stage. The models it owns are only QQ and Golf, and even brands such as SUVs, luxury cars, and supercars have not developed. It is obviously not a rational choice to go public.

The automobile industry is no different from the Internet industry. The Internet industry has more valuation bubbles, but the valuation of the automobile industry is based on the real deal. There is no bubble at all. If the products are not rich enough and the market share is not high, the capital market is very It's hard to say too highly of your share price.

And at this stage, Zhou Fei hopes that Feichi Company can be completely controlled by himself, and he has absolute say in the company's major policies. Once other shareholders are introduced, it is difficult not to obstruct Zhou Fei's decision-making. One of the reasons why Zhou Fei is not in a hurry to go public.

Zhou Fei has always firmly believed that only under his leadership can Feichi Company achieve a more ambitious goal. During the critical period of the company's growth, Zhou Fei will not allow anyone to interfere with the company's development direction!
Zhou Fei is currently playing a big game of chess, and the net has not been laid yet, how can he let other people interfere with him?
"I just mentioned it casually. When it goes public, it is naturally up to Mr. Zhou to decide." Li Jianneng laughed.

"You don't have to worry. When the time comes, the IPO of the company will have to be planned by you."

Zhou Fei smiled, looked at Li Jianneng and said.

(End of this chapter)