All round car designer

Chapter 220 Promotions
Engaging in price wars has actually meant that the Blazers have been forced to the point of being helpless by golf, and can only re-attract consumers' attention by lowering prices.

To be honest, is there room for the Blazers to cut prices?

Have!
Of course!
And there’s still plenty of room for price cuts!

It depends on whether Jonathan is willing to rebate consumers. As long as Chunqi Dafeng is willing, even if the price of a Trailblazer is reduced by 1 yuan, they will still be profitable, and the profit margin is still not low.

What's more, once the price reduction is implemented, Jonathan will not only let the Chunqi Dafeng family bear the losses caused by the price reduction. So many dealers will not share the risk at this time. When will the "friendship" between the two parties be reflected? "Woolen cloth?

But Jonathan was still reluctant to choose to cut the price.One reason is that once the pioneers cut the price, it means that Chunqi Dafeng has admitted that it cannot do Mercedes-Benz, and the price cut is a signal of compromise. This will affect the corporate image of Chunqi Dafeng and even Dafeng Motor. will have a big impact.

In addition, the Pioneer has just been on the market for more than a month, and if it is so anxious to lower the price, no one will be able to understand such a coquettish operation, and once this Xianghe is opened, will it be that every time it encounters a similar situation in the future, it will only Can the loss be recovered as much as possible by reducing the price?

So Jonathan is very entangled now. Cut the price. It will be bad for the company's reputation. Don't cut the price. The sales of the pioneers are decreasing day by day, which is also a loss for the company.

Just when Jonathan was considering whether to reduce the price of the Blazers, he heard a "ding dong", and the computer reminded him that a new email had arrived.

If nothing else, it should be the statistics sent to him by the sales company.Since the launch of golf, Jonathan has asked the sales company to report to himself the sales data of the Blazers for the day every day.

But what surprised Jonathan was that he received two emails at the same time, one of which was from his secretary.

After clicking on it, Jonathan was stunned. This email was nothing but the news about golf sales exceeding [-] reported on the Internet. The secretary just forwarded it to him as usual.

"How did it break through [-] so quickly?" Jonathan looked at the report on the screen and couldn't help muttering in a low voice.

It took the Blazers a week to barely achieve the goal, but golf only took three days? !

How can it be!

But the data seldom lie, not to mention that even the external network has been exposed, which means that Mercedes-Benz has really achieved this goal!

Jonathan swallowed hard, and felt a little short of breath for a while. This news can be said to have caused him a great sense of oppression. After reading it again, Jonathan finally closed the email and clicked on the sale. Sales data sent by the company.

"I hope yesterday's sales will improve." Jonathan prayed in a low voice while opening the statistical report.

However, the result still didn't go as smoothly as he thought.

Yesterday, the total sales volume of Trail Blazers in the country was only over 600 units, which is far from even [-] units, let alone compared with Golf.

Just before the launch of the Golf, the sales volume of the Blazers was still stable at about [-] units per day, but only three days later, the sales volume of this car has dropped by [-]% year-on-year!
And looking at the situation, the daily sales volume fell below [-], which was sooner or later, and the sales volume of the pioneers was reduced by half!
Originally, Jonathan estimated that after the sales of the Blazers stabilized, the monthly sales should be around [-]. However, the birth of golf has severely affected the sales of the Blazers. It's about [-], and the remaining [-] cars in the market have been completely snatched away by golf!
"No, if this happens again, the sales decline of the Blazers will be too serious. We must find a way to stop the current situation."

Jonathan decided to hold a company meeting to discuss the possibility of reducing the price of the pioneers.

Soon, a group of high-level executives of Chunqi Dafeng appeared in the conference room under the urgent notice of Jonathan.

"Everyone, I called everyone here today to discuss the price reduction for the Trail Blazers. I hope to hear your opinions." Jonathan said immediately after the staff arrived.

"Price reduction? Has it been forced to this point by golf?"

"This should be the first time Chunqi Dafeng has been forced to cut prices in history, right?"

"But how long has the Trailblazer been on the market, if the price is cut so soon, what will other car companies think of us?"

As soon as Jonathan's words were uttered, there was an uproar in the conference room, and many Chinese personnel couldn't help but whispered.

And these discussions, through translation, reached Jonathan's ears.

"Mr. Jonathan, we can accept the price reduction, but in what form, we need to discuss it carefully. We can't directly announce that the price of each car will be reduced by [-] or [-]. For Chunqi Dafeng, at least face Can't make it through either."

The person in charge on the Chinese side frowned.

In fact, even if Jonathan does not propose a price cut, the Chinese side will propose this proposal in the near future, because the decline in sales of the Blazers is a fact that everyone can see.

"I have an idea. I don't know what you think. Isn't Chunqi Dafeng established for 20 years? Can we use the [-]th anniversary of our establishment to give discounts to the pioneers?" Jonathan replied.

This point also came to him in a flash of inspiration. If he grasped the point of the [-]th anniversary, he could provide a good excuse for the promotion of the pioneers!
"That's a good idea."

"I also think it's feasible."

"Although it feels a bit self-defeating, at least it sounds like we didn't implement the price reduction because of golf."

Jonathan's suggestion was quickly endorsed by many people.

"If you have no objections, then let's discuss the specific promotional plan. What is the discount and how long is the best time?" Jonathan continued to look at the crowd and said.

According to the statistics of the assembly cost of the Trailblazer, as long as the price of this car is not less than 12, Chunqi Dafeng can maintain a profitable state. That is to say, in theory, the Trailblazer can be discounted by up to [-]%.

But if this is the case, Chunqi Dafeng is really making a profit. Jonathan is definitely not happy about this, even if the discount is temporary, he is not willing to do so.

In the following time, Jonathan and the senior executives of Chunqi Dafeng had a heated discussion on the specific promotion plan, and finally it took a whole morning to finalize the implementation plan of the ultimate version.

Chunqi Dafeng also officially released a discount promotion announcement for the pioneers at [-]:[-] noon on the same day.

(End of this chapter)