All round car designer

Chapter 259 Sales Company Operations

Regarding the words "MPV" and "commercial and civilian use" declared by Wei Peng Automobile in the announcement, the domestic automobile industry has paid great attention to it, and many media have rushed to report this matter.

"A new car type is about to come out? Mercedes-Benz will launch a brand new MPV series!"

"A new starting point, the MPV tailor-made by Mercedes-Benz, can it help Wei Peng Motors to return to the top?"

"Business and Civilization: Mercedes-Benz Redefines the Purpose of Cars!"

"Will MPV become the next battlefield for major automakers?"

At the same time as the media reports, many people in the industry also commented on the so-called "MPV" that Wei Peng Automobile will soon launch. car.

People who feel that there is no need to specially launch MPVs think that since vehicles have been classified into commercial vehicles and civilian vehicles, they should follow this classification and perform their own duties. The MPV created by Mercedes-Benz this time blurs commercial vehicles and civilian vehicles The boundaries are completely unnecessary.

The supporters feel that the introduction of MPV is definitely a milestone in the history of automobile development, and it is the embodiment of the extension of the comprehensive functions of automobiles, which should be vigorously advocated.

Moreover, some people in the market have keenly pointed out that although Wei Peng Motors did not elaborate on the target consumer group of this MPV in the announcement, from the positioning of this car and the description of its cost performance , deduced that this car should be a "market sinking" of Mercedes-Benz company!
In other words, this MPV named Weipeng Hongguang is likely to target the vast rural market!
If this is the case, then analysts believe that it is absolutely necessary to launch a car like MPV, because it captures the important core point of the vehicle as a production tool, and it is likely to become the next explosive car!

But no matter how the outside world evaluates Hongguang's car, it is no longer possible to change the fact that it is about to be released, and it can arouse so many heated discussions in the society, which is itself a success.

***
At the same time, in Spring City far in the northeast.

After experiencing a series of turmoil such as shareholding ratio reforms and high-level shake-ups, Chunqi Dafeng is also undergoing a rebirth.

Although the emergence of Mercedes-Benz has affected Chunqi Dafeng's domestic market share to a certain extent, it still cannot change the fact that Chunqi Dafeng is the highest-selling car company in China.

As long as the battle drums are regrouped, Chunqi Dafeng will still be a troublesome competitor, and it will still be able to regain the stolen market share from Mercedes-Benz.

In an office at Chunqi Dafeng headquarters, Falcao, who is just 42 years old this year, is sitting at his desk, flipping through the documents quickly.

In July of this year, Falcao succeeded Jonathan and became the new head of Dafeng Motor in China, as well as the new vice president of Chunqi Dafeng.

Before taking office, Falcao worked in the sales company of Dafeng Motor for almost ten years, and he is also a well-known young man in Dafeng Motor. Being able to sit in his current position at the age of 40 is enough to prove Falcao's talent ability.

Fred appointed Falcao to China this time, and his request was very simple. While keeping the current market share unchanged, gradually recover the squeezed market share and return to the previous state.

After taking office, Falcao also quickly integrated into his current role. While understanding the internal situation of Chunqi Dafeng, he was thinking about how to complete the tasks assigned to him by President Fred.

Unlike Jonathan, Falcao is a well-known "Hua Xia Tong". He admires the traditional Chinese culture and can speak fluent Chinese, so the change in work did not cause him much trouble. Instead, it gave him a chance to learn Chinese culture.

"The model launched by Wei Peng Motors this time should be the project that we cooperated with Dafeng Motors before, but it was renamed by Mercedes-Benz, and now it is called the MPV project..."

When Falcao thought of the news he saw this morning, he unconsciously frowned deeply. After coming to China, Falcao went to get to know Zhou Fei specifically, and found that every time Zhou Fei made a decision, , all seemed to be planned in advance, and none of them failed.

After taking over Wei Peng Automobile, since Zhou Fei dared to restart the project with great fanfare, it shows that Zhou Fei is very optimistic about the prospect of this car, and Falcao can't help but pay attention to it.

Moreover, Falcao himself is also very interested in the Hongguang car. He appreciates the concept of "MPV". Falcao always feels that only by integrating the car into every aspect of people's life can the car have a brighter future. The development prospect of the car, which has become popular in recent years, is a good illustration of this point.

Car manufacturers should start from a diversified perspective and endow cars with more functions than just means of transportation. The concept of MPV can be said to be in line with Falcao's positioning of cars.

Vehicles should be multi-purpose, not just one or two functions!
"According to other people's analysis, Mercedes-Benz this time is an obvious signal of market sinking, so we Dafeng Motors have to guard against it. Compared with the already saturated urban market, the rural market has a broader prospect. Dafeng Motors We should have taken precautions earlier."

Falcao put down the materials in his hands, and whispered alone, this time he came to China to work, and he will not be peaceful after all.

However, what Falcao did not expect was that the real threat to Dafeng Motor was not this Hongguang, but the Audi brand under development. It is really besieged on all sides.

***
After staying in Ninghang City for a few days, Zhou Fei returned to the headquarters. While paying attention to the development progress of the two Audi cars, he organized the company's internal technical personnel to conduct platform strategy training, and strived to let every technician be able to understand The core essence of the two platforms of MQB and MLB facilitates the subsequent development of models.

In addition, the research and development of the direct injection engine is also in full swing under the guidance of Zhou Fei. This research and development is just an update on the basis of the original EA888 engine, and the basic structure is not changed. It is large, so the work task is not too heavy. It is estimated that by the end of this year, all the development and calibration work will be completed, and mass production will be truly realized.

On the other hand, the establishment of the sales company has also entered the final stage, staff training is also being completed in batches, and the leadership teams of each sales region have also completed the formation one after another.

Against this background, according to the original plan, the sales company of Feichi Company officially announced its listing on November [-]st. This also means that the development of Feichi Company has entered a new stage!

(End of this chapter)