All round car designer

Chapter 263 The Light of Hope (2)

The press conference is still going on.

The sound of shutters and discussions at the scene gradually subsided. Although Hongguang's car failed to impress consumers, at least it won the support of many people.

"I believe that everyone has an intuitive understanding of Hongguang's car. Let me introduce in detail how powerful this car's configuration is."

Ma Huafu paused, then turned to look at the big screen behind him, and continued, "First of all, let me talk about the power configuration of this Hongguang car. In terms of engine selection, Hongguang is equipped with a new design by our Mercedes-Benz company. This high-performance engine adopts multi-point electric injection, and its power is as high as 52.2kW..."

"...Under such design parameters, the displacement of 1.5L can even match the performance of ordinary 1.6L engines, with a maximum power of 75kW/6000rpm and a maximum torque of 146N·m/4200rpm. At the same time, this The engine has a good performance in terms of torque, noise reduction and service life!"

"So, the power performance of Weipeng Hongguang equipped with such an engine is also perfect. The maximum speed can reach 160km/h, and the comprehensive fuel consumption per 7.2 kilometers is only [-]L!"

The parameters such as the maximum speed of 160 may not seem high, but if you think about the positioning of this car, you will find that the speed of 160 is already very high. After all, the main focus of a car like Hongguang is not power, but practicality. sex.

Except for racing cars, indicators such as the maximum speed are basically just a publicity gimmick, because in such an environment in China, due to the existence of various speed limit laws and regulations, the average speed of a car during its lifespan can reach 100 kilometers per hour. It is already a very high performance.

Therefore, after hearing that the maximum speed of this car can reach 160, it still aroused the amazement of many people. The Mercedes-Benz company, which started with the engine, has never disappointed consumers in terms of power performance.

"After talking about the power, I want to talk about the safety of this car. Anyone who is familiar with Mercedes-Benz knows that high safety has always been a goal that our company is pursuing. This is also reflected in the car."

MWA paused, and continued, "In terms of design, Hongguang adopted the TUD design concept to ensure the rationality of the vehicle's structural layout. At the same time, a large number of key parts of its body are made of high-strength steel, with a proportion of more than 80%. %, the B-pillar of the car body is made of high-strength steel reinforcement plate, and the side wall forms a firm support structure.”

"In addition, this car uses laser tailor-welded blanks on the inner panels of the front and rear side doors, which greatly improves the overall rigidity and strength of the side doors, and effectively reduces the weight of the vehicle and reduces fuel consumption. They are rarely used on 10-yuan cars!"

Ma Huafu's words immediately aroused the imagination of many people. Does this mean that the price of Hongguang's car will also be around 10 yuan?

If this is the case, wouldn't it conflict with the previously advertised "high cost performance"?
However, Ma Huafu did not continue to talk about the price, but still focused on safety.

"In addition, in order to enhance the safety of this car, we also equipped this car with a brand new ABS system to ensure the safety and reliability of the car during driving. Safety belts, LED high-mounted brake lights, reversing sensors, rear window heating and defrosting functions, rear wipers, middle door child locks, automatic locking functions and other rich safety configurations!"

If the top speed has already opened the eyes of many people, then Hongguang's efforts in safety are even more amazing.

"I was surprised to be equipped with the ABS system. I didn't expect to have such configurations as high-mounted brake lights and heating and defrosting functions. I feel that Hongguang's appearance is no longer worthy of this outfit hahahaha."

"At first glance, I thought it was the configuration of some high-end car!"

"It's laser welding and ABS, awesome!"

"Such a safety feature, I'm afraid the price will not be low. Where does the promotion of high cost performance come from?"

Those who watched the live broadcast couldn't help but comment in the live broadcast room, and the price became the focus of everyone's attention.

From power to safety, the configuration of these two items does not look like the price is very low!

"I know that everyone is very concerned about the price of this car. It is estimated that after listening to the above introduction, many people think that the price of Hongguang should start at least [-]. Now, let me talk about it. Tell me what the price of this car will be."

Ma Huafu smiled, then pointed to the big screen and continued, "For this Hongguang car, we have set a total of two displacements of 1.2L and 1.5L, and according to different configurations, we have provided nine models for you to choose from. The basic 1.2L practical Hongguang has a starting price of 4.5 yuan, while the most equipped 1.5L luxury Hongguang is priced at 6 yuan!"

The price range ranges from 4.5 to 6!
And as Ma Huafu's voice fell, the big screen also listed the specific prices of nine models. The price of each model basically has a difference of about 3000 yuan, and the price range is very small. After all, the difference between the highest configuration and the lowest configuration There is only a difference of 5000 yuan.

All those who paid attention to this press conference were shocked by the price. To be honest, the various configurations introduced by Ma Huafu before all showed that the price of this car will not be low, but the final result is It's beyond everyone's expectations!
The highest price is only 6 yuan, what a high cost performance!

"Didn't it mean that laser welding can only be used in cars with a price of 10 yuan? Why did the final price only start at [-] yuan?!"

"This bastard is called a conscientious businessman, with high configuration and low price, it is worthy of being produced by Feichi Company!"

"For such a price, I also want to buy a Hongguang to go back and experience how practical the so-called MPV is!"

"I love it! Although he is not good-looking, he is cheap. Who can stand it? Doesn't he look the same when the lights are turned off?"

…………

After Ma Huafu announced the price of this car, many netizens expressed that they had been successfully fanned. There has always been a saying in the movie, "Don't be afraid that the villain will be bad, but the villain will be handsome." This sentence is applied to Hongguang , It can also be interpreted like this, "I am not afraid of the ugly car, but I am afraid that the price of the car is low."

For the vast majority of consumers, price is always the key factor restricting their consumption. Weipeng Hongguang can be said to have grasped this point very well. Starting from the price, there is absolutely no mistake!
Listening to the discussions of these people at the scene, Ma Huafu, who was standing in front of the microphone, was also quietly relieved. At least from the current point of view, the positioning of Hongguang's car is still very accurate.

Next, it depends on whether the sales of this car can meet Zhou Fei's expectations. After all, Zhou Fei requires an annual sales volume of at least 60 for this Hongguang car!

(End of this chapter)