All round car designer

Chapter 331 Dafeng’s Dual Brand Strategy
To be reasonable, people like Ma Huafu have seen Audi cars before. It stands to reason that they shouldn’t look like they haven’t seen the world, but after seeing the BMW 3 Series and 5 Series, everyone still couldn’t help it. There was an exclamation.

"These two BMW cars are simply too handsome!"

"I think it looks better than Audi's cars!"

"Just looking at the appearance, I also like the design of BMW, especially the shape of the headlights. The name angel eyes is not for nothing!"

"BMW focuses on driving fun, which means that it must be stronger than Audi in terms of power and driving control. To be honest, I want to try it now."

Everyone in the trial production workshop is discussing the two cars in front of them. Although the shapes are similar, the 3 series and 5 series all have a slender and elegant feeling. Find the design you like on the brand.

Compared with the 3 Series, the design of the BMW 5 Series is more elegant and sharper, echoing its more high-end positioning.

"Mr. Zhou, although there is a suspicion of flattery, I still want to say that you are really amazing. Audi and BMW are both designed by you, but there is really no difference between these two brands. If I didn't know the inside story, I would never believe that it was designed by the same person."

Ma Huafu looked at Zhou Fei and said with emotion.

Even though he had already seen the [-]D models of two BMW cars, he couldn't help sighing after seeing the real assembled cars.

"I have to say, Mr. Ma, the words you said are very useful to me. They sound very comfortable in my heart. I think you can say more in the future, ah ha ha ha." Zhou Fei couldn't help laughing.

When Ma Huafu heard the words, he also laughed along with him.

After finishing the trial assembly this time, Zhou Fei, Ma Huafu and others walked out of the trial production workshop. Ma Huafu will arrange the next work by himself, and Zhou Fei doesn't need to say anything.

With the BMW brand, Ma Huafu believes that Wei Peng Motors will soon reach a height higher than the previous peak!

"Since the trial fitting here is over, I'll go back to the headquarters this afternoon. I won't ask any more questions about the rest of BMW's work. Mr. Ma should know how to do it." After coming out of the workshop, Zhou Fei Said while walking.

"Are you in a hurry to go back so soon?" Ma Huafu asked in surprise.

"Anyway, there is nothing else to do here, and there are some things to deal with at the headquarters." Zhou Fei smiled and nodded.

"Since Mr. Zhou has something to do, then I won't keep it. Another thing, I plan to exhibit two BMW cars at this year's Geneva Motor Show. How do you like Mr. Zhou?" Ma Huafu suddenly asked.

"We don't have any objections. Anyway, the headquarters is going to participate in the exhibition. Then you can go with our big team." Zhou Fei nodded. This can be regarded as a warm-up for BMW.

After eating lunch here, Zhou Fei went back to the headquarters directly by car, and came to the company the next day. It is far from the time for Zhou Fei to relax wantonly.

The first thing after returning to the company, Zhou Fei called Hong Gang and Li Jianneng over. Zhang Xiang is still out of town, otherwise he should have appeared in Zhou Fei's office.

"Old Hong, what is the current situation of Autohome, let me talk about the technical level first, and then talk about the operational level." Zhou Fei asked first.

"In terms of technology, we have re-optimized the operation of the website and the client, and have added the newly added Dafeng Automobile model data and 4S store information to the system, realizing full coverage of domestic models."

Hong Gang paused, and then continued, "As for the operation level, the cumulative number of registered people of Autohome has exceeded 300 million, and it is expected that after this round of public testing, it will be able to sprint towards 400 million. In March, the number of registrations can reach 500 million, and as for traffic, we can enter the level of tens of millions in August at the most!"

Since Zhou Fei already had a complete set of mature development plans in mind when he launched the car home, the car home in this world developed faster than in his previous life.

Zhou Fei nodded, then looked at Li Jianneng and asked, "Old Li, how are you preparing for the spin-off of Autohome?"

"The relevant review materials have just been prepared, and we are currently going through the procedures, and other preparations are also in progress, and we can connect with Lao Hong and the others at any time." Li Jianneng replied quickly.

Regarding the matter of dismantling the Autohome, Zhou Fei has only just arranged it, so the progress is naturally not fast.

"For the remaining work of Autohome, you continue to move forward, especially the spin-off of Autohome, which must be completed as soon as possible. It is best to complete the spin-off in June of this year to realize the independent operation of Autohome."

Zhou Fei looked at the two and ordered.

As the future progresses, the volume of Autohome will increase, and the procedures for the spin-off will become more complicated. The early spin-off can also avoid unnecessary troubles.

"Alright Mr. Zhou, we will finish this work as soon as possible." Li Jianneng and Hong Gang replied at the same time.

***
At this time, in Munich, Germany, Fred came here again after a few months, and accompanied by Jonathan, inspected the production base here.

After a period of hard work, the construction of the production base has been gradually completed, and the production line is currently being laid, and it will be put into use soon. Fred just wants to take a look at it one last time before putting it into production.

"The Lubo series will be officially released at this year's Geneva Motor Show, and will be fully pre-sold in April. Your factory must be prepared to ensure that the output can keep up with market demand."

Fred looked at the production base that had gradually taken shape in front of him and said.

Lubo is a car brand secretly developed by Dafeng Motor. It is positioned as a luxury car just like the previous Lufeng series.

In other words, Dafeng Motor is about to enter the operation stage of dual luxury car brands!

It took more than five years for Dafeng Motor to develop the Lubo brand. If it is counted as the preliminary market research and other work, the entire Lubo project took more than eight years before and after, and this is the result of today.

If it weren't for the impact of the Audi series in the luxury car market, the Lubo brand might not be officially released until next year, but seeing the market being eroded by Audi bit by bit, Fred couldn't sit still, so This allowed the project team to speed up the progress and finally be able to successfully release this car brand this year.

Fred believes that this luxury car brand, which took eight years to finally come out, will definitely help Dafeng Motor regain the market share that was robbed by Mercedes-Benz!

(End of this chapter)