All round car designer

Chapter 365

The turmoil about Dafeng Motor's acquisition of Mercedes-Benz did not cause a decline in the sales of Mercedes-Benz. On the contrary, it increased the popularity of the Mercedes-Benz brand to a certain extent, and the sales of the two Mercedes-Benz cars increased.

Under the auspices of Muller, the Mercedes-Benz factory direct sales activities have also begun to prepare, and it is expected to be officially opened to the public in early September. Currently, purchases can only be made through Martial's 4S store.

The current Martial can be said to be proud of the spring breeze. Because there is only one 4S store like him in the world, anyone who wants to buy a Mercedes-Benz can only buy it through his store. In this case, it is hard to find a car. The phenomenon is simply normal, and Martial has grasped a huge resource. If he makes good use of it, it will be of great benefit to his future development.

Two days ago, it was reported that Mercedes-Benz was willing to sell the company to Dafeng Motors for a price of 100 billion euros. This let Martial know, but he was very happy. What kind of "ten billion brand" is used to describe Mercedes-Benz? There is a trend on the Internet.

The tens of billions brand has become another name for Mercedes-Benz. In this way, it is even more difficult to find a Mercedes-Benz. Just like fried shoes, the value of Mercedes-Benz has risen several grades in an instant. , Mercedes-Benz has become the most prestigious of all luxury car brands. Even BMW and Lubo, which have been popular some time ago, have been suppressed by Mercedes-Benz.

On this point, even Zhou Fei himself did not expect that his own valuation of the Mercedes-Benz brand would be hyped as a "luxury" by mistake. On the black market, the current price of a Mercedes-Benz C-Class is They were all fired up to the value of an E-class car, one can imagine how crazy it is.

Of course, this phenomenon of car speculation is not what Zhou Fei wants to see, and this is only a temporary situation. After Mercedes-Benz's sales network is gradually expanded, the black market will naturally disappear.

However, the increase in Mercedes-Benz's sales and brand value brought about by the "ten billion brand" will not disappear so easily. It is likely that it will be deeply imprinted on Mercedes-Benz as a brand culture!
In this context, the three giants headed by Dafeng Automobile can't wait to reach a cooperation agreement with Mercedes-Benz. Mercedes-Benz's "[-] billion halo" can also bring them unexpected gains.

***
Dafeng Motor Headquarters.

After experiencing the failure of the acquisition, Fred did not give up his obsession with Mercedes-Benz. If it is said that he only wanted to acquire the Mercedes-Benz company in order to clear the obstacles on the development road of Lu Bo, then now, the brand value of Mercedes-Benz is increasing rapidly. The promotion has given Fred a new view on Mercedes-Benz. If things go well, the future value of Mercedes-Benz will indeed be higher than that of Lu Bo!

Since Muller dared to propose a asking price of 100 billion euros, it meant that he had the confidence to develop Mercedes-Benz to this level. Fred decided to adopt a roundabout tactic, at least to establish a good relationship with Mercedes-Benz first, and then to prepare for future acquisitions. plan.

The Mercedes-Benz car brand, before Fred retires, he must be included in Dafeng Motor's banner!
After some thinking, Fred decided to propose a joint venture first, with Dafeng Motor investing in building a production base overseas for Mercedes-Benz, and using Dafeng Motor's sales channels to help Mercedes-Benz develop the market.

Fred felt that there was no way for Mercedes-Benz to refuse such a proposal. After all, in his opinion, Mercedes-Benz was just a start-up company, and they lacked both capital and sales channels.

And these are exactly what Dafeng Motor is best at!
If you are short of money, I will give you money!
If you lack sales channels, I will provide you with sales channels!
In this way, do you have any reason to refuse?
When you get closer to Dafeng Motor in the future, and your dependence on Dafeng Motor is getting stronger and stronger, if you propose an acquisition at that time, I am afraid it will not be so easy to reject it like now, right?

Thinking of this, Fred couldn't help showing a smug smile, and then took out his mobile phone, preparing to instruct Jonathan to make it happen.

"President, do you have anything to order?" Jonathan asked hastily as soon as the phone was connected.

What Fred meant at the press conference was already obvious. Dafeng Motor would not give up on Mercedes-Benz easily, so Jonathan has been making preparations and waiting for the new task to be issued, but he did not expect it to come so soon.

"You can contact Mercedes-Benz again in the next two days and share our new cooperation plan with them. We Dafeng Motors are willing to help them build new factories outside Germany, and at the same time use our sales channels to help them develop market, as long as they are willing to build a joint venture with Dafeng.”

Fred quickly told Jonathan about his plan.

"What about the shareholding ratio of the joint venture company? What is the acceptance range of the president?" Jonathan continued to ask.

"Our shareholding ratio cannot be lower than [-]%. The rest is up to you." Fred replied immediately.

In terms of shareholding ratio, Dafeng Motor must dominate, otherwise why would they contribute money and effort?
"Also, take the time to contact Mercedes-Benz. I'm worried that other companies will also take action in the near future. If it's too late, they will lose the opportunity." Fred paused and continued to add.

Dafeng Motor can offer such a condition, the other two giants, and even Mercedes-Benz can also offer such a condition, and even in terms of sales channels, Dafeng is not as good as Futong Motor.

If Futong Motors is also thinking about this, Fred worries that Dafeng's competitive advantage will not be great unless it is decided quickly.

"Okay President, I'll prepare some materials today, and I'll meet with Mercedes-Benz tomorrow, and try to get this matter done in a few days." Jonathan nodded quickly after hearing this.

Compared with the previous acquisition request, Jonathan felt that the joint venture proposal this time was more realistic, and Mercedes-Benz had no reason to refuse, so he believed that he could win this cooperation opportunity in a short time.

After hanging up the phone, Jonathan did not dare to be negligent, and immediately began to prepare the relevant materials needed for the joint venture negotiation. He was going to make an appointment with the Feichi company this afternoon, and start the joint venture negotiation tomorrow. Quick fix.

While Dafeng Motor is intensively preparing the negotiating materials, the negotiators led by Johnson from Forton Motor also officially arrived in Munich today. He has prepared everything, and the next We had a face-to-face meeting.

"Let's take a rest first. Tomorrow morning, we will have the first meeting with Mercedes-Benz. Our task is very simple. Before other companies contact us, we will win this joint venture in one fell swoop!"

After checking in at the hotel, Johnson said to several people in his company.

Almost at the same time, in another five-star hotel in Munich, the negotiators of the island country Benma Automobile also arrived in Munich, and a good show of fighting between snipe and clam was about to begin.

(End of this chapter)