All round car designer

Chapter 431 Ten Years
Similar to Ferrari's sales strategy, two days after Ferrari's release, Mercedes-Benz also officially released two Lamborghini cars, and also announced that they will be fully sold on January 2020, 1.

In terms of price, the price of the Hurricane is similar to that of the Ferrari 488, with a starting price of 300 million and a maximum price of 350 million.

The price of the flagship model Aventador is relatively high, but compared with Lafa, the price is still much lower. The unified price starts at 800 million and caps at 1000 million!
In addition, although Aventador did not choose how many units are limited globally like Lafa, Mercedes-Benz also revealed at the press conference that in the next two years, the company will launch a racing version of Aventador, which will also be limited globally. It will be released, and the number will be less than that of Rafa, and the performance will be further improved on the basis of the original car!
As a result, in the current international supercar market, the confrontation between Ferrari and Lamborghini has formed, and the competition situation of "East Horse West Bull" has officially formed!

Stimulated by the two supercar brands, the global supercar market has rebounded sharply, and sales have also hit new highs. Although there are still a few days left before the official launch in 2020, judging from the results of pre-sales, Ferrari The three-day pre-sale volume with the two major brands of Lamborghini has exceeded the total transaction volume of the global supercar market in the past three months!

The supercar market is rapidly recovering at a speed visible to the naked eye, and it won't take long before it can return to the previous peak level, and even create a new peak!
Speeding company headquarters.

After the release of the two Ferrari cars, Zhou Fei had a rare leisure time, but such a day did not last for a few days. With the arrival of the end of the year, Zhou Fei's appearance was needed again on various occasions.

Especially for the limited release of Rafah, there are various cases of matchmaking through middlemen. Zhou Fei is either at a banquet with the richest man in a certain province, or on the way to meet a certain celebrity.

All in all, Zhou Fei is very busy during this time, very busy kind.

In the end, there were more and more such situations, so Zhou Fei simply met a few selectively. Usually, Zhou Fei would go to meet with those who had business dealings with Feichi Company, or would have business dealings in the future. Zhou Fei never saw anyone.

At the same time, Zhou Fei also strictly prohibited other high-level executives of the company from attending such occasions privately, and announced to the public that Rafa's reservation would be made strictly according to the rules.

On December 12th, a week after Ferrari's official unveiling.

Seeing that the company is about to enter the New Year's Day holiday, Zhou Fei just finished all the private banquets in the past few days, so he can just stay in the company and arrange related work.

"From the release of Ferrari to the present, we have received a total of 463 orders for Ferrari 488. As for Rafa, it is even more exaggerated. According to incomplete statistics, the order volume of Rafa is at least about [-]. The pre-sale record for a supercar so far!"

In Zhou Fei's office, Zhang Xiang was reporting to him about the pre-sale of Ferrari.

Since Mercedes-Benz is currently working out a set of reservation rules for Rafa, it has not accepted the reservation of Rafa for the time being. The reservation data of more than 1000 vehicles must be true, but it is not valid.

The global limit of 500 units does not mean that Rafa will only sell 500 units in total. Zhou Fei can issue dozens or even hundreds of additional units according to the follow-up situation!
After all, Rafa is also going to be replaced, and this kind of limited right of interpretation is ultimately in the hands of Mercedes-Benz Company. Ferrari in the previous life has also done this.

"Don't worry about the reservation of Rafa, the order of Ferrari 488, you directly send it to the factories in the two places, and the factory is responsible for the unified production and then the unified deployment." Zhou Fei nodded with satisfaction. According to the current trend, it is time to In the third year, Ferrari was able to bring positive profits to the company.

With more than 488 Ferrari 15 orders, the total sales are close to RMB [-] billion!

So don't look at the sales of thousands of supercars a year, but the sales of these thousands of cars are at least tens of billions!
"I have already communicated with the two production workshops. The sales company's data will be synchronously connected to their factory system, and the factory can carry out personalized customized production according to the needs of customers." Zhang Xiang nodded quickly.

"The sales data of Lamborghini, do you have any exact information?" Zhou Fei continued to ask.

"Yes, I checked with Xiaojiang specifically." Zhang Xiang nodded, and then continued, "The overall sales of Lamborghini are a little worse than our Ferrari, and the orders for Hurricane are similar to 488. There are 478 cars in total, but The pre-sale of Aventador is less than [-] units, which is quite strange to say."

It’s not just Zhang Xiang who finds it strange, it is estimated that most people will be surprised by this result. Obviously, the performance of Aventador is similar to that of Lafa, and the price is 500 million less than Lafa, but in the pre-sale , but nearly half less than Rafa!
If you say such a result, everyone will be curious, and human psychology is too difficult to figure out.

"Actually, it's not surprising. The reason why there are more pre-sales of Rafa is because of the limited release, which invisibly increases the added value of this car. Regardless of personal preferences, for those who can afford this car For some people, the price of the car itself is nothing. What this car can bring to you is the most important thing. Rafa is a limited edition, and buying it is a symbol of status. It's you, which car would you choose?"

Zhou Fei explained with a smile.

The so-called "only buy expensive ones, not the right ones", is actually very similar to this consumption phenomenon. For many people, the taste of Moutai is not necessarily much better than that of Niulanshan, but why does everyone want to drink Moutai? Woolen cloth?

Vanity is at work!

Is the 82-year-old Lafite really better than any red wine produced in any year?

No way!

Rare things are expensive, any product that can make people want it regardless of its price, there must be a pair of hands behind it.

This is the case with diamonds, and so is the 82 Lafite.

"Either you say that the human heart is not enough to swallow the elephant, and the world of the rich really doesn't understand." Zhang Xiang said with a smile.

"Aren't you rich yourself?" Zhou Fei couldn't help but asked with a smile.

Although Zhang Xiang is nothing compared to the super rich with tens of billions of assets, his annual salary in Feichi Company is also in the tens of millions. Once Feichi Company is listed, the net worth of an executive like Zhang Xiang will only Soaring in a straight line, the so-called myth of making wealth, which one is not realized by the opportunity of IPO?

Zhang Xiang smiled, "It depends on who you compare with. If you compare with Mr. Zhou, then you are really poor, hahaha."

***
After arranging other things, what Zhou Fei wants to do most now is to wait for the arrival of 2020, because this year is of extraordinary significance to Zhou Fei. This is his tenth natural journey to this world. Year!
(End of this chapter)