All round car designer

450 Progress
It has to be said that Zhou Fei's proposal made Ma Huafu suddenly enlightened.

"Mr. Zhou's method is good. It's really good. I was still worrying about where these charging stations and charging piles should be built, and how to negotiate with these places. Said, I think the problem is solved in an instant."

Ma Huafu couldn't help but said excitedly.

If we can cooperate with large enterprises such as communications, hotels and even real estate, not only can we perfectly solve the problem of charging station construction, but also convert the densely populated people in these places into potential consumers.

This is definitely a good way to kill two birds with one stone!
"In addition, regarding the production of batteries, it is best to determine the suppliers this year, and it is best to achieve integrated production of batteries!" Zhou Fei continued.

"Integrated production of batteries?" Ma Huafu looked at Zhou Fei with some puzzlement, obviously not understanding the meaning of this sentence.

"Normally, the different components of the battery are produced in many different factories. For example, one factory is responsible for using raw materials to make electrodes, another is responsible for assembling battery particles, and another is responsible for assembling battery modules. Doing this actually greatly increases the manufacturing cost of the battery, and the integrated production I am talking about refers to integrating the production of raw materials, battery particles and battery modules in the same factory by cooperating with suppliers."

Batteries have always been the most expensive component of electric vehicles, and it is precisely because of the high cost of batteries that the popularity of electric vehicles has been limited.

Although Nikola's battery uses a lower-cost lead-acid battery, due to the decentralized production in the battery production process, the cost has been increased again, so although Nikola's ES1 electric vehicle uses lead-acid battery The final selling price of the battery will not be lower than that of Tesla.

What Zhou Fei is currently proposing is completely copying some of Tesla's marketing strategies from his previous life. Although the backgrounds of the two worlds are different, these marketing strategies still have something in common.

"The integrated production of batteries should be reflected in the planning of the factory." Ma Huafu replied thoughtfully.

"Yes, this point should be taken into consideration when planning the Tesla factory. Strictly control the cost of production to ensure that electric vehicles can be accepted by more consumers."

Zhou Fei paused, and then continued, "In addition to finding ways to produce, we can also work harder on sales, such as adopting the method of exchanging old for new."

Trade-in?

I have to say that Ma Huafu became more and more interested, and couldn't help but said, "Mr. Zhou, you can finish all the words at once. What's the way to exchange the old for the new?"

"To put it simply, every customer who wants to buy a Tesla can replace it with the car he already has. We will conduct a standardized monitoring and evaluation of the owner's old car, and then use the third-party auction platform to , conduct an online auction, and the money obtained from the auction can be directly deducted from the purchase price of Tesla.”

Zhou Fei explained with a smile.

Normally, for an auction like this, if it goes well, the car can be sold the next day.

"Does the third-party auction platform Mr. Zhou mentioned refer to Autohome?" Ma Huafu slapped his thigh suddenly. In this way, all the business is digested internally by Feichi Company!

"Yes, it can be Autohome, or other third-party platforms." Zhou Fei smiled and nodded.

As early as the year before last, Autohome had already launched a second-hand car channel, officially announcing that Mercedes-Benz entered the second-hand car market. Tesla’s trade-in policy can be realized by using the platform of Autohome, colluding with electric cars and second-hand cars. between the channels to promote the common development of these two businesses.

It has to be said that Ma Huafu is now more and more admiring Zhou Fei's great talent and strategy. It seems that every decision he makes can be connected through some wonderful way in the end.

Especially for the platform of Autohome, thinking about it now, it was a very wise choice to start this website. This platform facilitates many strategies of Mercedes-Benz.

Ma Huafu now really thinks how correct what Zhou Fei said when he scolded Xu Chaoyang: As long as Zhou Fei is present, Feichi can operate normally without anyone else!

***
The establishment of Tesla made Mercedes-Benz the company that attracted the most attention in the international auto industry during this period, but soon, another breaking news came: Dafeng Automobile successfully became a Nigerian company through capital increase. Gula's largest shareholder, and announced that in the next few years, the investment in Nikola will not be less than [-] million US dollars!

For a while, this news also attracted the attention of many people. Many people felt that Dafeng Motor's increase in Nikola's equity this time was obviously aimed at Mercedes-Benz, showing that it wanted to compete with Mercedes-Benz in electric vehicles. The determination to compete in the market!

As Dafeng Motor became the largest shareholder of Nikola, Dafeng also appointed a new management team. Nikola's original CEO, COO and other management were all transferred from their current positions.

Such drastic reforms show Dafeng Motor's desire to imprint the Dafeng Motor logo in Nikola.

Not only that, the spokesperson of Dafeng Motors also announced that Nikola's first electric car will be released in advance of October this year, and all consumers can make reservations at that time, and the company will notify car owners to pick up the car according to the order of reservations. car.

At the same time, the spokesperson also said insinuatingly, "We don't know whether the cruising range can reach 500 kilometers, but Nikola's ES1 can definitely reach 400 kilometers. We can guarantee this, and we never do some illusory Commitment to impress consumers with only the best products."

This sentence can be said to be a direct mockery of the Mercedes-Benz company. After all, only Zhou Fei shouted the slogan of 500 kilometers of cruising range, and so far, Tesla has not come up with any convincing actual results.

However, Feichi Company did not make any response to this matter. In the words of Zhou Fei at the internal meeting, "If you have time to talk to them, why not think about how to speed up product development? Winning a cannonball fight is at most a mouthful, and there is no real comfort in the market, "

Before the development of the battery pack has any results, the current Tesla is indeed not qualified to challenge Nikola. Without the support of actual products, any words will appear too pale.

However, under the attention of Zhou Fei and others, the battery development team led by Tian Hong finally made a breakthrough two months after the project team was established.

(End of this chapter)