All round car designer

Chapter 453 Secret Exposure (2)

Now that Zhou Fei has said so, Muller will not ask any more questions, and in Muller's view, even if the relationship between Mercedes-Benz and Mercedes-Benz is exposed, it will not have much impact. It's not that you don't buy Mercedes-Benz products because of this.

"Now that the factory site has been selected, I think we will hold a joint press conference in the next two days to announce the news and tell them that Tesla is about to enter the European and American markets." Zhou Fei continued.

"This is no problem, but as you said before, how is the preparation of Mercedes-Benz's electric brand, if possible, I would also like to announce this news at the press conference." Muller asked.

"About Mercedes-Benz's electric vehicle brand, I have already decided to develop a brand new EQ series in addition to the existing Mercedes-Benz series, and develop independently as an electric vehicle brand of Mercedes-Benz." Zhou Fei replied with a smile.

As early as in the previous life, Mercedes-Benz has made achievements in electric vehicles. This EQ series is the smart electric technology brand of Mercedes-Benz. It has opened a new journey for the electrification of the Mercedes-Benz brand. Users bring a more comfortable travel experience, and create a more convenient and comfortable lifestyle through unremitting exploration in the field of smart technology.

In the planning of Mercedes-Benz, the entire EQ series is composed of three modules: EQ, EQ POWER and EQ BOOST. EQ refers to the electric vehicle models of Mercedes-Benz, while EQ POWER and EQ BOOST are the special names of Mercedes-Benz for electric technology.

EQ POWER and "EQ Power+" technology will provide technical support for future plug-in hybrid vehicles and high-performance hybrid vehicles, while EQ BOOST technology is Mercedes-Benz's application to C-class, E-class, S-class cars and other models A technology that takes fuel economy and comfort and luxury to a whole new level with a 48-volt intelligent electric motor.

On the road of electrification, Mercedes-Benz has a complete and grand plan. The EQ series includes a total of more than ten models. The first EQC is a pure electric SUV developed by Mercedes-Benz. It has brought consumers a brand-new "pioneering luxury" design aesthetics, thoughtful forward-looking technology, and people-oriented smart luxury. It is an attempt by Mercedes-Benz to explore the road of electrification.

In addition to the EQC already on the market, Mercedes-Benz’s EQ series mainly includes electric vehicles such as EQV, EQ smart, EQA, EQE and EQS. Among them, the EQA series is mainly designed based on the fuel version of the GLA, while the EQE And the two series of EQS are the electric versions of the Mercedes-Benz E-Class and S-Class.

For the current Mercedes-Benz cars, if they want to take an important step on the road to electrification, it is just right at this time to propose a concept like the EQ series.

However, regarding the technology of the EQ series, Zhou Fei does not intend to continue to use the Mercedes-Benz electric technology of his previous life, but intends to let Mercedes-Benz and Tesla share the electrification technology. For the entire Mercedes-Benz company, it is enough to have a core electric technology.

What's more, Mercedes-Benz and Tesla have already cooperated in electrification technology, and the brand can be diversified. If the technology is too complicated, it will lose its core competitiveness.

"EQ series? Has Mr. Zhou considered the specific models?" Mueller asked hastily.

The wave of electrification is about to sweep across the entire auto industry, and no automaker will be spared. In this wave, either reform or be eliminated.

After all, Muller has managed Mercedes-Benz for so many years, and he has long had feelings for this brand in his heart. He naturally does not want Mercedes-Benz to lag behind other brands on the road to electrification.

"For the specific model, I plan to launch a smart EQ as Mercedes-Benz's first electric car." Zhou Fei replied with a smile.

"Smart?" Mueller showed a puzzled look, obviously he didn't know this car.

Since Zhou Fei launched Mercedes-Benz in this world, he has not launched the smart car, because this car is very similar to Mercedes-Benz QQ in terms of model, and its positioning is all miniature cars. Zhou Fei feels that there is no need to launch another car besides QQ. It is a small and micro car, so the smart car was not developed, and Muller naturally did not know what a smart was.

Speaking of the smart car, in fact, this brand has a lot of background. This car is the product of the cooperation between Mercedes-Benz and the watch giant Swiss company Swatch.The S in the name stands for Swatch, the M stands for Mercedes-Benz, and art means art, representing the artistry of the cooperation between the two parties.

The smart car is mainly developed and designed for urban use. It has the advantages of flexible driving and convenient parking. It can be used as a car for housewives to go shopping in the city, pick up their children to school, and also be used as a means of transportation for commuting to and from get off work.

In terms of design concept, amart is very similar to Chery’s QQ, but compared to Chery’s QQ, Mercedes-Benz’s smart far surpasses that of QQ in terms of technology, so the price of this car is not cheap, and the sales targets are generally those with incomes. Stable middle-class families, as the second or even third car for the family.

Generally speaking, five QQs can be purchased for the price of one smart. Judging from this store, although the two cars are both small and micro cars, there is still a big difference in their specific positioning.

The direct competitor of Mercedes-Benz's smart in the market is BMW's mini. These two cars control most of the luxury mini-car market.

Zhou Fei intends to let Mercedes-Benz launch the first electric car with the smart as the prototype, because for the European version, the mini car is a natural electric car, and using the smart as the prototype can save a lot of trouble.

"Professor Muller should remember the QQ car launched by our company. The Mercedes-Benz smart is a car similar to the QQ. They are all mini cars, but the smart uses pure electric drive." Zhou Fei thought for a while, and then said explained.

The reason why small and micro cars are born electric cars is mainly because the audience of this type of car is mainly young people. They are highly receptive to new things and have a stronger willingness to contribute to environmental protection, so they are more willing to try new energy vehicles.

Moreover, according to previous life statistics, most consumers prefer small-sized cars when buying electric cars, so it is most appropriate to start with smart for the first experience of Mercedes-Benz electric cars.

"It turned out to be a model with the same positioning as QQ." Muller knew it in his heart, but then asked, "After the launch of smart, isn't the model overlapped with QQ?"

"It's nothing. The QQ car will be discontinued soon, and the smart can also be connected to it. What's more, the smart is a pure electric car, which is not exactly the same as the current QQ. There is no overlap in the models." Zhou Fei explained with a smile.

Immediately afterwards, the two exchanged views in detail on the next specific work, but Zhou Fei did not bring specific information about the Mercedes-Benz Smart this time, so Muller did not know exactly what this car looked like. .

"Then let's hold a joint press conference at the headquarters of Mercedes-Benz at nine o'clock in the morning the day after tomorrow."

After talking for more than ten minutes, Zhou Fei looked at Mu Le and said.

(End of this chapter)