All round car designer

Chapter 583 Launching Models
When it came to the choice of vehicle delivery, Zhou Fei also became serious, but he didn't directly give his own thoughts, but asked Jiang Yang's opinion first.

"Dayang, you will be in charge of the operation of Mercedes-Benz in the future. Tell me first, what do you think about the choice of vehicles?"

Jiang Yang thought for a moment, and then replied, "If you follow the possible problems that Mr. Ma just said, then launching electric vehicles will be the best choice. As long as you install a trusted charging station at the launch site, you can solve all the problems. problem, but the problem is that Tesla is the only electric car that the group can mass-produce."

"In principle, I don't agree with using Tesla as a pilot model for car sharing." Ma Huafu said.

Zhou Fei smiled and looked at Ma Huafu, "Tell me your opinion."

"First of all, Tesla's current output can't even meet the normal market demand. I don't think there is any excess production capacity that can be used for shared cars. Secondly, Tesla's current two cars are priced at More than 20 yuan, using such a car for people to rent, if the charge is too high, it will affect the promotion of shared cars, and if the charge is too low, it will cause a large cost gap, and finally, the most important point.”

Ma Huafu paused, and then said, "Tesla is the first electrified brand launched by our group after all. If we make Tesla a shared brand at this time, will it reduce Tesla's brand value? What? This is what worries me the most."

"I do agree with the first two points you said, but for the last point, I think you are worrying too much. First of all, Tesla is not a luxury brand. Its brand value does not lie in whether it is popular. Only by driving Tesla can its brand value be maximized, and if Tesla can really drive the sharing of the entire group, then I will definitely choose it without hesitation.”

After Ma Huafu finished speaking, Zhou Fei commented with a smile.

Cars always serve people. If the products you produce cannot be consumed by most people, then in the eyes of many people, this brand will be worthless.

"What does Brother Fei mean, just use Tesla to launch it?" Jiang Yang asked with some uncertainty.

"You can't all use Tesla. What Lao Ma said in the first two points is correct. The production cannot keep up is a problem, and the high cost will also affect its promotion." Zhou Fei shook his head and continued, "My idea is to use Mix multiple brands instead of focusing on a single brand."

"Mr. Zhou means that among the shared cars launched, there are not only Teslas, but also BMWs, Mercedes-Benz and other brands of cars, and then different charging standards are formulated according to different models. Is that what you mean?" Ma Huafu asked.

Zhou Fei nodded, "Yes, that's what it means. Let me tell you the specific details."

In the next ten minutes, Zhou Fei fully explained his follow-up development plan for Mercedes-Benz travel to Jiang Yang and Ma Huafu.

According to Zhou Fei's plan, the mixed launch of shared cars not only refers to the mixed launch of brands, but also refers to the mixed launch of petrol vehicles and electric vehicles.At this stage, gasoline trucks are still the main models in the world. In addition, Mercedes-Benz Group has not mass-produced electric vehicles suitable for large-scale launch. It is a good way to use gasoline trucks as a pilot in the early stage.

As for the refueling of gasoline vehicles, what Zhou Fei means is that the vicinity of the gas station will be used as the delivery area for shared cars, and the form of cooperation with the gas station will be adopted. Once the fuel level of the vehicle falls below a certain warning range, the vehicle will automatically Consumers are reminded to go to the nearest gas station to refuel before using, and the fuel fee is settled on a monthly or daily basis.

Although it may sound a bit cumbersome, it is actually not difficult to operate, and once shared cars can be promoted, it will be a good thing for gas stations, so Zhou Fei feels that it should not be a big deal to cooperate with gas stations in the early stage question.

"Oil trucks are just a launch plan for the transitional stage. The main model of shared cars must be electric cars, so this plan, which will take at most two years, will be replaced by electric vehicles that are more convenient and cost-effective. In other words, oil trucks are just for promotion, to make more people accept the concept of sharing.”

"Which brand of gasoline truck do you want to use as the main model for launch that week?" Jiang Yang asked thoughtfully.

What Zhou Fei just said really gave him a lot of inspiration and was very practical.

"The low-end models are mainly QQ!" Zhou Fei replied with a smile.

Originally, QQ was already on the verge of being discontinued within Mercedes-Benz, and now it can be considered useful.Taking QQ as the main model of shared cars, on the one hand, is because its price is very low. Now you can buy one for as little as [-] at most, which is convenient for large-scale promotion. In addition, the safety performance of QQ is also obvious to all. Those brand-name electric vehicles in the previous life should be safe.

"In addition, some Golf, Mercedes-Benz, BMW and Audi models will be added to each launch area, so as to meet the needs of different consumer groups." Zhou Fei then added.

"I think Mr. Zhou's plan is feasible and very operable." Ma Huafu nodded immediately.

"What I just said is only the launch plan of oil vehicles. In addition to the vicinity of gas stations, we can launch some electric vehicles in other areas, which can further expand the coverage of shared vehicles. It's just that the electric vehicles in the early stage, we only have Tesla is an option, and Ma has to support it." Zhou Fei then looked at Ma Huafu.

"What Mr. Zhou said, as long as it is beneficial to the development of the group, we must support it." Ma Huafu replied embarrassedly.

"However, Tesla is only a model launched sporadically. Even if all shared cars become electric vehicles in the later stage, Tesla will not become the main model launch." Zhou Fei added this, as if to comfort Ma Huafu.

"What is the main model in the later stage?" Jiang Yang asked curiously.

"Isn't Wuling already developing electric vehicles? It will be on the market at the end of this year at the earliest. At that time, we will use this electric vehicle from Wuling as the main model. After the release of electric vehicles of brands such as Golf, the same can be done. Take a mixed delivery approach.”

Although Wuling currently only has the Hongguang car, but because it sells so well, Wuling’s popularity in China is still very high. This time, the price of the electric car launched by Wuling is still very affordable, with a maximum of no more than [-] , In addition, Wuling's production capacity is very sufficient, which perfectly meets the launch standards of shared cars.

What's more, from next year, the electric vehicles of Mercedes-Benz's major brands will be released one after another, and the available electric vehicle models will be more abundant by then.

(End of this chapter)