Transactions over time and space, leading the global wave of technology

Chapter 94 Product Promotion Problems
"Looking at your energy, I have nothing to worry about."

Xiao He continued to the three of them: "How about it, have you finished all the relevant work in hand?"

Yang Cheng took the lead and said: "I don't have any major problems here. Overall, the distribution of personnel has been properly arranged. After everyone goes to work, adjustments can be made immediately."

"I don't have any problems here. With Mr. Xiao's training during this period, the technicians below have no problems in all aspects of equipment operation. Even if there are some unexpected situations during the production process, then It is also completely controllable." Immediately afterwards, Li Yanbai also opened his mouth to reply.

"What about raw materials and chips?"

After hearing the replies from the two, Xiao He shifted his gaze to Zhang Haohua who was at the side.

"Mr. Xiao, there are no problems with raw materials and chips."

"I already contacted the cooperative raw material suppliers and chip foundries yesterday afternoon. They rushed to work last night and prepared enough raw materials and chips for us to make 4 Gaoxiang smart MP[-]s. Now they are moving towards our bright future. Transport it here from Wave Industry."

"And I have already called before, and they are expected to deliver it on time within an hour."

Now there are almost two hours before the official start of production at the factory, and this time is completely enough.

"Okay, just arrange the things in your hands."

After Xiao He finished speaking, he got up and walked towards his office, but just as he was about to open the door and enter, he suddenly remembered something.

Turning to look at Zhang Haohua not far away: "Director Zhang, come to my office."

Zhang Haohua immediately put down what he was doing, and walked directly towards Xiao He's office.

The two entered the office.

"Come on, sit down by yourself, I have something to ask you."

"Mr. Xiao, if you have anything to ask, just ask."

Zhang Haohua replied.

"It's a more important thing."

Xiao He said: "Since you are in the procurement business, you must have been in contact with the sales business before."

"As for the new device product Gaoxiang Smart MP4, you all know and have seen it before."

Zhang Haohua nodded slightly: "Mr. Xiao, judging from the current domestic market, the sales of this Gaoxiang smart MP4 you designed will definitely not be a problem, and once it is launched, it will definitely be extremely popular."

"I know that."

"I want to know now. As far as the current electronics industry is concerned, Huibo Industry has also produced electronic equipment or other brands of MP4 before. Apart from this production, you can see who the other suppliers are So how to promote and sell products for sale?"

sell?

"Mr. Xiao, are you saying that the channel has not been implemented yet?"

Xiao He nodded slightly: "That's right, I have been busy dealing with the production of Gaoxiang Smart MP4 during this time, but I have neglected things like sales channels."

Zhang Haohua was a little surprised.

He originally thought that since Xiao He had already put Gaoxiang Smart MP4 into production, he should have already had contact with sales channels.

"Director Zhang, do you have any suitable suggestions?"

Zhang Haohua thought for a while, then looked at Xiao He: "Mr. Xiao, there are a few opinions."

"Okay, if you have it, you can talk about it."

If it is more than ten years later, there is no doubt that Xiao He will definitely choose the Internet for large-scale publicity. After all, the Internet was already very popular at that time. As long as he promotes it a little bit, it will definitely attract a lot of people in an instant. Huge fanbase.

However, for the time period of [-], the Internet is only on the rise, and many of them don't even have a Penguin account.

If you want to promote online, the chances are very slim.

"Mr. Xiao, we can promote it in the form of leaflets, bidding agency promotion, or TV advertisement promotion."

"These three?"

Xiao He fell into deep thought.

For the first two, Xiao He also thought about it last night.

The leaflet form is too general, and although the effect of operation is there, it will not be great. After all, this promotion form is only effective in this city. If you want to expand the promotion scope as much as possible, it is not easy to operate in the middle.

The second kind of bidding publicity is not much different from finding an agent.

If this method is used, there will not be too much trouble in the bidding agency in the early stage, but the only disadvantage is that this form is an agency type, which will have a certain impact on the sales profit of the product.

Not only that, Xiao He plans to sell the follow-up products, including the sales of Gaoxiang smart MP4, in the form of opening and building direct sales stores. If it is a bidding agent, isn't it contradicting his own ideas?

Compared with the first two methods, they are not very suitable, Xiao He can only focus on the third method.

"Director Zhang, after thinking about it, I feel that this TV commercial promotion is relatively better, at least it is more suitable than the previous two methods."

"Mr. Xiao, I also agree with your point of view, but if you choose TV advertising promotion, the promotion effect will indeed be much better, but there are also some important problems."

"what is the problem?"

Xiao He asked directly.

"In terms of capital investment."

Zhang Haohua replied: "The price of TV advertising promotion is very high, and it will involve factors such as time period and platform."

"Nowadays, when many well-known companies promote their new products, most of them choose TV advertising to promote."

"That's it."

Xiao He feels that it is indeed a good choice to put advertisements on TV for promotion. Although the money is more expensive, the promotion is high after all!
As long as this Gaoxiang smart MP4 is promoted, it is much higher than these ordinary MP4s on the market today, so why worry about selling it?
Once it sells well, the money invested now is completely worth it.

"Mr. Xiao, in fact, there are many ways to promote, we can think about it a little bit."

In Zhang Haohua's view, this Gaoxiang smart MP4 has good data performance in all aspects. As long as the price is moderate, it is definitely not a bargain.

"Don't think about it, just promote it with TV commercials!"

"You guys manage the production in the factory in a while, and I'll go out and contact the TV station."

In this kind of thing, the sooner the better.

Nowadays, as long as the matters on the sales channel can be solved well, all the problems will be solved easily.

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(End of this chapter)