I am the king of the wild live

Chapter 819
Chapter 819 Prescribing the Right Medicine
Jax, who had the most right to speak on this matter, explained the ins and outs of the matter.

After some understanding, Wang Yu finally found out that Uncle Long had been appointed as the spokesperson for the public service promotional film this time. The filming of the public service film was about to begin, but he did not expect that the other studio said that Uncle Long had temporarily changed his mind due to the schedule and shirked it. Said that there is no time, I hope to find another opportunity to cooperate next time.

In desperation, Jax, who was in charge of this matter, had no choice but to find someone else, and accidentally learned of the existence of Wang Yu. After a deep understanding, he decided to let Wang Yu be the spokesperson of the new public welfare film.

When Jax talked about this, Old Sean interrupted and said: "When he proposed to choose you as the spokesperson, I strongly opposed it. Later, I was persuaded by Jax, and the two of us decided that you should be our spokesperson. Spokesperson!"

"It now appears that this decision was the right one!"

Wang Yu smiled when he heard this: "It seems that I have to thank Mr. Jax. Without your persistence, maybe I wouldn't have such an opportunity!"

“I would like to know what theme the public service announcement is about?”

Wang Yu changed the subject and asked directly without going around the corner.

"Let me make a long story short, let me introduce to you first, the theme of our public welfare film this time is to protect wild elephants!"

Jax said, taking out a document from his briefcase and handing it to Wang Yu for review.

"Protect wild elephants?"

"Then can I understand it as calling for people to reduce the demand for ivory products?"

Wang Yu said sharply, while speaking, he took the document from the other party's hand.

"Yes! What Mr. Wang said is not wrong at all!"

Jax's eyes lit up, and he said excitedly, Wang Yu didn't care too much. When he was in the original world, he saw similar public service advertisements, protecting wild elephants from being killed by humans, nothing more than hoping that people would stop beating them Toothy idea.

“Is this ad copy?”

Wang Yu glanced at it and asked, the content looked interesting, combining the creativity of Huaxia Kungfu.

"Yes! This was tailor-made for Uncle Long before. If you are not satisfied, we can make changes."

Old Sean explained that WildAid has a habit when making public service films, which is to combine the content of the public service film itself with the spokesperson himself.

Like Lang Lang, a Chinese pianist who participated in the filming of public welfare films, the public welfare films produced at that time were based on his piano talent and were full of creativity. At that time, he won an international creativity award and was recognized by many people.

"I have no problem. If Uncle Long can do it, I can do it too!"

Wang Yu said confidently.

When the two heard it, it seemed that Wang Yu agreed, and they were very happy.

Next, several people talked about the living conditions of some wild elephant herds and the grim situation of protecting wild elephant herds. Through the conversation, Wang Yu also learned a lot about the bloody ivory trade.

As early as 1989, international law promulgated the ban on ivory trade. At the beginning of the issuance, the incidents of poaching ivory decreased significantly in a short period of time, but the good times did not last long. Many countries still acquiesced in the domestic trade of ivory imported before the ban was implemented. In 2008 , international law temporarily allows some countries to sell ivory stocks in a limited amount, but unexpectedly, it once again caused an upsurge in ivory purchases!
A new wave of poaching is taking shape. In 1979, there were a total of 120 million elephants living on the African continent. Ten years later, this number was cut in half to only 60. The illegal ivory trade continued to develop in China.

"Prohibition of ivory commercial trade is the most direct and effective single measure to protect wild elephants around the world. To be honest, according to statistics, China is the largest market for ivory trade, and the amount of ivory consumed every year reaches a terrifying level. Degree.

China is the largest ivory trading market, so it is necessary for us to appeal to all people in China to ban ivory trade, and if there is no sale, there will be no killing, so as to protect the survival status of wild elephants!"

When Old Sean said this, his tone was a little excited.

"No, old Mr. Sean, your statement is biased, sorry I can't agree with it!"

Wang Yu, who had been listening silently, suddenly shook his head and objected.

Now, not to mention how surprised Jax and Old Sean were, even Xu Tongyao who was beside her was surprised. She didn't hear anything wrong, on the contrary, she felt that what the other party said made sense.

Old Sean was stunned and asked, "Is there something wrong with what I said?"

Wang Yu nodded and said, "Indeed!"

"First of all, I agree with and support your call for a ban on ivory trade, but I cannot agree that this ivory trade ban is an appeal to all Chinese people!"

"Ivory, as an expensive handicraft, can be said to be a plaything for the rich. As a luxury, ordinary Chinese people have no spending power, let alone participate in the consumption behavior of ivory."

"The main consumer groups still belong to China's high-income groups, so the focus should be on them, not all the Chinese people. Promoting this concept to a group of people who have never done this before and have no ideas will probably lead to It backfires!"

Wang Yu explained.

Old Sean and Jax were stunned when they heard the words, and after careful consideration for a while, they felt that it made some sense. You preached to a group of people who had never thought of this before and had no ability to do so. It was nothing at first. After a long time Ordinary people will feel that what those rich people do has nothing to do with me. Is it useful to always remind us ordinary people?
Over time, people will feel bored, even repelled!
Wang Yu saw that everyone seemed to understand what he meant, so he continued:
"There is an idiom in China, which is called a headache and a cure for the foot! It is a metaphor that things are not considered from the overall situation, and where there is a problem, the problem in that place is solved. However, all the people in China call for a ban on the ivory trade, which is just the opposite. It is too comprehensive and ignores it. Local leading role!"

There were some new changes in the faces of the two upon hearing the words. After a long time, Old Xiao En sighed and said:
"Mr. Wang is right. We didn't combine reality. We just focused on how to publicize this concept and let people accept it, but we ignored the real nature of the matter!"

"In your opinion, Mr. Wang, what should we do to be accepted by the general public and at the same time effectively promote the ban on ivory trade and protect wild elephants?"

Jax questioned.

"Prescribe the right medicine!"

Wang Yu said seriously.

In China, although ordinary Chinese people hardly participate in the ivory trade, they have seen animal performances in circuses to a large extent. Elephants are also one of the protagonists of animal performances. It is realistic to advocate the rejection of animal performances idea.

(End of this chapter)