Big stars, start with the routine of national anti-fraud

Chapter 274 Listen to my advice!

Here, Bai Shun had just finished reading Douyin's comments when the landline on the desk rang.

One pick up.

"Hey, it's Xiaobai. The advertiser is coming soon. Come here and meet me in meeting room 3."

"okay, got it."

Putting down the landline, Bai Shun got up, put his hands in his pockets, and walked out of the office area leisurely.

During the walk, many colleagues still showed pity, and of course Li Shuoran's gloating gaze.

Bai Shun didn't bother to pay attention to this stuff.

Li Shuoran is not on the same level as him now, why bother with this guy.

Just like elephants never care about the eyes of ants.

Conference room three.

Zhou Zefa and the advertisers were already there. As soon as Bai Shun entered, a middle-aged man greeted him enthusiastically.

"Hey, this is Teacher Xiaobai, he is really handsome and handsome, with extraordinary appearance."

Bai Shun thought to himself that you don't even make drafts when you are bragging.

I'm handsome?I am extraordinary?
hmm~
aweason!
"Haha, I'm so proud of you, you're the advertiser I made an appointment with, right?"

Bai Shun shook hands with the middle-aged man with a smile on his face.

"Yes, my humble Zhang Jian, Teacher Xiaobai can call me Old Zhang or Brother Zhang."

"No, no, it's better to call you Mr. Zhang, I don't dare to casually engage in relationships."

Bai Shun laughed.

On the current occasion, Bai Shun represents the host of the National TV Station, and Zhang Jian is here to do business, so it is necessary to keep a certain distance from each other. Bai Shun has no rules and requirements for the host of the National TV Station. Keep it in mind.

Zhou Zefa nodded secretly from behind.

As for Zhang Jian, he smiled and didn't care.

"Haha, that's fine, Teacher Xiaobai can just call me Mr. Zhang."

"Come on, everyone, sit down."

Zhou Zefa stood up and greeted with a smile.

The three sat down quickly.

"Director Zhou, Teacher Xiaobai, I'm really sorry to come here. I was originally scheduled to come in the morning, but I have something to do, so I just arrived now. I kept you waiting for a long time."

Zhang Jian seemed very polite.

"No, no, Boss Zhang is a big business, he is busy, understandable."

Zhou Ze laughed.

Bai Shun also agreed with a smile, because everyone knew that Zhang Jian was just talking politely.

"Well, let's get down to business then."

Zhang Jian pondered for a while, without ink marks, looked at Zhou Zefa and said, "Director Zhou, can you be a little more flexible about my advertisement on "Legal Classroom" here? The price is negotiable, and the details are also negotiable. We It can be changed."

Zhang Jian is in big business, and he doesn't like ordinary traffic.

In some well-known forums, novel websites, short video platforms, etc. on other networks, he has placed advertisements for his company's new products, but it is still not covered in the TV industry.

But at present, the programs with high ratings on various TV stations across the country have already been preempted by other advertisers, and he can't get in by jumping in line.

As it happens.

He noticed the "Legal Classroom" that has been rising strongly in the past month or so!
Zhang Jian's eyes lit up through the relationship with the National TV Station, as well as the click-through rate and barrage activity of the official website column every time the program was broadcast, and Zhang Jian felt that the traffic of this column was definitely in line with his wishes!

Therefore, he personally dispatched to contact the senior management of the National TV Legal Channel, planning to intersperse advertisements on "Legal Classroom", but unfortunately the first two times failed.

Those who do big business have a tenacity and a mentality of not admitting defeat. Today is the third time for him to visit, and he is bound to plan to succeed in one fell swoop!
It's a pity that he still underestimated the discipline-abiding attitude of the official leaders of the National Taiwan Station.

"Hehe, Boss Zhang, to be honest, if you go to the children's channel, sports channel or variety show channel, there shouldn't be much problem with the program advertisements on your products, but we are a legal channel, which is really different from your product positioning and The style does not match, the director here is also very sorry."

Zhou Zefa regretted, "After all, it's a big business, isn't it? It is very helpful to the performance of our legal channel, but as employees of the national channel, we must abide by the disciplines and guidelines that we must abide by. This is the first element. !"

Zhang Jian took a 'bad' moment, and said, "Isn't this the best columns of other channels already fully advertised?"

Zhou Ze laughed.

"Speaking of which, why is Boss Zhang so obsessed with traffic? Even if you don't advertise on TV stations, other online channels are enough to make your new products sell well."

"This is just a bit of my obsessive-compulsive disorder."

Zhang Jian shook his head, smiled and said, "Personally, I always like to do things as perfect as possible. My character is like this, and there is no way to change it."

Zhou Zefa thought for a while, but still planned to decline politely. At this moment, Bai Shun who was on the side spoke.

"Well, Mr. Zhang, can I ask first what kind of advertisement you are doing for a new product?"

"Huh? Teacher Xiaobai, do you have a good idea?"

Zhang Jian's eyes lit up!
In fact, it was he and Zhou Zefa who asked Bai Shun to come over.

Because he knew that Bai Shun was a great talent rarely seen in a hundred years in the Dragon Kingdom, and he had a very flexible mind, so he might find a way to help him solve the problem and achieve a win-win situation.

"Hehe, for the time being, I still want to see what Mr. Zhang is selling."

Bai Shun laughed.

"Cough cough."

Zhang Jian nodded and coughed lightly, "I am a national chain selling packaged food, and now I have launched a new type of chicken feet, called tiger skin chicken feet..."

While talking, Zhang Jian took out his mobile phone, opened the promotional picture of the product, showed it to Bai Shun, and introduced it enthusiastically, "Look, this tiger skin chicken feet, the skin is crispy and the meat is tender, the color is full, it is very attractive, home-cooked The wine and side dishes are especially suitable, the meat palm is rich, fresh and spicy, the more you chew, the more fragrant, the more chewy, the stronger, it is definitely worth the money!"

Bai Shun looked at the picture and nodded slightly.

The product promotion pictures are naturally quite exquisite, but if you dare to come to the national TV station to advertise, you must be very satisfied and confident with your own products. Even if the taste is not as good as Zhang Jian's, the difference is probably not much worse. go.

I didn't see it. Zhou Zefa also said before that if the tiger skin and chicken claw advertisement is advertised on the Variety Channel and other channels, it is generally likely to be successful, so there must be no problem with the product.

"Mr. Xiaobai, do you have any ideas?"

Zhang Jianqi looked at Bai Shundao with satisfaction.

Bai Shun said with a smile.

"Mr. Zhang, if your food products are advertised on our legal channel, it will definitely be useless."

"Ah, so..."

Zhang Jian was a little disappointed one second, but the next second, he just listened to Bai Shun.

"However, we have another way to cooperate, but I don't know what the leader and Mr. Zhang will think of you."

Are there other ways of cooperation?

As soon as these words came out, not only Zhang Jian was shocked, but also Zhou Zefa was a little surprised.

"Xiaobai, tell me."

"Yes, Teacher Xiaobai, tell me!"

Both Zhou Zefa and Zhang Jian looked at Bai Shun.

Bai Shun nodded and said bluntly, "I plan to advertise for Mr. Zhang on my Douyin."

"Advertising on Douyin?"

Zhou Zefa raised his eyebrows, while Zhang Jian was thoughtful.

"That's right, it's just teasing."

Bai Shun smiled, "I think Mr. Zhang wants to advertise in "Legal Lesson" because he likes the traffic and fan stickiness of my column, and thinks it is very valuable to advertise.

but.

The positioning of the product does not conform to the "Legal Classroom".

Therefore, if Mr. Zhang is willing to place an advertisement on my Douyin, I will specially release a small video to promote your new product, and put it on the top!

If Mr. Zhang knows me well, he will know that I have only verified my account on Douyin, and I currently have more than 800 million fans who are real fans. As for the stickiness of fans, it will definitely not be worse than "Legal Classroom".

Perhaps for the time being, the traffic on Douyin is far less than that of "Legal Classroom".

But Mr. Zhang remembers one thing. As his fame becomes higher and higher, the number of fans in Douyin will increase. The short advertising video on the top will grow very impressively in the later period, and it is a one-time contract and a buyout advertisement. .

If you advertise on TV programs, the more popular the program, the more expensive the advertising fee, and there are too many procedures, and there will be a lot of costs incurred in the middle. If the ratings of my column increase again in the future, your advertising costs will also increase. Specifically... Mr. Zhang can think for himself. "

After talking to Zhang Jian here, Bai Shun turned his head to look at Zhou Zefa and said.

"Director Zhou, due to the particularity of this incident, generally speaking, if it is my personal profit, it must violate the national TV station's host guidelines, but I can still follow the routine operations of the TV station.

If Mr. Zhang advertises on Douyin, and pays the advertising fee, he will take as much as he should get in the station.

In this case, I wonder if the leaders above will approve it? "

"so……"

Zhou Zefa was a little uncertain.

If it does not conform to the process according to the usual rules, then it will definitely not work.

But it was Bai Shun who spoke...

In addition, Zhang Jian also knew the leaders of the station...

"Uh, let me give feedback to the above."

Zhou Zefa didn't directly make a decision, he said something to Bai Shun, and then went out to make a phone call.

Bai Shun nodded and then leaned back on the chair.

In fact, for Bai Shun, money is not the most important thing when accepting advertisements. Although money is also important, he has no shortage of it.

What he needs is fame.

Yes.

The reason why Bai Shun wanted to advertise Zhang Jian's Tiger Skin and Chicken Claw in Douyin was because he thought of a very interesting copywriting, and if he applied it casually, it could become a very dramatic advertisement for Tiger Skin and Chicken Claw!

This copywriting is very interesting, Bai Shun has a feeling that it might become a big hit!

Douyin is a big hit, starting with 1000 million plays, and there is no limit to the high!

That's a lot of fame!
This is why Bai Shun is willing to advertise.

On the other side, Zhang Jian, who had been thinking for a while, clapped his hands suddenly, ready to agree to Bai Shun's suggestion.

Just like Bai Shun said.

Even though Bai Shun's Douyin fans are not very high now and the traffic is limited, it will be different in the future.

What he fancy is the value of Bai Shun's unlimited growth!
(End of this chapter)