The world's first village

Chapter 405 Shi Ling wants to start a business

Shi Ling moved his small mouth, two small dimples appeared slightly on his cheeks, leaned close to his brother, hugged Shi Lin's arm, and said with a coquettish smile: "Brother, no.

During this period of time, many companies wanted me to do endorsement advertisements, but I don't like to endorse other companies' products.

I think it's better to set up a company by myself, and I also want to try entrepreneurship.Brother, what do you think? "

Shi Lin opened his eyes wide open, still a little surprised by his sister's weird thoughts.

Shi Ling was a little afraid that his brother would not agree. He has always trusted his brother in everything. He secretly winked at Jiang Ruoliu, and said, "Xiao Liu, tell my brother about our idea."

Jiang Ruoliu was also a rookie in starting a business, and said submissively: "Brother Shi Lin, we mainly want to use Shi Ling's super fame to create Shi Ling's own sportswear brand, just like Li Ning. Brother Shi Lin, do you have any good suggestions?"

Shi Lin leaned back on the chair, thinking about the advantages of his sister's entrepreneurship and the feasibility of establishing a clothing brand.My sister is indeed super popular in the world, which is a lot of advantages, but it is not so simple to build a company like Li Ning. Li Ning Sports Company has been listed, with a market value of 100 billion RMB.

There are many domestic sportswear brands, such as Adidas, Anta, Nike, Jordan, Puma, 361 Degrees, Double Star, Reebok, etc. Adidas, Nike, Jordan, Reebok, Puma and other world brands have decades, and even With a century-old history, Nike and Adidas hold the largest market share.

If Shi Ling wants to grab a piece of cake among these world brands, it will not be easy.It is still very easy to earn a small amount of money with Shi Ling's reputation.However, with Shi Lin's idea, it would be difficult to make it bigger.

Shi Lin thought about it for a long time, and advocated: "I have a suggestion, how to prevent copycats is the key.

With your personal fame, sister, the advertisement is easy to do, and there is no shortage of fame!Look at those sports brands, there are quite a few copycats made by Chinese people, and the quality of the copycats is better than the authentic ones, and there is no difference between the real and the fake.

The second is to have a technical core, how to make customers believe that your clothing is good, otherwise everyone will only know that you are famous, but they may not necessarily buy your brand clothing.However, this kind of clothing actually has no high-tech content, not to mention high-tech, as long as the quality is guaranteed.

The third is positioning. What kind of people do you want to sell to?For example, we all know that it is difficult to buy ADIDAS without hundreds or thousands of dollars. Like other brands, you can buy them for tens of dollars. If you spend hundreds of dollars, people would rather buy ADIDAS and Nike.

However, the above-mentioned clothing brands, no matter how expensive ADIDAS is, most people can afford to buy them even if they are willing to spend money. Cheap T-shirts can also buy authentic goods online for one or two hundred.

It's purely luxury sportswear, and it's really not very famous at present.For example, although Versace (Versace) makes clothing, it is luxurious enough, but it is not a pure sports series.I think you can develop in the direction of luxury goods. "

Shi Lin looked at the three people in a daze, pointed to Shi Ling's clothes and said, "The clothes you are wearing are also made of most of the rainbow silk, and they are very strong, so you can hang them by several tons without any problem.

Of course, the cost of making pure rainbow silk is too high, so it doesn’t cost much to wear it yourself.

But if you sell products, you have to consider the cost.

To reduce costs, you can use low-grade rainbow silk with less content to ensure the strongest brand clothes in the world.

Clothing logos can be made of rainbow silk and one or two grams of green stones, which can prevent copycats, but the cost alone will cost 1 yuan.It is absolutely luxurious enough, and can be customized, and it is no problem to sell tens of thousands or hundreds of thousands of pieces.

If the shoes are made of rainbow silk, they will not be worn out no matter how you wear them. They are light, high-strength, comfortable, and deodorant. "

Jiang Ruoliu didn't expect Shi Ling's usual clothes to be so expensive. Like Shi Lin said, they cost at least a few hundred thousand yuan or more.She just knew that it was custom-made for her by Shi Ling's family, and her name was rusted on the sleeves. The family-made clothes turned out to be so awesome.

Jiang Ruoliu clicked her tongue and said in surprise, "Tsk tsk, tens of thousands or hundreds of thousands, brother Shi Lin, isn't this too extravagant?
Using low-grade green stones as clothing brand logos, my God, even one or two grams would cost nearly ten thousand yuan.If it can sell 100 million pieces a year, the output value will be more than tens of billions, and it will be a super big company.

We have investigated before that the market value of the Li-Ning brand is only 100 billion RMB, the market value of Tread is more than 300 billion US dollars, and the market value of ADIDAS is 150 billion US dollars. "

Su Yingxue also praised: "Well, I think it's good. The most luxurious sportswear brand in the world, the strongest clothing in the world, and clothes that won't break, are enough to boo your head."

Shi Ling thought about it, and felt that his brother's idea was very good. If he did it by himself, he would be at a loss. He said with a charming smile: "Brother, you are too powerful! I didn't even think of this. Brother, why don't you take the lead."

Shi Lin waved his hand directly, rolled his sister's eyes, and refused: "Don't pull me into the gang, I'm not interested in this, and I have so many things to do.

Anyway, the resources are leaning towards you. There are rainbow silk and cyan stone, but if you start a company, you have to take into account the cost. In the end, if you lose money in your business, I don’t care. "

Shi Lin went on to say: "That's right, I originally planned to hold sports public welfare activities across the country to establish a good social image of the company, improve the sense of honor and belonging of the employees, and also make some contributions to society.

This project is called "Hundred Cities Cool Run", a long-distance running competition for each age group, with the purpose of strengthening the identity of the whole people.

In this way, you can name it in the name of your company, and the company intends to invest 50 billion in this public welfare activity every year. "

The three of them were taken aback by Shi Lin's plan, and they planned to invest 50 billion yuan in just a while, and they would still do public welfare activities.

However, it is nominally a public welfare activity, but it is also conducive to the development of the company.50 billion per year, which does not account for one percent of the annual profit of SS Agriculture.There are tax deductions and exemptions in the tax law for the public welfare donations made by enterprises, and they can also apply for tax refunds.

Shi Linghu questioned: "50 billion a year? Running in a hundred cities? Sounds very noble, brother."

Shi Lin smiled and said: "Haha, in the past long-distance running activities, only the first few athletes won prizes. Ordinary citizens could not get the prizes and had little enthusiasm. Xiao Liu, let me ask you, if it were you, would you do it? Participate in some long-distance running activities?”

Jiang Ruoliu said embarrassedly: "Uh, brother Shi Lin, I'm not good at long-distance running. I won't get any prizes if I run."

Shi Lin then asked: "Yes, in every mayoral race, it is difficult for ordinary people to win prizes, only enthusiasts participate.

If most people in your school exercise regularly, I believe many people will be affected too, right? "

(End of this chapter)