The world's first village

Chapter 427 The Hundred Cities Running Event Begins

Time flows in every corner of the world, and it is November 2018, 11 in a blink of an eye.

Shi Lin's "rescue" plan was carried out in secret, and few people knew about it.

On this day, which coincides with Saturday, the Huaxia Kingdom, the Hundred Cities Cool Run event officially opened.

The cities of the Hundred Cities Run have been preparing intensively for two months, and the staff of the event are also in place.

In the past two months, at dawn, especially when night falls, the number of people running on the streets has increased significantly compared with two months ago.

Don't think too much, these citizens are all preparing for today's Hundred Cities Run.

At the same time, sportswear stores have seen very strong sales in the past two months. Especially when event days are approaching, sportswear stores are crowded with people.The bosses of those sports companies must have laughed and bent over. After all, they made a lot of money and wanted to burn incense and worship Buddha in the stone forest.

Running itself is a very trendy sport, and at the same time has a mass base. Once this potential market is developed in China, it means a huge business opportunity. At present, it is the best time to enter sports goods.

Therefore, the development of fast-moving consumer goods related to running, such as various running equipment and smart wearable products, has become the "big cake" that major sports brands must compete for.

Several sports companies also plan to organize employees to provide free drinking water to the contestants on the event day, which can be regarded as supporting the national activities.

In fact, companies in every city have this idea.On the bright side, it is to support the activities, but in fact, it is advertising the company to make money and fame, killing two birds with one stone.

Taking Imperial Capital as an example, I heard that a company paid 5000 million for the naming fee.However, the organizer is SS Company, and the naming rights are all used by Shiling Sports Goods Company.But for the sponsorship fees of other companies, the sponsorship fee of Guangdi City alone reached more than 5000 million yuan this month.

This was unexpected by ZF and SS. The sponsorship fee alone was more than the bonus provided by the organizer.

For such an influential competition, Imperial Capital Z and SS Company must have thought of sponsors. They originally thought that there would be a sponsorship fee of tens of millions, which would be enough for the competition to run. However, the activity fee provided by SS Company would be used for point rewards, and part of it would be used for the competition Operations.

The operating cost of the competition is not low. In a city, tens of thousands of people race without millions of support, so it is difficult to move forward. What's more, the Hundred Cities Run is held nationwide, and the number of people competing in a city is far more than 10. The competition entry data obtained by the city a few days ago.

In recent years, urban road running competitions have become more and more popular.

Last year, a total of 352 running events of various types were organized in China, including 216 road running events.Participants in each competition include long-distance running enthusiasts from all walks of life across the country, with more than 10 people competing in first-tier cities.

These urban road races have many disadvantages.

For example, some citizens want to participate in the competition, but feel that it is too troublesome to participate in the competition. They have to pay a competition fee of hundreds of dollars, and there are too many competition rules. After all, the organizers have to consider making money.In addition, the publicity of the competition is poor. It is estimated that many citizens do not know that there will be a long-distance running competition in their city.

What's more, the range of rewards for road races in the past was too narrow, and it was too difficult for ordinary runners to win prizes.There are also some citizens who don't value the little money from the organizer, so the prizes are better than nothing for them.

But the points of Hundred Cities Run are more attractive than previous competition prizes.

Hundred Cities Cool Run has a low threshold for registration, and you can even participate casually. There are many participants and it is lively, and the Z government is even more supportive.

For Government Z, by holding a marathon, a city can use the track to display the city's scenery, scenic spots, cultural relics and landmarks of the city.The marathon track is a stage to promote the city, and the marathon broadcast is a window to spread the style of the city.

Therefore, for local officials, the Hundred Cities Cool Run event has many benefits. It can promote urban economic development, cultivate city pride, enhance the image of government officials, strengthen people's institutions, build urban civilization, display humanistic characteristics, etc.

Now, the Z governments in each city are doing their best to organize the first phase of the Hundred Cities Cool Run. The officials of each city don't want to be left behind in the country and give the citizens the impression of being incompetent.

This Hundred Cities Run is a good opportunity to improve the image of the officials themselves, so the government of Z has a lot of publicity and support, and basically every department has invested a lot of energy in the Hundred Cities Run.

On the other hand, citizens are also nervously preparing for the game day.

I believe that in the future, road running will become a fashionable sport.

……

Qiu Jiaxin, 15 years old, is a third-year junior high school student at Didu Yucai Middle School. He likes basketball.

Two months ago, he found the announcement of the Hundred Cities Cool Run event very interesting, especially the two lists on the SS company website, the Hundred Cities Ranking List with Thousands of People, and the National Ranking List with Thousands of People. Be sure to become a celebrity in town and stand out at school.

He used to have a member account of SS Company, and he signed up for the Hundred Cities Running Competition a few days ago.

Of course, you can directly participate in the competition without registering, but when you get the ranking, you can't get the prize.Therefore, most of the citizens have signed up, downloaded their respective registration nameplates and printed them. There are QR codes, personal information and photos on the nameplates. They need to be carried during the competition.

In Qiu Jiaxin's class, there are many students preparing to participate in the Hundred Cities Run.

After class, students are reading some running forums, where students exchange running experiences and routes with each other.

"Xiaoxin, wait for me to go to the competition site this afternoon!"

"Okay, I'll wait for you at the bus stop. I'll call you before I go. I don't need to bring my mobile phone. I just need to pack lightly and bring some money." Qiu Jiaxin received a call from a good friend and communicated with each other about the game in the afternoon.

There is no way to store things at the game site, and mobile phones will definitely not be carried. Even the keys of the house, only the door key of the house, tied with a string and hung around the neck to prevent it from falling during the game.

In addition to his participation in the family, Qiu Jiaxin's parents also participated in the competition, but it was mostly for entertainment. With the physique of his parents, it was too difficult to win prizes. Anyway, there is no money to participate in the competition. Most citizens think this way when they go to join in the fun on weekends .

Qiu Jiaxin did not go with his parents. When he arrived at the appointment in the afternoon, he and his good friends took the bus to the competition venue.

Before the game, they all studied the game road map.Moreover, there are guiding cars leading the way during the competition.

There is no way to cheat in the race, there are censors on the side of the road, the censors who run ahead are very strict, and those who run behind may be ignored.

Competitors who enter the list for the first time must carry a timing chip for the second competition, and swipe at the starting point and swipe at the end point, and the computer will take the time difference to identify whether they are cheating.

Therefore, cheating may be easy for the first time, but impossible for the second time.

(End of this chapter)