The world's first village

Chapter 429 The World's Most Luxurious Sports Clothing
The white horses pass the gap, and the sun flies.

Three months have passed quietly, and it will be February 2019 in a blink of an eye.

During this period, some major events happened across the country. The hottest topic of discussion was the 1-City Cool Run. The results of the races in each city continued to refresh and improved faster and faster. The 3th place in the country has risen to 58 hour, 34 minutes, 1 seconds and [-] seconds. , but the No.[-] score has not changed.

The rankings are fiercely competitive. Tens of thousands of people across the country want to take this as a profession, and they all want to get a ranking in the annual competition, because the rewards at the end of the year are too tempting.

The annual 1 entries are only for domestic players.The 200th place will get a bonus of [-], and the No.[-] can get a bonus of up to [-] million.

At the end of the year, the total prize money of the competition reached more than 10 billion, and most of the prize money came from commercial sponsorship fees in various cities.

If you want to participate in the end-of-year competition, you need to meet the score and the points. Therefore, even if you are a domestic champion, if you do not participate in six competitions a year and your points do not reach [-] points, you will not be able to participate in the annual competition.

Another thing that has attracted heated public opinion is the products of Shiling Sports Goods Company.

After six months of preparation, Shi Ling's clothing company's products were officially released.

The trademark is a phoenix bird, which is very similar to the golden sculpture in Shilin. It represents "nobility", "magnificence", "unique" and "eternal quality", but the name of the clothing is "Shiling" brand, not the Phoenix brand , the phoenix not only refers to the above characteristics, but also a divine bird, representing "eternal life", alluding to the fairy Shi Ling, the incarnation of the phoenix.

The lowest price is 18888 yuan for a T-shirt, and the highest price is 888 million yuan for customized shoes.Most sportswear worth more than 20 yuan needs to be customized.

At present, Shiling Sports Goods Company has opened five flagship stores in first-tier cities in China, each of which is located near the SS Rainbow Rose store.

Shi Ling's clothing store had just opened, and the jaw-dropping price immediately attracted the attention of the media. It didn't take long for netizens all over the country to spread the word, and there were constant doubts, but there were too few supporters.

"Damn it, the minimum cost of a piece of clothing is nearly [-] yuan. The quality of the clothes looks really good, but it's not worth that much money, right?"

"Yes, I went to the store and checked. The quality of the workmanship is really good, and I can't even find the thread ends. If it's one or two thousand T-shirts, it's acceptable."

"Shi Ling couldn't be crazy about money, but she is not short of money, so she probably doesn't know how to do business, so she came up with some crooked ideas. No matter how famous she is, she can't raise the brand value to such a high level. Who will buy it!"

"Upstairs, I can't afford another BB. Shi Ling's clothes are originally custom-made for us rich people. If they are cheap, I won't wear them."

"Upstairs SB, if you have money, you can't spend it like this, at least it makes people feel that it is worth it. I have a son like you, and I will be prodigal as soon as possible."

"Unexpectedly, Shi Ling, who is so intelligent, was confused for a moment. It seems that someone who is too beautiful is far inferior to her brother in business."

"The most expensive basketball shoe in the world is actually the "Problem 2004" special edition sneaker that Reebok produced for Iverson in 2. There are more than 240 small diamonds on the laces, and the official price is 65000 US dollars."

"Upstairs, it's not right. In 2013, a pair of basketball shoes was auctioned in the United States, and the transaction price was 104765 US dollars, setting a historical auction record for sports shoes. There is only one reason why it is so valuable: the god of basketball Michael Jordan wore it once, and it was in a historic game!
Of course, this is hype and the shoes don't have that much use value.More of a collection value.As for Shi Ling's branded clothes, each piece costs at least tens of thousands, or even millions, if they are all collected as collectibles, isn't that an international joke! "

Many netizens felt that Shi Ling was crazy about money, and Shi Ling's personal reputation fell sharply.There are also loyal fans of Shi Ling defending Shi Ling. Shi Ling himself is not short of money. As for why the clothes are so expensive, there are always reasons for the high price.

The doubts continued, and the whole country knew that Shi Ling's clothing company was fired up. The five stores were full of citizens who watched the fun and jokes every day. If you can't afford it, you can go in and have a look.

Five days after opening, the five stores actually sold more than a hundred orders, with a turnover of more than 300 million. Most of the buyers were Shi Ling's loyal fans.

The average daily turnover of a store is 12 yuan. If it were an ordinary clothing store, it would be very popular. The boss would probably laugh.But for Shi Ling, there really wasn't much money to be made.

Each store is no less than 400 square meters, the annual rent is as high as 20 million, and there are about 50 shop assistants. The monthly labor expenses, shop rent, tax and other expenses are no less than 12 yuan.For example, if each store has a daily turnover of 100 yuan, there is still a profit of about 6000 yuan, and there is still a profit of [-] million yuan a month after excluding costs. The annual profit of the five stores is estimated to be [-] million yuan.

However, with an investment of more than 20 billion yuan and a yearly 50 billion yuan for the title sponsorship of the Hundred Cities Cool Run, there are still five stores that currently stock nearly 6000 items, and the cost is more than one billion yuan, and they are still in arrears. Ling's fame, not to mention earning [-] million a year, and the money from running in hundreds of cities, earning less than [-] million a year, are considered loss-making businesses.

One store earns 1200 million a year, which does not mean that if you open 12 stores, you can earn [-] billion.For this kind of luxury, each city's high consumption capacity is limited, and at present, it is supported by Shi Ling's fans. Maybe it won't be long before the current situation does not change, and the business will be even more bleak.

Facing the questioning voice, Shi Ling was full of sadness.

"Brother, when are you going to take action? If I don't take action, I will be scolded to death! Now I'm not allowed to explain to the media." Shi Ling called his brother Shi Lin, full of complaints.

Shi Lin was able to guess the result of the public opinion on the Internet long ago, calmly, and slowly explained to Shi Ling: "Hehe, what's the rush? I didn't see that the store is full these days. Although there are few purchases, but At least it has spread across the country. Otherwise, no matter how famous you are, not many people know about the store you opened. If you look at the big stars, there are some who do business, but a few can do very well.

If you do what you do, it will be difficult to make a big business.Sometimes doubts are not necessarily bad.Did you know that mathematically, from a negative value to a positive value, the greater the difference, the greater the impact.

Netizens have no doubts about your character, they just talk about your business problems.If there is a problem with character, it will really have a bad impact on your company. "

Shi Ling asked: "Okay then, I have prepared all the things you asked me to prepare. When will we take action?"

"The day after tomorrow, I guess that's about it." Shi Lin thought for a while, seven days of negative public opinion was enough, and it's not good to go too far.

Two days later, in the five stores of Shiling Clothing, there was an additional steel structure shelf, and a square iron block was hung in the hollow, with a volume of about 0.3 cubic meters and about 20 centimeters from the ground.It was not a steel wire rope or a high-strength cable, but an ordinary thin T-shirt tied to it weighing two tons!
The shelves are separated by wooden fences, and the seven characteristics of Shi Ling's clothing are written in cartoon characters on the shelves.

(End of this chapter)