Return to the era of struggle

Chapter 503 Li Mobai was roasted on the fire!

It is not easy for Li Benchang's family to become the richest man.

In the eyes of outsiders, Tao Jianye is now at the peak of his powers!

They do have that capital.It is understandable to look down on these local businessmen in Qinzhou.

But Li Benchang knew that this guy was on the wrong track.

If you concentrate on working in the field of air-conditioning, there is no doubt that it is possible for you to become the number one in the country, in Asia, or even in the world.

You have the capital of arrogance.

Don’t talk about Qinzhou.Even if you go to Yanjing, you will still be a respectable and prestigious master.

But, if you are too greedy and think that the air conditioner is not enough, if you want to find new profit growth points, then you are going astray.

Six years ago, Chunlan had twelve factories with an output value of more than 50 billion yuan.Annual sales of 150 million air conditioners!But now?Not as good as it was six years ago.

Li Benchang's perspective on the problem is accurate.However, not everyone has his vision.

At this dinner table, those who can understand Li Benchang's thoughts and opinions.Only Li Mobai is alone.

The observant Li Benchang saw Li Mobai shaking his head and nodding frequently, and knew that this kid seemed to know something, so he patted Li Mobai on the shoulder and said, "Boy, do you know why I said that?"

Li Mobai: "...!"

"I know, my point of view is the same as yours!" Li Mobai said with a smile.

Li Benchang: "...!"

"Oh? Come on, let's talk about it. Everyone, let's listen to the great opinion of our talented scholar of Yan!" Li Benchang looked forward to it.

Li Mingwu put down his chopsticks and listened to his son!

Li Mobai is a little embarrassed to be valued so much!
But after clearing his throat, he started talking!

"Let me tell you a story about Chunlan. As a knowledgeable business owner in the new era, Tao Jianye especially likes to read some management works. Especially the books of Jack Welch, the "father of business management", he read repeatedly. I have read it many times, and I admire Welch's general company very much."

When Li Mobai said this, except for Li Benchang and his old father, everyone else couldn't listen.

What is this all about?Have a half-dime relationship with us?
The bosses these days are mostly uneducated, basically graduated from junior high school or something.Their ideological realm has not yet reached a certain height.

This is also the reason why Tao Jianye doesn't like to play with local entrepreneurs.

You are pure idiots.

What I like is spiritual pursuit, what you like is wine, sex and wealth.Can't play together.

Li Mobai said calmly: "Tao Jianye said that there are thirteen subsidiaries under the name of GM that are among the top 20 in the world, and I want to make Chunlan such a star enterprise! He has set a goal for himself: to use [-] years to make Chunlan Group Become "common in the Ming Dynasty".

When it comes to this, everyone is finally a little interested.

Someone has already sneered in disdain.

As far as Li Mobai is concerned, he hopes that the entrepreneurs of the Ming Dynasty will have great ambitions, but all of this must be based on a strong foundation, not empty talk that will harm the country!

"Not only that, in October this year, he also went to the United States, visited GM headquarters and had such a conversation with Welch!"

"Your company is more than 100 years old, and mine is only in its teens. Your turnover is more than 4000 billion, while mine is only more than 100 billion. But the money is enough to make home appliances, trucks, and motorcycles, right?" ,

"But who knows, Welch immediately poured cold water on Tao Jianye: "Diversification does not depend on your assets and age, but on your ability. "

When hearing this, everyone roared with laughter!

Obviously, this sounds very cool!

You should know that although GM has many subsidiaries, most of them are high-end manufacturing industries that focus on industry, with vertical and subdivided fields.

The diversification of Tao Jianye's layout spans refrigerators, motorcycles, trucks, real estate, hotels, integrated circuits, liquid crystal displays, high-energy batteries... and many other fields where "no one is hurt by anyone".

The most frightening thing is that these fields "lose money" before they come up, which makes Tao Jianye fall into the quagmire step by step.

For example, six years ago, Tao Jianye suddenly entered the motorcycle industry with 20 billion.It didn’t take long before two star products were launched: Chunlan Tiger and Chunlan Leopard.Each model sells for up to 5000 yuan.

That was in the 90s when the per capita income was less than [-] yuan, but with the slogan "riding the tiger and driving the leopard, mighty and majestic", coupled with the name "Chunlan", Tao Jianye sold [-] motorcycles in just half a year cars, with revenue of nearly one billion.

After successfully testing the waters, Tao Jianye continued to chase after the victory, and spent a lot of money to acquire the loss-making Dongfeng Automobile Factory, invested funds in technological transformation, and launched the Chunfeng truck, which ranked among the top three in the country that year!
However, after all, Chunlan did not originate in motorcycles and trucks. When the market changed, Chunlan Tiger, Chunlan Leopard and other products were unable to follow up the transformation and were gradually eliminated by the market.

Just last year, Sujiang Chunlan Motorcycle Co., Ltd., Power Manufacturing Co., Ltd., Machinery Manufacturing Co., Ltd., and Washing Machinery Co., Ltd., which Chunlan holds shares in, all suffered losses.

But fortunately, the loss is not too big.In addition, I made a lot of money in the past two years, so now everyone is optimistic about Chunlan!

It is believed that this is only a short-term market adjustment, and there will be no major danger.

After all, how can there be a business that can make money without losing money?
A little loss is acceptable.

However, Li Mobai knew that two years later, the truck industry changed drastically. Four years later, Tao Jianye had to sell Chunlan trucks to Xugong Technology, and Chunlan's diversification journey was completely shattered.

At the same time, during the ten years that Chunlan has built diversification, the domestic air-conditioning market has ushered in a rare golden period of development. Gree, Midea, and other rising stars have risen one after another, successively occupying the market that originally belonged to Chunlan.

Chunlan, who was lost in the "universal dream", went further and further down the diversified strategic path, lost too much blood, and became weaker and weaker.

Li Mobai was forced by Li Benchang to put the duck on the shelves, so he had no choice but to express his own opinion!

Li Benchang is not optimistic about Chunlan, and neither is Li Mobai!

It's just that Li Benchang saw it with his keen business sense, while Li Mobai relied on his rebirth to cheat!
We all know that in the home appliance industry, those who win channels win the world.

However, due to the gradual increase in operating costs, the profits of Chunlan Air Conditioning have been continuously squeezed.In desperation, Tao Jianye made another trick: cancel the rebate!

That is to say, every time a dealer sells a Chunlan air conditioner, not only does he not make money, but he may also lose money.

Then who will sell it!
A large number of dealers turned their backs and went to Gree, Midea...!
(End of this chapter)