Big stars who came out of football
Chapter 220 18: The Blind Box Phenomenon
Chapter 220 18: The Blind Box Phenomenon
The extremely hot blind box online and offline transactions directly swept the entire hand toy market in Europe and the United States like a whirlwind.
A yellow self-service vending machine that was as tall as a person with a monitor appeared overnight at the entrances of major commercial complexes, although the machines at the entrances of major commercial complexes were all equipped with cameras.
But you can still see from the surrounding shopping malls that the security guards pass by here from time to time, it can be seen that they value this machine very much~
As the general manager of Macy's New York City Center, Walson knows that what is really important is not this machine, but the passenger flow and consumer groups brought by this machine!
When Walson received the order to land the machine in his shopping mall, he was still a little reluctant at first. After all, in the center of New York, where every inch of land is very expensive, he can collect whatever he puts here. Tens of thousands of dollars in extra money, but this machine is placed here not only does the other party not pay any fees, but their mall also pays for the electricity.
It's just that because this is an order from the headquarters, it's hard for Walsen to say anything!
But knowing that [Iron Man] was showing hot, this machine became popular overnight because of the pre-roll advertisements in major movie theaters!
And what really surprised Walson was something called [Unknown Surprise Manual].
The price of this manual is very cheap~
The price of 4 dollars per copy directly kills many yellow page sales guides of the same type, although [Unknown Surprise Handbook] in Walson’s view is just a guideline sales made by [Unknown Surprise Company] purely for the sale of offline hand toys The yellow pages, but the selling point of this manual is at the front desk of the mall!
$4, $2 for Unknown Surprise, $2 for the mall, that's what that machine costs.
Walson really didn't care about the profit of $2 at first, but this sales brochure sold 17000 copies in his store for the first time!
What is the concept of 17000 copies? You must know that the New York Times may not have this sales volume in some remote places.
Moreover, the endless queue of people at the machine at the door made Walson immediately realize that what he saw was too shallow. These people may encounter problems such as thirst and hunger in the queue. The consumption of these people It ends right at Macy's.
"There are too few machines in Macy's here, and TESCO next door bought five new machines. I heard that a teacher from a community college opened a limited edition of chili peppers last night!"
"Wow! It seems that I can spend my living expenses this time!" After finishing speaking, the two young people who looked very young were about to leave Macy's.
Seeing this, Walsen hurried up and asked, "This device also has a limited edition and unlimited edition?"
One of the young people saw Walson's aging appearance and immediately sold it enthusiastically: "Uncle! Have you seen the shopping guide of Macy's? There is a $4 one Unknown Surprise Shopping Manual, you can just buy a copy, it not only contains the value of the blind box you opened, but also has an event on the last page!"
"Every time we open a blind box, there is a sticker in it. As long as this sticker is pasted under the corresponding character in the manual, as long as you meet the corresponding conditions, you can go to the unknown surprise to redeem the prize!"
Walson was obviously taken aback when he heard the two young people's answers, but the young man opposite quickly opened the last page of the unknown surprise manual in his hand and showed the uncle Walson.
Just as Walson took a look, a young man behind him suddenly screamed: "Ah! You actually have a black widow shadow special effect sticker! You are so lucky!"
The exclamation of the young man behind Walson immediately attracted the attention of the surrounding people, and the two young men said proudly: "This is a joint venture between me and Doyle. These are vending machines all over New York!"
"We are now going to TESCO to try to see if the new limited-edition chili peppers released yesterday can be opened. I told the uncles in charge of replenishment. If any self-service vending machine is replenished this morning, I will know!"
Walson pointed to the sticker on the last page of the surprise booklet with a question mark on his face and asked, "I see there are 18 spaces in total, but you only posted 9? What's the use of this?"
"Hahahahaha, you won't understand after seeing the uncle, you can exchange money if you collect all 6 stickers, $2999 or the signature of any of our favorite stars! And it says in the manual, if we collect all 18 spaces, we will You can summon the dragon!"
"Did you know Shenlong?"
Walson shook his head in confusion, but the little boy on the opposite side said proudly: "Dragon Ball! Go and see Dragon Ball! Summon Shenlong and the two of us can make a request within reasonable conditions! Unknown surprise The company can satisfy me!"
Walson knew the merits of this "marketing routine" as soon as he heard it, but this "marketing routine" also has a disadvantage, that is, where the boundary of the [reasonable range] is, no one will know!
If you don't understand, just ask, no matter how old or young the person is, the best is the one who can stay in Macy's for a few years!
"Then what is the reasonable range? Do you know? Just spend the money to buy it!"
"Hmph, it looks like you are old and don't understand these things. The Unknown Surprise Company said that meeting your arbitrary needs refers to helping you get a job. This job can be becoming a celebrity, a lawyer, or a doctor, and you are in the process The other party will satisfy all the expenses, or any of your dreams since childhood, buying a car, owning a villa in Beverly Hills, these things are fine!"
When Walson heard this answer, he returned to his office with a worried expression on his face. When the self-service vending machine downstairs in Macy's was still hot, Walson suddenly made a decision!
"Hi, hello, is this Unknown Surprise Company? I'm Walson, the general manager of Macy's in downtown New York!"
"Well, yes, you see, can we allocate an open space for us in the mall for us to put the machine?"
"Ah, hahaha, I also like to chat with smart people. In fact, my needs are very small. I just hope that you can increase his odds of winning prizes in the blind box vending machine here! Is it possible?"
"Yes, yes, I will definitely not use it for personal gain, don't worry about it, and I heard that the cameras on your machines are all connected to third-party notarization, don't worry about it, I will definitely not mess around. "
"What? It takes a month! Ah! I'm not the first person to have this idea, oh, okay, then I'll just wait, I can wait for half a month's production cycle~"
(End of this chapter)
The extremely hot blind box online and offline transactions directly swept the entire hand toy market in Europe and the United States like a whirlwind.
A yellow self-service vending machine that was as tall as a person with a monitor appeared overnight at the entrances of major commercial complexes, although the machines at the entrances of major commercial complexes were all equipped with cameras.
But you can still see from the surrounding shopping malls that the security guards pass by here from time to time, it can be seen that they value this machine very much~
As the general manager of Macy's New York City Center, Walson knows that what is really important is not this machine, but the passenger flow and consumer groups brought by this machine!
When Walson received the order to land the machine in his shopping mall, he was still a little reluctant at first. After all, in the center of New York, where every inch of land is very expensive, he can collect whatever he puts here. Tens of thousands of dollars in extra money, but this machine is placed here not only does the other party not pay any fees, but their mall also pays for the electricity.
It's just that because this is an order from the headquarters, it's hard for Walsen to say anything!
But knowing that [Iron Man] was showing hot, this machine became popular overnight because of the pre-roll advertisements in major movie theaters!
And what really surprised Walson was something called [Unknown Surprise Manual].
The price of this manual is very cheap~
The price of 4 dollars per copy directly kills many yellow page sales guides of the same type, although [Unknown Surprise Handbook] in Walson’s view is just a guideline sales made by [Unknown Surprise Company] purely for the sale of offline hand toys The yellow pages, but the selling point of this manual is at the front desk of the mall!
$4, $2 for Unknown Surprise, $2 for the mall, that's what that machine costs.
Walson really didn't care about the profit of $2 at first, but this sales brochure sold 17000 copies in his store for the first time!
What is the concept of 17000 copies? You must know that the New York Times may not have this sales volume in some remote places.
Moreover, the endless queue of people at the machine at the door made Walson immediately realize that what he saw was too shallow. These people may encounter problems such as thirst and hunger in the queue. The consumption of these people It ends right at Macy's.
"There are too few machines in Macy's here, and TESCO next door bought five new machines. I heard that a teacher from a community college opened a limited edition of chili peppers last night!"
"Wow! It seems that I can spend my living expenses this time!" After finishing speaking, the two young people who looked very young were about to leave Macy's.
Seeing this, Walsen hurried up and asked, "This device also has a limited edition and unlimited edition?"
One of the young people saw Walson's aging appearance and immediately sold it enthusiastically: "Uncle! Have you seen the shopping guide of Macy's? There is a $4 one Unknown Surprise Shopping Manual, you can just buy a copy, it not only contains the value of the blind box you opened, but also has an event on the last page!"
"Every time we open a blind box, there is a sticker in it. As long as this sticker is pasted under the corresponding character in the manual, as long as you meet the corresponding conditions, you can go to the unknown surprise to redeem the prize!"
Walson was obviously taken aback when he heard the two young people's answers, but the young man opposite quickly opened the last page of the unknown surprise manual in his hand and showed the uncle Walson.
Just as Walson took a look, a young man behind him suddenly screamed: "Ah! You actually have a black widow shadow special effect sticker! You are so lucky!"
The exclamation of the young man behind Walson immediately attracted the attention of the surrounding people, and the two young men said proudly: "This is a joint venture between me and Doyle. These are vending machines all over New York!"
"We are now going to TESCO to try to see if the new limited-edition chili peppers released yesterday can be opened. I told the uncles in charge of replenishment. If any self-service vending machine is replenished this morning, I will know!"
Walson pointed to the sticker on the last page of the surprise booklet with a question mark on his face and asked, "I see there are 18 spaces in total, but you only posted 9? What's the use of this?"
"Hahahahaha, you won't understand after seeing the uncle, you can exchange money if you collect all 6 stickers, $2999 or the signature of any of our favorite stars! And it says in the manual, if we collect all 18 spaces, we will You can summon the dragon!"
"Did you know Shenlong?"
Walson shook his head in confusion, but the little boy on the opposite side said proudly: "Dragon Ball! Go and see Dragon Ball! Summon Shenlong and the two of us can make a request within reasonable conditions! Unknown surprise The company can satisfy me!"
Walson knew the merits of this "marketing routine" as soon as he heard it, but this "marketing routine" also has a disadvantage, that is, where the boundary of the [reasonable range] is, no one will know!
If you don't understand, just ask, no matter how old or young the person is, the best is the one who can stay in Macy's for a few years!
"Then what is the reasonable range? Do you know? Just spend the money to buy it!"
"Hmph, it looks like you are old and don't understand these things. The Unknown Surprise Company said that meeting your arbitrary needs refers to helping you get a job. This job can be becoming a celebrity, a lawyer, or a doctor, and you are in the process The other party will satisfy all the expenses, or any of your dreams since childhood, buying a car, owning a villa in Beverly Hills, these things are fine!"
When Walson heard this answer, he returned to his office with a worried expression on his face. When the self-service vending machine downstairs in Macy's was still hot, Walson suddenly made a decision!
"Hi, hello, is this Unknown Surprise Company? I'm Walson, the general manager of Macy's in downtown New York!"
"Well, yes, you see, can we allocate an open space for us in the mall for us to put the machine?"
"Ah, hahaha, I also like to chat with smart people. In fact, my needs are very small. I just hope that you can increase his odds of winning prizes in the blind box vending machine here! Is it possible?"
"Yes, yes, I will definitely not use it for personal gain, don't worry about it, and I heard that the cameras on your machines are all connected to third-party notarization, don't worry about it, I will definitely not mess around. "
"What? It takes a month! Ah! I'm not the first person to have this idea, oh, okay, then I'll just wait, I can wait for half a month's production cycle~"
(End of this chapter)
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