game development savior

Chapter 182 Polar Bear's Means
Just like the Black Steel Studio where Howell worked before, they were an ordinary studio under Polar Bear.

If Black Steel Studio can get high publicity resources within the company, then it can easily sell tens of millions of sets.

And if they don't get any promotional resources, they may not even be able to sell 500 million sets!
In Cyberstar, the promotion of company capital is often more important than the quality of the game itself.

It is precisely because Polar Bear Company is so knowledgeable about game marketing.

So when Polar Bear learned that the ghost who has always been low-key in marketing turned out to be after winning the commercial of a popular show.

Suddenly felt a considerable crisis.

Inside Polar Bear Company, a meeting hosted by the marketing department was held instantly.

Although Xiong Taishan, the president of the polar bear, did not appear on the stage, many other executives came.

It can be said that the internal specifications of this meeting in Polar Bear are quite high.

The meeting was presided over by a gray-haired young man who appeared to be in charge of marketing management for the polar bears.

The white-haired young man first said: "You should all know the recent sales boom of "Prototype" is a very exaggerated figure."

But some people said that there is no need to be too nervous: "The total sales volume is less than [-] million sets, in fact, that's it. It's not like other excellent companies have released games with sales exceeding [-] million sets."

I underestimate Ghost Studio and claim to be an invincible giant.

There are actually many people who hold such a mentality within Polar Bear Company.

But recently, due to the popularity of ghost games, many people have indeed played ghost games.

I personally felt the excellence of "Prototype" and other ghost games.

Coupled with the fact that President Xiong Taishan and others paid full attention to ghosts, the atmosphere inside Polar Bear also quietly changed.

There are still people who look down on ghosts.

But it's no longer like before, it's generally looked down upon.

At least on the mainstream side, it is already mainstream thinking to pay attention to the threat of ghost games.

Today's meeting was no exception. After one person foolishly said that ghosts were nothing more than that, the others immediately criticized him!

"Still looking down on ghosts? People are really not vegetarians now."

"Relying on the ridiculous scale of the underground market, the ghost dogs have sold tens of millions of sets, which is already quite scary!"

"You have to know that even for us polar bears, it is difficult for most ordinary studios to reach such heights."

"I'm not bragging about my enemies. If Ghost had not been banned, I estimate that it could have sold hundreds of millions or even higher!"

"We can no longer underestimate Ghost! I don't want to brag about the quality of the game of "Prototype of Death". Let's admit the reality. "Prototype of Death" is an excellent game."

"It is definitely a threat to our polar bears!"

"I have to admit this. If we continue to underestimate our opponents like before, we may suffer a lot."

The person who said this looked at the white-haired young man again and asked, "Is that so? Including our meeting today, it's also because "Prototype" will become more famous after it is advertised, and it will become more popular." rivals of our company."

"Yes." The white-haired young man who presided over the meeting said: ""The Prototype of Massacre" recently contacted "24 Hours Countdown to Death", and everyone knows that it is a very popular TV show."

"Especially TV viewers, there is a very high compatibility with the potential consumers of "Prototype".

"According to big data analysis, based on the current sales volume of "Prototype" and the support of TV commercials, there will definitely be a considerable increase."

"We can no longer underestimate our opponents, we must take countermeasures against the advertising behavior of "Prototype"!"

""The Prototype of Torture", we can no longer continue to advertise unscrupulously."

"We have to find a way to stop it. I propose to invest money immediately to force the TV station to default."

A gray-haired young executive who offers to use company funds to stop the Prototype ad.

The proposal won some approval, but many others expressed difficulty.

Because some people who know the inside story know that the people in the "24 Hours Countdown to Death" program group are also a group of rebellious desperadoes.

Maybe the people in the program group will give the polar bear face.

But it is also possible not to give face.

The white-haired supervisor also knew about this. He nodded and said, "I know the situation is very complicated, but if we can successfully apply for enough funds, we can solve this matter."

"The people in the program team of "24 Hours Countdown to Death" are indeed hard-nosed characters, but as long as the funds are in place, it is impossible for them to really give up their interests for the sake of "Prototype".

The white-haired supervisor held this meeting today with the ultimate goal of applying for funds within the company.

He had a hunch: the company would not sit idly by on the advertisement of "True Truth".

But at the same time, the people in "24 Hours Countdown to Death" will not accept the conditions easily.

Whether or not this can be done depends on the investment of resources.

And the final result was indeed as expected.

The highest level of the Polar Bear Company headquarters is preparing some tough measures.

Before getting tough, though, Polar Bear intends to dampen the unsettling momentum of Prototype.

at all costs!
The advertisement of "Prototype" in the program "Countdown to Death 24 Hours" must be stopped!
If it is an ordinary TV station, it will basically be subdued if it is notified by the polar bear.

The key point is that "24 Hours Countdown to Death" is not an ordinary program group. This group of people are all desperadoes who commit crimes on the run, completely dissatisfied with Wang Hua.

And the TV station behind them is just a pheasant TV station specially established for various gray programs, it is just an empty shell!

And what about the big TV station behind the scenes?

The people in the program group are actually equivalent to mercenaries. They make programs under the name of a big TV station, and the two sides are mutually beneficial.

But if it can't go on, the people in the program group can run away at any time.

So even if the polar bear contacted the people behind the TV station, they couldn't restrain the other party very well.

Of course, "24 Hours Countdown to Death" also has reasons!

They advertised "The Prototype of Massacre", and they signed the contract after receiving money.

As honest businessmen, they are generally unwilling to breach the contract.

Generally unwilling to default.

But it is not impossible to breach the contract.

In the end, it did break the contract.

After spending three times the money, the polar bears finally got the "24-hour countdown to death" program group to cancel the previous advertisement.

But Han Qi is not at a loss.

(End of this chapter)