Entrepreneurship show: Backhanded acquisition of judges' company

Chapter 153 Pinxixi live broadcast platform is online!
Ali Group.

Ali's project, Taobao is competing with Pinxixi to the point of endless death.

For this reason, Chen Lei, Taobao's new project director, is also devastated every day.

Without a single new user, it costs almost 1 yuan to burn. The effect is very average. Everyone downloads and registers Taobao as if they have completed a task. shopping.

Pin Xixi's stuff is too cheap.

Another point is that many of Pinxixi are made by manufacturers themselves, while many individuals on Taobao are individual sellers who need to purchase and then sell. Naturally, the price cannot be compared with Pinxixi.

That's a headache.
At this time, Chen Lei was reporting to Ma Yun in the office.

After listening to Chen Lei's report, Ma Yun frowned, changing her usual indifferent temperament.

"Mr. Ma, the current situation is not optimistic. We have already lost in terms of price. Otherwise, we will give up the low-end user market and focus on the mid-end and high-end market. Taobao is still doing better than Xixi in the mid-end market. .”

Chen Lei asked.

In fact, without Chen Lei saying it, Ma Yun had already been thinking about this issue, and the low-end market was no match for Pin Xixi at all.

On the contrary, the mid-range market is rarely affected.

However, this decision is difficult to make, after all, Dragon Kingdom is still dominated by low-end users.

In addition, there is another problem that has to be ignored. Will these low-end users become mid-end users in the future?

Yes, for sure.

Anyone with a discerning eye can see the economic development of the Dragon Kingdom. As time goes by, everyone's life will only get better and better, and their spending power will only become stronger.

These low-end users have changed to mid-end users, and Pinxixi will also be upgraded when the time comes, will Taobao still be able to handle it?

It seems unlikely.

What's more, Ma Yun had already shaken her original intention before, and prepared for the worst, that is, being acquired by Dream Chasing Group
While Ma Yun was thinking, Chen Lei remembered something, he handed over a document and said:
"Mr. Ma, some time ago, the new project of Chasing Dream Group, the live broadcast effect was very good. It not only achieved profitability, but also drove the popularity of the League of Legends game. The two complement each other and promote each other. I think we can learn from this. "

Ma Yun took the information and began to look at the detailed statistics.

In fact, Ma Yun also felt that this live broadcast project was very promising before, but it should not be suitable for the market at present.

It's just that I didn't expect the live broadcast to be profitable so quickly?Although not much, it can be regarded as creating a new industry.

Ma Yun: "This Lin Yan really has an open mind. I am very optimistic about this live broadcast. How many companies are following suit now?"

Chen Lei replied: "Yes, there are already followers. In fact, Mr. Ma, I think this live broadcast can be used for Taobao shopping. We can make Taobao live broadcast to sell goods, just like the previous TV shopping programs."

In fact, this is the purpose of Chen Lei's report to Ma Yun today.

The voice fell.

Ma Yun was slightly shocked, and felt that starting a business was very reliable.

It’s a great idea to bring goods live!
In the competition between Taobao and Pinxixi, Ma Yun has not found a breakthrough.

Unexpectedly, it really didn't take much effort to find nowhere to go through the iron shoes. I'm afraid this Lin Yan didn't think of it himself, maybe he played like this?

Thinking of this, Ma Yun got up and said excitedly:

"Your idea is very good, just buy these follow-up companies and do Taobao live broadcast!"

"Ok!"

Chen Lei was also very excited, she didn't expect Mr. Ma to agree with him so quickly.

At this time, Chen Lei's mobile phone rang a message alert, she picked up the phone with a smile and took a look.

Looking at her, she looked like a bitter face.

Because her assistant sent her a message, Dream Chasing just announced that the Pinxixi version will be updated tomorrow, and the new function 'Pinxixi Live Streaming' will be launched at that time.

Seeing Chen Lei's expression, Ma Yun asked curiously, "What's wrong?"

"Pin Xixi's live broadcast project will be launched tomorrow," Chen Lei said with a sad face.

Ma Yun: "."

Ma Yun has a headache.

Xin said he knew what he could think of, how could Lin Yan not think too much?
It's really self-indulgent.
Just now.

News about the launch of the live broadcast function of Pinxixi by Dream Chaser Company came out and spread widely.

Now that Lin Yan is doing publicity, he doesn't need advertisers much anymore, and he can speak on the Internet by himself.

The first is Weibo promotion.

Lin Yan has more than 300 million followers on Weibo, not too big or too small, he is considered a celebrity.

Weibo retweeted it in surprise and immediately attracted the attention of many people.

Then there is the publicity that comes with the Pinxixi software. The software will prompt tomorrow's update content, so everyone will wait and see.

At present, Pinxixi has 3800 million users and 1250 million active users.

Finally, there is the killer feature of Dream Chasing Company.

Three thousand anchors received a new task at the same time to promote the Pinxixi live broadcast delivery section, which attracted a lot of attention.

The anchors in each live room will suddenly say something like this:
"Brothers, our Pinxixi software of Chasing Dream Group will withdraw from a live shopping program tomorrow~~~ Everyone must support and support, there are many younger sisters who will broadcast live over there~"

"Brothers, just ask me if this game is 6 or not. If you like anchors, remember to go to fight Xixi tomorrow to support the latest online shopping live broadcast! I heard that there are 6 free shipping mouse."

"Let me tell you something~ Tomorrow, the Pinxixi shopping live broadcast will be launched. If you pass by, don't miss it. There will be a lot of magic cars tomorrow, and you can take everyone to the car. The price will drop to the bottom!"

With the hard-working promotion of the anchors, the netizens became aware of this matter for a while.

The shopping live broadcast is a very novel thing. Many people plan to see what is going on tomorrow, and they heard that the thing is very cheap. Anyway, check it out and buy it if there is a suitable one.

at the same time.

The background data was first, and the download volume of Pinxixi suddenly skyrocketed.

The number of downloads increased by 200 million, and the number of registrations increased by 199 million!
Lin Yan didn't think of this either. It stands to reason that those who watched the live broadcast were relatively avant-garde people. He didn't expect that many of these people hadn't downloaded Pin Xixi.

It can only be said that there are all kinds of birds in the forest.

at this time.

The bigwigs in the Internet industry also paid attention to this news.

Penguin Group.

Ma Benteng sitting in the office also received the news.

He looked at the computer screen with a calm face, but his mind was constantly running.

He is also the one who knows that Lin Yan is a reborn person.

"I don't know which company this live broadcast project belongs to? It's really unlucky."

Ma Benteng felt that this project was very advanced. Not only did it bring the League of Legends game into flames, but it also brought the DNF of Penguin Company.

Now there is a very popular anchor on the Internet, called Rising Sun Baby, who upgrades weapons online every day, which brings great enthusiasm to the game.

This made Ma Benteng feel that this live broadcast has created an industry. Not only has the project itself succeeded, but Dream Chasing Company has so many anchors, it is also a force for publicity. In the future, Dream Chasing Company will be able to promote it in a timely manner if it withdraws from any project. .

Unlike today's Internet companies, advertising their own software requires placing advertisements on countless websites, the speed of transmission is slow, and the effect is not good.

But this live broadcast company is different. The publicity of [-] anchors has just achieved the publicity effect!
And it's quick publicity.

If you use the old method, you need to start promoting the project before it goes live.

Some companies even started to build momentum and keep promoting when the project started.

And the dream company.

It was actually the promotion the night before the project went live! !

This does not give others the opportunity to plagiarize at all? ? ? ?
People are caught off guard, too late to react!

And they are very well protected from the wind. Before the project came out, no one knew what project Dream Chaser was working on.

Dream Chasing Company made a project, and only one project became popular, which attracted the attention of many people in the industry.

Countless pairs of eyes are staring at Dream Chasing Company.

As long as there is any movement, many people will follow suit.

Who knows that Dream Chasing Company does not play cards according to the routine, and it will only be known the night before the project goes live.
This makes people uncomfortable!
All the projects of the Penguin company of the galloping horse are imitating other people's projects,
After all, the creativity of the human brain is limited, but the creativity of the people is infinite.

Plagiarism is not shameful!
So pissed off about that.

Because he couldn't copy Lin Yan at all, and was copied by Lin Yan.

WeChat is obviously a product of imitating QQ.
Ma Benteng adjusted his gold-rimmed glasses, looked out the window at night, and lit a cigarette.

"Who will die is still unknown."

"Since I still have so many games under Tencent, there is still an advantage in this live broadcast."

"Let Ma Yun fight for the online shopping. I, Ma Benteng, still want this cake for the live broadcast!"

Ma Yun thought.

He quickly made a phone call, called an executive, and the two began to discuss some things.

Two hours later, the executive walked out of Ma Benteng's office.

At the same time, he also has a new project.

The project is called.

"Enterprise Live Streaming Platform!"

at the same time.

When the news of the live shopping broadcast came out, the Internet was also buzzing.

The keyword "Pinxixi Shopping Live Streaming" became the number one search on Baidu!

Tieba, Tianya Forum, Maopu Forum, Weibo.
Posts appeared one after another, and the popularity remained high!
"Shopping live broadcast, I seem to have returned to ten years ago, isn't this tm a TV shopping routine? I will never be fooled, the project of Dream Chasing Company must be yellow, I said it wisely!"

"I found that this shopping live broadcast is very good. As long as it is not exaggerated like TV shopping, the anchor introduces the products seriously, and it is also convenient for us consumers to buy things. After all, online shopping is not very comprehensive through pictures and text. .”

"I think what the upstairs said is very reasonable. If you can directly introduce the product, it is indeed easier to understand than looking at the pictures yourself. Besides, the people watching the live broadcast are all young people, and everyone has the ability to distinguish. If you don't It’s suitable. The worst thing is not to sell it. Anyway, the money is in your pocket and no one can take it away.”

"I think it's a routine. Aren't the people who shopped on TV back then just young people? Although they are not young now. At that time, the products in the videos are very good, but it is possible that the actual products are not good. I think it is better to buy them through Pinxixishang. The items are relatively good. After all, there are real buyer reviews, so I know whether they are good or not.”

"Are you stupid? There must be real comments on this."

"I heard that there will be a discount tomorrow. After all, it's the first time to go online. It's a good time to collect wool!"

"Come on!!! Go and squeeze the wool tomorrow, and kill these capitalists!"

Netizens on the Internet have mixed opinions about Pinxixi's shopping live broadcast.

Some people think that this is a shopping method in the new era. They can see food in video, which is clearer than pictures.

But some people think that this is all a businessman's routine, and the wool comes from sheep.
But anyway.

Lin Yan's shopping live broadcast has been completely uploaded on the Internet.

The speed of the spread is jaw-dropping.

Bigwigs in the industry, netizens, and consumers are all waiting for the live shopping live broadcast to go live tomorrow.

It can be said to be the center of attention!

(End of this chapter)